About this project
1.4lb of pure, extra-fine grade Australian Merino wool fiber in a 7-gauge knit. Not blended with synthetics, just a healthy serving of the good stuff.
Made of 100% extra-fine grade 19-micron count Australian merino wool, The Mark One Sweater feels like cashmere next to your skin but is durable enough to withstand heavy wear.
Tailored to fit the active man: slim through the arms and torso, with a non-elastic waistband to reduce the frumpy 'muffin effect' most sweaters exhibit.
Breathable: Wool naturally wicks away moisture, keeping you from getting sweaty when it's hot and preventing heat loss when it's cold.
Odor resistant: Unlike synthetics, wool efficiently releases sweat into the air so bacteria never gets the chance to form, keeping your sweater odor-free.
Durable: Due to its natural elasticity, wool fibers can be bent thousands of times without breaking, lasting significantly longer than cotton or synthetics.
Versatile: Soft as cashmere, but significantly more durable, Merino wool is the perfect balance of luxury and practicality.
Mark One Sweater: 1 for $85, 2 for $160, or 3 for $230
$5: Photographic Print
$10: Silk Knots (3 pairs) OR Socks (1 pair)
$45: Double-Thick Merino Scarf
$245: Custom Numeral Sweater
Ours is the story of a group of college friends who — in the fall of 2012 — came across an old picture of Dartmouth ’68 Ed Heald in an iconic collegiate piece: the class numeral sweater. A sweater so well-made that when Heald showed it to us at Dartmouth Homecoming, it was still in perfect condition. A sweater that embodied quality craftsmanship and a classic, effortless style rarely seen in today’s world of frothy trends and fast fashion.
It is with those values in mind that we undertook our first project, to bring back the class year sweater for our friends and classmates. We made our first batch of sweaters the winter after graduation, and they sold like wildfire. One year later, our dedication to high caliber craftsmanship has earned us the trust of thousands of customers around the world. And now we’re applying what we’ve learned about knitwear to the Mark One Sweater, a piece that combines classic collegiate styling with modern manufacturing and quality materials. Come join us as we rethink knitwear.
- John, Woody, Alex, Kalon, and Arjuna
Risks and challenges
We spent the last year designing, sourcing, and distributing thousands of luxury collegiate sweaters for our friends and classmates, so we’ve been around the block a few times.
We’ve squared away all the pieces — materials are sourced, contracts are signed, patterns are approved, production is booked, import and customs are arranged, and logistics and fulfillment scenarios are planned. We recognize that it is always possible that unforeseen delays in any of these pieces may impact our ability to deliver promptly. We have accounted for this by building in a cushion in our delivery timelines and, should we perceive any further risk of delay during the production process, we will proactively communicate that to our supporters.
Our modern mill in Beijing makes sweaters for high-end European brands and is equipped with state-of-the art, high-efficiency knitting machines and has the capacity to produce tens of thousands of sweaters every month. We personally visited the mill and had lunch with the knitting technicians back in March. They are awesome and run a really solid operation.
Our goal is to deliver earlier than promised.Learn about accountability on Kickstarter
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- (30 days)