Sealy MacWheely is setting up shop!
- New Brick and Mortar Yarn and Fibre shop coming soon to East Dunbartonshire
- Stockist of local hand dyed and hand spun yarns, fibres for spinning and felting, and range of accessories available to test and buy
- Community space for drop-in help, Knit'n'Natter sessions and craft workshops
- Showcase space for local arts and crafts
Thanks to your incredible support and generosity we have smashed through the target goal for the shop just half way through the campaign - I honestly cannot thank you all enough!
The ball is already rolling (faster than that boulder chasing Indiana Jones!) and I am delighted to announce that I have now officially signed the lease on a perfect shop premises in the town of Kirkintilloch!
To show my gratitude I have partnered with my good friend Ruth of Xoxo Designs by Ruth to design a range of THREE enamel pins which will be released as stretch goals once the following targets are reached:
Backers who have pledged £20 or above towards ANY reward will have the option to add a pin badge to their order for FREE!
The pin badges will also be available for purchase separately at the reduced price of £6 each (In shop RRP £8)
The extra funding raised through reaching the stretch goals will help to finance the initial purchase of Spinning Wheels and allow me to become an official stockist of Ashford Wheels and Looms. The sooner the wheels arrive in the shop the sooner you guys can take them for a spin (pun intended) and test drive a variety of models in a comfy and relaxed environment!
It was in the January of 2011 that I, Katie Seal, received my first spinning wheel. The first thing my childhood friend said to me that day as she gazed upon my shiny new Ashford Traditional will forever remain with me:
"What are you, like, Sealy MacWheely or something?"
I thought it was the stupidest thing I had ever heard. It stuck.
Fast forward a few years and Sealy MacWheely has become a name I have come to adore. Since launching my own cottage industry for charitable causes whilst studying at uni my business and I have moved from strength to strength. After a lot of hard work I have progressed from selling handspun yarns at small local markets to vending at renowned fibre festivals up and down the length of the UK. From those early days of battling with my first spindle I am now passing on the knowledge and skills of this beautiful and ancient craft to my own spinning students at workshops and one-to-one classes.
Sealy MacWheely is my passion and at last I am finally ready to take the next step: I am going to be opening my own shop!
The basis for Sealy MacWheely is a physical retail shop stocking a variety of fibre supplies. This includes but is not limited to: art batts, silk mawatas, hand dyed top, fibre for spinning, hand spun and hand dyed yarns. Much of the fibre will continue to be produced by myself as per my current range of products although I also intend to stock a select range of high-quality yarns by other hand dyers.
I aim to become a registered stockist for Ashford Wheels and Looms, a well known and reputable company based in New Zealand who provide spinning wheels and equipment. I have already discussed preliminary proceedings with the UK-based distributor, with the intention of contacting the company regarding my first wholesale order within the first two months of the shop opening.
In addition to catering for the hand spinning community I also intend to stock a small range of high-quality knitting and crochet supplies, such as KnitPro needles, hooks and accessories as well as locally sourced and handmade crafting tools (stitch markers, knitting bowls, drop spindles, nostepinnes etc).
Wool, fibres and yarns are so tactile and squishy in a way that cannot truly be conveyed online and having a physical base where spinners, knitters, felters and crocheters can come and squish to their hearts content, as well as test drive spinning wheels is my ultimate vision.
As well as providing handmade products I shall also be hosting regular craft workshops taught by myself and incoming teachers on a variety of topics. These workshops will be competitively priced and will run on a fortnightly basis. Should further tuition in fibre crafts be required there will also be one-to-one sessions available with myself in store, together with fortnightly Knit’n’Natter sessions open to all members of the local community.
Although the shop is at first glance a Local Yarn Store I also wish to provide an outlet for local handmade arts and crafts, showcasing some of the rich talent of the Greater Glasgow area.
Glasgow is a fantastic and vibrant city, however, I shall be opening my shop within the boundaries of the county of East Dunbartonshire, located to the north of the city under the shadow of the Campsie Fells. This allows the shop to be more accessible from across the Central Belt of Scotland as well as helping to boost the local economy.
Over the last few years I have been working incredibly hard building my small business from the ground up. During this time I have re-invested every single penny back into Sealy MacWheely and all the profit I have accumulated will be used to get the shop up and running.
Having spent weeks crunching the numbers I am confident that I have now saved up enough to cover the initial set up costs involved in securing the rental of the physical shop, however, I still need your help to fund some of the essentials, such as:
- Shop Fixtures (shelving, secure glass cabinets, pegboards, hooks etc)
- External Signage
- A Reliable but affordable security system including CCTV cameras
- A secure POS till system
- A variety of comfy chairs and sofas for my customers and students to relax in during workshops or when popping in for a knit and a natter...
I have calculated that a further £3000 would be necessary in addition to the funds I have already raised.
By supporting this campaign you will be helping to create a friendly and welcoming craft hub for both fibre lovers and the local community in the heart of Scotland.
In exchange for your support and by way of thanking you I have created a varied and comprehensive list of rewards ranging from Spinning Wheel Earrings (see below) through to personalised workshops and your own hand spun and woven scarf in the colourway of your choice.
In addition to this I shall be launching not one but TWO new ranges specifically for supporters of this Kickstarter:
Based on the long-standing colour scheme of the Sealy MacWheely branding the Exclusive range will consist of:
- Exclusive Art Batt for Spinning or Felting | merino/bamboo blend
- Custom Blended and Combed Wool Top | merino/bamboo blend
- Hand Dyed Yarn | British Blue Faced Leicester, aran weight
(all products approx 100g each)
With a few pledge options you are able to mix and match your rewards within the range, whether you prefer 2 batts, 2 combed tops or 1 yarn and 1 batt, it is completely your choice. If the campaign is successfully funded you shall receive a questionnaire in which you can specify your decision so you have plenty of time to decide!
By opting for the Luxury Range you have more choice in the colour-ways of your chosen products with the guarantee of generous quantities of silks and optional sparkle. As with the Exclusive Range you will have the choice of:
- Luxury Art Batt for Spinning or Felting | merino/silk blend with optional sparkle
- Luxury Custom Blended and Combed Wool Top | merino/silk blend
- Luxury Hand Dyed Yarn | British BFL/tussah silk, aran weight
(all products approx 100g each)
The range comes in four colourways inspired by the Four Elements: Fire, Wind, Earth and Water.
As with the Exclusive Range you will have the opportunity to customise your pledge once the campaign reaches its funding target.
I'd like to thank you for your support, I truly appreciate every kind word I receive as part of Sealy MacWheely and I am so excited about taking this next step - I hope you can join me!
If you have any queries or questions please do not hesitate to contact me or check out my FAQs via the link below.
This campaign will be running through until ONE MINUTE TO MIDNIGHT on 21st October 2018 so don't miss your opportunity to contribute!
Risks and challenges
As with any small business there are always hurdles to cross in the race to open shop. The main issues which are likely to crop up in this circumstance relate to finding and securing a suitable premises in which to set up my business and one which falls within the financial scope of a shop of its nature. Likewise, finding a retail space that is in a condition which is deemed satisfactory and requiring only basic renovation necessary to make it ready for opening day may not be as easy as hoped.
Although it is impossible to foresee whether these hurdles will become apparent I am confident that these potential issues have been suitably factored into my calculations when compiling my comprehensive Business Plan.Learn about accountability on Kickstarter
- (50 days)