About this project
UPDATE: STRETCH TARGETS!
If we hit $20,000 before the end of the campaign, we will be able to offer additional larger sizes in our first production run. Share the campaign with your big-footed friends, or buy them a pair of socks to show how much you care.
Join the business sock revolution with GoodFoot!
For years, we’ve been solving the wrong problem.
We all spend mucho dinero on highly functional performance-focused socks designed to enhance your workout experience. Whether hiking, biking, running, or skiing, there is a sock for every occasion. But why not at work? We spend 40, 50, often 60 hours a week tackling the “sport” called our career. Yet we settle for cheap, cotton socks that are often fashion-forward. At GoodFoot, we say it’s time to wear a dress sock that won’t get holes, won’t make your feet stinky, and that feels good on your foot ALL DAY LONG.
With your help, GoodFoot can become more than just a dream. Join us in revolutionizing the business sock industry, and be the first to say that you wear dress socks that work.
Chris, a business professional and avid sports guy, thought of the idea in the middle of the night. He was tired of smelly, uncomfortable feet at work. It just didn’t make sense! Unable to go back to sleep, he couldn’t wait to share his plan with his brother Tim and friend Sarah. They loved the idea and came on board to bring GoodFoot to life. In short, GoodFoot is just a couple of guys trying to make our feet feel better throughout the weekly grind!
What makes GoodFoot different?
GoodFoot socks provide wickability and durability to control odor and enhance comfort during the workday. Our unique blend of manmade and natural fibers creates a sock that molds to your foot to create unrivaled comfort. Featuring Hydrotec wool that feels great on the foot and regulates moisture and odor, the GoodFoot sock caters to your foot’s needs.
Since the beginning, our sock has come a long way! It started with the concept of merging business and athletics, so we dug out the sewing machine to communicate what we wanted to produce.
After iterating through several prototypes utilizing different mills and various materials, we settled on a sock that feels great.
We are still iterating constantly, and are working to bring you the best performance-based business sock ever created.
Our first production run will consist of black socks to match every occasion, but each subsequent run (depending on how much demand we experience on Kickstarter), will include various colors and patterns to meet all your dress sock needs.
Why we need you
The textile industry functions such that companies need a huge amount of scale in order to afford a production run. The minimum order quantities are far too large for most companies to risk placing an order, let alone a startup of our size. We need your help to crowd-fund our first production run in order to bring the greatest dress sock ever made right to your foot.
With your donation, you will receive a pair (of your specified size) of the very first batch of GoodFoot Socks in black. Help us make GoodFoot a reality! Our feet are begging for GoodFoot, and we know yours are too.
-Chris, Tim & Sarah
Risks and challenges
The manufacturing industry in general is difficult to navigate, but we have worked hard to find a mill that can both deliver a product that's up to our standards and ship the socks in a timely manner. We will continue to build our relationships in the industry to guarantee that our product is the highest quality for the best price.
We also plan to adapt to the feedback and desires of our customers as time goes by. As a lean startup, we have the ability to listen closely to our customer’s needs and adapt quickly to produce the greatest quality and variety possible for our brand.Learn about accountability on Kickstarter
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