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An international event celebrating craft, culture and creativity
315 backers pledged £40,910 to help bring this project to life.

About

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£40,910

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Thank you to everyone who has supported our Kickstarter campaign so far, we’re very grateful for your donations and have reached our initial target. This is great news as it will enable us to set a further stretch target of an extra £15,000  so we can expand our plans for the content of the event, to include more workshops and demonstrations, as well as, a short film festival which will be screened in Vintage Mobile Cinema... Continue reading to find out more about the project.

Selvedge is about to undertake its most ambitious event to date. In July 2020 we will be partnering with the Santa Fe International Folk Art Market to bring a version of that event, The Selvedge World Fair, to London. Staged by our not-for-profit Selvedge Foundation, this will be a three-day celebration of textiles, where a curated group of world-renowned artisans will share their skills, and show and sell their work. 

 Selvedge is unashamedly biased towards the handmade. This bias is at the heart of what we bring to our readers, and our workshops, socials and fairs are built around a passion for nurturing and promoting makers. The artisans we will bring to London for the World Fair will be of the highest possible standards and we are working with museum curators, academics and retail experts to ensure the quality, variety and integrity of our offering. The selection process will be run by our partners, the International Folk Art Market. When applications open, your work will be considered by a panel of curators, academics, and senior members of the International Folk Art Market board. The Selvedge World Fair is not only for textile aficionados -  it will be a vibrant celebration of cloth, a festival that engages a new audience with the importance of the fabric of all our lives.

 The potential impact of an event like this is huge - from supporting the creative economy to preserving endangered crafts. But in order to bring the Selvedge World Fair to life, our Foundation needs to raise funds to cover the costs of staging the event and to enable our artisans to travel to and to stay with us in London. This is why I am asking for your support. Please consider donating to our campaign - we would be hugely grateful for any donation, however large or small. Every donation received will bring us one step closer to staging this extraordinary exhibition.   

What are the dates and location?

We don’t yet have definite dates, but our preferred dates are either the last week in June or the first week in July 2020. As  for location, Kensington Gardens is where we would love to hold the  fair. It is central, has great transport links, and is close to both the  V&A and the Design Museum. We can't confirm Kensington Gardens yet,  because as it is one of the Royal Parks it is governed by their  protocol. Selvedge must submit a bid to hold the World Fair there,  and we can't do that until tenders are invited later in the year.

Is the festival just about textiles?

The focus of the event will be  textiles, as that is where our expertise lies. However, our partners,  The International Folk Art Market (IFAM) based in Santa Fe, include  goods of all materials in their offering. In our joint enterprise  we plan to have 75% textiles, the other 25% being made up of jewellery,  baskets, beads and other crafts. We want the fair to have wide appeal,  but it wouldn't be a Selvedge event without textiles at its heart.

How will the Selvedge World Fair differ from the International Folk Art Market in Santa Fe?

I have long been an admirer of the energy and vibrancy of the International Folk Art Market, but we  are not simply attempting to create a London-based edition. The  geography and history of the two locations and organisations means that  we have some interesting points of convergence and divergence; I suspect  Selvedge will have a stronger representation from the Commonwealth and  Europe in our application pool, I also suspect the pool will relate to  the contents of the magazine and therefore have a slightly less  traditional feel. However, we do hope to replicate the spirit and  atmosphere of the International Folk Art Market and to follow their  example by hosting artisans from as many countries as possible.

Who can apply? 

There will be  two categories in which artisans can submit an application:

A Traditional interpretation of a craft indigenous to your home country

B Innovative interpretation of a craft indigenous to your home country

We will accept applications from; individual artists, companies, NGOs, cooperatives and not-for-profits etc..

How do I apply to exhibit?

Applications to exhibit open in June  2019. You will be able to follow a link from the Selvedge website to the  application form on our partner organisations’ IFAM site .  They have fifteen years of experience and have developed a robust  infrastructure to manage large numbers of applicants. We are expecting  upwards of a thousand applicants.

What about artists from the UK, are they excluded?

No, the event is open to the whole  world and of course, that includes the UK. Although we don’t want the  event to be dominated by any one country so there will be the same  limitations on the number of participants from the UK as there are from  any other country. 

What about the regular exhibitors at Selvedge fairs?

Of course, there will be room for the  makers and merchants our readers expect to see at our events. We will  have a marquee for antique textiles and another for haberdashery and  notions, so you can pick up all of your craft supplies once you have  been inspired by our makers.

Is the festival just about selling?

The primary aim of the Selvedge  Foundation is to provide economic opportunities to the makers of  handmade textiles worldwide, so introducing makers to our readers and  supporters is very important. However, there will also be a programme of  panel discussions and talks, as well as workshops and craft activities  for children both at the festival and around London, in the days leading  up to the event. 

If I donate how will my money be spent?

If you donate to our Kickstarter  campaign your money will be spent on the infrastructure of the event;  insurance, security, marquees, toilets, generators, the list is endless.  We also plan to make applications to public funding bodies to help with  administration costs and with the costs involved in hosting artisans  from overseas, many of whom will need assistance with travel and  accommodation expenses. 

I am not able to give a donation, how can I help?

The Selvedge Word Fair will be a  community event and we are grateful for whatever support you can give.  There will be lots of volunteer opportunities, which we will have more  information about later, but for now, you can sign up on our website. We  are also looking for sponsorship either financial or in kind. Please  email editor@selvedge.org  for more details. We will try to involve as many of the wonderful  companies and individuals who have helped make Selvedge what it is  today. Our ambition is that with your help the Selvedge World Fair will  share the reputation for excellence that Selvedge magazine has worked  hard to build over the years.

How many visitors are you expecting? 

It is always difficult to make  accurate estimations, but we are basing our estimate on the events  Selvedge has held in the past, as well as historic visitor numbers to  the International Folk Art Market in Santa Fe and their satellite event  in Arlington, Texas. Our goal is 5,000 visitors in the first year  increasing to 7,500 in the second year and 10,000 in the third year, at  which point the event would be financially self-sufficient.
 

I hope I have been able to answer  some of your questions. Please email editor@selvedge.org if you have  others. Please do spread the word on your social media using  #selvedgeworldfair

As a thank you for your kind donations we have a number of rewards..

Risks and challenges

Over the last few years, the rising profile of craft and hand-making has been heartening for us here at Selvedge. Increased appreciation of the hand-made is wonderful, but it also means that we face more competition when we host events. This is why, for the Selvedge World Fair, we are keen to draw on our global network of artisans, bringing goods to our audience that they have not have had the opportunity to touch and feel before.

The size of the event we want to stage means that we need to increase our audience, reaching out beyond the people who already read the magazine and enjoy the real-life Selvedge experience that our regular fairs offer.

With a much larger fair, we are determined to maintain the quality of the makers that we showcase. Our partner organisation The International Folk Art Market in Santa Fe receives over 700 applications annually we are hoping the Selvedge address book will swell this number to over 1000. A rigorous three-stage selection process with its checks and balances will ensure our one hundred artisans will be the very best the world has to offer.

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Support

  1. Select this reward

    Pledge £15 or more About $19

    Greeting Cards & Thank You

    Limited edition cards and thank you in the World Fair Special Issue

    Includes:
    • Set of 5 Greetings Cards
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    Pledge £25 or more About $31

    World Fair Special Issue and Cards

    A special edition World Fair issue of Selvedge, plus a set of 5 commemorative World Fair Greetings Cards and a thank you in the programme

    Includes:
    • Set of 5 Greetings Cards
    • Special World Fair Issue of Selvedge Magazine
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    51 backers
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    Pledge £45 or more About $56

    Early Bird Day Ticket + Special Issue

    Get an early bird day ticket to The World Fair, valid on either 3rd or 4th July 2020. Plus

    Includes:
    • Special World Fair Issue of Selvedge Magazine
    • Early Bird Day Ticket to The World Fair
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    Limited 77 backers
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    Pledge £50 or more About $63

    Day Ticket + Special Issue

    A day ticket to The World Fair, valid on either 3rd or 4th July 2020. Plus a special edition World Fair issue of Selvedge

    Includes:
    • Special World Fair Issue of Selvedge Magazine
    • Day Ticket to The World Fair
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    Limited 57 backers
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    Pledge £75 or more About $94

    Day Ticket + Special Issue + Tote

    A day ticket to The World Fair, valid on either 3rd or 4th July 2020. Plus a special edition World Fair issue of Selvedge, plus a limited edition Selvedge Tote Bag

    Includes:
    • Special World Fair Issue of Selvedge Magazine
    • Day Ticket to The World Fair
    • Commemorative Selvedge Tote Bag
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    Pledge £90 or more About $113

    Early Bird Preview Ticket Package

    An early bird VIP Preview evening ticket to The World Fair, 2nd July. Plus a special edition World Fair issue of Selvedge, plus a limited edition Selvedge Tote Bag

    Includes:
    • Preview Evening Ticket to The World Fair
    • Special World Fair Issue of Selvedge Magazine
    • Commemorative Selvedge Tote Bag
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    Pledge £100 or more About $125

    Preview Ticket Package

    An early bird VIP Preview evening ticket to The World Fair, 2nd July. Plus a special edition World Fair issue of Selvedge, plus a limited edition Selvedge Tote Bag

    Includes:
    • Preview Evening Ticket to The World Fair
    • Special World Fair Issue of Selvedge Magazine
    • Commemorative Selvedge Tote Bag
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    Limited 14 backers
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    Pledge £250 or more About $314

    Limited edition Scarf from Pero

    Limited edition scarf from Pero made specially for The Selvege World Fair

    Includes:
    • Artisan Gift
    • Set of 5 Greetings Cards
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    Pledge £500 or more About $627

    VIP Ticket Package

    VIP all access tickets, valid to preview and all weekend of The World Fair, exhibiting at the event, plus a special edition World Fair issue of Selvedge, plus a limited edition Selvedge Tote Bag and set of 5 commemorative World Fair greetings cards

    Includes:
    • VIP all access ticket to The World Fair
    • Special World Fair Issue of Selvedge Magazine
    • Commemorative Selvedge Tote Bag
    • Set of 5 Greetings Cards
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    Pledge £2,500 or more About $3,137

    Sponsor an Artisan

    Sponsorship of an artisan to come to the fair, overnight stay at a Firmdale Hotel for 2, Afternoon tea with Polly Leonard, Selvedge Founder for 2 people, 2 x VIP all access tickets, valid to preview and all weekend of The World Fair, plus complimentary talk (to be chosen before the event), plus a special edition World Fair issue of Selvedge, plus a limited edition Selvedge Tote Bag and set of 5 commemorative World Fair greetings cards

    Includes:
    • VIP all access tickets for 2 to the World Fair
    • Talk at The Selvedge World Fair
    • Afternoon Tea for 2
    • Commemorative Selvedge Tote Bag
    • Set of 5 Greetings Cards
    • Overnight Stay at a Firmdale Hotel for 2
    • Special World Fair Issue of Selvedge Magazine
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    Limited 7 backers
    £
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  11. Select this reward

    Pledge £5,000 or more About $6,273

    Sponsor a Country

    Sponsorship several artisans from one country to come to the fair, overnight stay at a Firmdale Hotel for 2, Afternoon tea with Polly Leonard, Selvedge Founder for 2 people, 2 x VIP all access tickets, valid to preview and all weekend of The World Fair, plus complimentary talk (to be chosen before the event), plus a special edition World Fair issue of Selvedge, plus a limited edition Selvedge Tote Bag and set of 5 commemorative World Fair greetings cards

    Includes:
    • VIP all access tickets for 2 to the World Fair
    • Afternoon Tea for 2
    • Overnight Stay at a Firmdale Hotel for 2
    • Set of 5 Greetings Cards
    • Talk at The Selvedge World Fair
    • Special World Fair Issue of Selvedge Magazine
    • Commemorative Selvedge Tote Bag
    Less
    Estimated delivery
    Limited 0 backers
    £
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Funding period

- (40 days)