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$49,635 pledged of $75,000 goal
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All or nothing. This project will only be funded if it reaches its goal by .

$49,635 pledged of $75,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About

Generations of kids have grown up watching Sesame Street, learning along with Big Bird, Cookie Monster, and Oscar the Grouch … but did you know that we’re much more than a television show? We’re also an independent nonprofit on a simple but critical mission: help kids everywhere grow smarter, stronger, and kinder.  

For almost 50 years, we’ve brought learning and laughter to children around the world – with the help of a passionate community of supporters. Today, we’re asking that community to join us as we try something new: our first-ever crowdfunding campaign! With your help, we can expand our autism initiative to tackle bullying prevention.

Crowdfunding lets people like you make a big difference for causes you care about. New to Kickstarter? You're in good company. Around the world, over 14 million people have contributed to all kinds of Kickstarter projects. To fund this anti-bullying project, we need to raise $75,000 in about thirty days. When you make a pledge, you're promising to help us reach that goal. But we can only accept the donations – and start the work – if we can raise the money by Friday, May 11th. Let's get started!

Sesame’s autism work has already been making a splash. We created Julia, the first Sesame Street Muppet with autism, as a digital-only storybook character in 2015. Readers loved her so much that we brought her to life on the broadcast show last April. 

Julia’s television debut was greeted with hundreds of media stories and millions of social media impressions, but the biggest marker of our success was the overwhelming response from the autism community and beyond. Parents say their autistic children have more playdates because of Julia. Teachers report that their students are more inclusive in their play. One mother told us that she used the first Julia storybook to explain to her daughter that she, too, has autism. Her daughter responded, “So I’m amazing too, right?

An estimated one in 68 children in the United States is on the autism spectrum. While the diagnosis is common, public understanding of autism is not. Research shows that children with autism are five times more likely to be bullied than their neurotypical peers.

In storybooks, articles, videos, and Sesame Street episodes, we’ve worked to support families of autistic children and reduce the isolating stigmas and misconceptions that still surround autism. But now, we’re at a critical turning point. The Sesame Street and Autism: See Amazing in All Children initiative has made great strides with support from our existing partners, but to tackle the next big topic – how to prevent bullying by fostering empathy and compassion – we need you.

We’ve mapped out a multi-step plan to address bullying as it affects the autism community – starting with an enhanced digital storybook. Drawing on an extensive body of research, we’ll create a kid-appropriate story about understanding differences using everyday activities and play. Like our other Julia storybooks, it will offer parents and caregivers a safe and accessible starting point for deeper conversations with their children.

Contributions to the campaign will fund:

  • Rigorous work with expert advisers across some of the 250 autism organizations that helped us build the See Amazing initiative, ensuring that we’re telling the right story in the right way 

  • Writing, editing, and illustrating an uplifting story that models inclusive play, starring the beloved Sesame Street Muppets
     
  • Supplementary materials for kids and adults, including articles for parents and caregivers that will address bullying in a direct and empowering way

  • Recording sessions with the Sesame Street cast to provide audio for the digital storybook 

  • Translation work and additional recording sessions to version the storybook, articles, and other materials in Spanish (and potentially other languages) adjusting for cultural and linguistic nuances

Our initial goal of $75,000 will allow us to do the above. But there's more we can do, too. If we reach our first stretch goal — $150,000 — we’ll be able to create a printed storybook version of the story that we’ll distribute free of charge to 40,000 kids via our growing network of partner organizations. We’ll get all these resources in the hands of kids and families by April 2019.

Wondering if this project is funded by HBO or PBS? The simple answer is: no. We’ve always been a completely independent nonprofit organization. Distribution partners like HBO, PBS, and YouTube help us make Sesame Street available to kids and families everywhere. We’re sustained by a combination of donations, grants, and licensing revenue from toys and products, all of which we reinvest to create more Sesame Street programming and resources. Initiatives like See Amazing in All Children are only possible because of charitable giving from members of our community who love what we do.

All our work is grounded in research – especially when we’re entering sensitive spaces like bullying in the autism community – and produced with the rigor and care that generations of parents have come to trust.  

By contributing to this Kickstarter campaign, supporting the Sesame Street Yellow Feather Fund, or spreading the word on social media, you’ll join a proud tradition of helping amazing kids everywhere grow smarter, stronger, and kinder.

We know you’re supporting our Kickstarter campaign because you want to help children – and we appreciate you! As a token of our thanks, we’ve lined up some great rewards:  

$10 pledge: Early download access to the new Julia storybook, plus a printable activity sheet.  

$15 pledge: Digital wallpaper pack featuring original Julia art, optimized for desktop, laptop and phone, plus everything from the $10 level.  

$25 pledge: Digital wallpaper pack featuring 8-bit art of classic Sesame characters, optimized for desktop, laptop, and phone, plus everything from the $15 level.

$50 pledge: Printed version of Julia’s debut storybook, We’re Amazing 1,2,3!, (seen above), just like the ones we distribute to our partner organizations, plus everything from the $25 level. (Limited to 1,000 backers.)

$100 pledge: Limited-availability Julia plush doll (seen above) plus everything from the $50 level. (Limited to 500 backers.)

 $100 pledge: A signed picture of Big Bird plus everything from the $50 level. (Limited to 500 backers.)

We sold out of this reward at the $100 level, but we were able to acquire more!

$125 pledge: Signed copy of The Joy of Cookies, Cookie Monster’s new book of cookie-themed wit and wisdom (seen above), plus everything from the $50 level. (Limited to 500 backers.)

$3,000 pledge: Personal thank-you video from Julia and a Sesame Street friend, plus everything from the $100 level. (Limited to five backers.)  

$5,000 pledge: Hand-drawn portrait of you or your children with Julia or another Sesame Street character of your choice, plus everything from the $100 level. (Limited to two backers.)


The Sesame Street Yellow Feather Fund helps bring education to children in need. We’re part of Sesame Workshop, the nonprofit media and educational organization behind Sesame Street. For almost fifty years, Sesame Workshop has been delivering research-based educational content to kids and families around the world, using the power of media and our beloved Sesame Street Muppets to help kids everywhere grow smarter, stronger, and kinder. With the Sesame Street Yellow Feather Fund, we connect with a passionate community of individual fans and families who want to help us make a difference! 

For more information, please visit www.yellowfeatherfund.org.



Risks and challenges

Regardless of whether our campaign goal is met, Sesame Street and Autism: See Amazing in All Children will keep serving kids and families in the autism community and beyond. But we need additional funding to produce new content and reach more families. Without your support, we may not be able to create these much-needed anti-bullying resources; we certainly wouldn’t be able to get them in families’ hands so quickly without your help.

When funded, we’ll be in great shape to deliver these resources and rewards. We shouldn’t face any significant challenges in creating and delivering this new content once we reach our campaign goal.

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    Advanced PDF Copy of Storybook

    An advanced PDF copy of the new Julia storybook which addresses bullying, stigma, and builds compassion. We'll also include a printable activity sheet reinforcing the book's lessons.

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    Exclusive Julia Wallpaper

    We're creating digital, Julia-themed wallpaper for your desktop, laptop, and phone.

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    • Exclusive phone/computer wallpaper featuring Julia
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    8-Bit Wallpaper of your Sesame Friends

    8-bit versions of Bert, Ernie, Cookie Monster and more will take over your phones via this pack of digital wallpaper

    Includes:
    • 8-bit wallpaper of your Sesame Street friends
    • Exclusive phone/computer wallpaper featuring Julia
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    Printed version of Julia's First Story

    We'll send you a printed version of Julia's first storybook, "We're Amazing, 1, 2, 3!" -- plus everything in the $25 tier.

    Includes:
    • Printed Julia storybook
    • Exclusive phone/computer wallpaper featuring Julia
    • Advanced copy of the digital storybook, in PDF form
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    Julia Plush Doll

    A plush version of Julia, as seen in our Kickstarter description. Plus, you'll get the storybook and everything else in the $50 tier.

    Includes:
    • A plush Julia doll
    • Printed Julia storybook
    • Exclusive phone/computer wallpaper featuring Julia
    • Advanced copy of the digital storybook, in PDF form
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    A signed picture of Big Bird

    He's 8'2" tall and yellow -- and we'll send you a signed picture of him. You'll also receive everything from the $50 reward tier.

    Includes:
    • Signed picture of Big Bird
    • 8-bit wallpaper of your Sesame Street friends
    • Advanced copy of the digital storybook, in PDF form
    • Exclusive phone/computer wallpaper featuring Julia
    • Printed Julia storybook
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    A Signed Copy of Cookie Monster's Book

    We sold out at the $100 level, but this proved so popular, we secured more!

    You'll get a signed copy of The Joy of Cookies, Cookie Monster’s new book of cookie-themed wit and wisdom -- plus everything from the $50 level.

    Includes:
    • 8-bit wallpaper of your Sesame Street friends
    • Advanced copy of the digital storybook, in PDF form
    • Exclusive phone/computer wallpaper featuring Julia
    • Printed Julia storybook
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    Two Julia Plush!

    Need a second Julia? No problem! You'll get two with this rewards tier. Plus, you'll get the storybook and everything else in the $50 tier.

    Includes:
    • 8-bit wallpaper of your Sesame Street friends
    • Advanced copy of the digital storybook, in PDF form
    • Exclusive phone/computer wallpaper featuring Julia
    • Printed Julia storybook
    • Two Julia plush
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    A Julia plush AND Cookie Monster's book

    A plush version of Julia, as seen in our Kickstarter description AND a signed copy of Cookie Monster's book, the Joy of Cookies. Plus, you'll get the storybook and everything else in the $50 tier.

    Includes:
    • 8-bit wallpaper of your Sesame Street friends
    • A plush Julia doll
    • Advanced copy of the digital storybook, in PDF form
    • Exclusive phone/computer wallpaper featuring Julia
    • Printed Julia storybook
    • Signed copy of The Joy of Cookies, by Cookie Monster
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    Julia + Cookie's Book + Big Bird's Photo

    It's a combo option! You'll get a Julia plush, a signed copy of Cookie Monster's book, and a signed picture of Big Bird, plus the under-$50 items.

    Includes:
    • 8-bit wallpaper of your Sesame Street friends
    • A plush Julia doll
    • Advanced copy of the digital storybook, in PDF form
    • Exclusive phone/computer wallpaper featuring Julia
    • Printed Julia storybook
    • Signed copy of The Joy of Cookies, by Cookie Monster
    • Signed picture of Big Bird
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    A Personal Thank You Video from Julia!

    Julia and another Sesame Street friend will send you a personalized thank you video! And you'll get everything from the $100 level and below as well.

    Includes:
    • A personal thank you video from Julia and one of her friends!
    • A plush Julia doll
    • Exclusive phone/computer wallpaper featuring Julia
    • Printed Julia storybook
    • Advanced copy of the digital storybook, in PDF form
    • 8-bit wallpaper of your Sesame Street friends
    • Signed picture of Big Bird
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    A Portrait of You and Julia!

    Our artists will create a portrait of you and/or a family member with Julia and another character of your choice. You'll also receive everything from the $100 reward tier.

    Includes:
    • A custom portrait of you (or a family member) with Julia
    • A plush Julia doll
    • Printed Julia storybook
    • Exclusive phone/computer wallpaper featuring Julia
    • Advanced copy of the digital storybook, in PDF form
    • 8-bit wallpaper of your Sesame Street friends
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    A Signed Copy of Cookie Monster's Book

    You'll get a signed copy of The Joy of Cookies, Cookie Monster’s new book of cookie-themed wit and wisdom -- plus everything from the $50 level.

    Includes:
    • Signed copy of The Joy of Cookies, by Cookie Monster
    • 8-bit wallpaper of your Sesame Street friends
    • Advanced copy of the digital storybook, in PDF form
    • Exclusive phone/computer wallpaper featuring Julia
    • Printed Julia storybook
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