The Craft of Marketing is about providing marketing insight and education for those thirsting to be a better marketer but just don't have time to think about it all day long. Whether you are an entrepreneur, business owner, marketer in the trenches or someone who just wants to build their brand, The Craft of Marketing is the source for great ideas that work. Filled with strategies, tips and tactics utilized by some of the best marketing minds in the world, The Craft of Marketing won't just whet your marketing appetite, it'll leave you hungry for more.
Covered topics range from: Content marketing, lead generation, social media, brand building, email marketing and more.
Some of the marketers sharing their insight include: Ann Handley of MarketingProfs, Rand Fishkin of MOZ.com, Robert Rose of Content Marketing Institite, Joe Chernov of Hubspot, Ezra Fishkin of Wistia, Brian Dean of Backlinko, Ann Holland of WhichTestWon, Marcus Sheridan of the Sales Lion, Dave Kerpen of LikableMedia, Andrew Davis of Brandscaping, and Tim Paige of Conversioncast.
"Just listened to episode #1 and I pretty much want to binge listen to The Craft of Marketing. Well done." - Chris Drayer, CEO of ReValuate
"Seth is not just a great presenter, he’s a motivator, mentor, advisor, friend, promoter, and encourager." - Owen Johnson, BetaSpring
"This is refreshing for individuals associated in the marketing world and more importantly for those who aren't in the industry, extremely relatable and relevant in both my professional and personal life." - Ting Bernard
Have you ever wondered?
- How to build trust online so customers come to you?
- Is content marketing dead now that everyone is doing it?
- Can you really leverage digital media to drive sales?
- Is paid promotion the only way left to build awareness?
- Are there really SEO tactics that work to get on the 1st page of google?
- How in the heck do you build a massive email list?
- Does personal branding do anything for your business or J-O-B?
- How can you identify the best marketing talent and inspire them to stay?
The answers to these questions and more are what you'll discover by listening to The Craft of Marketing.
This podcast was borne of a personal quest to learn from the best marketers in the world. All my life, I've sought out and met with CEOs and CMOs (Chief Marketing Officers), as well as owners of some of the best and most successful companies in the world to act as mentors and honest sounding boards for my mission to master the craft of business and marketing. I've wanted to share these conversations publicly for quite some time, but haven't had the bandwidth until now. The Craft of Marketing Podcast is my way of giving back, of sharing the things I learn in real time. To date, I have recorded 24 thirty-minute episodes with leading marketers from the worlds of tech, media, consumer goods, healthcare, non-profit, service, and retail. Normally, I would do a project like this as an inbound marketing campaign for my work at Placester, but this is a personal project that doesn't need to drive leads or have a bottom line. This is about striving for excellence.
"Seth is a source of incredible business value. As a frequent reader of his blog and industry contributions I consistently pick up new tips and inspiration from his insights." - Sarah Westney
Interview with Joe Chernov of Hubspot
What makes this marketing podcast different from what's already on iTunes is that I'll be tapping into my relationships with fellow CEOs, marketers and entrepreneurs to provide an insider's view of the challenges that we wrestle with each day to grow our businesses and achieve our goals. This show isn't a sales pitch in the guise of a podcast; it's real marketers talking to real marketers about what's actually moving the needle today. Building a business is never "set it and forget it". Non-stop innovation is required just to be in the game.
"Sounds so good. You have a great radio voice!! Shut up and take my money!! When can I give? I'll put you right next to Pat Flynn on my podcast subscriptions." - Marguerite Giguere
"Seth Price has been one of our most in-demand speakers. His relevant online marketing topics, beautifully designed and engaging presentations, style and manner are things that our audiences love." - Will Hansen Inman News
The reason I've decided to launch this on KickStarter is, as it turns out, producing a high-quality audio podcast is a pretty costly endeavor. Podcasting is experiencing a renaissance with standout shows like Startup and Serial raising the bar for production value, writing, and audio talent. Throwing together a free, low-quality podcast just doesn't cut it anymore. Sound engineering alone comes in at about $100 per episode. Once you add audio hosting, web hosting, and music licensing, that cost just about doubles. My goal is to create a podcast in which you find value every week, but delivering that value comes at a cost.
With just a modicum of money invested thus far, by working nights and weekends, I've managed to book world-class guests, like Ann Handley of Marketing Profs, Joe Chernov of Hubspot, Brian Dean of Backlinko, and content marketer Barry Feldman. I've also interviewed professionals from all over the world who are building amazing businesses; people with wildly divergent viewpoints on every marketing topic, tactic and strategy you could imagine. After months of research and preparation, I'm now ready to launch the show as a weekly podcast and share the inside scoop on marketing from folks who are actually making it happen. With your help, we are "READY TO CREATE AN AWESOME PODCAST!"
"Seth's presentation style is casual, motivational, and always contains oodles of real-world examples to visually share his story. I always look forward to hearing him speak." - Debra Trappen
In order to do this, the show needs to have a more secure infrastructure in place. The support funds will be used as follows:
- First, to pay the sound engineer to do the amazing audio production on each episode, so they are a pleasure to your ears.
- Second, to pay for audio hosting, web hosting, editing and office admin.
We've committed to turning out 52 episodes a year and will use the funds raised on Kickstarter to get each of these recorded, produced, hosted, and promoted.
The funding sought here is meant to produce a full season of the show--and to do it immediately--and to build a strong foundation for the show going forward.
So far, The Craft of Marketing is off to a great start. This is a labor of love; this program stems from a desire to learn from the professionals in the world that are doing great things marketing their businesses, their brands, and themselves. These are the secrets that marketers and business owners share about amongst themselves, but rarely talk about in public.
Come learn with me.
"I never know what I will learn from Seth, but I always end up with some great takeaways." - Sean Carpenter
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I’m a content marketer, an entrepreneur, and a startup guy who's super-passionate about helping others build their businesses in ways that add value to the world. I learned long ago to surround myself with excellence and that the more I share everything I know, the more I know I don't know. Marketing is a business of constant study and learning.
I’ve spent 20 years leveraging digital marketing and, during that time, consulting for more than 300 companies, including 19 of the FORTUNE 500. My current position is VP of Sales & Marketing at Placester, where I provide social media and content marketing advice and counsel to tens of thousands of small businesses & brands. To read more, check out the bio section or find me on social http://twitter.com/sethstuff, http://linkedin.com/in/sethkprice, by email at email@example.com or on my cell 401-351-4663 (You remember the phone, right? You can access it on the keypad on your smartphone when you're not looking at Facebook).
"Seth consistently brings impactful, actionable steps we can all take to improve our businesses. He’s overwhelmingly generous with his marketing and website knowledge and ties his ideas together in delicious formats that never fail to inspire." - Teri Conrad
Risks and challenges
The only real risk to the show is the chance that the I will fall down on the job and not produce the show.
I'm a professional marketer with full-time obligations for a fast-growing startup. Managing this schedule takes some creativity (not to mention lots and lots of caffeine). My day-to-day professional work will bring a bigger audience to this podcast from the day of its launch. That said, the regularity of the show will, occasionally, need to be adjusted. Each episode, however, will be archived so that members of the audience will be able to count on experiencing each episode at their convenience via iTunes, Stitcher or the Website.Learn about accountability on Kickstarter
- (21 days)