Project image
)}
$65,088
pledged of $40,000pledged of $40,000 goal
367
backers
Funding Canceled
Funding for this project was canceled by the project creator on May 9 2019
LITBy LIT
First created
LITBy LIT
First created
$65,088
pledged of $40,000pledged of $40,000 goal
367
backers
Funding Canceled
Funding for this project was canceled by the project creator on May 9 2019

About

 We help you create mobile photos like never before. 

Shot with various mobile phones + LIT Flash prototypes. Explore them in full resolution >
Shot with various mobile phones + LIT Flash prototypes. Explore them in full resolution >

No matter the scale of your idea, the given conditions or your technical skills, you should be able to expand the boundaries of your creativity.
Smartphones don’t enjoy all the superpowers-inducing equipment their big sister DSLRs do.
We are here to fix this.
A powerful Xenon flash is just the first step of our journey. But with your help, it can become a giant leap for mobile photographers everywhere. Let's make it LIT together. 🔥 



MEET YOUR NEW PHOTOGRAPHIC ASSISTANT  

It feels familiar, but it’s new at the same time. [iPhone 8 Plus + LIT Flash]
It feels familiar, but it’s new at the same time. [iPhone 8 Plus + LIT Flash]

We created the whole LIT Flash experience with a clearly defined objective: to give the world a tool which represents the sheer joy of flash photography.

LIT Flash will make you rethink what you are capable of, because:


  1. It's your own powerful light source   

LIT Flash prototype at full power. Triggering with built-in remote capture button. Distance: 130 feet (40 meters). Settings: 1/30s, ISO 300. [iPhone 8 Plus + LIT Flash]
LIT Flash prototype at full power. Triggering with built-in remote capture button. Distance: 130 feet (40 meters). Settings: 1/30s, ISO 300. [iPhone 8 Plus + LIT Flash]

  2. Gives you complete wireless freedom of motion 

Shape the light in the most natural way - with your hand. [iPhone XS + 2 x LIT Flash]
Shape the light in the most natural way - with your hand. [iPhone XS + 2 x LIT Flash]

Move your phone with one hand and the flash with the other or trigger your smartphone camera capture from up to 130ft (40 m) away with the button on your LIT flash device.


  3. Brings pure magic into flash photography 

 Even if you have no prior flash experience, you can begin to play with it.
LIT Flash lets you be more aware of the light and how it impacts your photographs.


  4. It will be always with you 

[iPhone 8 Plus + LIT Flash]
[iPhone 8 Plus + LIT Flash]


PRESS ABOUT US

“... designed to be simple to use yet magical in its features and results.” - Petapixel
“Handheld flash gives iPhone photos studio pop.” - Cult of Mac
“… pretty impressive.” - The Phoblographer
“… this flash will be top-notch …” - 35mmc
“… a good old-fashioned xenon flash …” - DPReview
“… you know how terrible smartphone built-in flash is.” - DIY Photography
• “… in means more versatility when it comes to taking photos.” - NEW ATLAS 



WE BELIEVE IN ... 

  ... the mobile future

The last 100+ years of cameras that changed the face of photography as we know it. Do you recognize them?
The last 100+ years of cameras that changed the face of photography as we know it. Do you recognize them?

It is time to treat smartphones like the amazing cameras they are and smartphone photographers like the artists they can be.  

WE PUT OUR MONEY WHERE OUR MOUTH IS. All the photographs and videos on this campaign page have been made by us, using various smartphones and LIT Flash prototypes. Most of them are also edited on mobile.


  ... challenging the status quo 

Anyone who today wants to engage in flash photography needs to invest first in a traditional camera system and learn how to use it!
We don't like that. We always seek for another way. A better way. A bigger way. One that is innovative. And moves the World forward.
Leveraging state-of-the-art technologies we help you create photos like never before.


  ... less but better   

It’s not how many features we can implement. It’s how many features you can’t live without. It's not just the appearance. It's the way it makes you feel, the way it interacts with you, the way it inspires you.
Only well executed objects can be really valuable.

[All three photographs: iPhone 8 Plus + LIT Flash]
[All three photographs: iPhone 8 Plus + LIT Flash]


#SHOTWITHLIT: A FLASH YOU CAN USE IN ANY SITUATION

  Standard Mode For Every Day (or Night)

Illuminate life. 

No flash vs. LIT Flash. [iPhone X + LIT Flash]
No flash vs. LIT Flash. [iPhone X + LIT Flash]
Comparison: iPhone built-in LED flash vs. shot with LIT Flash.
Comparison: iPhone built-in LED flash vs. shot with LIT Flash.
What's in your bag? [iPhone 8 Plus + LIT Flash]
What's in your bag? [iPhone 8 Plus + LIT Flash]

  High-Speed Sync (HSS) Mode ...

  ... for freezing motion

This advanced LIT Flash capability enables you to use really short exposure times (down to 1/10,000s). Without any troubles for you, LIT Camera app will enable it automatically when needed.  

Creative control: left photo at longer exposure time (1/40s) vs. freezing the motion on the right photo (exposure time 1/800s). [iPhone XS + 2 x LIT Flash]
Creative control: left photo at longer exposure time (1/40s) vs. freezing the motion on the right photo (exposure time 1/800s). [iPhone XS + 2 x LIT Flash]

  ... to balance direct sunlight

[iPhone XS + LIT Flash]
[iPhone XS + LIT Flash]

 ... and precise creative control when you need it 

Various originals, one edited with Snapseed and in action. [iPhone XS + LIT Flash]
Various originals, one edited with Snapseed and in action. [iPhone XS + LIT Flash]

  Stroboscopic Mode for Those Playful Moments

You can set the frequency and number of flashes for a single capture:  

[iPhone 8 Plus/X + LIT Flash]
[iPhone 8 Plus/X + LIT Flash]

Check more photos in full resolution.>



AN APP THAT'S GOT YOUR BACK

Can anyone get into using our flash straight away? Yes, and much more:

  • ONE BUTTON EXPERIENCE: Full automatic mode, hassle-free (TTL metering with pre-flash).
  • CREATIVE MODES: Portrait, product, night, light painting, bokeh, ... For perfect outcome and your creative control in specific situations.
  • FULL MANUAL CONTROL: Your total control over ISO, Shutter Time and Flash power.
iOS app first working screens.
iOS app first working screens.

Of course this is not where it ends. LIT Flash experience is defined by hardware and software working harmoniously together. We will continue to refine it by blurring the boundaries between the two and adding new features. To make it even more intuitive and ultimately more useful.


  Comprehensive knowledge section, built right inside

To teach you basic flash photography techniques and most effective photo editing methods.  

The right knowledge at your fingertips.
The right knowledge at your fingertips.
From raw to finished photo in less than 2 minutes. We will teach you simple and effective editing techniques - mobile first
From raw to finished photo in less than 2 minutes. We will teach you simple and effective editing techniques - mobile first

With future app and firmware updates, LIT Flash will only get better and better.  



IMAGE QUALITY COMPARISON

The more the light, the better the image quality and details. These two photographs might look the same at low resolution (Kickstarter allows us 680px wide photos):  

Shot on iPhone 8 Plus (Telephoto camera): ISO: 400 (left), 20 (right), Shutter time: 1/60 both times.
Shot on iPhone 8 Plus (Telephoto camera): ISO: 400 (left), 20 (right), Shutter time: 1/60 both times.

But if we take a closer look (100% crop, JPG files): 

(no photoshopping on these photographs)
(no photoshopping on these photographs)

LIGHT SHAPING EXAMPLE 

Free hand light shaping: an example of how the light direction impacts the mood and look of your photograph. Photos by beta tester Jure Ahtik. [iPhone X + LIT Flash]
Free hand light shaping: an example of how the light direction impacts the mood and look of your photograph. Photos by beta tester Jure Ahtik. [iPhone X + LIT Flash]


FEATURES

  Good design down to the last detail

Building truly intuitive and useful products is about saying no to good things and settling only for the best ones:

LIT Flash top view: RGB status LED in dark and bright environment. Visible only when your attention is needed. [iPhone 8 Plus + LIT Flash]
LIT Flash top view: RGB status LED in dark and bright environment. Visible only when your attention is needed. [iPhone 8 Plus + LIT Flash]
Perfect fit for your hand. [iPhone 8 Plus + 2 x LIT Flash]
Perfect fit for your hand. [iPhone 8 Plus + 2 x LIT Flash]


Unbelievably powerful: State-of-the-art Xenon technology 

Various stock and custom developed flash lamps and trigger components we tested during the LIT Flash development. [iPhone 8 Plus + LIT Flash]
Various stock and custom developed flash lamps and trigger components we tested during the LIT Flash development. [iPhone 8 Plus + LIT Flash]

Xenon lamp produces, in a short timeframe, much more light than any other existing technology. WHY NOT LED? Too weak, too slow, too ugly. LEDs have become a popular source of light, but making great photographs differs from other usages in 3 key aspects: 

  • you want to freeze the movement,
  • you still need huge amount of light in that short time,
  • you want a light with high CRI (color rendering index).

Xenon Flash renders colors with the same accuracy as the sun. LED lights generally render colors with less accuracy, and even the best ones are not good enough for perfect skin tones on your photographs.

Luminous energy (total amount of light) out of popular LED light vs. LIT Flash if you take a photograph at 1/100s exposure time.
Luminous energy (total amount of light) out of popular LED light vs. LIT Flash if you take a photograph at 1/100s exposure time.

In real-life, this means:    

1500 lumen LED (Lume Cube) vs. LIT Flash, both at full power. iPhone 8 Plus (Wide camera) at 1/100s, ISO 100. Photographs are not manipulated.
1500 lumen LED (Lume Cube) vs. LIT Flash, both at full power. iPhone 8 Plus (Wide camera) at 1/100s, ISO 100. Photographs are not manipulated.

Or expressed in other metrics: LIT Flash can illuminate objects 7-times more distant than your best comparable LED. 



    Prototype overview 

Unedited photos from the prototype overview video:   

Ondu wooden pinhole camera. [iPhone X + LIT Flash]
Ondu wooden pinhole camera. [iPhone X + LIT Flash]


TECH SPECS

XENON
 •  Flash Power output: 40Ws at full power (equivalent to Guide No. ~32)
 •  Flash Power settings:  1/1 to 1/256 (100-0.4%)
 •  Flash Duration: 1/350 to 1/30,000 Second
 •  Modes: Classical, HSS
 •  Recycle time: 0.1-2.5 Seconds
 •  Flash-Ready Indicator:  Yes
 •  Light beam angle and shape:  90°, cone shape, even light distribution (no hot spots)
 •  Light color temperature:  5500 K

BATTERY
•  Type: Built-in Li-Ion, 2800 mAh, 3.7V
•  Charging: USB-C
•  Life on a single charge: 200 full-power flashes, 400 flashes in real life usage (as tested) 

OTHER
 •  Photo capture triggering: with app or with Flash (remote capture button helps you trigger your smartphone camera capture from up to 130ft (40 m) away)
 •  Exposure control: Auto (TTL), Creative modes, Manual
 •  Mounting options: 1/4” tripod thread and bayonet accessories mount
 •  Dimensions: 4.1 x 2.4 x 1.5" / 105.0 x 65.0 x 38.0 mm
 •  Weight: Approx. 8.8 oz / 250 g

BLUETOOTH
 •  Wireless Sync: Bluetooth 5.0 (works with lower versions as well)
 •  Wireless Range: approx. 130 feet (40 meters)
 •  Multi-flash Sync: Yes, up to 4 units, controlled separately from the app
•   My precious:  With this (optional) setting, LIT Camera app notifies you (even if closed) if your LIT Flash gets out of reach + shows you the "last seen" location of it. Alternatively, triple pressing the LIT Flash button will make your misplaced phone ring even if it's on silent.
•   Lost & found network: In case you actually do lose your Flash, you'll be able to mark it as lost in the anonymous Lost & Found network, powered by our friends Chipolo and increase the chance of getting it back.  

COMPATIBILITY
 •  iOS: Compatible with iPhone 7 and later models:  7, 7 Plus, 8, 8 Plus, X, XS, XS Max
 •  Android: We have a working android app, but can’t yet confirm the whole range of supported models. We successfully tested some, but not even close to all of them.
To help us prioritize specific model support, we'll get back to you once the campaign is finished to find out which phone you’re using or plan to use.
As our work continues in the next months, we will be updating you openly and regularly about the progress and list of compatible phones. If at the end your phone won’t be supported, we will not turn our back on you, even if it means returning you your pledge. 🙏

Circular fresnel lens optics assembly enables cone shaped light beam with even light distribution. [light output simulation].
Circular fresnel lens optics assembly enables cone shaped light beam with even light distribution. [light output simulation].


PLANS FOR THE FUTURE: ACCESSORIES

As we plan to continuously evolve LIT Flash experience with new app and device firmware updates, new accessories will be released along them, adding more effects and functions with every release. With LIT Flash‘s modular architecture, all this new functionality will come without adding any complexity.
Your Flash will always be intuitive and simple to use.

An example set of accessories:
1  Dome diffusor for wider light output (140° FOV)
2  Color filter holder and various color filters
3  Honeycomb for narrower light output (60/45° FOV)
4  Phone clip-on holder
5  Wrist (or neck) strap
All accessories will be released along with 3D model and blueprints so you'll be able to either purchase them or 3D print/make them by yourself.




HOW WE MADE IT

We divided our R&D efforts into 4 main sections: 

  • Xenon: high voltage light emitting 
  • Battery: powering device and charging
  • Bluetooth sync and connectivity
  • Housing assembly: optical performance and durable construction

We've been working with various R&D partners for separate sections, already chose and started working with European manufacturing partner and negotiated sourcing for all the critical components: Li-Ion battery, custom made Xenon flash lamp and custom made main capacitor.




   Electronics: PCBA and firmware

The most important part of any Xenon flash is the quality and power of light it emits. We successfully tuned the high voltage Xenon part of electronics and locked main components + FW features. 

Research and development at it's finest. [iPhone 8 Plus + LIT Flash]
Research and development at it's finest. [iPhone 8 Plus + LIT Flash]

Complete electronics architecture and PCBA design is currently in the testing phase in slightly bigger size than the final one (seen in the prototype overview video), due to easier and faster iterations.



 Bluetooth 

Over 20,000 photographs have been made during the Bluetooth sync development. 😁
It's finished and we can reliably trigger and catch a flash with approx. 1 millisecond accuracy. Currently there is nothing comparable on the market to LIT Flash.  


One of the early Bluetooth stability and app performance real-life tests.
One of the early Bluetooth stability and app performance real-life tests.

We tested Bluetooth speed and reliability in real-life studio situation, shooting a whole fashion editorial with professional fashion and beauty photographer Mimi Antolovic

Our model Nevenka Peclin showing how to do it like a pro at the golden age of 70ish. [iPhone 8 Plus + LIT Flash prototype]
Our model Nevenka Peclin showing how to do it like a pro at the golden age of 70ish. [iPhone 8 Plus + LIT Flash prototype]


 Assembly design 

We wanted to make LIT Flash easy to understand, useful and aesthetic. Assembled from as few parts as possible, it's truly thorough down to the last detail. 

Various product design iterations.
Various product design iterations.


   Assembly engineering 

Various housing assembly and fresnel lens design versions.
Various housing assembly and fresnel lens design versions.

 To make LIT Flash long-lasting and environmentally friendly, we use following materials:

  • anodised and laser engraved Aluminum for body and 1/4" tripod thread,
  • semi-translucent UV-Stabilised Polycarbonate for top/bottom lid,
  • polished Stainless Steel for bayonet ring + multi-function button,
  • optical clear UV-stabilised Polycarbonate for fresnel lens,
  • White high-reflective (metallized where needed) ABS plastic for reflector and inner structure.
CNC milling: from raw aluminum to leftovers and housing. [iPhone 8 Plus and LIT Flash]
CNC milling: from raw aluminum to leftovers and housing. [iPhone 8 Plus and LIT Flash]
Final touch: anodising and laser engraving. Moment Macro lens used for this photo. [iPhone 8 Plus and LIT Flash]
Final touch: anodising and laser engraving. Moment Macro lens used for this photo. [iPhone 8 Plus and LIT Flash]
Housing assembly render.
Housing assembly render.
Laser engraving on the back. [iPhone 8 Plus and LIT Flash]
Laser engraving on the back. [iPhone 8 Plus and LIT Flash]

REWARDS  


Connect with us: LIT UNIVERSE

We are building our own universe. It is a home to curiosity, exploration, and everything that ignites creativity. Everyone can join in.
•  Shot with LIT: @shotwithlit
•  Things that inspire us: @samplesbylit
 



PRODUCTION TIMELINE

We are committed to under-promising and over-delivering:




WE ARE LIT

A team of friends, photographers, entrepreneurs, engineers, designers, explorers. 

Gaja Zornada - Executive with the vast experience in image making and camera industry.
Also a: Ex New Yorker, Startup mentor and community builder, (computer) museum buff, adrenaline junkie and avid traveller.
MA, Fine Arts mixed with a bit of NYU Stern Business School

Marko Pirc - Award winning product developer, over the last 6 years responsible for development and manufacturing of the original Lumu light meter (2013) and Lumu Power 1 and 2 (2015 and 2018). The latter is currently selling in US and CA Apple Stores.
Also a:  Photographer, podcaster, glider flying pilot and rocket model maker. Pixel perfect.
BSc, Physics (Technical Physics and Optics).

Jure Novak - During the last 4 years contributed to projects in a range optics-related topics including optical fiber manufacturing, applied nonlinear optics, and use of lasers in dentistry. Recently worked with an R&D company to develop a proof-of-concept noninvasive glucose measurement device.
Also a: Road cyclist, swing dancer, chef.
MSc, Physics (Technical Physics and Photonics).

Jure Lajlar - Senior full stack software developer and manager, specialized in iOS app development. Spent the last N+ years working on various award winning iOS apps. Vast experience in light algorithms (flash, color temperature, colorimetry) and calibration techniques, used in consumer products.
Also a: Photographer, road and cyclocross cyclist, drummer.
Never really found the time to finish his computer science degree.


It's not just us. This project and product wouldn't be possible without the many many other people who have been working with us as an engineers, designers, advisors, testers: Uros Acman, Jure Ahtik, Mimi Antolovic, Martin Baebler, Tadej Beravs, Kristjan Crnoja, Marusa Dobrovoljc, Emperatrizz, Domen Fras, Kristina Gorenc, Elvis Halilovic, Tomaz Hrastar, Spela Hvala, Manca Juvan, Silvo Katalenic, Dino Katalenic, Anja Kandus, Gasper Kojek, Jurij Korenjak, Lenart Kucic, Anze Lemovec, Hana Majdic, Karlo Medjugorac, Matej Meglic, Mitja Miklavcic, Vesna Mirtelj, Dragan Z. Mocan, Ana Pavlisic, Luka Pecavar, Nevenka Peclin, Rok Pregelj, Peter Prevec, Bostjan Pucelj, Janze Racecic, Darko Sintic, Rok Seifert, Ines Sercelj, Dorotea Skrabo, Bostjan Spetic, Domen Stare, Andraz Tori, Primoz Zelensek, Marjeta Zornada and Little panda, Pirate 1 and Pirate 2, Superwoman, Catboy, Gekko, Police officer,... and everyone else, who has our back.

Now, you are part of LIT too! 

Risks and challenges

TLDR: ***We are confident. There can always be unexpected challenges when building products and things occasionally happen. The team at LIT has dealt with them in the past and is well-equipped to navigate them if they arise. Should any problems arise that might affect the delivery date, we will communicate quickly and be transparent with you.***

- Technology -
For truly innovative products, there is always the question of
 A: “Is this technically really possible?” and
 B: “Can this particular team do it?”

A: YES, IT IS TECHNICALLY POSSIBLE!
We decided the best way to address risk A for you but also for ourselves was to put in a lot of work before we ask for your support. Stacked on top of more than 6 months of intensive research is a multitude of experiences from some of the brightest technology minds in electrical and optical design. We made sure that despite our team’s extensive experience in the field of both consumer electronics and optical devices, we left no assumption unchallenged and no alternative unaddressed. By doing that we already overcame some of the major technological hurdles on our roadmap and found optimizations we didn’t foresee at the very conception of LIT Flash. Our investment in in-depth research and testing is paying off. While there is still plenty of work to be done (see roadmap section), that work has a very high level of predictability.

B: YES, WE HAVE WHAT IT TAKES!
To address the risk B, we made sure our product team has a track record of successfully shipped and loved KS projects (Lumu light meter 2013, Lumu Power light and color meter 2015). We are committed to under-promising and over-delivering to each-other and to everyone around us. Our R&D and manufacturign partners have already experienced that. And we can’t wait to prove ourselves to you as well.

- USER CENTRIC SOFTWARE DEVELOPMENT -
Alan Kay once said: “People who are really serious about software should make their own hardware.”
And we absolutely agree. The essence of a great hardware product is the software that makes it absolutely amazing. We are firm believers in user-centric design and that inevitably means that we are spending numerous hours grooming the software code for the end user’s pleasure. In order to be able to do that, though we first focused on achieving the most important milestones: correct sync and triggering of our flash from the mobile device. Now that we have mostly mitigated that risk, what remains is far more manageable in scope as well as in time.

- MANUFACTURED IN EUROPE -
Our experiences with past hardware projects have thought us a valuable lesson. That is to appreciate design for mass manufacturing at scale from day one. When you’re developing your innovation it is always tempting to take shortcuts to achieve milestones on hacked-together proofs of concept as soon as humanly possible, but there is a real hidden cost in that when you take your prototype to production.
Manufacturing at scale has its challenges and to mitigate that risk, we decided to design for commercial scale in partnership with potential future manufacturers. We have lined up our supply chain partners from a selection of trusted industry suppliers and because we know how vulnerable the product is in its early manufacturing runs, we decided to keep initial production and assembly in Europe.

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    THANK YOU

    Any level of support means a ton to us.
    You are part of the LIT family now! 🔥

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    GET LIT, YOU SPECIAL

    Get one special LIT Flash. With Aluminum red anodized multifunctional button.
    This customization will be only available on Kickstarter.

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    GET ENLIGHTENED

    Be a part of the LIT team for a week (or more). We will design, develop, skate, code, party, explore Slovenia and take some extra LIT photos.

    You also get one LIT Flash Pack and extra treats.

    ACCOMMODATION AND TRAVEL EXPENSES INCLUDED

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    • Extra Treats
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Funding period

- (30 days)