Project image
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$6,903
pledged of $20,000pledged of $20,000 goal
129
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, July 18 2019 9:00 PM UTC +00:00
$6,903
pledged of $20,000pledged of $20,000 goal
129
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, July 18 2019 9:00 PM UTC +00:00

About


Regular Toilet Seats are Flimsy and Gross

Regular toilet seats always have gaps and corners in the hinge area that are nearly impossible to keep clean. Most are so poorly constructed that they loosen and degrade after just a few years of use. Why do we accept such low standards for quality and design in something we use every day, share with guests and have to clean frequently? It's time for something different!

Serana is Better

Serana's hinge has no gaps or corners, so it's incredibly easy to clean. Instead of being made of cheap materials like molded plastic, Serana's hinge will be made of solid, precision-manufactured aluminum with a durable, antimicrobial finish. The entire interface between the hinge and the mounting surface will be protected and stabilized with a premium gasket. Serana is designed to never loosen, wobble, become skewed, rust or accumulate inaccessible dust and grime. It's far better than any other toilet seat currently available.

No Gaps or Hidden Surfaces

Cleaning the hinge area of a regular toilet seat is not fun. Toilet seat manufacturers think incorporating a quick-release mechanism is the answer to this problem. We disagree. Removing a toilet seat makes it a little easier to clean the mounting surface, but then what? Some toilet seat manufacturers actually suggest you carry your toilet seat to the bathtub and rinse the hinge area under the faucet. Do you really want to carry your dirty toilet seat across your bathroom and clean it where you bathe?

We took a different approach. Instead of making a toilet seat that's easy to remove, we eliminated the gaps that collect dust and grime. We also designed the hinge to completely cover the hard-to-access surfaces around the back edges of the seat and lid. Serana's patented hinge is a single, solid form extending from the seat and the lid all the way to the mounting surface. The hinge components are manufactured to tight tolerances, so the sliding interfaces are razor thin. With Serana, there's simply nowhere for dust and grime to accumulate.

No Sharp Corners

Regular toilet seats also have lots of sharp corners and edges, which (like gaps) are really hard to clean. The next time you visit your bathroom, look to see if there's a grimy ring around the mounting brackets of your toilet seat. If so, you need Serana. Serana has no sharp corners in the hinge area or around the risers, which are integral rather than applied. Thanks to its form, even a quick cleaning leaves Serana pristine. With Serana, you might actually start to enjoy cleaning your toilet seat!


Perfect for One-Piece and Wall-Mounted Toilets

Serana is a great addition to any toilet, but it's especially nice when paired with one-piece and wall-mounted toilets. If you're fortunate enough to have one of these toilets, you probably already appreciate how eliminating the gap that's usually present between the tank and the bowl makes cleaning easier. Until Serana, there's never been a toilet seat with the same advantage. Now there is. So, why not take your gaplessness to the next level?

Sturdy Construction

Serana will be made like no other toilet seat. The hinge will be solid aluminum. The seat and lid will be premium composite. The aluminum will meet the composite at mortise and tenon joints. All parts will be manufactured to tight tolerances so the overall assembly fits together perfectly. Compare that to regular toilet seats, which typically include loosely assembled parts made of cheap materials.


Secure Attachment

Regular toilet seats have a bad habit of shifting, wobbling and becoming skewed after installation. Serana stays put thanks to a premium gasket covering the entire area between the hinge and the mounting surface. Serana also comes with premium mounting hardware, not the inferior hardware (plastic screws!?) included with most regular toilet seats.

REWARDS

We set the pledge levels low to make Serana available to as many people as possible. Everyone deserves to have a clean, well-made toilet seat.


DEVELOPMENT

Serana is all about the hinge, and we think we’ve finally nailed the design. Our first iteration included an internal friction bearing that turned out to be unnecessary and somewhat problematic. In our second iteration, we eliminated the friction bearing and refined the form. We were happy with the result, but we discovered that it was going to be too expensive to manufacture. In our enthusiasm for eliminating gaps, we designed parts that could only be made by heavy use of CNC machining. So, we went back to the drawing board to see if there was a way to keep the same elegant form without the need for so much machining. We soon realized that we could create the same parts by joining smaller extruded parts with set screws. The seams between the extruded parts could be filled and finished the same way we planned to fill and finish the seams between the hinge and the seat and lid. We created a third iteration of the design based on what we learned and had it 3D printed. The parts came together beautifully, resulting in the prototype shown in this campaign. 

Some early sketches:

Refining the curves…

Images from one of the patents:

Founder Message

Hi. I'm Ted Baker, founder of Serana Fixtures LLC. I'm an engineer, design enthusiast and entrepreneur in beautiful Portland, Oregon. I recently completed Serana's design phase with help from my talented family, friends and colleagues. Now it's time for the next step: full-scale production. If this campaign is successful, the proceeds will help pay for the raw materials, dies, tooling, etc. needed to begin manufacturing. I'm excited to continue the journey. Thanks for your support!

Risks and challenges

Serana’s unique form will require a unique manufacturing process. We designed a detailed process that should work, but we have not yet tested it on industrial equipment. No matter what happens, we are committed to honoring our backers’ contributions by delivering a quality product as quickly as possible.

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Environmental commitments

Visit our Environmental Resources Center to learn how Kickstarter encourages sustainable practices.

Long-lasting design

Serana is designed to last a lifetime. It’s so good and so durable, you’ll probably remove it and take it with you when you move.

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1.00

    Pledge Any Amount Without Reward

    Thank you. Serana wouldn't be possible without people like you! We'll keep you in the loop with product updates.

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    1 backer
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  2. Select this reward

    Pledge US$ 25 or more About US$ 25

    Per Seat Super Early Bird

    Thanks for the super early support! Please multiply your pledge as needed if you'd like to order more than one seat at the super early bird price.

    Includes:
    • Serana Toilet Seat
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  3. Select this reward

    Pledge US$ 29 or more About US$ 29

    Per Seat Early Bird

    Thanks for the early support! Please multiply your pledge as needed if you'd like to order more than one seat at the early bird price.

    Includes:
    • Serana Toilet Seat
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  4. Select this reward

    Pledge US$ 34 or more About US$ 34

    One

    Why should the phrase "heirloom-quality" be reserved for things like watches and kitchen knives? Serana will be good enough to pass to your grandkids. Make sure you can say you were a backer!

    Includes:
    • Serana Toilet Seat
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    Pledge US$ 64 or more About US$ 64

    Two

    Eliminate twice as many gaps and corners!

    Includes:
    • Serana Toilet Seat
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    1 backer
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    Pledge US$ 90 or more About US$ 90

    Three +

    Have three or more toilets to clean? You need Serana in your life. Please add $30 to your pledge for each additional seat over three.

    Includes:
    • Serana Toilet Seat
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Funding period

- (57 days)