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Wall-mountable, modular, minimal, and designed to highlight your collection. Create a vanity space that inspires you.
Wall-mountable, modular, minimal, and designed to highlight your collection. Create a vanity space that inspires you.
145 backers pledged $6,332 to help bring this project to life.
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About

Shadow Rack: Bringing Innovation to Makeup Organization project video thumbnail
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Shadow Rack: Bringing Innovation to Makeup Organization

$6,332

145

Boxes, bags, jars and shelves... that's pretty much all we've had for about 10,000 years -until now. As the beauty industry booms and collections grow, a better storage solution has finally emerged.

Makeup is art, your face is the canvas, and your vanity is your studio - it should be inspiring.
Makeup is art, your face is the canvas, and your vanity is your studio - it should be inspiring.

Shadow Racks bring innovation to makeup organization. They are wall-mountable, linkable and custom fit to display the industry's hottest brands. 

This is not just another shelf, box or bag. It's a modular, bespoke storage system. 

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Makeup users love the experience of enhancing and transforming their faces, but their morning routine can often be a hurried and stressful time. Vanity spaces should be a sanctuary, a tranquil refuge, and a time to have serious fun with style exploration. 

In the world of makeup, many brands use the same containers so one rack size fits a variety of different products.  

WHY DO WE NEED KICKSTARTER?

We have been actively testing our concept by selling one-off prototypes for feedback. These prototypes were 3D printed, which was great for quickly testing ideas, all with the intent of using what we'd learned to further develop the product for real production.

We're done testing the waters and are ready to evolve to an injection molded product. Injection molds are pricey and manufacturers require large quantities to be ordered at once, which is why we've set up our campaign as a pre-order. 

8 hour print of a prototype.
8 hour print of a prototype.

It isn't feasible to 3D print final production pieces because of the amount of time and expense required to craft each one. 

WE REDESIGNED SHADOW RACKS FROM THE GROUND UP FOR KICKSTARTER.

Our new, perfected design isn't 3D printable. It's got a brand new look and entirely new features that are optimized and only achievable via injection molding.

The updated design features slots in the back of each rack, making them stackable for improved storage in drawers.

Non-slip grooves ensure secure stacking.
Stack 'em all.
Stack 'em all.

This campaign is for Size 40 only; if successful we will run additional campaigns for sizes that fit more brands and other types of makeup (ex: lipsticks!). We're also working on something amazing for eyeshadow palettes.

If you’re only interested some of our other sizes or designs, and not the first size that we’re Kickstarting (Size 40), donating one dollar or more to our first Kickstarter will help a TON in allowing us to be able to move on to upgrading and injection molding more sizes.

Size 40 is designed to hold ColourPop Super Shock Shadows, but also accepts many other single shadows and makeup items. Any component that is 40mm in diameter will fit perfectly. Following Kickstarter, the injection molded racks will be available for $29.57 retail.

  • ColourPop Cosmetics Super Shock Shadows
  • ColourPop Cosmetics Jelly Much Shadows 
  • Urban Decay Cosmetics Single Eyeshadows
  • NYX Single Eyeshadows
  • Ulta Beauty Single Eyeshadows
  • Kaja Beauty Bento Bouncy Shimmer Eyeshadow Trios
  • Steve Laurant Single Eyeshadows
  • NARS Potted Concealers
  • And much more
New design for Kickstarter in Size 40 and 40 Mini.
New design for Kickstarter in Size 40 and 40 Mini.

PROJECT HISTORY

Hi! Michelle here with our back story: Shadow Rack began two years ago when I came home to a stunning surprise. Joe had designed a new organization system for my potted eye shadows. Before Shadow Racks I would glue magnets to the back of each shadow and stick them on a large stainless steel board, which was too big to fit anywhere in my bathroom, not enough wall space, so it was just leaning between the wall and my sink. 

My first rack set!
My first rack set!

When I came home to see all of my eye shadows neatly tucked in a grid along the side of my bathroom mirror, I was blown away and had to share them online. My sister posted a picture to a Facebook group and the response was wild, but I already knew we had something special.

Here are some reviews from our prototype testing:

We stopped selling prototypes and closed up shop to focus exclusively on our Kickstarter campaign and perfecting every aspect of the new design. 

WHY DO WE CARE?

The ultimate goal of makeup storage is to be able to see the things that you have, so you can have fun with the new and shiny stuff, but also be reminded to dip into older favorites and get the most out of your investment. In acrylic organizers and drawers it’s still easy for things to go mentally missing (out of sight out of mind). That’s why we created Shadow Rack organizers, that can utilize wall space to beautifully display makeup collections.

Why Crowdfunding: As firm advocates of a free market, we love and support crowdfunding because it's a direct line to the demands of the people. No big suits or red tape - the future of Shadow Racks is in your hands. 

Get excited to do your makeup every morning.
Get excited to do your makeup every morning.

CAMPAIGN BUDGET

Since the design work has already been completed, the funding will go entirely to making the mold, having samples made to ensure they are up to our demanding quality standards and getting the first round shipped to you!

CAMPAIGN TIMELINE

We have been in contact with a number of mold makers to make sure we are getting the best possible product at the best price. Upon the closing of the campaign and once the pledges come in from Kickstarter, we will immediately place the order for the mold. It should take three weeks to get the first samples, however the mold will likely require a revision or two before it meets our quality standards. Once we are satisfied with the results it's off to the races! Backers will be kept up to date every week via email and more frequently on social media.

STRETCH GOALS

Although we intend on running future campaigns for other sizes, we are offering Size 40 Mini as a stretch goal for this one. It fits the same cosmetics as the full Size 40, but with 4 slots instead of 16 so you can better match the exact size of your collection. Mini Racks are perfect for keeping up with smaller additions to your collection or for compiling quads for traveling.

If you help us reach a stretch goal of $25k, you can get Size 40 Mini Racks as Add-Ons to your pledge for $9 each!

An addition to the stretch goal is COLORS (also a goal of $25k)! We'll send a survey when we pass this stretch goal to get feedback on the most popular color options. Check back for updates & follow our progress here or on Instagram @shadowracks.

Some of many possible color and finish options!

Upon the successful completion of this campaign, a survey will be sent out to all Backers where you will able to modify your pledge and include any add-ons. You won't be charged until you complete this survey.

Shadow Rack™ Organizers are patent pending since 2018. Information and images are copyrighted 2017-2019. Thank you for your visit! Please reach out to us with any questions or comments.

Risks and challenges

The biggest risk comes in the form of delays in manufacturing and limitations in production capacity. We expect to go through several rounds of samples to ensure the molded Racks meet our demanding quality standards, so the number of those iterations before we achieve perfection are factored into your expected delivery.

We will take every precaution and spring for the best packaging available to limit damage caused to the products being shipped to us, but accidents can happen. We are working with several manufacturers to limit the effect that these potential issues have on our ability to meet distribution deadlines.

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Support

  1. Select this reward

    Pledge $1 or more About $1

    Thank you!

    Big thank yous for helping us bring Shadow Racks to the world!

    - Stay in the loop for specials and exclusives
    - Access to Add-On options when unlocked

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    3 backers
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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $25 or more About $25

    KICKSTARTER SPECIAL

    Preorder one or more Shadow Rack Cosmetic Organizers in Size 40.
    For multiple racks, simply add to your pledge.

    # of racks x 25 = your pledge

    Shipping costs and sales tax will be calculated after the campaign ends to make sure you don't overpay. Find the purple graphic below for shipping estimates.

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    Ships to Anywhere in the world
    18 backers
    $

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Reward no longer available

    Pledge $15 or more About $15

    SUPER EARLY BIRD

    Preorder one or more Shadow Rack Cosmetic Organizers in Size 40.
    For multiple racks, simply add to your pledge.

    # of racks x 15 = your pledge

    Shipping costs and sales tax will be calculated after the campaign ends to make sure you don't overpay. Find the purple graphic below for shipping estimates.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 54 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Reward no longer available

    Pledge $19 or more About $19

    EARLY BIRD

    Preorder one or more Shadow Rack Cosmetic Organizers in Size 40.
    For multiple racks, simply add to your pledge.

    # of racks x 19 = your pledge

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 50 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Reward no longer available

    Pledge $20 or more About $20

    EARLY BIRD

    Preorder one or more Shadow Rack Cosmetic Organizers in Size 40.
    For multiple racks, simply add to your pledge.

    # of racks x 20 = your pledge

    Shipping costs and sales tax will be calculated after the campaign ends to make sure you don't overpay. Find the purple graphic below for shipping estimates.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 5 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)