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No More Musty Towels. Meet Onsen - the towel that works like its job depended on it.
No More Musty Towels. Meet Onsen - the towel that works like its job depended on it.
No More Musty Towels. Meet Onsen - the towel that works like its job depended on it.
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6,209 backers pledged $747,205 to help bring this project to life.

About this project

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Onsen | Bath Towels Redefined

$747,205

6,209

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

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Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

No More Musty Towels.

Towels have two basic jobs: dry my naked body, and dry itself.

So why is it that most towels represent a compromise between softness, absorbency, and quickness to dry?

Not only did my towel have to be luscious and thirsty, it needed to feel fresh and dry before showertime every day. And, of course, continue to deliver over time.

Meet the Onsen Towel. 

Dry Towel = Clean Towel

The longer a towel stays wet the more vulnerable it becomes to that musty smell (which means bacteria).

The Onsen Towel is designed to maximize surface area exposure so that it dries faster to avoid the growth of bacteria.

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Life Simplified

Early in my research I tested a diverse horde of towels. From the seemingly straightforward to the luxuriously pricey, all ended up disappointing.

Buying towels (online and in-store) is a frustrating experience with the overwhelming number of options and their lacking descriptions.

Sure having some options is great, but this was just ridiculous. So I decided to cut through the confusion to offer a single, simple choice.

The Weave

The waffle weave is what makes the Onsen Towel uniquely qualified to do its job well. Effortlessly absorbent and quick to dry, this is how a towel should be put together.

It's surprisingly lightweight without compromising that soft, luxurious feel. Don’t let all that lusciousness fool you, it’s just curvy in all the right places.

Ideal Balance

The Onsen Towel weaves the perfect balance of softness, absorbency, and quickness to dry — three of the most lust-after towel attributes.

Features

  • Lusciously Soft: Premium cotton is woven to feel like something you'd experience at a swanky hotel. 
  • Exfoliating Texture: It's plush with a satisfying texture, the best of both worlds in a single weave.
  • Airy Curves: Maximized surface area exposure so it can dry itself faster.
  • 100% Premium Cotton: High quality long staple cotton is not only softer, but also stronger.
  • Softens with Washing: Unlike most, our towel actually gets softer over time.
  • Certified by Oeko-Tex®: Because you deserve peace of mind.
  • Generously Sized: 40 x 70 inches (bath sheet), 31 x 57 inches (bath towel), 14 x 33 inches (hand towel), and 14 x 14 inches (face towel).
  • Colors: Cinder Grey and White

Why Onsen?

As creatures of habit our days are defined by the basics in life. So isn't it worth paying attention to the tools we rely on for our daily routines?

I started Onsen because better basics make for better living.

I obsess over quality materials and purposeful design so that you end up with something exceptionally useful. It's my mission to help you achieve your best life possible.

The Approach - You, Me, and Japan

Growing up I was greatly influenced by the Japanese culture (it's in my blood!). It wasn't until later while working in Tokyo when I noticed how much value was placed on product quality. Instinctively quick to criticize, both users and makers expect products to be crafted with care and get the job done.

This taught me two things about quality: Learn what people love/hate about a product, and then craft the solution with purpose.

With valuable feedback from friends and family in hand, I turned to the specialists in Japan for inspiration.

That's me, as a Samurai.
That's me, as a Samurai.

By the way, I'm Shane. My love for well-made products grew exponentially while working with Japanese distributors importing international brands. They were very picky about the brands they'd work with, but even more so with each product offered by the brand. Without compromise, it was all about getting the basics right. 

My eyes were opened to a whole new way of looking at products, and I've been obsessed ever since.

 

 

Rewards

The more towels you buy, the more you save. 

 

 

 

Add-ons and Adjusting Your Pledge

If you would like to add additional products to your pledge, simply add the price of the additional product to your current pledge amount. If you would like to change your reward selection all together follow the steps below:

A Better Process

The mill we work with is known for their time-tested processes to deliver higher quality products. Although it takes a little longer and has a higher cost we think it's worth the wait and investment.

Dyeing the cotton fibers in multiple colors before spinning them into yarn is a custom process that takes over a month itself. This is something that isn't readily available, but doing this makes for a truly unique look and ensures the color is more permanent. The yarn is spun at a lower speed to ease the stress on the cotton, this adds to the softness and strength of the final product.

Woven with great attention to detail, the Onsen Towel makes showertime better every day.

Made Responsibly

The Onsen Towel is certified by Oeko-Tex®, an international association focused on textile safety and sustainable production. Oeko-Tex® tests for known harmful substances and chemicals as well as for acidity and color fastness. All components of the product must comply with stringent Oeko-Tex® standards to achieve certification.

Timing and Process 

I’m working with experienced supply chain professionals to ensure that we all get high quality product in a timely manner. We've built in buffers to account for any surprises, but rest assured that you’re in great hands.

January  Kickstarter launch 

February  Kickstarter complete – production begins! 

March  Materials arrive – yarn is dyed to our specs and ready for weaving

April  Production completed – product ships to US 

April/May  Quality Check and Packaging

June  All Kickstarter rewards shipped! 



Risks and challenges

Our factory partners are ready to go. We’ve worked hard over the last several months to build up these relationships and expect to hit all of our delivery deadlines as planned.

With that said, there are inherent risks in the production process that may be beyond control. At any rate I will keep backers updated throughout the campaign and manufacturing phase to ensure that I stay as true as possible to the proposed delivery schedule.

We have already produced a small sample run – and some of our lucky friends are already enjoying them.

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Questions about this project? Check out the FAQ

Support this project

  1. Reward no longer available

    Pledge $35 or more About $35

    [EARLY BIRD] 1 ONSEN BATH TOWEL

    Get the Onsen Bath Towel at the Early Bird Special price of $35.

    Retail Price: ($50)

    FREE shipping on all orders in the USA

    Includes:
    • bath towel
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 70 backers
    $
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  2. Select this reward

    Pledge $40 or more About $40

    1 ONSEN BATH TOWEL

    Get the Onsen Bath Towel for the Kickstarter exclusive price of $40.

    Retail Price: ($50)

    FREE shipping on all orders in the USA

    Includes:
    • bath towel
    Less
    Estimated delivery
    Ships to Anywhere in the world
    524 backers
    $
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  3. Reward no longer available

    Pledge $50 or more About $50

    [EARLY BIRD] 1 ONSEN TOWEL SET

    Get the Onsen Towel Set at the Early Bird Special price of $50.

    Retail Price: ($70)

    FREE shipping on all orders in the USA

    Includes:
    • bath towel
    • hand towel
    • face towel
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 50 backers
    $
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  4. Select this reward

    Pledge $55 or more About $55

    1 ONSEN TOWEL SET

    Get the Onsen Towel Set for the Kickstarter exclusive price of $55.

    Retail Price: ($70)

    FREE shipping on all orders in the USA

    Includes:
    • bath towel
    • hand towel
    • face towel
    Less
    Estimated delivery
    Ships to Anywhere in the world
    724 backers
    $
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  5. Select this reward

    Pledge $65 or more About $65

    1 ONSEN BATH SHEET

    Get the extra large Onsen bath sheet (40 x 70 inches) for the Kickstarter exclusive price of $65.

    Retail Price: ($80)

    FREE shipping on all orders in the USA

    Includes:
    • bath sheet
    Less
    Estimated delivery
    Ships to Anywhere in the world
    192 backers
    $
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  6. Reward no longer available

    Pledge $70 or more About $70

    [EARLY BIRD] 2 ONSEN BATH TOWELS

    Get 2 Onsen Bath Towels at the Early Bird Special price of $70.

    Retail Price: ($95)

    FREE shipping on all orders in the USA

    Includes:
    • bath towel
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 65 backers
    $
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  7. Select this reward

    Pledge $75 or more About $75

    2 ONSEN BATH TOWELS

    Get 2 Onsen Bath Towels for the Kickstarter exclusive price of $75.

    Retail Price: ($95)

    FREE shipping on all orders in the USA

    Includes:
    • bath towel
    Less
    Estimated delivery
    Ships to Anywhere in the world
    1,015 backers
    $
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  8. Select this reward

    Pledge $80 or more About $80

    1 ONSEN BATH SHEET SET

    Get the extra large Onsen bath sheet (40 x 70 inches) in a set for the Kickstarter exclusive price of $80.

    Retail Price: ($100)

    FREE shipping on all orders in the USA

    Includes:
    • bath sheet
    • face towel
    • hand towel
    Less
    Estimated delivery
    Ships to Anywhere in the world
    120 backers
    $
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  9. Reward no longer available

    Pledge $100 or more About $100

    [EARLY BIRD] 2 ONSEN TOWEL SETS

    Get 2 Onsen Towel Sets at the Early Bird Special price of $100.

    Retail Price: ($135)

    FREE shipping on all orders in the USA

    Includes:
    • bath towel
    • hand towel
    • face towel
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 65 backers
    $
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  10. Select this reward

    Pledge $105 or more About $105

    2 ONSEN TOWEL SETS

    Get 2 Onsen Towel Sets for the Kickstarter exclusive price of $105.

    Retail Price: ($135)

    FREE shipping on all orders in the USA

    Includes:
    • bath towel
    • hand towel
    • face towel
    Less
    Estimated delivery
    Ships to Anywhere in the world
    972 backers
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  11. Select this reward

    Pledge $115 or more About $115

    1 ONSEN *COMPLETE* SET

    Get the COMPLETE Onsen towel set (all sizes) for the Kickstarter exclusive price of $115.

    Retail Price: ($140)

    FREE shipping on all orders in the USA

    Includes:
    • bath sheet
    • bath towel
    • hand towel
    • face towel
    Less
    Estimated delivery
    Ships to Anywhere in the world
    336 backers
    $
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  12. Select this reward

    Pledge $120 or more About $120

    2 ONSEN BATH SHEETS

    Get 2 of the extra large Onsen bath sheets (40 x 70 inches) for the Kickstarter exclusive price of $120.

    Retail Price: ($155)

    FREE shipping on all orders in the USA

    Includes:
    • bath sheet
    Less
    Estimated delivery
    Ships to Anywhere in the world
    365 backers
    $
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  13. Select this reward

    Pledge $135 or more About $135

    4 ONSEN BATH TOWELS

    Get 4 Onsen Bath Towels for the Kickstarter exclusive price of $135.

    Retail Price: ($180)

    FREE shipping on all orders in the USA

    Includes:
    • bath towel
    Less
    Estimated delivery
    Ships to Anywhere in the world
    301 backers
    $
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  14. Select this reward

    Pledge $155 or more About $155

    2 ONSEN BATH SHEET SETS

    Get 2 extra large Onsen bath sheet sets for the Kickstarter exclusive price of $155.

    Retail Price: ($190)

    FREE shipping on all orders in the USA

    Includes:
    • bath sheet
    • face towel
    • hand towel
    Less
    Estimated delivery
    Ships to Anywhere in the world
    256 backers
    $
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  15. Select this reward

    Pledge $185 or more About $185

    4 ONSEN TOWEL SETS

    Get 4 Onsen Towel Sets for the Kickstarter exclusive price of $185.

    Retail Price: ($260)

    FREE shipping on all orders in the USA

    Includes:
    • bath towel
    • hand towel
    • face towel
    Less
    Estimated delivery
    Ships to Anywhere in the world
    315 backers
    $
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  16. Select this reward

    Pledge $190 or more About $190

    6 ONSEN BATH TOWELS

    Get 6 Onsen Bath Towels for the Kickstarter exclusive price of $190.

    Retail Price: ($265)

    FREE shipping on all orders in the USA

    Includes:
    • bath towel
    Less
    Estimated delivery
    Ships to Anywhere in the world
    71 backers
    $
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  17. Select this reward

    Pledge $215 or more About $215

    2 ONSEN *COMPLETE* SETS

    Get 2 COMPLETE Onsen towel sets (all sizes) for the Kickstarter exclusive price of $215.

    Retail Price: ($265)

    FREE shipping on all orders in the USA

    Includes:
    • bath sheet
    • bath towel
    • hand towel
    • face towel
    Less
    Estimated delivery
    Ships to Anywhere in the world
    372 backers
    $
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  18. Select this reward

    Pledge $235 or more About $235

    4 ONSEN BATH SHEETS

    Get 4 of the extra large Onsen bath sheets (40 x 70 inches) for the Kickstarter exclusive price of $235.

    Retail Price: ($300)

    FREE shipping on all orders in the USA

    Includes:
    • bath sheet
    Less
    Estimated delivery
    Ships to Anywhere in the world
    53 backers
    $
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  19. Select this reward

    Pledge $250 or more About $250

    6 ONSEN TOWEL SETS

    Get 6 Onsen Towel Sets for the Kickstarter exclusive price of $250.

    Retail Price: ($370)

    FREE shipping on all orders in the USA

    Includes:
    • bath towel
    • hand towel
    • face towel
    Less
    Estimated delivery
    Ships to Anywhere in the world
    128 backers
    $
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  20. Select this reward

    Pledge $300 or more About $300

    4 ONSEN BATH SHEET SETS

    Get 4 extra large Onsen bath sheet sets for the Kickstarter exclusive price of $300.

    Retail Price: ($365)

    FREE shipping on all orders in the USA

    Includes:
    • bath sheet
    • face towel
    • hand towel
    Less
    Estimated delivery
    Ships to Anywhere in the world
    56 backers
    $
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  21. Select this reward

    Pledge $345 or more About $345

    6 ONSEN BATH SHEETS

    Get 6 of the extra large Onsen bath sheets (40 x 70 inches) for the Kickstarter exclusive price of $345.

    Retail Price: ($435)

    FREE shipping on all orders in the USA

    Includes:
    • bath sheet
    Less
    Estimated delivery
    Ships to Anywhere in the world
    5 backers
    $
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  22. Select this reward

    Pledge $415 or more About $415

    4 ONSEN *COMPLETE* SETS

    Get 4 COMPLETE Onsen towel sets (all sizes) for the Kickstarter exclusive price of $415.

    Retail Price: ($500)

    FREE shipping on all orders in the USA

    Includes:
    • bath sheet
    • bath towel
    • hand towel
    • face towel
    Less
    Estimated delivery
    Ships to Anywhere in the world
    77 backers
    $
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  23. Select this reward

    Pledge $440 or more About $440

    6 ONSEN BATH SHEET SETS

    Get 6 extra large Onsen bath sheet sets for the Kickstarter exclusive price of $440.

    Retail Price: ($540)

    FREE shipping on all orders in the USA

    Includes:
    • bath sheet
    • hand towel
    • face towel
    Less
    Estimated delivery
    Ships to Anywhere in the world
    7 backers
    $
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  24. Select this reward

    Pledge $615 or more About $615

    6 ONSEN *COMPLETE* SETS

    Get 6 COMPLETE Onsen towel sets (all sizes) for the Kickstarter exclusive price of $615.

    Retail Price: ($720)

    FREE shipping on all orders in the USA

    Includes:
    • bath sheet
    • bath towel
    • hand towel
    • face towel
    Less
    Estimated delivery
    Ships to Anywhere in the world
    18 backers
    $
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Funding period

- (32 days)