About this project
Hello kickstarter
We are Tal and Ester. We are the founders of Shenn Toothbrush brand. We are proud to introduce a new and innovative toothbrush that will change the way you feel about your daily routine- brushing your teeth.
Shenn toothbrush is meant for people who fall for the little details and appreciate good and timeless design. Many people invest a great deal of thought into the design of their interiors. We believe that a toothbrush is an object that should fit this well designed environment and reflect the personality of its user. By placing a Shenn toothbrush in your bathroom you are making a statement.
Shenn promotes a holistic solution for toothbrush use by offering a complete set which holds your toothbrushes and favorite toothpaste in one place and exhibits them in a descent manner. The way they should be.
As oral hygiene enthusiasts it was important to us to create a unique designed brush which will stand out in the bathroom while being a professional oral hygiene product. We have teamed up with a factory which has experience in producing oral hygiene products and goes through a strict quality assurance process. This will ensure that every brush comes out exactly how it is supposed to be.
As recommended by the American Dental Association (ADA) and many dentists we have consulted with during the product development process, its bristles are made from high quality 100% nylon fibers with round tips and soft stiffness.
We have found the exact manufacturers to fit our needs and we are set to go. All we need now is your support. So please go over the rewards list and choose yourself a brand new Shenn Toothbrush.
We have put a great deal of thought on all the details. The materials are high quality and are adequate to the wet environment of the bathroom. The design of the handle had gone through an evolutionary process which led it to its final slim shape which is extremely ergonomic and feels very good in the palm while brushing.
Oral Hygiene
The American Dental Association (ADA) recommends replacing your toothbrush every 3 to 4 months. The bristles become frayed and worn with use and cleaning effectiveness decreases. Another recommendation is to store the brush in an upright position and allow the toothbrush to air-dry until used again. If more than one brush is stored in the same holder or area, the brushes should be separated to prevent cross-contamination (link). Our toothbrush with its unique hanging system do not only saves valuable space in the bathroom but also provides the ultimate platform for keeping your oral hygiene at the maximum.
Shenn toothbrush is actually a set - A toothbrush and a metal plate which the brush is seamlessly connected to.
About the Design
The design of the toothbrush is minimal and manifests the classic 'Form Follows Function' theme, which means that its shape derives from its functional use. Every little detail and nuance has a reason, nothing is excess. Its curved shape ensures the bristles are distanced from the wall and thus fast to dry. The x on the handle marks the clinging area where a small magnet is hidden inside the handle. The bristles are single colored, simple and direct. The focus is on the soft stiffness and the round tips of every bristle.
Our Patterns Collection
Special edition Shenn toothbrush for Kickstarter backers-
Our Plate Colors
The Rewards
What will we do with your pledged money
We have started a process of patented design registration. This means we are currently worldwide copyright protected for 6 months. We will invest and proceed with the registration process in order to be fully protected. Furthermore, if funded, we will be able to expand our product range and offer our clients more unique colors, different sizes and more bristle stiffness's as well as develop children and infants adapted brushes and other oral hygiene products.
About us
Tal is an Industrial Designer with vast experience in the design world both as an active designer and as a teacher in Bezalel Academy of Arts and Design Jerusalem where he completed his bachelor and masters studies. He works with companies and manufacturers who sell and develop products in various fields such as consumer goods, signage and wayfinding projects as well as projects dealing with spacial design and sustainability. He brushes his teeth twice a day.
Ester is a sculptor and painter. Her large scale paintings have been sold and exhibited widely. She is in charge of marketing and Shenn brush social media channels. She brushes her teeth three times a day.
Nevo is Ester's and Tal's son. He is the one who encouraged them to set up the Kickstarter campaign and is constantly advising them on important matters. He brushes his teeth twice a day.
Risks and challenges
The design and engineering process is complete. That means that the time we have for executing the project will be mostly invested in the production of the brushes.
The mold production is the most time consuming part of the process. The mold is a bit more complicated than regular toothbrush molds as it needs to incorporate the insertion of the magnet in the handle. Although we have already teamed up with a skilled manufacturer who has given us a timetable for the tooling production this process could suffer from some setbacks.
After completing the molds we will start injecting the brushes and clips. The first batches will have to go through a strict quality assurance process before continuing to mass production.
After the production we will focus on delivering the brushes to our backers as soon as possible. We will send out surveys asking people to choose their preferred brush color and plate shape.
We will be thrilled to update our backers on every step along the way. You will be with us in the production process, in the shipping facilities and throughout the process until you receive your very own Shenn brush. Any changes from the original plan will be communicated via Kickstarter's updates.
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Funding period
- (34 days)