Changing the look of high fashion, one neck at a time. Read more
This project's funding goal was not reached on October 19, 2013.
About this project
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When I was 18 and working at the Chicago Board of Trade in 1980, their only dress code requirement was that all men must wear a tie while on the trading floor. Wearing a tie for eight hours a day wasn't something I looked forward to. I decided, if I was going to wear a tie, it would be a tie that I thought was cool. I took a standard neck tie and tied it to suit my taste. My intent was to show a little rebellious creativity but be in compliance. However, I had no idea what chain of events would unfold around this new and unique looking tie. People constantly stopped to question me: "What is that? Where did you get that? Where can I get one?" I would simply smile and say, “You can't.” People were mesmerized by it. This reaction would later become known as "The Shortti Magic."
The Original SHORTTI SHORTTISSIMO
The Shortti 'Shorttissimo' is the latest in men's luxury neckwear from designer Carlton Franklin. It is made with the finest imported silk. It is hand-tied and meticulously crafted, with intricately detailed, high gloss, Inox steel clasp. Carlton Franklin is committed to hand crafted excellence and is passionate about creating, Classic, Distinctive, Timeless neckwear.
The Shortti is not just a tie, it's an experience.
The Shortti Shorttisimo is designed to be worn with anything from a business suit to jeans and boots. It adds style to any outfit whether it’s dressy or casual. As we add more colors and prints to the line, you will be able to be more creative on how you accessorize your Shortti. Maybe even Justin will choose a Shortti for his suit and tie.
THE OFFICE WILL NEVER LOOK THE SAME.
CLASSIC, DISTINCTIVE, TIMELESS
THE NECKTIE REVOLUTION...The revolution will be hand tied!
The Shorttissimo is sure to turn heads on your favorite college campus.
Casual and Distinguished.
Sporty, need we say more?
From the office to the kick back.
The Shortti Formal is designed with a smaller knot to work well with winged tip collars.
A successful preview of the Shortti Formal at the 2013 Oscars.
Billionaire Hubert Feidl, Founder and CEO of Lyoness International AG(third from the left) at the 2013 Academy Awards with some of his executives wearing the Shortti
SHORTTI KICKSTARTER REWARDS
All rewards will be delivered in November and December of 2013 with the exception of the Shorttissimo photo shoot and dinner, and the Las Vegas and New York fashion week guest bonus. Those dates will be communicated directly to those pledgees attending.
Please email us at our home page if you have any questions, comments or suggestions. Hearing from you makes us happy and smarter. So please talk to us.
SHORTTI WRIST BAND
If you'd like, we can put the red logo on the opposite side of the wristband...your choice.
IT'S TIME TO CHOOSE YOUR SHORTTI TIES!
Important: Please tell us your neck size so we can send your Shortti with the right size neckband.
Here are some additional fabrics and patterns to choose from.
Shortti and Stripes forever.
Some fun fabrics that aren't silk. Who said silk gets to have all of the fun anyway?
THE Kickstarter FASHIONISTA SPECIAL
For you guys that want to take your look to the next level. Send us a half yard of your personally hand selected fabric, and we will make a one of a kind Shortti and pocket square set just for you. This is applicable to any Shortti and Pocket Square reward...Talk about limited edition.
THE CHICAGO KNOT: Heads up gentlemen, we'll be introducing the 'Chicago Knot' which is a larger and wider knot for those of you who like them big. So just let us know if you prefer the Chicago Knot when you make your selection.
The Shortti Shorttissimo
The Shortti Shorttissimo Line is the newest collection from designer Carlton Franklin. The Shorttissimo is all about vibrant colors, stylish patterns and unique fabrics. The Shorttissimo's larger knot and body compliment all collar styles. The magic of the Shorttissimo is that it can accessorize any outfit from slacks and suits to jeans and boots. The Shorttissimo can make an outfit look dressy, classic, funky, or preppie. There's no wrong way to wear the Shorttissimo.
We need your help!
With a successful preview of the Formal Shortti at the 2013 Academy Awards, Carlton Franklin is ready to launch the anticipated Shortti Shorttissimo Line. But we need your help to raise the $20,000 for the initial production run.
What will the $20,000 be used for?
With $20,000 we will be able to fund the initial production of the signature, custom red jacquard lining, the custom Inox steel clasps, the custom Shortti Box and Bag, and fabric. It will also cover all manufacturing and fulfillment cost. If we raise $40,000 we will be able to expand the collection and provide a greater selection of fabrics to choose from.
THE SPIRIT OF THE SHORTTI
In 1908 a baby girl was born in Farmhaven, Mississippi to John and Bessie Brown. They named her Ruth. As she grew into a young woman, it became apparent to those around her that she possessed a unique gift. Ruth could look at any dress or outfit in a store window for just a few minutes and go home and duplicate it — only better. Ruth made all the clothes for her father, mother, twelve younger siblings, relatives, and other folks in the county. Grammy Ruth, as we so affectionately called her, once told me, "Carlton, don't walk through this world with your eyes closed. But, open them wide and behold all the beauty around you. Now create. Create it new. Create it better. Create it beautiful.”
So 33 years later and after raising six wonderful children, I am finally ready to realize my dream.
"My desire is that the Shortti will be a stylish addition to any occasion important enough for you to attend" - Carlton Franklin
The necktie revolution
- So to all of you debonair trend setters, fashionistas, trail blazers, heroes of the drobe, and just good old fashion well dressed men; dare to be stylishly rebellious and come join the Necktie Revolution, and help us change the look of high fashion, one neck at a time. Dare anyone ask what's all the fuss about, just tell them , "The Shortti is coming, the Shortti is coming!!"
Photographer ~ ASHEN OVSEPJAN ~ firstname.lastname@example.org ~ www.ashendesignphotos.com
Risks and challenges
The Carlton franklin team has over 50 combined years of experience in the fashion industry from design, production, and manufacturing to packaging and international shipping. Therefore we are confident we will deliver a quality product to our supporters and fans. Our biggest challenge is knowing what you want and are excited about in terms of colors, fabrics and styles. But we believe that that will be resolved as you communicate your thoughts, ideals, and suggestions to us via our facebook page and twitter. The best relationships are always built on good communication. So please tell us what's on your mind.Learn about accountability on Kickstarter
Have a question? If the info above doesn't help, you can ask the project creator directly.
- (40 days)