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SEE MORE THAN EVER BEFORE WITH THE SHIFTCAM 2.0 12MM ULTRA WIDE ANGLE ASPHERICAL LENS FOR MOBILE PHONES
SEE MORE THAN EVER BEFORE WITH THE SHIFTCAM 2.0 12MM ULTRA WIDE ANGLE ASPHERICAL LENS FOR MOBILE PHONES
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1,946 backers pledged $320,278 to help bring this project to life.
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Combining DSLR and Mobile: 12mm Ultra Wide Aspherical Lens

$320,278

1,946

ShiftCam

The ShiftCam journey began over 2 years ago with our first Kickstarter campaign: a 6-in-1 Traveler lens phonecase. Now shipping to over 80 countries, this pioneering product was just the beginning in compact, convenient and comprehensive mobile phone lenses designed to enhance mobile phone photography. 

Since then, ShiftCam’s growing team of photography enthusiasts have gone on to develop ShiftCam’s removable ProLens series and mounting system. Combining high quality performance and user-friendly experience, today ShiftCam proudly introduces the latest addition to our Phonetographer collection of detachable lenses.


Are you a Phonetographer?

Whether professional or savvy enthusiasts, photographers today are increasingly switching between their trusty DSLR cameras and mobile phone photography. With ever-improving technology, mobile photography is quickly catching up. But whether using a digital camera or your mobile device, your photographs are only as good as your lens. 

By developing professional grade detachable lenses for your mobile phone, ShiftCam is blurring the lines between DSLR and phone camera performance. Combining the pocket-sized portability of your mobile phone and the high-quality capability of a DSLR camera, ShiftCam Phonetography is on the rise. Yes, that’s PHONETOGRAPHY, a new word for a new era.       

See more... way more than ever before

Thanks to the pioneering use of specialist DSLR lens manufacturing techniques on a much smaller scale, the first-of-its-kind aspherical lens allows for zero distortion of lines even with the impressive 122º ultra wide angle of view. A unique optical design, coupled with nano-coated lens minimizes chromatic aberrations and unwanted flares for a sharper image. Close-ups or long shots, indoors or outdoors - the edge to edge clarity makes this innovative detachable lens perfect for precision photography. 

This is one small lens for your phone - one giant leap for PHONETOGRAPHY.      

Awards & Reviews of ShiftCam

Seeing an opportunity to expand on the existing ProLens collection (60mm Telephoto, 18mm Wide Angle, 230º Fisheye, 25mm 10X Macro, 75mm 3X Long Range Macro), ShiftCam introduces the first of its kind: an impossibly small aspherical 12mm ultra-wide angle detachable lens for your mobile phone. 

Features 

Because ultra wide angle is suitable for so many occasions, we are launching 3 accessories to go with your new 12mm Ultra Wide Angle, so that you can make the most out of this lens.

Maximize your video content with the perfect stabilization assistant. Use this fully adjustable universal counterweight to balance any ShiftCam lens in conjunction with your gimbal for perfectly smooth, judder-free footage.

Before you ask – it was glaringly obvious - so yes, we thought of that too. A ShiftCam 62mm filter with corresponding adapter. Moreover, this adapter is designed for any CPL and universal filters, so you can even use your own filters with the ShiftCam 12mm Aspherical Lens. 

There’s something for everyone here! Don’t use an iPhone? Not to worry. The ShiftCam team has produced a small but strong Universal Lens Mount that supports ALL ShiftCam existing Lenses.  There is also a Cold Shoe Mount built in with this universal Lens Mount for accessories expansion.  

The 122º ultra wide angle allows you to capture 3x more content in one frame. Tell the whole story without missing any important details of your surroundings.
The 122º ultra wide angle allows you to capture 3x more content in one frame. Tell the whole story without missing any important details of your surroundings.
Our world is vast with so much to see. Make the most of breathtaking landscapes with your ultra wide angle lens.
Our world is vast with so much to see. Make the most of breathtaking landscapes with your ultra wide angle lens.
Capture majestic architecture preserving original content just as you see it. Thanks to the groundbreaking aspherical lens, you can avoid warping of lines and that all-important proportion.
Capture majestic architecture preserving original content just as you see it. Thanks to the groundbreaking aspherical lens, you can avoid warping of lines and that all-important proportion.
When space is limited, you no longer need to bend over backwards to see the big picture in confined indoor environments.
When space is limited, you no longer need to bend over backwards to see the big picture in confined indoor environments.
With a winning combination of the aspherical lens, optical design and precision nano coating, benefit from edge to edge clarity, capturing impressive images in incredible detail.
With a winning combination of the aspherical lens, optical design and precision nano coating, benefit from edge to edge clarity, capturing impressive images in incredible detail.
With multilayers of customised nano-coating, unwanted flares and ghosting is minimised.
With multilayers of customised nano-coating, unwanted flares and ghosting is minimised.
This is where mobile photography comes in to its own. With this new lens and the right app, you can easily auto-calibrate, fixing perspective with the tap of a button. You’ve essentially got your whole studio in your pocket for quick and easy editing on the go.
This is where mobile photography comes in to its own. With this new lens and the right app, you can easily auto-calibrate, fixing perspective with the tap of a button. You’ve essentially got your whole studio in your pocket for quick and easy editing on the go.
Discover new and exciting perspective with the 12mm focal length.
Discover new and exciting perspective with the 12mm focal length.
See more than first meets the eye, with 0.35x mini wide angle macro close-ups revealing unexpected little details.
See more than first meets the eye, with 0.35x mini wide angle macro close-ups revealing unexpected little details.
Weighing less than 100g, this pocket-friendly detachable lens houses an impressive 6 element 4 group structure - perfect for capturing those unexpected moments.
Weighing less than 100g, this pocket-friendly detachable lens houses an impressive 6 element 4 group structure - perfect for capturing those unexpected moments.

 View all sample photos here: http://bit.ly/2R9esG7

So you think you know your lenses? Well then you will know that ultra wide aspherical lenses are industry gold standard. They make a world of difference, with cheaper spherical lenses often the cause of major distortion and aberration. The wider the lens, the more difficult it is to achieve zero distortion. 


No Distortion vs Distorted Image   

Why the price difference? It’s all to do with the glass finish based on how the lens is manufactured. Most large-scale manufacturers sand and grind theses spherical lenses in to shape, which can cause minute, but vital imperfections. By melting the glass first, the purity and finish of an aspherical lens can be guaranteed. 


The Solution: A New Technique for Zero Distortion 

With a bit of innovative thinking, the ShiftCam team have come up with a new precision technique to produce the smallest ever aspherical lens for your phone. 

Combining 15 years of optical engineering experience and 9 months of dedicated product development in partnership with industry leading manufacturers from Korea, Japan and China, the Design and Development team has created one-of a-kind tooling capable of sustaining thousands of degrees heat whilst maintaining precision and accuracy. 

These custom-made discs of glass will enable perfectly concentrated light sources to be piped into your phone, maintaining zero distortion and replicating all that you see with the naked eye.


Lens Structure Design

Of course the ShiftCam Team never do anything by halves. So to be absolutely sure that chromatic aberration does not occur, we’ve taken things one step further, rearranging our lens structure into a unique 6 Element 4 Group structure. We even created new tooling to make sure the final step of nano-coating covers the entire surface of the aspherical lens for edge-to-edge flare-free clarity. 

The easy alignment system with a slide and shift channel makes changing lenses so easy you can do it with your eyes closed.
The easy alignment system with a slide and shift channel makes changing lenses so easy you can do it with your eyes closed.
Small, swift and secure the multi-locking system ensures reliable attachment of your lens regardless of weight, size and focal length.
Small, swift and secure the multi-locking system ensures reliable attachment of your lens regardless of weight, size and focal length.
Customised for different iPhones, the ShiftCam Mounting System is a smart but simple accessory that ensures you are always prepared.
Customised for different iPhones, the ShiftCam Mounting System is a smart but simple accessory that ensures you are always prepared.
Universal mount can be mounted on any smartphones, with added cold shoe mount to mount any tools a phonetographer needs.
Universal mount can be mounted on any smartphones, with added cold shoe mount to mount any tools a phonetographer needs.
ShiftCam’s increasingly comprehensive series of interchangeable lenses allows you to choose from an array of lenses and get the best results.
ShiftCam’s increasingly comprehensive series of interchangeable lenses allows you to choose from an array of lenses and get the best results.

Compatible with All Smartphones

ShiftCam Cases are compatible with iPhone 7 and above. If you’re not an iPhone user, the Kickstarter Special Edition Universal Mount is compatible with any other smartphone.

Comparing ShiftCam 12mm with other Ultra Wide Angle  

 Using professional-grade aluminium and glass materials, the mounting system and lens are designed with durability in mind. Highly portable and fully capable, ShiftCam delivers an intuitive user experience to suit the needs of all PHONETOGRAPHERS.  

To thank you for your support, we are offering all members of our Kickstarter community: 

We make all our products with the intention that they should last a lifetime, so it made sense that all our backers from this campaign should receive a Lifetime Warranty for their Aspherical 12mm. (Conditions may apply) 

Enjoy the swift and secure S-mount system with your pledge. We offer all our backers 1 complimentary mounting system. If you are not using iPhone, you could still enjoy the lens with a Kickstarter exclusive Universal Mount!

Our ShiftCam case is a core component of the patented S-mount System, which enables you to switch between lenses with 100% accuracy, zero effort. Each year, we will launch a new set of phone cases that fit with the newest iPhones so that users can carry on to use their ShiftCam gears on the new models.  To ensure that you could enjoy your Kickstarter reward even when you are going to switch your phone in the future, if you back this project now, you will be eligible for a 1-time free case upgrade. (Conditions may apply)

Also as a gratitude for the support, we will sponsor backers with US$60 off the planned MSRP. Do give us a review on our products, your intuitive feedback would continue to shape the future of Phonetography.

Make sure you have the right gear for the right moment, get more gears at Kickstarter price! All Collections of ShiftCam would be on Kickstarter price for only this period of time! See the bundles in the pledge plans!

This June is a very special month for ShiftCam on Kickstarter as we launched our very first campaign exactly 2 years ago. To celebrate, we are offering the ShiftCam 12mm Brass Edition backers only.

It is easy to become our backer! Follow the steps below.

Step 1. Pick a reward tier below

Step 2. Click "Back This Project" on the top of the page, where you'll select your reward. 

Share this campaign and get a free gift with your pledge!

If you are also a proud Phonetographer, share our campaign and let more phonetographers knows that the portability of smartphones and capability of DSLR can be combined together! As a token of appreciation, a gift will be added to your pledge in the post-campaign survey.

Thank you!


Step 1. Click the button below to share on either platforms after you have backed this project.

Step 2. Claim your gift here:

In early 2017 ShiftCam was founded with a mission to reinvent mobile photography, making it even more convenient, compact and comprehensive. Our aim is to enable the most seamless transition from smartphone to a professional camera.

We believe the best part of memories is making them. That’s why we strive to create the best possible tools to do just that. The ShiftCam team is made up of a group of like-minded photographers, designers, and engineers from around the world who all share a vision of taking PHONETOGRAPHY to a whole new level. 

This project is promoted by Jellop, the ad tech power behind the best Kickstarters with 650+ successful Kickstarter projects with over $300MM raised between them.
This project is promoted by Jellop, the ad tech power behind the best Kickstarters with 650+ successful Kickstarter projects with over $300MM raised between them.

Risks and challenges

1. Shipping: Delivery times will vary depending on the region and location we are shipping to. While we make every effort to ensure prompt delivery to all customers, please be patient and understand that there may be delays that are beyond our control during the shipping process.

2. Legal variances from country to country: Regulations vary significantly across regions and countries, especially for electronic goods. We will take every precaution in ensuring that our product and shipping policies meet with local legislation in all areas, but there could be minor delays in fulfilling compliance requirements.

3. Estimated delivery in August 2019?: While the product is currently ready to enter mass production, in our experience there is always room for improvement. That is why we believe a Aug shipping date gives us time to ensure the lens is the best products can and should be.

4. Defective products: While we take every measure to ensure each product is perfect, no production process is 100%. If you do receive a defective product, please contact us and we will send you a replacement.

5. Startup: As a small startup company, this is a very busy time for us, during which our team is operating at full capacity. We apologise if we cannot respond immediately, but please be assured we will get back to you as soon as we can.

Learn about accountability on Kickstarter
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Support

  1. Select this reward

    Pledge $99 or more About $99

    12mm Aspherical Lens & Mount

    You will receive one ShiftCam 12mm Ultra Wide Angle Aspherical Lens. Works with all phones.

    Save US$75 off the total planned US$174.98 MSRP, plus Kickstarter exclusive lifetime ShiftCam Care on the Aspherical Lens.

    *Choose the lens design & phone mounting system in the post-campaign survey.

    Includes:
    • ShiftCam 12mm Aspherical Lens (Piano Black / Vintage Brass)
    • Mounting System (Phone Case / Universal Mount)
    • Lifetime ShiftCam Care for the Aspherical Lens
    Less
    Estimated delivery
    Ships to Anywhere in the world
    440 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $129 or more About $129

    12mm Aspherical Lens & Counter Weight

    You will receive one ShiftCam 12mm Ultra Wide Angle Aspherical Lens (Works with all phones) & ShiftCam 100g Modular Counter Weight (For all ShiftCam Lens)

    Save US$85 off the total planned US$214.97 MSRP, plus Kickstarter exclusive lifetime ShiftCam Care on the Aspherical Lens.

    *Choose the lens design & phone mounting system in the post-campaign survey.

    Includes:
    • ShiftCam 12mm Aspherical Lens (Piano Black / Vintage Brass)
    • Mounting System (Phone Case / Universal Mount)
    • Lifetime ShiftCam Care for the Aspherical Lens
    • ShiftCam 100g Modular Counter Weight (For all ShiftCam Lens)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    38 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $139 or more About $139

    12mm Aspherical Lens & 62mm CPL Filter

    You will receive one ShiftCam 12mm Ultra Wide Angle Aspherical Lens (works with all phones) & 62mm CPL Filter with 62mm Filter Mount, works with any CPL and filters.

    Save US$95 off the total planned US$234.97 MSRP, plus Kickstarter exclusive lifetime ShiftCam Care on the Aspherical Lens.

    *Choose the lens design & phone mounting system in the post-campaign survey.

    Includes:
    • ShiftCam 12mm Aspherical Lens (Piano Black / Vintage Brass)
    • Mounting System (Phone Case / Universal Mount)
    • Lifetime ShiftCam Care for the Aspherical Lens
    • 62mm CPL Filter
    • 62mm Filter Mount
    Less
    Estimated delivery
    Ships to Anywhere in the world
    134 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $149 or more About $149

    (iPhone) 12mm Aspherical Lens+Travel Set

    [This tier is for iPhone.] You will receive one ShiftCam 12mm Ultra Wide Angle Aspherical Lens & ShiftCam's signature Travel Set (For iPhone).

    Save US$80 off the planned US$219.99 MSRP, plus Kickstarter exclusive lifetime ShiftCam Care on the Aspherical Lens.

    *Choose the lens design & phone mounting system in the post-campaign survey.

    Includes:
    • ShiftCam 12mm Aspherical Lens (Piano Black / Vintage Brass)
    • Lifetime ShiftCam Care for the Aspherical Lens
    • Travel Set For iPhone (6-in-1/3-in-1 Lens+Front-Facing Wide Lens)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    157 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $199 or more About $199

    12mm Aspherical Lens+Standard ProLenses

    You will receive one ShiftCam 12mm Ultra Wide Angle Aspherical Lens & all of the Standard ProLens Kit (18mm Wide Angle, 60mm Telephoto & 10X 25mm Traditional Macro). Works with all phones.

    Save US$215 off the total planned US$414.95 MSRP, plus Kickstarter exclusive lifetime ShiftCam Care on the Aspherical Lens.

    *Choose the lens design & phone mounting system in the post-campaign survey.

    Includes:
    • ShiftCam 12mm Aspherical Lens (Piano Black / Vintage Brass)
    • Mounting System (Phone Case / Universal Mount)
    • Lifetime ShiftCam Care for the Aspherical Lens
    • Standard ProLens - 18mm Wide Angle
    • Standard ProLens - 60mm Telephoto
    • Standard ProLens - 10X 25mm Traditional Macro
    Less
    Estimated delivery
    Ships to Anywhere in the world
    156 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $199 or more About $199

    12mm Aspherical Lens+Advanced ProLenses

    You will receive one ShiftCam 12mm Ultra Wide Angle Aspherical Lens, all of the advanced ProLens Kit (230º Fisheye Full Frame & 75mm Long Range Macro). Works with all phones.

    Save US$175 off the total planned US$374.96 MSRP, plus Kickstarter exclusive lifetime ShiftCam Care on the Aspherical Lens.

    *Choose the lens design & phone mounting system in the post-campaign survey.

    Includes:
    • ShiftCam 12mm Aspherical Lens (Piano Black / Vintage Brass)
    • Mounting System (Phone Case / Universal Mount)
    • Lifetime ShiftCam Care for the Aspherical Lens
    • Advanced ProLens - 230º Fisheye Full Frame
    • Advanced ProLens - 75mm Long Range Macro
    Less
    Estimated delivery
    Ships to Anywhere in the world
    61 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $299 or more About $299

    12mm Aspherical Lens+Deluxe ProLens Kit

    You will receive one ShiftCam 12mm Ultra Wide Angle Aspherical Lens and all of the Standard ProLens Kit (18mm Wide Angle, 60mm Telephoto & 10X 25mm Traditional Macro) and Advanced ProLens Kit (230º Fisheye Full Frame & 75mm Long Range Macro). Works with all phones.

    Save US$315 off the total planned US$614.93 MSRP, plus Kickstarter exclusive lifetime ShiftCam Care on the Aspherical Lens.

    *Choose the lens design & phone mounting system in the post-campaign survey.

    Includes:
    • ShiftCam 12mm Aspherical Lens (Piano Black / Vintage Brass)
    • Mounting System (Phone Case / Universal Mount)
    • Lifetime ShiftCam Care for the Aspherical Lens
    • Standard ProLens - 18mm Wide Angle
    • Standard ProLens - 60mm Telephoto
    • Standard ProLens - 10X 25mm Traditional Macro
    • Advanced ProLens - 230º Fisheye Full Frame
    • Advanced ProLens - 75mm Long Range Macro
    Less
    Estimated delivery
    Ships to Anywhere in the world
    362 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Reward no longer available

    Pledge $89 or more About $89

    Early Bird 12mm Aspherical Lens & Mount

    [First 48 hours Early Bird] You will receive one ShiftCam 12mm Ultra Wide Angle Aspherical Lens. Works with all phones.

    Save US$85 off the total planned US$174.98 MSRP, plus Kickstarter exclusive lifetime ShiftCam Care on the Aspherical Lens.

    *Choose the lens design & phone mounting system in the post-campaign survey.

    Includes:
    • ShiftCam 12mm Aspherical Lens (Piano Black / Vintage Brass)
    • Mounting System (Phone Case / Universal Mount)
    • Lifetime ShiftCam Care for the Aspherical Lens
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 568 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)