Our patented, proprietary active element jewelry repels sharks AND looks good doing it.
Let’s start out with the basics. Like WTF (what the fin)? Shark OFF is an affordable and attractive shark repellent anklet and or bracelet that effectively, simply, and fashionably provides peace of mind in the ocean. It is repellent AND attractive at the same time. Our gender-fluid, eco-friendly, surfwear ethos is perfect for every beach-goer. You’ll want to wear it even when you aren’t at the beach!
How is that even possible? Well, you know that sharks have super powers, right? Shark OFF uses those powers against the sharks and without harming them. Our patented, proprietary active element hydrolyzes in water (dissolves – like an Alka Seltzer, but very sloooowly) creating a mild electric field that we can’t feel, but the shark’s finely-tuned senses find blinding. This field of protection will last, undiminished, for well over 250 hours in the water. Check out our video...
Still want more? Check out the studies on our Science Page for over a decade of research.
We have successfully tested Shark OFF in feeding frenzies of sharks but don’t be a dumb@ss, sharks are wild animals who use a variety of sensory inputs to decide if you are prey. Shark OFF is designed to repel sharks that are checking to see if you are food. It is NOT designed to protect you from “provoked” attacks - incidents where a shark is defending itself from harm or competing for food. If you provoke a shark, you’re on your own.
What does this amazing piece of jewelry look like? JAWsome, of course! In addition to the gender-fluid, eco-friendly, surf-lifestyle look, Shark OFF is adjustable and designed to fit just about anyone, from a small child to a full-grown adult. It expands from about 7 inches (18 cm) around to 15½ inches (39 cm).
Shark OFF is made with all natural materials: from leather straps and braiding, to waxed cotton fiber cording. Our proprietary alloy is composed of plentiful “rare earth” metals that are innately eco-friendly. Handmade wood beads and/or recycled beach glass add to the beauty in a sustainable way.
Now you know what Shark OFF is, what it does, how it works, and what it looks like, but why? Because, like 90% of you, we love the ocean and we were scared of sharks. In 1975 one of our founders Shea (a.k.a. Boss Momma) was dragged off to the drive-in by her well-meaning aunts and uncles to see the summer’s blockbuster movie...JAWS. Shea, and the world, would never be the same again.
We totally get that it’s incredibly unlikely that you will ever be bitten by a shark. And we’re fiercely committed to being honest about that fact. Some of the statistics are pretty mind-boggling (and mildly amusing). You’re more likely to be killed by a champagne cork, or icicles, or a cow, or falling out of bed. So why then?
Because fear. Fear that keeps families like yours and ours from enjoying the beauty of the ocean together. Fear that keeps you from connecting with the ocean and wanting to protect it. Fear that demonizes sharks and allows the killing of millions of them annually. It’s a fear that encourages an unsustainable waste of life, devastating the marine ecosystem. And it’s a fear that robs the world of joy.
Our mission at Shark OFF is inspired by the stories of people like you, who want to abandon that fear, and are excited to discover the ocean with their families.
This is where we need you! We need your support so that we can help you and everyone else "Lose the Fear. Love the Ocean." We will make every effort to reach fearful beach-goers worldwide to let them know we’re here for them, and for you.
As science evolves, expanding our understanding of the oceans' ecosystems, Shark OFF will take a leading role in bringing those advances, and advantages, to you. Since our proof of concept last summer we have discovered a new, better, stronger, lighter and longer lasting alloy but we need your support to finalize testing in the field and make this an even better reality.
Finally, we will dedicate our business to sustainable practices, producing a product that not only respects the ocean and the rest of globe, but also the people who bring it together. We will soon have options that meet your needs and honor the way you want to impact the planet. We are not only focused on conservation in our own operations, but we are also putting our money where our jaws are by donating 10% toThe Ocean Cleanup.
Risks and challenges
PRODUCT ADJUSTMENTS: The final configuration of our Shark OFF bracelets/anklets may change. Some of those changes will be up to you. Some of those changes may be up to the sharks. We like the overall design, as does pretty much everyone we’ve talked to, but we would like some feedback about the beads. We started with beautiful blue recycled beach glass beads but they are expensive and difficult to source. So while we like the look and the idea of them a lot, they have moved on to wood beads for the final design. As for the wood beads shown in the final design, we’d actually love your input. We will send out a survey to collect it.
As far as what the sharks think about it - they hate it! The repellent effect has been proven many times by some really smart folks with lots of letters after their names. That is cool and all, but these are sharks we’re talking about here, not your kid’s gerbil. So while we know it works and have proven our specific configuration and chosen alloy work, we will still be testing other alloys to assure that we have the most efficient and most effective product for you.
MANUFACTURING: We’re terribly lucky to be working with an amazing company that will find us the best deals on materials and the best places to get them assembled, packaged, and shipped to us. If for any reason any of all that wonderfulness does not work out as planned, we have located many places that can, and have, supplied us with all the materials we need to literally make them in our garage. Yep, it might be one of those stories. 😊
FULFILLMENT: Another stroke of luck has us connected to some more amazing people that do this logistics kind of stuff incredibly well for a living. The KC entrepreneurial community is truly stunning and we’re so blessed to be starting here. All of our finished goods will be packed up and sent to them so they can make our distribution as effective as possible and get your product to you as soon as possible.
LIFE HAPPENS: It does. We all know that. Still, this is not some pie in the sky dream product that’s going to cost us three times as much to make as we charge for it. We’re sure of that. We’ve done the math and talked to smart people. You will get your Shark OFF. In fact, we’re doing a pre-order for 1,000 pieces to make sure we can fulfill at least that much ASAP after the campaign closes. But if you all are as stoked as we are about this and fulfilling your rewards requires 10,000 Shark OFFs, and then our suppliers bail on us and we have to find new ones, and then assemble them all in the garage while our 10-year-old son cries hungry in the corner… THEN there could be some delay. But you WILL get them! (And our son will get some mac ‘n’ cheese.)
Thank you for taking Shark OFF on your next adventure!Learn about accountability on Kickstarter
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