There are three different ways to get a print version of the campaign setting guide.
By backing the $200 Reward Tier you will automatically get the "Limited Edition" version of the book in hardcover, and your copy will be signed, and you will receive a "Very Special Thanks" (in addition to receiving PDFs of everything we produce from this Kickstarter).
The other two ways are if you back us at the $25 Reward Tier "Just the PDF" and then ADD-ON either the +$35 softcover or the +$60 hardcover option. These add on costs go straight to the printer and are our minimum cost to print.
We would love to be able to provide everyone with printed version, but it's just the reality of printing for small companies like us. The extra money you pay as an add-on to print your book (either soft or hardcover) is the POD printing cost to print your book (we aren't doing our own print run).