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Own The Present.
Own The Present.
Own The Present.
837 backers pledged $97,567 to help bring this project to life.

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Take a 180 second vacation from time.





Wishing you good timing,


Equinox 2015: Part One


It's the first day of Spring and it's snowing in New York City!

But the 'first day' of the each season is rarely an ideal example of things to come. 

Spring is rich wet flora breaking out in seizures of flowers like firecrackers caught in freeze frame.

Spring is a brisk breeze scattering crisp sunlight through vividly fresh green leaves high above. 

Spring is the smell of freshly cut grass mixed with damp soil wafting up between a first kiss.

That Spring is 35-45 days or so away, maybe sooner, who knows. 

It's a lot easier to accept what is than to let yourself become frustrated by expectation. 

One of the most valuable things I've become more aware of from living with the present is that I so often see the profoundly subtle blend between the seasons. 

Today is a great example of what it's like to see the Winter in Spring. A few weeks ago I noticed the buds on the shorn sticks of empty snow covered trees building toward their inevitable blossom.

Being present has a lot to do with connecting to the natural pace of the ever changing seasons. What a joy it is to catch an ambitious flower poking through the snow in late Winter!

Or to behold the exhausting ecstasy of breaking a sweat on a particularly humid day in late Spring. How about experiencing a perfectly even Spring night deep in the heart of Summer. Or melting in the blazing sunset of long day in early Autumn. 

The more aware I become of the character of Earth, the more pronounced my gratitude. It's the same gratitude I feel on new years eve as fireworks expand in the night sky and crowds countdown in the distance while all I see is that it's simply midnight all over again.

Maybe every midnight is New Years Eve.

Every season blends into the next so beautifully that trying to put a definitive one day label on it at all feels like an insult to its glory.

I find it peculiar that we feel the need to trap the limitless nature of life into bite sized events. Why do we starve ourselves in the face of abundance?

Luckily, after living with this transformational object now for 3 years, the rope of time has loosened its second to second hold over me. 

The long term benefit I enjoy is a more subtle understanding of all the layers of time. 

A way of seeing time that ultimately leaves me wondering why we starve ourselves for 364 days waiting to celebrate one birthday. 

When you're fully present, everyday is your birthday.

And today your birthday present is Spring, wrapped in snow.

Whoever you are, wherever you are today

Happy Birthday!

For your viewing pleasure - I made a fun 3 minute video that takes the idea of the present in a new direction. The video has nothing and everything to do with the present. It's a fast paced curated aggregation of now.

Love The Present? Want to help?

Write a review of your personal experience at MoMA

Thank you for reading!


Selling Out


ThePresent 3 years later...

  • Three years ago this week I posted a project to produce ThePresent. 
  • Thank You! Look at all that we have accomplished!
  • Last Spring we completed & shipped the first 1000 units to 36 countries 
  • This Summer I sold out of the remaining 1000 units of inventory 
  • ThePresent is a MoMA Design Store Exclusive that just hit Best Seller status!
  • Only 22 clocks remain between the two NY stores 
  • Only 5 Southern Hemisphere clocks remain 
  • 'Southies' can only be purchased through me at

Today I just completed the prototype of the only 365 day wrist watch on Earth. The Little Present. I like to think of it as the Dumb Watch for Smart People. It is functional in that it has to be 'set' manually every three days or so. It also helps to own the wall clock version to set the little present.

More news: ThePresent is featured in a beautiful new book called "The Best American Infographics of 2014" by Gareth Cook that was released yesterday, October 16th. 

It might do a great job explaining the clock quickly for guests of yours that just don't get it yet. 


If you love the clock, appreciate the value of long term potential and want to get more involved with me and what this time piece represents - I'd like to invite you to consider being my partner.

Check out my business profile on Fundable

(it's like Kickstarter but I am selling 10% equity in my business)

I've got so many things I want to do that are both extensions of the clock philosophy and total departures from it. It's important for me to contain ThePresent and make it sustainable. Maybe you want to help me do that?

Either way, I'd love to know your opinion on how I'm staging the fundraise in general. A lot of thought went into it but it still feels far from perfect. Any and all comments, recommendations, criticisms & investments welcome.

I hope you spend most of this weekend being present, enjoying all the things in your life that are ALREADY amazing. Wishing you health, wealth and sudden moments of unexpected stillness.

In gratitude and kindness,

Scott Walker Thrift


"Everyone is invited."

ThePresent at MoMA


ThePresent is currently in the display window at the MoMA Design Store!

Find out more via ARTNET 

To celebrate the news I commissioned a bright music track & made this video.

ThePresent at MoMA

What is a long time? Find out by checking out my most recent talk. 

a 6:24 short talk about a long time.

If you are reading this far then you might be someone like me.

Someone who is astounded by life. Someone who lives thoroughly.

It makes it easier to write if I assume that's you. 

1. Take a deep breath

2. Exhale

3. At the beginning of this month I was assembling the remaining clocks.

The MoMA order allowed me to finally complete the assembly process.

Putting together the last of the clocks felt amazing. It has allowed me to transition from being a clockmaker to a clock dealer. 

 4. 500 lbs of time was shipped to The Museum of Modern Art!

5. How does that feel? Sort of like this

 6. Here is a sneak peek at v2. Simplified. Bamboo. Still US made. Pre-Order coming soon. 

7. Want to know more? Have ideas that you want to share? Email me at

Scott this is great! 

What can I do to help?

Thanks for asking!

WRITE A REVIEW for ThePresent on the website

  • This one is key. People have no idea what to expect from this clock
  • Reviews of what it 'does' are critical in helping potential owners 'get it'.

LIKE ThePresent on Facebook  

  • currently at 494....! Maybe you'll be the one to push it to 500+

FOLLOW ThePresent on Twitter

  • Still unsure of how ThePresent fits into the Short Attention Span theater of the Twitterverse
  • But I'm trying to figure it out! What do you think?

And of course - 


Thank you for helping make ThePresent a possibility. 

In time,

Scott Thrift

What is a long time?


On March 31st the first open ended survey about living with ThePresent,

was distributed to the initial 730 owners of ThePresent in 36 countries.

Each of these owners has lived with ThePresent now for one full year.


Being aware of the hand completing a 365 day revolution,

is an excellent starting point to begin understanding ThePresent.

There were hundreds of positive reviews, here is one of them.

"It dawned on me recently. I feel the happiest in the flow of making something. not when its live, on air, on screen, in front of eyes. we are raised to believe there will be a specific marker, where the final culmination of the work would provide a satisfactory feeling. our world often sets up our lives to aim for these measures. whether it's a diploma, a title, a salary, a recognition. yet my entire life, those never provided the magical feeling, of simply being in it."

Spring 14