Solana Beach, CA

Originally developed in 2006, the Selk'bag Sleepwear System was created by Rodrigo Alonso of Musuchouse in Santiago, Chile. Winning regional praise and recognition, Rodrigo Alonso commercialized the Selk'bag working with Lippi Outdoor, a 30-year-old technical mountain gear company also of Santiago, Chile later that year.

In February 2007, the Selk'bag made its debut in Europe at the ISPO sporting goods show in Munich, Germany, becoming a Brand New Award Finalist, a...

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Philip Benson
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