About

Move is a members-only digital supermarket. We work with the World's greatest artisans to make daily staples and we ship them to you- without the middleman or the markup.

We’re obsessed with everyday products— Why do they cost what they do? Are they made ethically? And why aren’t they higher quality?

Unfortunately, in buying supermarket staples today, you have two options- buy quality products at absurd prices or pay a cheap price to get a cheap product.

We thought that was insane — so we’ve spent the last 2 years designing a radical new supermarket that has the best of all Worlds: Award-winning staples at fair prices.  

Everything you buy -- like you've never seen before. 

We make elevated daily staples. And we cut out everything that doesn't matter- the competing brands, the price tiers and the niche, one-off products. The average supermarket sells 50,000 products. We cap ourselves at 500.

By focusing on fewer products, we're able to make them amazing and affordable. Imagine the best cheddar you'll ever have - not some obscure cheese from the corner of the supermarket. Think the best ribeye steak you'll ever taste - not some throwaway cut that you'd never try.  

We spent 2.5 years looking for the greatest artisans in the World. After meeting with thousands of producers and taste testing over 10,000 products, we found them.

And today, we've built a supermarket where every product is made by the person who makes it better than anyone else in the World. From frozen meals made by Michelin chefs to Matcha imported directly from a 100-year old Japanese manufactory, we sourced it all. 

We don't try to be the cheapest option out there. We focus on creating the best product possible at the fairest price possible. 

That's why we work directly with award-winning producers and ship straight to you. By cutting out the middlemen we bring you premium products for 30% less than traditional premium retailers. 

Some of our most popular staples compared to another premium supermarket-

  •  Aged Cheddar Popcorn - $3 on Move ($5 at Whole Foods)
  •  California Almond Butter - $8 on Move ($13 at Whole Foods)
  •  Organic Avocado Oil - $10 on Move ($14 at Whole Foods)
  •  Almond Flour - $10 on Move ($12 at Whole Foods)'
  •  Cave-Aged Cheddar - $6 on Move ($13 at Whole Foods)
  •  Cold Brew Coffee -  $3 on Move ($4.50 at Whole Foods)
  •  California Orange Blossom Honey - $8 on Move ($13 at Whole Foods)
  •  Dried Turkish Figs - $6 on Move ($8 at Whole Foods)
  •  Dry-Aged Ribeye Steak - $16 on Move ($32 at Whole Foods)
  •  Jamaica Blue Mountain Coffee - $10 on Move ($18 at Whole Foods)

Never stand in a checkout line or pay for delivery. Move delivers all of your staples — for free — anywhere in the country. 

Move is a member's-only supermarket. Members get access to everything that Move has to offer- incredible products, fair prices, free shipping, ethical sourcing and a ridiculously seamless shopping experience. 

And then, there's the Move Member Card. Made with 800-micron thick brushed Titanium, the Move card is a loyalty card, an ID card for Move stores (2020) and a beautiful token of this campaign- all rolled into one.

By backing this campaign, you get membership for less than anyone ever will and you get access to the Move store months before everyone else. 

Best of all, you lock in that lowest annual membership fee for life - so even when membership prices go up in the future- you always pay the same, discounted annual fee.  

We cold-pack every perishable order and deliver exclusively through the major mail carriers like FedEx. As a result, your food stays safe in its box for 3 days and you don’t need to be home to receive it. 

As a digital supermarket, we can create, test and launch new products dramatically faster than traditional stores. And by having a regular member-base, we can figure out what products you want us to design, make and ship. We've used that to make a plant-based and a keto section to the store. And we're just getting started!


Plant-Based Vegan Staples

We're starting off with dozens of vegan necessities from "milks" to "meats." Over time, we'll add plant-based versions of some of our most popular products like Michelin meals and charcuterie spreads.

Keto-friendly Classics

We're working towards building the best online Keto selection. We're starting off with everything from sustainable proteins and fats to rare keto snacks.

And many more

We have a simple philosophy- if you want to see what supermarkets will be selling tomorrow, look at Move today. That's why we're working on full aisles for Paleo, Atkins, Mediterranean, Gluten-free, and carnivore diets.

Every Move member gets access to a personal shopper — a real person that’s an expert at making your life easier. Every time you reach out to Move, you talk to that same person. And every time you hear from Move, its through your personal shopper- telling you about hidden deals, free products and secret pre-launch samples.

Curated Grocery Lists: Custom lists based off your diet, tastes and cooking skills. 

Free samples with every order: Premium product samples — personalized for you

Access to new pre-launch products: Get samples of products before they launch.

No more customer service pains: Chat with the same, real person every time.

Access to events: Invites to creator classes and producer tours across the country.

We believe in see-through transparency -- especially when it comes to food. So for every product you order on Move, you can see who made your food and how much money they made. 

Beyond that, you can watch mini-documentaries about each of the producers, their stories and their crafts.

We're democratizing retail. As a member, you receive free samples with every order. Each of those free samples comes with questionnaire where you decide which producers we work with, what products we sell and how we improve the service.

Traditional supermarkets run on unsustainable practices - from huge food waste to packaging waste. We're on a mission to be the first truly sustainable supermarket. 

Zero Food Waste: Traditional supermarkets throw out 1/3rd of the food that they carry. The reason is that they have no way of predicting how much people are going to buy. Instead supermarkets overstock their shelves and hope for the best. We run a “just-in-time supply chain.” Product only comes into our warehouse after its been ordered by you. As a result, we waste no food in our warehouses or at the producer’s facilities.

Sustainable Packaging: Supermarkets tend to be the largest contributors to packaging waste of any retail category— with the vast majority of supermarket products (90%) still being packed in non-recyclable and non-biodegradable packaging. We use only curbside recyclable materials for our boxes and insulation, replace gel packs with dry ice and use as much reusable product packaging as possible. We’re also on a mission to use exclusively recyclable and biodegradable packaging by the end of 2020.

Organic: We source organic and non-GMO products wherever possible. The only times we don’t, its because the non-organic version is even more sustainable. 

What does an ethical retailer look like? We think that ethical retail is about how you treat the people at every step of your supply chain. That's why we've spent a lot of time examining our relationship with producers, workers and customers.

Paying Producers Fairly: We pay our producers 2x more than any supermarket. A product isn’t fairly priced until it's fairly priced for everyone.

Treating Workers Well: Supermarkets are the second largest employers for minimum wage workers in America- hiring roughly 1.5 million minimum wage workers. At current minimum wage levels, that's just not a livable wage. We pay our assembly-line team $15/hour to start — more than twice the Federal Minimum Wage.

Making Customers Owners: 10 of the largest supermarket chains own roughly 80% of the grocery market. Most of these chains are owned in large part by wealthy families who inherited them. We’re the first Customer-owned National Supermarket. Once a year, we launch an equity crowdfunding round that allows our customers to become owners in our business. We already have hundreds of incredible customer-owners.

In early 2017, on a bright San Francisco morning, we set out to build the supermarket of the future. For the first 18 months we became grocery delivery drivers just to study supermarkets and how people shopped. Pretty soon, we realized that most of the products we were delivering were actually the same.

In 2018, With a shortlist of products in hand, we hit the road. We met with hundreds of producers. All the way from small-plot farmers to 3 Michelin star chefs. Together with the greatest craftsmen and artisans of our time, we designed a supermarket.

In 2019, we gave legs to our supermarket. We partnered with warehouses around the country and laid down an efficient and ethical supply chain.  

In 2020, we're going to make every product in your home dramatically better.

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  •  November 8: Finish campaign
  •  November 15: Place orders with producers
  •  December 1 - 31: Products arrive at Move warehouse
  •  January 1 - 15: Taste test and QA all products
  •  January 15 - 31: Ship test orders
  •  February: Kickstarter Backers get access to Move store
  •  August: General public gets access to Move store  

Move has a singular vision— to make every product in your life 10x better and fairer. In chasing after that vision, we remind ourselves of three values every day-

  •  Quality Over Quantity: 100 great products > 1,000 good products
  •  Honest Sourcing: We don’t do things that we wouldn’t tell our members about. We work with incredible people and we treat them fairly — and we show you.
  •  Thoughtful Design: We believe in marrying form and function and in perfecting the details. That’s why we think more about the design of everyday products than anyone in the World.

So when you think of Move, just imagine — for a second — what your life would look like if everything in it was 10x better?

Team Move

Simply add the amount to your pledge and we'll send it over with your first order.

This project is promoted by Jellop, the ad tech power behind the best Kickstarters with 850+ successful Kickstarter projects with over $370M raised between them.

Risks and challenges

The biggest challenge we face is scale.

We’ve found incredible producers and prepped them for growth, but these are still artisans — not giant brands. As a result, we run the risk of "maxing out" their capacity. If that happens, we might have to delay launch by a few weeks or risk running out of some products.

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