For decades many of us have been suffering from direct sun exposure and severe temperatures while spending time outdoors, however with our knowledge of how the sun rays can damage our skin and is often too intense to fight, we all seek some form of shade to provide some type of relief.......
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As much as we all share this one common dilemma year after year, it seems that we all keep enduring the same obstacles just to find quality time in the sun whether on vacation, working on a project, reading our books, working on our electronics, or just wishing to relax in the sun.
Gone are the days of carrying a large umbrella, digging the umbrella into the sand, later chasing the umbrella as it catches winds and flies off. Gone are the days of repeatedly purchasing umbrellas each time you go on vacation, or spending precious time looking for shade.
Say "Hello" to ShadyFace!
ShadyFace keeps you shaded throughout the day. As the sun rotates, ShadyFace can be adjusted to give the ultimate sun protection on the head, chest and body by using a patent swivel system, adjusting the shade to the angle you wish.
ShadyFace Sun Shades offers optimum sun protection whether on the ground or on all lounge recliners.
ShadyFace is the ultimate portable flat folding light weight (6.6 lbs) entertainment sun shade creating a viewing friendly environment for your electronics.
ShadyFace Portable Bluetooth Speakers easily integrate with your ShadyFace Sun Shade AND fits in the palm of your hand, while offering amplified sound!
This Bluetooth Speaker is for branding and sold as promotional products on our web site. It is simply a great sounding, amplified means to listen to music or conference calls which we are selling as products along with our sun shades , perfect for bringing your electronic media into the outdoors under your cool and shaded ShadyFace Sun Shade.
ShadyFace Sun Shades can be taken everywhere, any day!
Whether your in your backyard, at the park, at the beach, on a cruise ship, at a resort, when camping, or hiking or just when you feel like working under your ShadyFace with your electronics for a "shaded viewing environment", everything is possible because ShadyFace is a flat folding "Carry On" with its own custom backpack, for all airlines.
Now you have a shade when traveling alone or with a loved one.
Your Best Friend for the Out Doors... Your Best Friend for Life!
A ShadyFace Endorsement:
ShadyFace is working hard to connect with dermatologists like Dr. Green to ensure skin protection resources are available to many... and easily!
ShadyFace Inc. is please to announce an endorsement from Dr. Roger Green M.D. of Dermatology in San Clemente, California.
“The attributes and benefits for sun protection is essential for anytime sun protection while outdoors with ShadyFace Sun Shades and SPF lotions……”
~Dr. Roger Green, M.D. Dermatology
Dermatologists throughout the nation are seeing more awareness from the public regarding sun protection, and actively seeking alternatives to avoid direct sun exposure.
The first step is to always wear sun screen everyday even when one is not outdoors and when outside, limit the intensity of direct sun exposure.
ShadyFace Sun Shades are alternatives to limiting the sun ‘s harmful rays and can conveniently travel anywhere. With their universal application these shades can be used on lounge recliners or on the ground. ShadyFace offers adjustability for full body or upper body protection, creating a cool environment with the capability of controlling your very own sun shade.
- February 2014 Tooling began.
- April 10th Tooling was completed for all the parts necessary.
- May 2 Tool has been moved to the manufacturing plant.
- May 7- June 7 Kickstarter will be launched.During this period we will keep our backers informed of our progress.
- May 10th Our assembly plant will receive the custom canvas and backpacks.
- May 11th First tooling run results.
- May 14th thru May 16th Second tooling run results.
- Depending on the results of the 2nd tooling run and if 3rd run is not required: May 18th part manufacturing will begin.
- May 19th - June 20th Assembly and boxing will take place. We believe assembly will take less time, therefore foreign dock arrival would take place sooner for oceanic shipping.
- Approximately June 25th or sooner, ShadyFace Sunshades will begin their voyage home in our 1st container.
- Approximately July 8th or sooner, the container will arrive at The Port of Oakland California.
- Approximately July 11th or sooner, ShadyFace Sunshades will reach our fulfillment warehouse.
- July 13th or sooner, ShadyFace Sun shades will be sent to all our great backers... Thank you!
ShadyFace History and Goals:
Our mission for our ShadyFace Sun Shade products was to create incredible items for everyone to enjoy when spending time outdoors. Our goal for our sun shade product was to offer everyone a portable sun shade that no one could live without. After three years of hard work and lots of patience, we had to face quite a few challenges along the way. We wanted a product to be of high quality, produced at a reasonable cost, and eventually offer our customers a variety of canvas colors and multiple designs which can be interchanged and cleaned. Solving each of these requirements has been a gradual process since we created a sun shade that is like no other. A shade which allows every consumer the capability to control the amount of shade necessary for the entire day. All other shades on the market today do not allow the consumer to adjust the setting for shade like our patent pending "Swivel Lock-In "positioning. Our first challenge was to seek a designer who could understand our vision, a concept for a shade which never existed before. This shade has now become a reality thanks to our hard work, dedication and never giving up.
In order to manufacture the canopy portion of ShadyFace, we have had a tool built which weighs approximately 44,000 pounds. Paying for this tool has been challenging since 65% of this cost has been funded by us since February. This cost will cover most of our tooling and our first run for our canopy design. Our manufacturer is not only involved in tooling but also involved in assembly, boxing and shipping, therefore they've agreed to accept our final payment upon the release of the first order which is approximately by June 11, 2014. This collaboration has been made possible, thanks to Roger who is our Chief Operating Officer (Retired V.P. of Manufacturing for Mattel Toys) who has had a great business relationship with this manufacturing company for many years while working with Mattel Toys. Roger's experience was exactly what we needed to be where we are today, due to his years of experience in product development and manufacturing understanding all the proper steps it takes to bring a product to market. With Roger visiting China for us and watching our design and prototyping phase closely , he oversees our quality control and product testing capability first hand.
Why We Need Contributors from Kickstarter:
We are now ready for our first tooling run and will be receiving our results for the adjustments necessary, in the first part of May. Normally, with such a large tool like ours, there are always adjustments that need to take place, which is why we need your help and support to continue the second and or third run - if necessary. We would need your contribution to help us with final payment for this tool and remaining details such as :
- Manufacturing: Fulfilling our first order for a 40" ft. shipping container. (Each container fills about 800 ShadyFace Sun Shade units.)
- Purchasing canvas and sewing the canvas sections.
- Assembly. Packaging, Labeling, Shipping and Storage.
Risks and challenges
The Challenges ShadyFace Sun Shades Had to Overcome: Our patent pending "Swivel Lock-In Shade" was our first challenge. We had a concept in our heads of how we envisioned our shade to look and maneuver with a "self adjusting capability" like no other shade on the market today. We tried working with two separate designers, but they just did not see our vision and that's when we realized ShadyFace needed a design engineer to bring it to life. An engineer who could understand our vision and concept for aerodynamics, wind resistance and sleek design, and that's when we were introduced to our former Tesla Automobile Engineer.
Aside from being a low lying ground shade with wind resistant capability, ShadyFace needed to be multi-functional for ground and lounge recliner applications, therefore, we had to redesign our sun shade three times before we were satisfied with our flat folding, sun shade design and universal functionality.
During our design phase we decided to include "two ground stakes" along with our sun shade to offer extra stability from the trade winds whether on the sand or in the park. While drafting these stakes, we realized that ShadyFace will be used on yachts, boats and cruise ships, so we had to go back to the drawing room and design security straps which fasten to any lounge recliner unlike Umbrella's which are banned on ships - creating the perfect travel companion for keeping cool and shaded when at sea...
Another challenge was to create ShadyFace as a flat-folding sun shade for easy travel. Since we all seek some form of sun protection, ShadyFace had to be "easy to carry" offering consumer's the choice to bring ShadyFace everywhere, including the beach, park, cruise ships, resorts or anywhere sun shade is necessary. So of course , we created a back pack to secure ShadyFace with handles and back pack straps . This perfect addition to our sun shade allows the consumers to take their ShadyFace when bicycling, hiking or traveling to far away destinations with its sleek design creating ShadyFace as the perfect "Carry-On" in overhead bins when flying on all major airlines.
ShadyFace Sun Shade Fulfillment Orders and Challenges:
As for fulfilling orders, every project has potential obstacles to overcome, often including production delays, shipping delays, custom delays or collaborated mishaps which can occur when manufacturing products overseas. Therefore, we had to bring in a manufacture which could commit to large product order demands; a manufacture which can fulfill large order requests from companies such as Mattel Toys.
Quality control is also another challenge. In order to oversee our quality control during production, we have hired a North American quality control company to pay unannounced visits to the manufacturing plant and randomly inspect our sun shade products and their packaging before shipping.
Shipping is another obstacle which can create a delay. We have implemented a second form of shipping, in case there are transoceanic shipping delays, and have already set costs to ship all Kickstarter orders by air in order to fulfill the generous contributions from our backers. These air freight costs will temporarily bite into our future margins since we must cover the extra costs, though we are prepared to accept those lower margins until we can catch up with costs endured to prevent primary shipping delays.
We are committed to have ShadyFace Sun Shades in the homes of our contributors and backers just in time for the summer. Our next shipment is scheduled to depart for the United States by July 17, 2014.
In the midst of waiting on costly provisional patents to be written and approved by attorney's, we needed compensation to offset costs incurred during the professional services, design and prototyping phase of our project. That's when we designed and created a sleek, light weight , amplified Bluetooth Speaker which we began selling as a perfect addition to our sun shades while outdoors when listening to music or conference calling from Tablets and Smart Phones. The combination of our Bluetooth speakers inside Shadyface Sunshades provides an acoustic sound like no other. Your shade becomes a comforting, listening platform while under your cool and shaded ShadyFace.
Our sincere thanks to all of your support and faith in our ShadyFace Sun Shade and Bluetooth products. For those contributors and backers who have chosen to purchase our Bluetooth Speakers, we will be mailing them out as soon as we've been notified that we've reached our funding goals.
ShadyFace is your best friend for the outdoors....Your best friend for life!Learn about accountability on Kickstarter
- (30 days)