About this project
A big Thank You for all our backers. Unfortunately we weren't funded, but that won't stop us. Please visit Secretly-Important.com for more information on how you can still donate to help us complete this project. This has been a set back, but we're soldiering on to complete this album. If you'd like to continue to support this project with a donation we will honor the original reward level you donated at. A very sincere Thank You for your support!
WHO ARE WE/WHAT ARE WE DOING?
Secretly-Important.com started back in 2010, and in the three and a half years we've been covering Northwest music, we've done album reviews, covered concerts, and interviewed over a dozen bands. As I found myself more involved in the music community, I realized that we are arriving at a critical moment in Washington music; either it will explode as it did back in the late 1980’s early 90’s, or the state’s surplus of bands will begin to find new homes in different regions. Now is the time to create a snapshot of this wonderful moment and make a piece of art through and through; from the album cover, to where it's recorded, to the artist involved, to you!
I’ve spent the last year recruiting 10 different Washington based bands and musical artists to record 10 original songs on the theme of Tides.
-Angelo Spencer (et les haut sommets)
-Daniel Blue (Motopony, Agreeable White Tiger Moth)
-Eleanor Murray (several solo albums, Aantarcticaa, Tattered Dress)
-Lindsay Schief (LAKE, Solid Home Life)
-Tramps Like Us (featuring members of The The The Thunder)
-The final artist spot is being left open, and will be filled once the Kickstarter is complete.
To give the album a cohesive feel I wanted a single producer to oversee the sound of the album. I chose Karl Blau for his experience as the in-house producer at the Dub Narcotic Studio in Olympia, WA, and for the way his producing style reflects the essence of Washington. There was no shortage of iconic studios to choose from, and ultimately I went with the Unknown in Anacortes. An old converted church, the Unknown leaves a distinct imprint on nearly every album recorded there. The experience of recording at the Unknown will inform the album as much as anything.
To go along with the Unknown is its engineer extraordinaire Nicholas Wilbur, who's been recording in Anacortes dating back to the Department of Safety. Nich's work on albums like LAKE's Cirucular Doorway, and Eleanor Murray's Bury Me Into The Mtn, is unparalleled.
To put the final touch on the album I approached artist Stacey Rozich to do the album artwork. Stacey’s use of vibrant colors, folkloric and mythological characters, mixed with elements of popular culture, makes her work truly original. Her experience is impressive; with album covers for Earth and the Curious Mystery, book covers, movie posters, billboards for the Capitol Hill Block Party and EMP, and her illustrations appeared in the Fleet Foxes music video for the Shrine/An Argument. Stacey’s touch is what will make this album a true work of art; from the musical content to the packaging.
WHY DOES IT COST SO MUCH?
Secretly Important has been a labor of love for three years and has never generated any revenue. All the equipment I’ve used for podcasting and so forth was purchased out of my own pocket, and the costs to make an album on this scale are impressive. Here’s where the money will go:
-the producer (Karl Blau)
-studio time and engineer cost
-mixing & mastering
-various materials including tape etc.
-album artwork (Stacey Rozich)
-vinyl jacket printing
$12,000 is certainly a large amount of money and it’s the cost of making an album and properly paying everyone involved for their hard work. Kickstarter is ALL or NOTHING - if we don’t raise the full $12,000 we get nothing - and while you'll get your money refunded, the moment to make a beautiful album like this will pass us by.
On top of the $12,000 that must be raised for this project to move forward, we have a stretch goal (one that doesn’t need to be met in order to successfully fund the project). If we can raise $15,000 we’ll film the entire process of creating this album and compile all the footage into a documentary. It will offer insights into how these amazing artists work, and what it’s like to record in one of Washington’s most unique studios.
We need your help! Without you and your support we can’t make any of this happen. Don’t look at this as a donation because at every level from $5 on up, you’ll be rewarded with something special. Everyone who donates at least $5 will receive a digital copy of the album, everyone who donates just $20 or more will get a vinyl copy of the album, and with artwork by Stacey Rozich I can guarantee that it will be suitable for framing. Beyond $20 you have the opportunity to get exclusive audio/video updates, an invitation to a private listening party of the first cut of the album, signed vinyl by all the artists involved, handwritten lyrics by an artist of your choice, a very limited print of the album artwork signed by Stacey Rozich, the opportunity to attend a recording day at the Unknown studio, take part in the album’s creation by playing on a song with Lindsay Schief, or get an invitation to all recording days and have your likeness immortalized somewhere in the album artwork.
I started this Kickstarter because I truly believe not only in the final product of this project, but because I believe in the idea of this project. Tides is something that I think we’ll look back on in five or ten years and discover we made something special, something that told the musical story of a region at a very important time. I want YOU to become a part of that.
If you have any questions please post them in the FAQ section and we’ll make sure to answer them promptly. Please share our kickstarter video, tell your friends, tell your family, without you this project can’t happen.
Risks and challenges
First and foremost, the biggest risk and challenge for the Tides project is not getting the funds to even begin this amazing process.
Beyond that, the project is set up to be nimble and ready to redirect at a moments notice. So not to worry, short of a major catastrophe, we’ll get this project completed and with the highest quality possible.
I’ll be candid in admitting early in the project we had set backs; people moved away and at least one band broke up. This taught me the value in creating a project that runs lean and has multiple solutions to any given problem; it's for this reason I chose many solo artists who would be free to bring in collaborators as they please and limits the number of variables that could delay the projects completion.
Some other challenges:
-Recording Delays: in order to save on costs we’ll be recording two artists per studio day. Coordinating two busy musicians schedules can be difficult and though my goal is to get recording done as soon as possible, tours and other possibly unforeseen forces could push back recording dates and the eventual release of the album. The key to making sure this does not happen is communication. Regular check ins with the artists and a detailed and organized timeline of production help curb unforeseen changes.
-Vinyl: Anyone who’s ever worked with vinyl pressing companies knows that vinyl pressing and production has inherent built in delays due to schedules etc. By donating at the $10 level and above, you’ll ensure that as soon as the album is complete (pre-vinyl) you’ll get your digital copy.
- Artists: There is always a slight possibility that someone may need to drop out of this project and I expect this to be a rare occurrence. Should this happen, while we hand picked 10 of our top choices for the Tides album, there is no shortage of talent in our community and we would find a comparable replacement.
Any project of this size could certainly have set backs and my goal is to have those impact the project (as a whole) as little as possible. This project will have time, energy, and resources dedicate to it to ensure that it is organized, well-run, and the communication between the artists is clear and detailed. All the necessary things needed in orchestrating a large piece of art such as this.
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