About this project
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Change the way you see your day
A 24-hour clock that simplifies the day into a perfect balance of dawn, noon, dusk, and midnight.
The clear, intuitive design of Today takes the edge off of time.
Using a 24-hour movement engineered and assembled in Germany, Today quietly moves at half the speed of a regular clock, making one full rotation every day.
The result is a timepiece that makes you feel like you have more time.
Living with Today stretches your perception of time to make space for all of the things in life that cannot be counted.
Give yourself time
I’ve lived with Today since last summer, and now I wonder how I ever lived without it. Today inspires a sense of renewal, calm, and perhaps most importantly, balance.
Today has helped me regulate my sleep patterns and resonate with the idea that every day is a gift.
I'm on Kickstarter to share this powerful timepiece with you because I'm confident that living with Today will do the same or something similarly profound for you.
What the press is saying about Today
"Today is a revolutionary gift to the world." Huffington Post
"See the day in a whole new light." Techcrunch
"It's a simple but effective perspective shift that can change how you think about your waking hours in a way that makes it seem like you've been magically handed more time." AIGA - Eye on Design
The design of the face tries to capture that feeling of wonder you get when you look out at the clouds passing by from 30,000 ft. My hope is that Today brings the limitless potential you feel up there, down here.
The spectrum of time
Today is the spiritual follow-up to my first Kickstarter project, ThePresent, the 365-day clock that reframes your perception of the year.
The creative adventure of producing, distributing, and giving talks about ThePresent gradually opened my mind to seeing time as a spectrum.
Think of it this way: on one end of the “spectrum of time” you have the standard clock that reveals every second of every minute of every hour at a glance.
On the opposite end of the spectrum, we find ThePresent.
As a balancing corrective between these two points on the "spectrum of time" is Today, a timepiece that reveals the entire day at a glance.
Let's start Today
I've brought three different styles of prototypes to 90% and I need your support and input to finalize the finishing touches and push this project to completion.
Pictured below are the final prototypes of Today, available in 3 different constructions.
TODAY - 5" Desk Clock - Bamboo - $88
TODAY - 11" Wall Clock - Bamboo - $118
TODAY - 11" Steel and Glass Wall Clock - $158
We are also offering ThePresent, my first Kickstarter project, as a reward bundle option.
The bottom 4 rewards to your right contain ThePresent as a bundle option.
- Bamboo Desk Clock: 5" in diameter and 1.5" deep.
- Bamboo Wall Clock: 11" and 1.5" deep.
- Steel and Glass Wall Clock: 11” in diameter and 2.25” deep.
- Bamboo Desk Clock: 1.0 lbs.
- Bamboo Wall Clock: 1.4 lbs.
- Steel and Glass Wall Clock: 2.0 lbs.
- Requires two AA batteries.
- Designed to run for a minimum of 3 years.
- Production of all Steel and Glass and Bamboo Clocks in the USA
- Transporting all components to and from vendors to final assembly
- Tooling costs for smaller hand to be used in the Desk Clock
- Tooling costs for branding "Today" into steel battery backplate
- Perfecting the highest quality print to last for decades
- Post Kickstarter e-commerce site design and build
- Engineering and assembly of the movement itself
- Quality control, fulfillment, handling and shipping
- Time and small staff to help bring Today to life
- Packaging design, prototyping, and execution
- Assembly of the clocks and quality control
- Kickstarter and Stripe processing fees
- MOQ for the custom domed glass cover
Why make Today?
What people are saying about ThePresent
"It helps me find some grounding, or a moment of reflection, a good thought, a deep breath..."
"A subtle reminder to be present throughout the day."
“This is seriously one of my favorite things. Besides the iPhone, I don't think I've ever been impacted this hard by anything I've ever owned...it's art.”
"It is a gentle reminder to breathe."
"ThePresent removed the borders, the constraints. It's a ballerina's pirouette, a swan's glide, a wind with no beginning or end."
"It grounds me and shows me where I am in time."
What the press is saying about ThePresent
Back to 1st person...On a personal note, I feel like I am in the right place at the right time most of the time. My work with ThePresent and now Today is the most profound and exciting thing I can imagine doing with my time.
Rux Design: RUX is a NYC-based design studio specializing in product innovation, design, and brand creation. Since its beginning in 2008 RUX has founded 2 companies, partnered with 4 startups, designed 1 mosque, filed over 20 patents, and worked with Unilever, Samsung, Mozilla Firefox, and Pernod Ricard, among others. Its founder Russell Greenberg was an early believer in ThePresent, and he and his team played a critical role in the design and fabrication of the original ThePresent clock. He is happy to continue this strategic partnership and friendship in the creation of Today.
Stop living everyday like it's your last.
Start living everyday like it's your first.
Risks and challenges
Whenever there is manufacturing, there is a risk for delays. However, after running two successful campaigns and distributing 3,000 clocks, I am confident that your clocks will be delivered on time and on budget. If for any reason there are delays, I will be fully transparent about that.
If I am unable to deliver by December as suggested, it will only be because my focus is on delivering a great product that lasts a lifetime. The most important lesson I learned from making ThePresent was that rushing to hit an arbitrary deadline caused nearly every problem I had with production.
If there are any significant delays you will know exactly why as I will be as transparent as possible. But I would rather deliver something later than expected than deliver something that is not up to my standards.
The nature of these clocks to reframe your perception of time and I am lucky that I've listened to them over the years and allowed this to influence my process. I do not foresee any reasons for a significant delay but I hope you will be supportive of the production of the highest quality product possible.Learn about accountability on Kickstarter
I will confirm your desired hemisphere on a post project survey and adjust the face accordingly. The hand always points to the present day - and it's the present day everywhere on the planet at once at this scale - so the only thing that changes is that the face flips 180 degrees.
Short answer: no
Long answer: Besides the art itself and print quality, this is the most crucial element of the design. As far as I am concerned, if you can hear TODAY "tick-tocking" it utterly defeats the purpose.
I've purchased and made prototypes out of every existing 24 hour movement in the world that I could acquire. With each movement - I would print the latest version of the design and build a clock. After living with it for several weeks, if I could hear it consistently - I would eventually have to move it to the discard pile. There were no existing 24 hour movements that were quiet enough.
That's where the team of German engineers that designed and manufactured the world's first 365 day movement stepped in. The prototype they developed is extremely quiet. If you hold it against your ear, you will hear the clicking - but at arms length it is dead silent.
This is a critical detail for me and I felt comfortable launching the Kickstarter only because I have in my possession a prototype movement that uses custom "soft gears" to dampen the sound even more.
Beyond having the world's quietest 24 hour movement - efforts will be taken to dampen any chance of sound echoing within the clock body. The movement will rest in a custom cradle that is made of sound dampening foam.
After all of this I can 98% guarantee that there will not be a noise issue. i currently have a desk clock version of TODAY an arms length away on my standing desk and I cannot hear it - and that is before the "soft gears" & sound dampening cradle.
Sunrise and sunset change a lot throughout the year, how does the design of TODAY take this into account.
The design of TODAY is inspired by the impossible beauty of how night becomes morning, morning becomes day, day becomes evening and evening becomes night.
TODAY is a ode to the soft dissolve of one phase of the day into the next. The challenge of the design has been to get the "feeling" of time right. The gradual dissolves between phases of the day exist in this design to form a balance point, a horizon that quickly becomes a new and refreshing reference point to gauge your day.
Although the times of TODAY alway line up at 6am - noon - 6pm and midnight etc - the gradient is not meant to be an extremely accurate representation of the actual sunrise and sunset throughout the year for where you live.
It is more of a suggestion that makes space for you to form a new sense of balance.
Since last summer I've tested several dozen designs over time by living with them to "feel" the arc of day in this new way. The final art as you see it now is the result of that experimentation.
The graphic is fixed and is not meant to change throughout the day to mark the ever changing times of sunrise and sunset. This is more about forming a romantic relationship with time, so that you can begin to look forward to each day, as if it were your first.
TODAY is a new frame of reference for how you relate to time.
My grocery store has 31 different kinds of ice cream - why do we limit our perception of time to only one flavor?
I have been getting this question a lot (thankfully!)
On day one of the launch I started making specific reward tiers for special requests. At this point I do not want to make any new reward tiers as it already feels a bit confusing. I don't like it when I go to a Kickstarter that I want to back and the rewards are all over the place.
So the solution is to choose the reward level that is closest to what you want and includes the key items you hope to get. If you want to add say, a 5" desk clock of ThePresent - simply increase your existing pledge to reflect the listed price of the clock. For example you would increase your pledge $88 to add and extra desk clock or whatever additional item(s) you have in mind.
Producing the movements in Germany and having the clock bodies manufactured and assembled in Brooklyn, NY makes it impossible for me to offer any further discounts than the already heavily discounted Kickstarter backer prices that are on display.
However, if you do add items to your pledge - I will still honor the shipping costs that are stipulated in your reward (within reason). The shipping costs as they stand are the exact prices USPS (International) & FedEx Ground (Domestic) charge.
Email me at email@example.com if you have any more questions about this FAQ
This is pretty customary, but for backers living in countries with import duties and taxes, these costs will have to be covered by the backers at delivery.
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