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A fully-produced EP with 5+ bonus singles and beautiful music video.
A fully-produced EP with 5+ bonus singles and beautiful music video.
348 backers pledged $20,925 to help bring this project to life.

About

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$20,925

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I am making a fully produced EP, 5 additional bonus singles (hopefully even more), and my first professional music video!

I'm Shanna in a Dress, aka Shanna Hoar, aka your quirky bff who refuses to wear pants, and I'm a folk-pop songwriter in Boulder, Colorado. Think Jason Mraz meets Regina Spektor meets Phoebe Buffay. People have told me my songs are fun, clever, honest, relatable, funny, moving, thoughtful, witty, and "SO TRUE." My songwriter life began when I was a freshman at the University of Virginia secretly writing songs in my dorm room and singing silly songs at skit night during band camp, and now I'm a private music teacher, host of the monthly show Women in Song, and performing roughly 100 shows a year.  

photo credit: Dave Providence
photo credit: Dave Providence

My main three tenets for myself are: have fun, include others, and always keep growing. In order to keep growing, I can't put off recording my songs any longer. I have 114 performable songs, and beyond the people who hear them when I sing them live, they have no way of living in the world, on radio, in film and tv, or so that other people can sing them. I've been scared to take the expensive plunge into choosing the right songs and flushing out the details of them so they are record-ready, but I can't let that stop me any more. So I’m putting myself out there and asking for your help.  

THE TEAM:

Justina Shandler is a talented musician and songwriter, and my very good friend, and will be producing the EP! She is an adjunct songwriting professor at the University of Miami with a masters degree in media writing and production, and I trust my songs fully with her ear and taste.

In addition to the EP, I will be working with several different musicians to each produce a digital single, including Kyle Donovan, Sawyer Bernath of Copper Leaf, Mike Trimble, Megan Burtt, Dan and Carolyn Hunter of the Heartstring Hunters, and Mark Venezia at Wind Over the Earth studio. 

Peter Garland of Brave Knight Media will lead a team in creating a beautiful high-quality music video for me, and I will finally have songs recorded to choose from for a video!

photo credit: Dave Providence
photo credit: Dave Providence

THE BUDGET: 

Every dollar raised for this campaign will go directly towards the creation of the EP, the 5 bonus digital singles, a professional music video, and to compensate those who contributed their time, talents, and resources. Here’s a general breakdown of the budget:

Pre-production: rehearsals and arrangement sessions with producers, recording demo tracks, studio rental hours: $2,000 

Production: paying audio engineer, producer, and studio musicians; recording, tracking, production for a minimum of 10 tracks:   $5,000  

Post-Production: hours of overdubs, re-tracking, mixing, mastering; production of actual CDs, digital distribution of the EP (getting it on Spotify, iTunes, etc.), registering ISRC codes for songs and full EP, United States Copyright fees: $3,000 

Promotion: Graphic designer fees (logo design + album art), publicist for wider outreach, radio promotion, print promotion, and photos: $1,500

Fulfillment Fees: Any supplies needed to create and ship rewards, postage (Ordering and shipping physical copies of the CDs, dresses, ukulele, guitar, etc): $1000 

Kickstarter/Amazon Fees/Taxes: Kickstarter and Amazon collect nearly 10% of your successful funding goal, and Kickstarter earnings are considered taxable income: $1500 

Professional Music Video: Videographer shooting and editing fees: $1000 

TOTAL: $15,000 (with conservative estimates)

I’m setting the goal to be less than the total cost because of the inherent risk in choosing Kickstarter’s all-or-nothing approach. If we clear the goal, there’s more art to be made!

STRETCH GOAL: If we reach $20,000, I can afford to make the Boulder Song music video!

Help me spread the word by sharing this campaign, following me online, and using the hashtag #FannaShanna. Bonus points if you post a video holding up the words and saying "I'm a Fanna Shanna!

https://www.facebook.com/shannainadress/ 

https://www.youtube.com/shannainadress/

https://www.instagram.com/shannainadress/

Projected EP Release date: November 2018

Projected Music Video release date: January 2019

Projected singles release dates: 1st one in July 2018!

photo credit: Dave Providence
photo credit: Dave Providence

I can't keep my room clean, I'm terrible at dating, I could never eat one plate at a buffet... but I can write great songs. I was made to be a songwriter and for you to help me get these songs into the world would be the greatest gift. Thank you for supporting a girl following her dreams, and for believing in the value of art on our planet. 

So grateful,    

Shanna (in a Dress)

Risks and challenges

In any recording project, timelines and deadlines are at the mercy of the health and schedules of the players involved, but I purposely set conservative release dates in order to set realistic expectations. Other than this, there shouldn't be any risks. You will get your rewards. I ran a successful Kickstarter in 2011 and overwhelmed myself with rewards like t-shirts, mugs, jingles, and thank you cards have since learned from those mistakes and haven't put anything in the rewards list that I'm not truly EXCITED to deliver on. I will be posting regular updates to all my backers throughout the project letting everybody see what actions are being taken to fulfill on the project promises!

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    Friendly Stranger

    1 Digital track leak + good karma

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    Friendly Acquaintance

    Digital download of the pre-released EP + good karma

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    Friend Zone

    signed physical EP + good karma

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    Pledge $30 or more About $30

    Zen FannaShanna

    Come to a yoga class with me for free! I like power yoga and yoga with weights but if you want to meditate, I can chill it down for you. +signed EP + karma

    If you don't live in the area, we can make this an IOU, and I"m flexible (haha)- we can do the workout of your choice!

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    Close Friend

    signed EP + 2 bonus digital singles + good karma

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    Pledge $50 or more About $50

    Friend with Benefits

    signed EP +dig download of Shanna's "More than just a Hoar" EP + 5 BONUS digital singles + early viewing of Shanna's music video + a random entry from Shanna's 2017 journal or voice memo of unfinished song idea

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    Best Friend

    Shanna's lyrics are the best part! Add on a digital lyric booklet +Friend with Benefits package

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    Pledge $100 or more About $100

    FannaShanna

    Shanna writes a short custom "white girl folk rap" rap for you or a friend of your choice within a week of the date of your choice and raps it on the phone or on their Facebook page +Best Friend package

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    Pledge $100 or more About $100

    Musical FannaShanna

    1 60-min in-person or Skype lesson (French horn, ukulele, songwriting, piano, voice, guitar) +Best Friend package

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    7 backers
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    Pledge $100 or more About $100

    Attractive FannaShanna

    lunch date with Shanna (she's buying) so you can find out why this quirky millennial sucks at dating. Hope you like Chipotle. + Best Friend package

    limited to those within 40 minutes of Boulder, CO, unless you're willing to accept an IOU.

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    Pledge $100 or more About $100

    Fashionable FannaShanna

    Pick out one of Shanna's dresses to keep for yourself or your lady! Your choice of Shanna in a Dress dress as advertised throughout her 30 day campaign in Instagram photos +Best Friend package

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    Pledge $200 or more About $200

    Artistic FannaShanna

    handpainted ukulele + Best Friend package

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    Pledge $250 or more About $250

    Strumming FannaShanna

    Shanna's Little Martin traveler size guitar wants a new home! Comes with its soft Martin case. The intonation always needs retuning with the capo, but it still makes a beautiful sound and is a great instrument.

    +Best Friend package

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    Pledge $500 or more About $500

    Generous FannaShanna

    Custom-written song- 1 instrument, 1 vocal, recorded. about you, your significant other, or something else you love, like cheese. +Best Friend
    Here's an example song Shanna wrote for her best friend's wedding.
    https://www.youtube.com/watch?v=FE-LkiJL898

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    Pledge $800 or more About $800

    INCREDIBLE FannaShanna

    You get every song Shanna ever records in the future, comped tickets to any show of hers through 2020, and her unending gratitude for believing in her this much +Generous FannaShanna package

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    Pledge $1,000 or more About $1,000

    ULTIMATE FannaShanna

    Private house concert within 3 hrs drive of DC, Boulder, Tulsa OK, or FL, or Kansas City. for house concerts outside of these ranges, additional travel expenses can be discussed. Performance date booked with at least 3 months notice. +Generous FannaShanna package

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    Pledge $10,000 About $10,000

    Lifetime FannaShanna

    You will be Shanna's backstage guest on Ellen when she's invited to be on the show. Does not expire. If the show is no longer active, replace with popular talk show of the era.

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Funding period

- (32 days)