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€28,743 pledged of €89,890 goal
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By Shot
€28,743 pledged of €89,890 goal
backers

About this project

We are really excited to launch our first project on Kickstarter. It is the first solution to create, share and watch virtual reality with your iPhone. Everybody knows that the iPhone 6 (and the new iPhone 6S) has an incredible camera and processing power. With Shot we are trying to add the last ingredient to make possible capturing immersive videos and photos, the ability to "see more".

In summary, Shot is a lens attachment composed of two lenses that increase the field of view of your phone’s camera, and an app that allows you to easily record and share immersive content.

It is as easy as opening the app, slide the lens attachment and start recording and sharing immersive videos and photos in one shot. The interface is similar to other apps like Instagram or Vine. Combined with a virtual reality headset, the Shot app allows you to look around and experience your photos and videos in a totally different way.

Shot is compatible with the new iPhone 6S and 6S Plus
Shot is compatible with the new iPhone 6S and 6S Plus
For further press inquiries, email hello@shot.io
For further press inquiries, email hello@shot.io
                                 

Create. Watch. Discover. All in a single app. Follow your friends and share your creations with them. Scroll through your friend’s photos and videos or discover popular content around the world. To watch the content the app includes several visualization modes: 

  • Preview mode: this is the first view mode you’ll see while scrolling through content. You’ll be able to look around in the photos and videos by moving and tilting the phone. 
  • Full screen mode: you’ll be able to look around a single photo or video in the same way as in preview mode but at full screen. 
  • Full screen mode with VR headset: this is the full immersive experience that requires you to put your phone in a VR headset. You’ll be able to look around by moving your head.

A Cardboard compatible headset is included with every lens kit so you can experience the VR Full screen mode whenever you want. 

Visualization modes
Visualization modes

Once we realised that we could use the phone cameras to create a virtual reality camera, we felt that we had to do it. Our goal was to build something affordable and really easy to use. You take a picture or record a video and the app does all the heavy lifting under the hood to create immersive experiences that you can watch in a virtual reality headset like the Google Cardboard.

Not every fisheye lens is suitable to capture immersive virtual reality content. We spent months trying different configurations until we found the right one. We know you will not be carrying your phone with the lens attachment on it all the time, so it had to be very easy to slide in and out. It is also really important that the lenses are perfectly aligned with the phone’s cameras. To meet both requirements we’ve iterated through several prototypes

CAPTURING IMMERSIVE PHOTOS (360º)

In order to capture a 360 degrees photo the app takes one photo with each camera and merges them into a high resolution panorama in a transparent way to you. 

CAPTURING IMMERSIVE VIDEO (235º)

The iPhone can't record video using the two cameras at the same time so it is impossible to create a 360º video the same way we do it with photos. The immersive video created with Shot covers 235 degrees using just one of the cameras. The total available field of view for videos is the equivalent to looking around while you are sitting on a chair.

WHY YOU NEED SPECIAL LENSES

The field of view of an ordinary mobile camera is not wide enough to capture immersive content. That’s why we have created a lens attachment for iPhone 6/6S and 6/6S Plus. Shot’s lens attachment modifies how the light enters the camera sensors and increases the horizontal field of view of each camera up to 235 degrees from the original 75 degrees.

Expanding the FOV of the iPhone 6
Expanding the FOV of the iPhone 6

We have worked together as software engineers for several years for a well known social network startup in Spain. Our passion for virtual reality and building cool products led us to start this project on Kickstarter.

We started this company with the vision of making virtual reality content creation accessible to everyone, not just professional filmmakers.

Earlier this year when we started noticing how all the pieces lined up to make Shot possible we wondered why no one was doing it already. In a way, our vision goes in the opposite direction of the industry efforts, we want to create something affordable and easy to use instead of an expensive device composed of several cameras.

We will use the funds raised to pay for tooling and actual production costs.

William Viana & Jorge Lería working on something that looks important
William Viana & Jorge Lería working on something that looks important

The Shot lens attachment and app for iPhone are just the first steps in building our company. We are already planning the Android version of the app and a compatible lens attachment. We have big plans for the next generation virtual reality headsets but we need your help to keep innovating and to achieve our vision.

Since February 2015, we moved from an idea to a functional prototype that works really well with iPhone. We cleared the most difficult part but now we need your help to take it into production.

Cardboard, iPhone 6 and Shot lens attachment
Cardboard, iPhone 6 and Shot lens attachment
FREE shipping in the USA
FREE shipping in the USA
                                     

Risks and challenges

All hardware products carry associated risks and challenges. We have been working hard to address every one of them.

We have already built a functional prototype of the lens attachment and the app which we have been testing in real life situations.

Mass manufacturing might be a challenge because it's not easy to control a standard product with a unique quality. So we've contacted dozens of experienced manufacturers to ensure that Shot meets high quality standards and is carefully packed for delivery on schedule.

We are doing everything we can to bring you Shot as quickly as possible. However, there are many things beyond our control, like suppliers missing a deadline or a shipment that gets lost. We are going to work with the most reliable suppliers, manufacturing plants and shipping agencies, to ensure that we don’t have any delays.

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Support this project

  1. Select this reward

    Pledge €5 or more About $6

    MANY THANKS for your support in helping make Shot a reality. Receive a virtual hug from the Shot Team and updates on all of our developments!

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  2. Reward no longer available

    Pledge €49 or more About $55

    SUPER EARLY BIRD SHOT LENS KIT
    Exclusive for the first 100 backers. It includes a Shot lens kit for iPhone 6/6S or iPhone 6/6S Plus and a Cardboard headset.

    We'll send a survey asking for your iPhone model and address after the campaign.

    FREE shipping in the USA.

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    Ships to Anywhere in the world
    Reward no longer available 100 backers
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  3. Select this reward

    Pledge €62 or more About $69

    EARLY BIRD SHOT LENS KIT
    It includes a Shot lens kit for iPhone 6/6S or iPhone 6/6S Plus and a Cardboard headset.

    We'll send a survey asking for your iPhone model and address after the campaign.

    FREE shipping in the USA.

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    Ships to Anywhere in the world
    Limited 252 backers
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  4. Select this reward

    Pledge €80 or more About $90

    SHOT LENS KIT
    It includes a Shot lens kit for iPhone 6/6S or iPhone 6/6S Plus and a Cardboard headset.

    We'll send a survey asking for your iPhone model and address after the campaign.

    FREE shipping in the USA.

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    Ships to Anywhere in the world
    0 backers
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  5. Select this reward

    Pledge €120 or more About $134

    DOUBLE SHOT LENS KIT
    Exclusive for the first 100 backers. It includes two Shot lens kits for iPhone 6/6S or iPhone 6/6S Plus and two Cardboard headsets.

    We'll send a survey asking for your iPhone model and address after the campaign.

    FREE shipping in the USA.

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    Ships to Anywhere in the world
    Limited 23 backers
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Funding period

- (30 days)