We have some good news and some bad news that we need to share with all of you that have supported our campaign.
First the bad news. We have decided to suspend our campaign. This was a decision that was difficult to make but it has become clear that we made some mistakes and will not be able to reach our funding goal. The pledges you made will not be charged. Along with that decision is the fact that we will not be able to produce the SekuraGarden yet.
Now for the good news. We still plan on bringing you the SekuraGarden! We have learned so much through this experience and feel that we know much better how to run a more successful campaign when we relaunch. Here are a few of the things we plan to do differently.
1 - Media outreach.
We incorrectly assumed this time around that we could round up enough support through word of mouth. We now understand that successful campaigns almost all have outreach to blogs, news outlets, and other websites to get the cool product in front of the appropriate audience. We are already working to make this happen for our relaunch.
2 - Prices
After some additional number crunching we believe that we can bring you the SekuraGarden at a lower price next time we launch.
3 - Video
We had a DIY video and plan to have it done professionally next time.
4 - ?
We want to hear from you, our backers, about what you think was good, bad, or whatever! PLEASE send us your feedback on how we can make the SekuraGarden better for you when we relaunch in the future.
Please send your feedback to firstname.lastname@example.org
Visit our website at www.hangitgrowit.com to sign up so you are the first to know when we are ready to relaunch! Feel free to follow us on Facebook and Twitter for more cool gardening tips and updates.
Again thank you so much! Working together we can make gardening easy for people everywhere!