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$3,508
pledged of $40,000pledged of $40,000 goal
69
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, February 13 2019 6:12 PM UTC +00:00
Last updated February 14, 2019

Shark OFF: World's First Shark Repellent Jewelry

Attractive, effective, affordable. It's kryptonite for sharks!

Shark OFF: World's First Shark Repellent Jewelry

Attractive, effective, affordable. It's kryptonite for sharks!

$3,508
pledged of $40,000pledged of $40,000 goal
69
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, February 13 2019 6:12 PM UTC +00:00
Last updated February 14, 2019

About

Be sure to sign up for giveaways and updates at www.thesharkoff.com or follow us @theSharkOFF

Our patented, proprietary active element jewelry repels sharks AND looks good doing it. 

Let’s start out with the basics. Like WTF (what the fin)? Shark OFF is an affordable and attractive shark repellent anklet and or bracelet that effectively, simply, and fashionably provides peace of mind in the ocean. It is repellent AND attractive at the same time. Our gender-fluid, eco-friendly, surfwear ethos is perfect for every beach-goer. You’ll want to wear it even when you aren’t at the beach! 

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How is that even possible? Well, you know that sharks have super powers, right? Shark OFF uses those powers against the sharks and without harming them. Our patented, proprietary active element hydrolyzes in water (dissolves – like an Alka Seltzer, but very sloooowly) creating a mild electric field that we can’t feel, but the shark’s finely-tuned senses find blinding. This field of protection will last, undiminished, for well over 250 hours in the water. Check out our video... 

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Still want more? Check out the studies on our Science Page for over a decade of research.

We have successfully tested Shark OFF in feeding frenzies of sharks but don’t be a dumb@ss, sharks are wild animals who use a variety of sensory inputs to decide if you are prey. Shark OFF is designed to repel sharks that are checking to see if you are food. It is NOT designed to protect you from “provoked” attacks - incidents where a shark is defending itself from harm or competing for food. If you provoke a shark, you’re on your own.

What does this amazing piece of jewelry look like? JAWsome, of course! In addition to the gender-fluid, eco-friendly, surf-lifestyle look, Shark OFF is adjustable and designed to fit just about anyone, from a small child to a full-grown adult. It expands from about 7 inches (18 cm) around to 15½ inches (39 cm). 

Shark OFF is made with all natural materials: from leather straps and braiding, to waxed cotton fiber cording. Our proprietary alloy is composed of plentiful “rare earth” metals that are innately eco-friendly. Handmade wood beads and/or recycled beach glass add to the beauty in a sustainable way. 

Now you know what Shark OFF is, what it does, how it works, and what it looks like, but why? Because, like 90% of you, we love the ocean and we were scared of sharks. In 1975 one of our founders Shea (a.k.a. Boss Momma) was dragged off to the drive-in  by her well-meaning aunts and uncles to see the summer’s blockbuster movie...JAWS. Shea, and the world, would never be the same again.

We totally get that it’s incredibly unlikely that you will ever be bitten by a shark. And we’re fiercely committed to being honest about that fact. Some of the statistics are pretty mind-boggling (and mildly amusing). You’re more likely to be killed by a champagne cork, or icicles, or a cow, or falling out of bed. So why then?

Because fear. Fear that keeps families like yours and ours from enjoying the beauty of the ocean together. Fear that keeps you from connecting with the ocean and wanting to protect it. Fear that demonizes sharks and allows the killing of millions of them annually. It’s a fear that encourages an unsustainable waste of life, devastating the marine ecosystem. And it’s a fear that robs the world of joy.

Our mission at Shark OFF is inspired by the stories of people like you, who want to abandon that fear, and are excited to discover the ocean with their families.

This is where we need you! We need your support so that we can help you and everyone else "Lose the Fear. Love the Ocean." We will make every effort to reach fearful beach-goers worldwide to let them know we’re here for them, and for you. 

As science evolves, expanding our understanding of the oceans' ecosystems, Shark OFF will take a leading role in bringing those advances, and advantages, to you. Since our proof of concept last summer we have discovered a new, better, stronger, lighter and longer lasting alloy but we need your support to finalize testing in the field and make this an even better reality.

Finally, we will dedicate our business to sustainable practices, producing a product that not only respects the ocean and the rest of globe, but also the people who bring it together. We will soon have options that meet your needs and honor the way you want to impact the planet. We are not only focused on conservation in our own operations, but we are also putting our money where our jaws are by donating 10% toThe Ocean Cleanup

Risks and challenges

PRODUCT ADJUSTMENTS: The final configuration of our Shark OFF bracelets/anklets may change. Some of those changes will be up to you. Some of those changes may be up to the sharks. We like the overall design, as does pretty much everyone we’ve talked to, but we would like some feedback about the beads. We started with beautiful blue recycled beach glass beads but they are expensive and difficult to source. So while we like the look and the idea of them a lot, they have moved on to wood beads for the final design. As for the wood beads shown in the final design, we’d actually love your input. We will send out a survey to collect it.

As far as what the sharks think about it - they hate it! The repellent effect has been proven many times by some really smart folks with lots of letters after their names. That is cool and all, but these are sharks we’re talking about here, not your kid’s gerbil. So while we know it works and have proven our specific configuration and chosen alloy work, we will still be testing other alloys to assure that we have the most efficient and most effective product for you.

MANUFACTURING: We’re terribly lucky to be working with an amazing company that will find us the best deals on materials and the best places to get them assembled, packaged, and shipped to us. If for any reason any of all that wonderfulness does not work out as planned, we have located many places that can, and have, supplied us with all the materials we need to literally make them in our garage. Yep, it might be one of those stories. 😊

FULFILLMENT: Another stroke of luck has us connected to some more amazing people that do this logistics kind of stuff incredibly well for a living. The KC entrepreneurial community is truly stunning and we’re so blessed to be starting here. All of our finished goods will be packed up and sent to them so they can make our distribution as effective as possible and get your product to you as soon as possible.

LIFE HAPPENS: It does. We all know that. Still, this is not some pie in the sky dream product that’s going to cost us three times as much to make as we charge for it. We’re sure of that. We’ve done the math and talked to smart people. You will get your Shark OFF. In fact, we’re doing a pre-order for 1,000 pieces to make sure we can fulfill at least that much ASAP after the campaign closes. But if you all are as stoked as we are about this and fulfilling your rewards requires 10,000 Shark OFFs, and then our suppliers bail on us and we have to find new ones, and then assemble them all in the garage while our 10-year-old son cries hungry in the corner… THEN there could be some delay. But you WILL get them! (And our son will get some mac ‘n’ cheese.)

Thank you for taking Shark OFF on your next adventure!

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Support

  1. Select this reward

    Pledge US$ 30 or more About US$ 30

    Shark OFF Open Swim

    Sorry you missed the First Bite and the Feeding Frenzy. But no worries, you can pledge $30 to get your very own Shark OFF bracelet/anklet.

    International backers are responsible for their own customs fees.

    Includes:
    • Shark OFF Bracelet/Anklet
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    3 backers
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  2. Select this reward

    Pledge US$ 50 or more About US$ 50

    Shark OFF & T-Shirt

    “Dying” for a Shark OFF T-Shirt? We’ve got you covered! For a $50+ pledge we’ll send you not only your own Shark OFF bracelet/anklet but also one of our awesome Shark OFF T-Shirts! These beautiful Shark OFF shirts come in men’s and lady’s cuts. Choose the cool shark bite graphic or the clean Shark OFF logo. After the campaign ends, we will contact you to see which you would like.

    International backers are responsible for their own customs fees.

    Includes:
    • Shark OFF Take a Bite Out of Fear or Logo T-Shirt
    • Shark OFF Bracelet/Anklet
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    Limited 9 backers
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  3. Select this reward

    Pledge US$ 55 or more About US$ 55

    Shark OFF TuPack Open Swim

    Don’t be sad if you missed the first two screamin’ deals for a pair of Shark OFF bracelets/anklets. We love you and want you to join the party, so pledge $55+ and you’ll get $5 off retail for your very own Shark OFFs!

    International backers are responsible for their own customs fees.

    Includes:
    • Shark OFF Bracelet/Anklet
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    Limited 1 backer
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  4. Select this reward

    Pledge US$ 100 or more About US$ 100

    Autographed "Shark Doc, Shark Lab" Book

    This is your chance to get a signed copy of the story of Dr. Samuel “Doc” Gruber’s long love affair with sharks and the ocean and the founding of the Bimini Biological Field Station Foundation (Shark Lab) in the Bahamas. The majority of the proceeds from this pledge will go to the Shark Lab and you’ll get a Shark OFF bracelet/anklet.

    International backers are responsible for their own customs fees.

    Includes:
    • Shark OFF Bracelet/Anklet
    • Autographed "Shark Doc, Shark Lab" Book
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    Limited 0 backers
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  5. Select this reward

    Pledge US$ 100 or more About US$ 100

    4Pack of JAWesomeness

    We’ve told you it’s best to wear Shark OFF on your ankle and opposite wrist so here’s a killer deal for you and a loved one – Pledge $100+ and we’ll send you four Shark OFF bracelets/anklets. That’s full protection and 20% off retail!!!

    International backers are responsible for their own customs fees.

    Includes:
    • Shark OFF Bracelet/Anklet
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    Limited 5 backers
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  6. Select this reward

    Pledge US$ 150 or more About US$ 150

    Design Your Own Shark OFF

    Here’s your chance to design your own Shark OFF! Because we don’t have unlimited resources, we will provide a range of choices among which you can go OFF and do your own thing. Create yours from a combination of ten different beads and five different leather/cording options. Each bracelet will be personally made with love and gratitude by Big Kahuna and Boss Momma.

    Includes:
    • CUSTOM Shark OFF Bracelet/Anklet Design
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    Limited 1 backer
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    Pledge US$ 175 or more About US$ 175

    Shark OFF Family AtePack

    Save over 25% on Shark OFF bracelets/anklets for the whole family when you pledge $175+. This will give you two bracelets each for a family of four. Or one each for a family of eight. Or eight (one for each for each tentacle) if you’re a nervous octopus.

    International backers are responsible for their own customs fees.

    Includes:
    • Shark OFF Bracelet/Anklet
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    Limited 2 backers
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    Pledge US$ 25 or more About US$ 25

    Shark OFF First Bite

    Pledge $25+ and you will be one the first to get your very own Shark OFF bracelet/anklet! That’s a 15% savings off retail AND you will be the coolest kid on the block. Wherever that block is.

    International backers are responsible for their own customs fees.

    Includes:
    • Shark OFF Bracelet/Anklet
    Less
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    Ships to Only certain countries
    Reward no longer available 17 backers
    $

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  9. Reward no longer available

    Pledge US$ 27 or more About US$ 27

    Shark OFF Feeding Frenzy

    If you didn’t make it in time to pledge $25 for the Shark OFF First Bites then jump in the water with your very own Shark OFF bracelet/anklet for 10% off retail!!!

    International backers are responsible for their own customs fees.

    Includes:
    • Shark OFF Bracelet/Anklet
    Less
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    Reward no longer available 1 backer
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  10. Reward no longer available

    Pledge US$ 45 or more About US$ 45

    Shark OFF TuPack First Bite

    This may be the best deal you’ll ever get on a pair of Shark OFF bracelets/anklets! The first 150 backers that pledge $45+ will get two Shark OFFs at 25% off retail!!! We recommend wearing one on your ankle and one on the opposite wrist so this is the perfect deal!

    International backers are responsible for their own customs fees.

    Includes:
    • Shark OFF Bracelet/Anklet
    Less
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    Ships to Only certain countries
    Reward no longer available 18 backers
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    Pledge US$ 50 or more About US$ 50

    Shark OFF TuPack Feeding Frenzy

    Missed your chance to get the best deal ever on your own pair of Shark OFF bracelets/anklets? No worries, we’ve got ya, get in on the next round and we’ll still give you 15% off!

    International backers are responsible for their own customs fees.

    Includes:
    • Shark OFF Bracelet/Anklet
    Less
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    Ships to Only certain countries
    Reward no longer available 2 backers
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Funding period

- (30 days)