Custom fashion designed and chosen by our members just like you! Read more
This project was successfully funded on December 20, 2013.
About this project
By supporting our Kickstarter, you aren't just buying our wonderful products, you are supporting and validating our concept, which is that people WANT to have more say in the clothes they buy before the point of purchase. That means playing around with cut, fit, and other design elements, but also with sustainable fabric, point of manufacture etc. We're really excited about increasing your involvement in the design process from sketch to dress and we hope you are too! Find out more about our amazing designers and the design process on our blog, Behind the Seams! We appreciate your support!
Did you know that according to a study by The Daily Mail, the average woman will spend $125,000 in her lifetime on clothing, yet 60% of us complain about having nothing to wear on a daily basis?
That's because between the time the designer sketches your favorite dress and you buy it at a retailer, the clothes you buy have been refined, picked and chosen by about a zillion fashion industry insiders - none of whom are you.
That's where ShopRagHouse comes in.
What We Do
We want fashion enthusiasts like you to have more say in the clothes you wear. Period. You get to interact directly with our designers and with us throughout the entire design process and the best part is...you get to be the designer yourself.
1. Designers upload design ideas.
2. Our members vote for their favorites.
3. We turn the winning designs into samples available for crowd-funding.
4. The winning designer gets a cut of the profits from the sale of her/his winning design on the site.
Coco Magazine didn't call us the "fairy Godmothers of fashion" for nothing!
Our Capsule Collection:
Our members helped us decide to make the Elsa Dress first in this amazing print:
We held a private competition for the Diana Dress and the sample just came in:
Like these initial pieces, the remainder of our Capsule Collection will be made with input from members just like you!
How You Can Help: Support our Kickstarter
So far we have funded ShopRagHouse personally, we need your help to continue to grow ShopRagHouse! We need to produce six (6) additional pieces for our first Capsule Collection which will include the winner(s) of our current competition. All of the dresses from our Capsule Collection are included as rewards below.
We'll need your input on which dresses to make next, to source materials including thread, trim, labels, and tags, make patterns, and to get samples made along with appropriate adjustments and to have each dress sized. Our size block for our dress line is already completed. We'll also need to order custom packaging and cover shipping and handling cost. Anything we earn above our goal will be used towards expanding our Capsule Collection to include more dresses.
Our final products are made from the highest quality materials sourced from around the world and are meticulously crafted in the US by our contracted manufacturers. We are able to offer exceptional prices because we don't have any of the overhead associated with traditional retail.
$5 You'll get a handwritten thank you note from our co-founders!
$25 You'll get a batch of our secret recipe cookies
$45 Our custom ShopRagHouse Fashion Lab t-shirt
$145 The Diana Dress or the Elsa Dress
$280 Any two dresses from our Capsule Collection including the Elsa Dress, the Diana Dress or the winner of the current competition so be sure to vote in the competition going on now:
$500 You design a dress and we make it into a sample available for sale on ShopRagHouse.com (you'll get 20% of profits from the sale of your dress on our site!)
$2000 Work with any of our designers to design a custom one of a kind ShopRagHouse dress made just for you!
Stay in touch!
You can always stay in touch with us at firstname.lastname@example.org or through any of our social media profiles:
Special thanks to our friends at The Fashion Project.
Risks and challenges
We have an opportunity to be one of the first to market. Since onset, we have operated as a lean start-up. Our biggest barriers are…
Spreading the word! - We want to spread the word about our kickstarter as fast as possible, but we'd love your help! Visit: www.ShopRagHouse.com/share-1 for more info on how you can help.
Quality Control - Making samples that we are proud of takes time. It's not uncommon for a sample to have to be edited and redone several times before it's perfect enough to share with you!
Speed – Attracting users as quickly as possible and building a customer base are crucial. We need to have our first ShopRagHouse Capsule Collection sampled and ready for sale quickly, and be ready to adapt to any unforeseen obstacles.
Shipping and Handling - There is always the chance that there could be unforeseen delays.
If this Kickstarter is successful we will be well positioned to overcome these obstacles.
There is no fashion revolution without you!
Brie and Jo
TeamSRHLearn about accountability on Kickstarter
Have a question? If the info above doesn't help, you can ask the project creator directly.
Pledge $5 or more
19 backers Limited (6 left of 25)
A hand written note from cofounders Brie and Joana thanking you for your support!Estimated delivery:Ships anywhere in the world
Pledge $20 or more
1 backer All gone!
A hand written thank you note from both cofounders and a backers baker's dozen of our secret recipe ShopRagHouse chocolate chip cookies to sweeten the deal, you pretty cookie you!Estimated delivery:Ships anywhere in the world
Pledge $25 or more
76 backers Limited (424 left of 500)
A hand written thank you note from both cofounders and a backers baker's dozen of our secret recipe ShopRagHouse chocolate chip cookies to sweeten the deal, you pretty cookie you!Estimated delivery:Only ships to: United States
Pledge $45 or more
ShopRagHouse Fashion Labs T-shirt.Estimated delivery:Ships anywhere in the world
Pledge $145 or more
34 backers Limited (166 left of 200)
You get the handwritten thank you note and your choice of any dress in our launch collection of equal or lesser value to the pledge amount. Fabric may vary. We offer women's sizes 0-14. Please include your size choice in your order. (20% off expected retail value of $180).Estimated delivery:Ships anywhere in the world
Pledge $280 or more
You get the handwritten thank you note and both the Elsa Dress and the Diana Dress for $10 off! We offer women's sizes 0-14.Estimated delivery:Ships anywhere in the world
Pledge $500 or more
2 backers Limited (1 left of 3)
You get the handwritten thank you note and one of the dresses in our launch collection in the size of your choosing, your ShopRagHouse design skips the competition and we turn it into a sample available for pledging on ShopRagHouse.com. Fabric may vary. We offer women's sizes 0-14. Please include your size choice in your order.(restrictions apply).Estimated delivery:Ships anywhere in the world
Pledge $2,000 or more
0 backers Limited (1 left of 1)
You get the handwritten thank you note, the Elsa Dress and the Diana Dress in the sizes of your choosing and a custom ShopRagHouse work or cocktail dress designed with your input, and of course, our undying love and affection! Fabric may vary. We offer women's sizes 0-14. Please include your size choice in your order. (restrictions apply).Estimated delivery:Ships anywhere in the world
- (30 days)