Project image
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CA$ 10,174
pledged of CA$ 10,000pledged of CA$ 10,000 goal
65
backers
Funding Canceled
Funding for this project was canceled by the project creator on Jul 2 2018
Selva SonaliBy Selva Sonali
First created
Selva SonaliBy Selva Sonali
First created
CA$ 10,174
pledged of CA$ 10,000pledged of CA$ 10,000 goal
65
backers
Funding Canceled
Funding for this project was canceled by the project creator on Jul 2 2018

About

Confectionery artist and graphic designer Selva Sonali had a vision: to add bright and beautiful colours to her creations without adding in artificial ingredients.

After careful research and lots of experimenting—including plenty of taste tests—Selva came up with the perfect product to add colour and creativity to her cuisine. Today, Earthco all-natural food coloring powder comes in 11 colors and 5 bold flavour colours, each made with a blend of nutritional ingredients that add a delicious tone and taste to all your cooking. 

It's a fun way for home cooks to create naturally colorful food with a healthier spin and compostable packaging that’s better for the planet.

All Earthco food colouring powders are:

  • Certified organic
  • Packed with nutrients 
  • Neutraceutical grade 
  • Certified Fair Trade 
  • Eco-friendly 
  • Plant-based 
  • Preservative-free 
  • Gluten-free 
  • Proudly sourced/tested in the USA and assembled in Canada 

THE PROBLEM:

People have been adding colouring to food for thousands of years in an attempt to brighten dishes and desserts, make food more appealing, and simply add a little variety.

However, not all food colouring is created equal. In fact, the use of man-made petroleum-based dyes has increased an astonishing 500% since the 1950s in an attempt to enhance the flavour, appearance, texture, and shelf-life of our favourite products. Yet these petroleum-based colourings are made from unrefined fuel and contain little to no nutrients. FDA data reveals that many popular brands use high levels of coloring in their food to make products more appealing—especially to younger markets—creating unrealistic expectations of what food is supposed to look like.

What does that mean for our health? Synthetic food dyes have little, if any, nutritional value. Many dyes have also been banned due to being carcinogenic or linked to hyperactivity and/or hypersensitivity in children. While many countries have outright banned or restricted the use of these petroleum-based food colours, U.S. companies still rely heavily on food dye in many processed products.

OUR SOLUTION:

The market was clearly lacking a healthy, all-natural alternative to allow cooks, bakers, families, and more to add new colours and flavours to food in a healthy way. That’s why our Earthco food colours are 100% plant-based with no preservatives, artificial flavours, or enhancers. We also opted to boost our product’s nutritional value by including a dash of superfoods.

Earthco believes in being 100% transparent when it comes to our products. That's why, unlike most food manufacturers, we are proud to fully disclose all the ingredients used in our food colouring. To include, we always strongly recommend that you consult with a qualified healthcare practitioner before using any of our natural products if you are pregnant, nursing, or on any medications.

We are currently exploring even more all-natural food colours for our collection. All our colourings are thoroughly tested in labs for authenticity and freshness, and will keep for up to a year when stored in a cool, dark place. Enjoy creating new blends and fun colour compositions with Earthco. Founder Selva Sonali exclusively uses Earthco colouring in her signature confection donuts. 

However, try Earthco food colouring on everything from donuts, cakes, and glazes to smoothies, oatmeal, dips, and even savory food. Sprinkle a little on your kids’ rice, pasta, or veggies for a fun treat they’ll want to dig into. The results are beautiful—and delicious!

Please note that colors may vary on different monitors and screen settings. To include, in the examples above we used donut glazes to demonstrate different color outcomes, however colors can vary depending on the amount used. 

Our commitment to the environment and eco-friendly living extends from our products to our packaging.

Each Ecoearth food colouring powder comes in a certified biodegradable and compostable bag. This unique packaging is also made with a superior moisture and oxygen barrier to keep our powders fresher for longer. For maximum shelf life, always seal bags tightly after each use and store powders in a cool, dark, dry areas.

Depending on the quantity of products purchased, some powders come in a unique recyclable shipping box that can be cut into a mini poster and recipe card for our signature donut. Each shipping box contains a mini poster of more than 100 donuts made with Earthco colors and photographed meticulously to inspire you!

From flavours to colouring and packaging, everything at Ecoearth is designed to be deliciously good for you—and the environment too.

How will your money be used? Importing supplies to Canada can be expensive. To include, every powder is quality inspected and we will do some recipe testing to include in our shipping box for you to try! Below you will see a chart of how we will be using your funds.

Production timeline from Kickstarter:

JULY 2018 Kickstarter ends. 
AUGUST 2018: Supplies and packaging under production
SEPTEMBER 2018: Begin packing products
OCTOBER 2018:  Start shipping products!

We want to let you know that we will always keep you informed of any issues. We encourage you to follow us on Facebook to track our progress or Instagram to find inspiration. We believe in fair trade and ethicality, and will provide frequent updates via our social-media channels and timelines to show you our progression. Should you have any questions, do not hesitate to drop us a message via email or on the comments page.

Rewards is what makes this project exciting, we have so many rewards at every price range!

For this pledge, you will receive 1 glow-in-the-dark enamel pin that glows in 3 different colors (blue, green and pink) sealed in certified compostable plastic. The pin measures 1.5” in diameter and comes with packaging that has a second life: It’s also a postcard!

Want to try just one of our food colors or flavored powder? Absolutely! For this pledge you will be asked to choose 1 package of food color powder of your choice, and 1 glow-in-the-dark enamel pin. Please note: the Blue Spirulina and Matcha comes in 15g, while the other colors come in 35g.

If you are obsessed with fluorescent pink or fuchsia, this powder will give you life! For this pledge, you will receive 1 package of Pink Pitaya Powder which weighs 100g.To include it comes in a certified compostable, re-sealable bag for a healthier planet.

You are going to LOVE this magical package! For this pledge, you will receive 1 package of Pink Pitaya, Butterfly Pea Tea, and Strawberry Powder. Each package weighs 35g and comes in a certified compostable, re-sealable bag for a healthier planet. We’ll also send 1 glow-in-the-dark enamel pin as a thank you gift for your wonderful support to kick start our campaign!

Missed out on the Early Bird Special? Donut worry my friend, we still have this pledge for you! For this pledge you will get 1 package of any food coloring powder of your choice. Please note the Blue spirulina and Matcha comes in 15g, while the other colors come in 35g.

For this pledge you will get 2 packages of food coloring powders of your choice. Please note the Blue Spirulina and Matcha comes in 15g, while the other colors come in 35g. A little goes a long way!

This package contains delicious yet predictable flavors and colors. For this pledge, you will receive 1 package of Raspberry, Matcha, and Strawberry Powder. Each package comes in a certified compostable, re-sealable bag for a healthier planet. Please note that Matcha comes in 15g, while the other colors come in 35g. A little goes a long way!

This pledge contains food color powders that can also be used as tea or in cocktails. Simply mix with boiling water and Voilà! You have 3 super bright tea flavors and colors that will blow minds. For this pledge, you will receive 1 package of Hibiscus, Matcha, and Butterfly Pea Tea Powder. Each package comes in a certified compostable, re-sealable bag for a healthier planet. Please note that Matcha comes in 15g, while the other colors come in 35g. A little goes a long way!

For this pledge you will get 4 packages of food coloring powders of your choice. Please note the Blue Spirulina and Matcha comes in 15g, while the other colors come in 35g. A little goes a long way!

For this pledge you will receive 4 packages of bold and bright colors, which includes 1 package of Pink Pitaya, Matcha, Blue Spirulina and Activated Charcoal Powder. Each package comes in a certified compostable, re-sealable bag for a healthier planet. Please note the Blue spirulina and Matcha comes in 15g, while the other colors come in 35g. A little goes a long way!

Can't have enough of different pink shades? Then look no further! For this pledge, you will receive 5 packages of food colors that can be used to create different hues and shades of pink. For this pledge, you will receive 1 package of Hibiscus, Strawberry, Raspberry, Rose hip flavored Strawberry, and Pink Pitaya Powder. To include, they can be mixed with each other effortlessly!

If you want prefer more flavor and sophisticated earthy colors, this 5 package pledge is for you! For this pledge, you will receive 1 package of Rosehip flavored Strawberry, Lime flavored Wheatgrass, Madagascar Vanilla flavored Charcoal, Lavender flavored Cocoa, and Pumpkin Pie Spice flavored Turmeric Powder. Each package comes in a certified compostable, re-sealable bag for a healthier planet.

This pledge is all about the rainbow fiasco! Thank you for being an enthusiastic food color lover. For this pledge, you will receive a total of 7 packages: 1 package of Hibiscus, Pink Pitaya, Turmeric, Wheatgrass, Raspberry, Charcoal and Butterfly Pea Flower Powder. Each package weighs 35g and comes in a certified compostable, re-sealable bag for a healthier planet. To include, your order will be shipped in a special mailer box which has a second life! It can be cut into recipe cards and a mini poster.

Wooooo! You’re about to have so much fun! For this pledge you will get 10 food coloring packages in the colors of your choice. To include, your order will be shipped in a special mailer box which has a second life! It can be cut into recipe cards and a mini poster. Please note the Blue Spirulina and Matcha comes in 15g, while the other colors come in 35g. A little goes a long way!

Got some extra dough? Now you can create endless color combinations—there’s no stopping you! For this pledge, you will receive ALL 11 different colors and 5 flavored food color powders. Each package comes in a certified compostable, re-sealable bag for a healthier planet. To include, your order with be shipped in a special mailer box which has a second life! It can be cut into recipe cards and a mini poster. Please note the Blue spirulina and Matcha comes in 15g, while the other colors come in 35g. A little goes a long way!

Want to distribute Earthco in your shop? For this pledge, you will receive 10 mailer boxes filled with all of our 16 food coloring powers. Each mailer box has a second life! It can be cut into recipe cards and a mini poster. 

Risks and challenges

We have been successful at developing and selling other products for years with manufacturers who share our high standards to ensure top-quality products. In fact, we’ve sold our previous products in museums and at high-end tradeshows. Thanks to our experience, we’ve built an extensive network of reliable supply-chain relationships.

Though we believe that our manufacturers are reliable, sometimes unforeseen obstacles can hinder the manufacturing process, which may result in shipping delays, especially if the campaign is successful. Although we planned production with our manufacturers months ago, we’re asking for a couple of additional months to package fresh food colorings as we get them to maintain integrity and quality.

Rest assured that if this campaign gets funded, you will receive the award you pledged for, or a FULL refund if we are unable to produce what we promised. We believe in building an honest relationship with our customers, and we want to see you happy!

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge CA$ 1 or more About $0.75

    Cyber Hi-5!

    Thank you for your interest and checking out our exciting product! We can't wait to update you about the latest news on our newest creations.

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    Pledge CA$ 15 or more About $11

    Glow-In-The-Dark Enamel Pin + Postcard

    For this pledge, you will receive 1 glow-in-the-dark enamel pin that glows in 3 different colors (blue, green and pink) sealed in certified compostable plastic. The pin measures 1.5” in diameter and comes with packaging that has a second life: It’s also a postcard!

    Worldwide shipping included.

    Includes:
    • 1 X Glow-in-the-dark enamel pin
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    Pledge CA$ 25 or more About $19

    THE CURIOUS EARLY BIRD

    Want to try just one of our food colors or flavored powder? Absolutely! For this pledge you will be asked to choose 1 package of food color powder of your choice, and 1 glow-in-the-dark enamel pin.

    Please note the Blue Spirulina and Matcha comes in 15g, while the other colors come in 35g.

    Worldwide shipping included.

    Includes:
    • 1 X Natural Food Coloring Powder (of your choice)
    • 1 X Glow-in-the-dark enamel pin
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    Pledge CA$ 25 or more About $19

    COLOR ME CURIOUS

    Missed out on the Early Bird Special? Donut worry my friend, we still have this pledge for you! For this pledge you will get 1 package of any food coloring powder of your choice.

    Please note the Blue spirulina and Matcha comes in 15g, while the other colors come in 35g.

    Worldwide shipping included.

    Includes:
    • 1 X Natural Food Coloring Powder (of your choice)
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    3 backers
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  5. Select this reward

    Pledge CA$ 35 or more About $26

    GIVE ME THAT HOT PINK - EARLY BIRD

    If you are obsessed with fluorescent pink, this powder will give you life! For this pledge, you will receive 1 package of Pink Pitaya Powder which weighs 100g.To include it comes in a certified compostable, re-sealable bag for a healthier planet.

    Worldwide shipping included.

    Includes:
    • 1 X Pitaya Powder (fuchsia)
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  6. Select this reward

    Pledge CA$ 39 or more About $29

    2 COLORS - YOUR CHOICE

    You rock! For this pledge you will get 2 food coloring powders of your choice.

    Please note the Blue Spirulina and Matcha comes in 15g, while the other colors come in 35g. A little goes a long way!

    Worldwide shipping included.

    Includes:
    • 2 X Natural Food Coloring Powder (of your choice)
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    1 backer
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  7. Select this reward

    Pledge CA$ 49 or more About $37

    3 COLORS - UNICORN EARLY BIRD PACKAGE

    You are going to LOVE this magical package! For this pledge, you will receive 1 package of Pink Pitaya, Butterfly Pea Tea, and Strawberry Powder. Each package weighs 35g and comes in a certified compostable, re-sealable bag for a healthier planet. We’ll also send an enamel pin as a thank you gift for your wonderful support to kick start our campaign!

    Worldwide shipping included.

    Includes:
    • 1 X Pitaya Powder (fuchsia)
    • 1 X Butterfly Pea Tea Powder (violet-blue)
    • 1 X Strawberry Powder (coral-pink)
    • 1 X Glow-in-the-dark enamel pin
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    Limited 4 backers
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  8. Select this reward

    Pledge CA$ 49 or more About $37

    3 COLORS - PLAYING IT SAFE PACKAGE

    This package contains delicious yet predictable flavors and colors. For this pledge, you will receive 1 package of Raspberry, Matcha, and Strawberry Powder. Each package comes in a certified compostable, re-sealable bag for a healthier planet.

    Please note that Matcha comes in 15g, while the other colors come in 35g. A little goes a long way!

    Worldwide shipping included.

    Includes:
    • 1 X Matcha Powder (vivid green)
    • 1 X Raspberry Powder (reddish pink)
    • 1 X Strawberry Powder (coral-pink)
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  9. Select this reward

    Pledge CA$ 49 or more About $37

    3 COLORS - SMOOTH TEA PACKAGE

    This pledge contains food color powders that can also be used as tea or in cocktails. Simply mix with water and boom! You have 3 super bright tea flavors and colors that will blow minds. For this pledge, you will receive 1 package of Hibiscus, Matcha, and Butterfly Pea Tea Powder. Each package comes in a certified compostable, re-sealable bag for a healthier planet.

    Please note that Matcha comes in 15g, while the other colors come in 35g. A little goes a long way!

    Worldwide shipping included.

    Includes:
    • 1 X Hibiscus Flower Powder (red)
    • 1 X Matcha Powder (vivid green)
    • 1 X Butterfly Pea Tea Powder (violet-blue)
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    Ships to Anywhere in the world
    1 backer
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  10. Select this reward

    Pledge CA$ 69 or more About $52

    4 COLORS - YOUR CHOICE

    You're amazing! Thank you for being a foodie and caring for the environment. For this pledge you will get 4 food coloring powders of your choice.

    Please note the Blue Spirulina and Matcha comes in 15g, while the other colors come in 35g. A little goes a long way!

    Worldwide shipping included.

    Includes:
    • 4 X Natural Food Coloring Powder (of your choice)
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    Pledge CA$ 69 or more About $52

    4 COLORS - BRIGHT AND BOLD PACKAGE

    For this pledge you will receive 4 packages of bold and bright colors, which includes 1 package of Pink Pitaya, Matcha, Blue Spirulina and Activated Charcoal Powder. Each package comes in a certified compostable, re-sealable bag for a healthier planet.

    Please note the Blue spirulina and Matcha comes in 15g, while the other colors come in 35g. A little goes a long way!

    Worldwide shipping included.

    Includes:
    • 1 X Pitaya Powder (fuchsia)
    • 1 X Matcha Powder (vivid green)
    • 1 X Blue Spirulina Powder (bright blue)
    • 1 X Activated Charcoal Powder (black)
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  12. Select this reward

    Pledge CA$ 85 or more About $64

    5 COLORS - MILLENNIAL PINK PACKAGE

    Can't have enough of different pink shades? Then look no further! For this pledge, you will receive 5 different shades of reds (that can be used as pinks), corals and pinks. To include, they can be mixed with each other effortlessly!

    Worldwide shipping included.

    Includes:
    • 1 X Pitaya Powder (fuchsia)
    • 1 X Hibiscus Flower Powder (red)
    • 1 X Strawberry Powder (coral-pink)
    • 1 X Raspberry Powder (reddish pink)
    • 1 X Rosehip flavored Strawberry Powder (orange coral)
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  13. Select this reward

    Pledge CA$ 85 or more About $64

    5 COLORS - FLAVORED PACKAGE

    If you want some exceptional flavor and earthy colors in your life, this pledge is for you! For this pledge, you will receive 1 package of Rosehip flavored Strawberry, Lime flavored Wheatgrass, Madagascar Vanilla flavored Charcoal, Lavender flavored Cocoa, and Pumpkin Pie Spice flavored Turmeric Powder (muted orange-yellow). Each package comes in a certified compostable, re-sealable bag for a healthier planet.

    Worldwide shipping included.

    Includes:
    • 1 X Rosehip flavored Strawberry Powder (orange coral)
    • 1 X Lime flavored Wheatgrass Powder (yellow-green)
    • 1 X Madagascar Vanilla flavored Charcoal Powder (black)
    • 1 X Lavender flavored Cocoa Powder (brown)
    • 1 X Pumpkin Pie Spice flavored Turmeric Powder (orange-yellow)
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    2 backers
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  14. Select this reward

    Pledge CA$ 99 or more About $74

    7 COLORS - ALMOST A RAINBOW

    This pledge is all about the rainbow fiasco! Thank you for being an enthusiastic food color lover. For this pledge, you will receive 1 package of Hibiscus, Pink Pitaya, Turmeric, Wheatgrass, Raspberry, Charcoal and Butterfly Pea Flower Powder. Each package weighs 35g and comes in a certified compostable, re-sealable bag for a healthier planet. To include, your order will be shipped in a special mailer box which has a second life! It can be cut into recipe cards and a mini poster.

    Worldwide shipping included.

    Includes:
    • 1 X Hibiscus Flower Powder (red)
    • 1 X Pitaya Powder (fuchsia)
    • 1 X Turmeric Powder (yellow)
    • 1 X Wheatgrass Powder (green)
    • 1 X Raspberry Powder (reddish pink)
    • 1 X Activated Charcoal Powder (black)
    • 1 X Butterfly Pea Tea Powder (violet-blue)
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    6 backers
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  15. Select this reward

    Pledge CA$ 145 or more About $108

    10 COLORS - THE COLOR HUNGRY PACKAGE

    Wooooo! You’re about to have so much fun! For this pledge you will get 10 food coloring powders of your choice. To include, your order will be shipped in a special mailer box which has a second life! It can be cut into recipe cards and a mini poster.

    Please note the Blue Spirulina and Matcha comes in 15g, while the other colors come in 35g. A little goes a long way!

    Worldwide shipping included.

    Includes:
    • 10 X Natural Food Coloring Powder (of your choice)
    • 1 X Mailer which has a second life (recipe cards and mini poster)
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    4 backers
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  16. Select this reward

    Pledge CA$ 265 or more About $198

    THE ENTIRE SPECTRUM OF COLORS

    Got some extra dough? Now you can create endless color combinations—there’s no stopping you! For this pledge, you will receive 11 different colors and 5 flavored food color powders. Each package comes in a certified compostable, re-sealable bag for a healthier planet. To include, your order with be shipped in a special mailer box which has a second life! It can be cut into recipe cards and a mini poster.

    Please note the Blue spirulina and Matcha comes in 15g, while the other colors come in 35g. A little goes a long way!

    Worldwide shipping included.

    Includes:
    • 1 X Pitaya Powder (fuchsia)
    • 1 X Butterfly Pea Tea Powder (violet-blue)
    • 1 X Strawberry Powder (coral-pink)
    • 1 X Hibiscus Flower Powder (red)
    • 1 X Turmeric Powder (yellow)
    • 1 X Blue Spirulina Powder (bright blue)
    • 1 X Activated Charcoal Powder (black)
    • 1 X Matcha Powder (vivid green)
    • 1 X Wheatgrass Powder (green)
    • 1 X Raspberry Powder (reddish pink)
    • 1 X Cocoa Powder (brown)
    • 1 X Rosehip flavored Strawberry Powder (orange coral)
    • 1 X Lime flavored Wheatgrass Powder (yellow-green)
    • 1 X Lavender flavored Cocoa Powder (brown)
    • 1 X Madagascar Vanilla flavored Charcoal Powder (black)
    • 1 X Pumpkin Pie Spice flavored Turmeric Powder (orange-yellow)
    • 1 X Mailer which has a second life (recipe cards and mini poster)
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    Ships to Anywhere in the world
    8 backers
    CA$
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  17. Select this reward

    Pledge CA$ 1,100 or more About $823

    EARTHCO RETAILER SET

    Want to distribute Earthco in your shop? For this pledge, you will receive 10 mailer boxes filled with all of our 16 food coloring powers.

    Each mailer box has a second life! It can be cut into recipe cards and a mini poster. To include, each box will contain 1 of each:

    1 X Pitaya Powder (fuchsia)
    1 X Butterfly Pea Tea Powder (violet-blue)
    1 X Strawberry Powder (coral-pink)
    1 X Hibiscus Flower Powder (red)
    1 X Turmeric Powder (yellow)
    1 X Blue Spirulina Powder (bright blue)
    1 X Activated Charcoal Powder (black)
    1 X Matcha Powder (vivid green)
    1 X Wheatgrass Powder (green)
    1 X Raspberry Powder (reddish pink)
    1 X Cocoa Powder (brown)
    1 X Rosehip flavored Strawberry Powder (orange coral)
    1 X Lime flavored Wheatgrass Powder (light green)
    1 X Lavender flavored Cocoa Powder (brown)
    1 X Madagascar Vanilla flavored Charcoal Powder (black)
    1 X Pumpkin flavored Turmeric Powder (muted orange-yellow)

    Includes:
    • 10 Mailer boxes (with 16 food coloring powders in each box)
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    4 backers
    CA$
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Funding period

- (60 days)