$638
pledged of $60,000pledged of $60,000 goal
9
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, December 1 2018 4:00 AM UTC +00:00
Scope CreepBy Scope Creep
First created
Scope CreepBy Scope Creep
First created
$638
pledged of $60,000pledged of $60,000 goal
9
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, December 1 2018 4:00 AM UTC +00:00

About

(dee-el-are-tea, dee-alert, deal-alert)
(dee-el-are-tea, dee-alert, deal-alert)

DLRT is an app in development that connects customers and businesses through location based deals. 

Businesses offer deals through our platform, which notifies select users based on their location, interests, and preferences. DLRT changes the way you save money, offering an automated approach compared to traditional coupons and discounts. DLRT is emoji-centric, 100% digital, gesture-reactive, and a lot of fun to use. 

Help us make it a reality!
Help us make it a reality!

DLRT was designed to create genuine interactions between customers and businesses. Some companies with similar products use terms like "perception of value" and create products that incentivize customers to spend more—We call this deceit. Others charge businesses insane fees of up to 50% off already discounted items—We call those scams. 

Our goal is to provide an honest platform that rewards rather than incentivizes: no scams, no deceit. We are here to build relationships in your community, and build relationships with our customers—to reduce waste and save money, and to help save you time.

Although we'd like to grow and profit from our hard work, a deep desire to help others and do good is important to us. Our amazing features like the DLRT Ambassador Program and DLRT Badges will help you and your community benefit and grow. We love small business and want them to succeed! 

DLRT is free for non-business accounts.

A monthly subscription is required for business accounts, and grants access to various provider features. Pricing is affordable, purposeful, and competitive: it is provided through tiered packages that cater to everyone from startups to commercial enterprises. 

"Users" are free non-business accounts.

Claim Deals: Save money on what you love—simply visit local businesses offering deals through DLRT and claim them on your device at the point of sale. If a deal is "confirmed", live inventory tracking lets you know real-time quantities, and scheduled system messages can notify you before deals start or end.

Secret, rewardable, and easter egg deals can be claimed by meeting select criteria. Some examples are deals only visible to new customers, returning customers, locals only, or deals displayed only when a user is at the location.

Get Notified: When deals in your area align with your interests, you’ll receive a push notification depending on your preferences. Too many notifications? Tell DLRT to only send important ones—or only send at a certain times or when matched criteria is met. 

Earn Points & Badges: Earn points while using DLRT, which can unlock Badges at certain milestones. Badges are collectable content which may alter the functionality of DLRT, unlocking secret features or even enabling some features before they're available to everyone. An example would be the "Backer Badge" which is offered as a Kickstarter Perk—this badge allows users to receive beta access to features before they're released.

Favorite Locations: Keep up-to-date with your favorite locations by following along—this enables you to receive direct updates, secret deals, and rewardable content that may be offered to you by providers.

Community Focused: While DLRT is anonymous at heart, the sense of community still thrives. Users will be able to share deals and achievements—badges they've earned, collected stamps, etc.—on social media, through the app. Providers can connect with Users through updates: notifications received by all followers of a location. Feedback can be left and received, and features may be added that enable ways to rate deals and locations. Providers will have access to anonymized insights and statistics—allowing them in return to offer better products and services—benefiting everyone.

Data Security: While DLRT does store user data, it will never be sold or handled irresponsibly. Data is required for most features to operate, and is stored securely and anonymized for your safety. Some anonymous user data includes in-app searches, actions, and visited locations. Businesses can only view aggregates and patterns of user data: no shared data is user-specific. This is used to create predictive models and detailed graphs to help businesses better understand customers, allowing them in return to offer better products to their communities—benefiting everyone.

Suggest Locations: No locations? No problem—we're creating in-app functionality enabling users to suggest locations they'd like to see on DLRT. We'll contact businesses that receive enough requests. Don’t worry about missing out, either—we’ll let you when they sign up.  

Smart Radius: As you use DLRT, this optional feature will learn and recognize patterns in your daily activities. The Smart Radius feature provides you advanced notice information on deals that you are likely to encounter. You'll receive notifications for scheduled deals along predicted routes and areas you frequent that may be outside your current search radius.

Collect and redeem stamps for rewards from select locations.
Collect and redeem stamps for rewards from select locations.

Digital Stamp Cards: It's 2018 and it's time to give stamp cards some much needed love. Going digital means businesses can save on the cost of printing and design, reduce waste, and minimize the hassle of tracking legitimate use—while users get a much needed boost to their wallet space and never have to worry about misplacing a stamp card again. 

"Providers" are subscription-based business accounts.

Offer Deals: DLRT makes sharing deals with your community easy. Sell off extra product fast, reward loyal customers, and even get fresh faces in the door. Start deals immediately, schedule them to start at a later time, and even set them to repeat at user-defined intervals. Recurring deals makes automation easy—setup an annual Black Friday doorbuster and forget about it—we've got you covered. Deals can even be validated, enabling live inventory tracking for more accurate insights. 

Claim Codes: Claim codes are emoji-based codes that businesses share with users to verify transactions: They make confirming deals a fun and seamless process. Validation requires deals to be confirmed between the user and provider at the time of claiming. We're considering adding custom phrases, QR codes, and phone-bump authentication as additional confirmation methods.

Get Started Fast: Get up and running in under 5 minutes. With Google Places integration, all business information that is already on Google will be entered into DLRT automatically. Add your locations and launch a deal fast—we designed DLRT to be quick and intuitive.

Square Integration: Also known as DLRT Point of Sale, this add-on feature can to be used to integrate DLRT directly into your workflow. We anticipate many useful features to be introduced with Point of Sale: Display prices in-app, apply discounts effortlessly at checkout, and precisely track how DLRT is performing financially.

Insights & Statistics: Gain access to a potentially unprecedented amount of local data and statistics. Get custom insights to help your business better understand who you're serving. Now you can easily view community interests, patterns, and business prediction models. Filter by automatically generated user-groups: see what locals like, when visitors pass by the most, or how often customers return to your location. You can even compare your data to competitor locations both locally and across our network. All user data is anonymous and aggregated to keep our users secure.

Rewardable Content: DLRT makes managing customer relationships easy. Your business will be able to reward customers with a variety of content—special deals, customizable digital stamps, points and badges—based on interest and classification. Target distinct audiences created specifically for your business: dynamic user-groups are created automatically for you with our advanced Insights & Statistics. 

Provider account tier concepts.
Provider account tier concepts.

Our goal is to work full-time on DLRT until we can fund ourselves.

This will allow us to make some serious progress, as all of the work up to this point has been done as a hobby. We're hoping to raise at least $60,000 to give us a financial head start until we can focus on selling subscriptions. All additional funds raised will be put toward the development of DLRT.

Crowdfunding DLRT was our go-to method to raise funds because we believe our best interest lies in your hands; not a private investor's. Having a large investment from a single source poses risks seen in other startups, where money determines the project outcome: more money = more control. Crowdfunding allows us to listen to all audiences equally, with nobody calling shots.

Some of our expenses:

If our funding goal is reached in time, we anticipate to see an estimated 66% of the funding goal after taxes and Kickstarter fees. This estimate does not include these expenses.

The plan is to launch DLRT Beta before Q2 2019. 

The date of the full release will be determined after beta is concluded. Currently, the entire project is maintained part-time by our small team. Progress can be slow—this is why we need you! Pledge your spare change and help us secure funding!

DLRT Beta: The 3 Phases:

Before the initial launch of DLRT, we will go through 3 Beta Phases. Phase 1 will be hosted in Portland, Oregon. Phases 2 and 3 will be hosted in cities voted on by backers. Users with early access will be able to participate in all 3 phases of DLRT Beta, with experiences varying based on location: Backers outside the testing area will not encounter any providers. Providers with early access will only be able to participate in beta phases that are hosted in their city.

Pledge now and vote for your favorite cities to host phases 2 and 3 of DLRT Beta!
Pledge now and vote for your favorite cities to host phases 2 and 3 of DLRT Beta!

We will be offering select businesses in beta cities free trials. Limited beta phases will allow us to monitor activity and work closely with providers. After all 3 phases of beta have concluded, we anticipate determining a date for the official launch of DLRT. This will likely be after Q2 2019.

DLRT is designed for more than deals.

We built our framework with expansion in mind—Events and Charity Integration are being discussed as features following the full release. Future functionality for contractors and services, people in need, classifieds and personals, and even location based dating has been considered. Find us on social media and share your feedback, suggestions, and ideas!

🌐 Made to go global.

While our efforts are currently focused on a smaller scale here in North America, we're anticipating the eventual need for international support. Our systems are built to scale, allowing for rapid expansion with relative ease. Eventually we'd love to offer DLRT everywhere—in multiple languages—and make the experience as accessible as possible.

All backers will receive emailed instructions on how to claim their rewards by the estimated delivery date. All codes are single use. 

Pledge any amount and be notified when DLRT beta launches. Receive an early access code allowing non-providers to download the app and register before beta launch. You will also be able to vote on your favorite cities to host phase 2 and 3 of DLRT Beta. Providers will only be able to participate in beta phases that are hosted in their city.

  • Users: Download the app and register to access DLRT Beta.
  • Providers: Participate in DLRT Beta if located inside beta phase cities.

Pledge $25 or more and receive a redeemable code for your account granting a digital Backer badge—unlocking exclusive content and features. This perk includes the rewards listed above.

  • View exclusive news and content shared only with our Backers.
  • Users: Receive beta access to select future feature updates.
  • Users: Eligible for backer-only content and deals provided through DLRT.
  • Providers: Display your backer title in-app to show you're an OG.

Pledge $15 or more and receive 1 of 100 discounted Backer Kits containing the $25 DLRT Backer reward—plus additional custom stickers and a thank you letter. This perk will be shipped to you by the estimated delivery date, and includes the rewards listed above.

Pledge $100 or more and receive a redeemable code for your account which rewards a digital badge, unlocking exclusive content and features. This perk includes includes the rewards listed above.

  • Users: Earn commission from recruited providers.
  • Providers: Earn a discount to your subscription.
  • The anticipated Ambassador Program commission rate is 5%. 
  • Codes are single use—they are only redeemable on one account.

Pledge $60 or more and receive 1 of 100 discounted Ambassador Kits containing the $100 DLRT Ambassador reward—plus additional custom stickers, a thank you letter, and printed content to help get you started with our Ambassador Program. This perk will be shipped to you by the estimated delivery date, and includes the rewards listed above.

  • Users: Receive printed content and documentation on our Ambassador Program.
  • Providers: Receive printed content to help advertise DLRT for your business. 

Pledge $250 or more to design 1 of 15 custom avatars (within reason) which will be added to DLRT. This perk includes includes the rewards listed above.

  • Avatars are emojis which can be selected as user-icons.
  • We will work closely with you to create a custom avatar for DLRT.
  • Backers can gift their avatars to up to 10 friends.

Pledge $300 or more to get access to DLRT Beta for one provider account. Businesses located outside beta phase cities will instead receive a free 6 month Startup subscription. This perk includes includes the rewards listed above. Access to the free Startup plan is only available on provider accounts.

  • Providers inside beta phase cities: Receive early access to beta.
  • Providers outside beta phase cities: Receive a free 6 month Startup plan at launch.

Pledge $500 or more and be 1 of 10 to create a custom badge (within reason) which will be added to DLRT. This perk includes includes the rewards listed above.

  • Badges are rewardable content which alter the functionality of DLRT.
  • We will work closely with you to create a custom badge for DLRT.
  • Backers can gift their badges to up to 10 friends.

Pledge $1,000 or more and you will never pay for our Startup plan. You can upgrade at any time and receive a permanent discount equal to cost of the Startup plan. This perk includes includes the rewards listed above. Access to the free Startup plan is only available on provider accounts.

  • Providers: Receive a free-for-life Startup plan.
  • Upgrading grants a permanent monthly discount equal to cost of the Startup plan.

Pledge $10,000 or more and work closely with our team to create your custom feature (within reason) which will be added to DLRT. While we're not interested in being controlled by large donations, we're more than happy to consider adding features we may have overlooked. This perk includes includes the rewards listed above.

  • We will work closely with you to create a feature for DLRT.

A lot of work has already gone into DLRT.

Many fundamental features are up and functioning. While we still have a lot to do before launch, some of the larger back-end tasks have already been completed: The main framework and development environment is finished, along with basic functionality in the app and provider dashboard.

DLRT has come a long way!

Brand development has been a rewarding process of trial and error. DLRT has evolved through many iterations of both graphical and infrastructure design. We are confident in our current product and brand identity, and will continue crafting DLRT to be the best it can be.

Things don't always work how they should, but coffee helps!
Things don't always work how they should, but coffee helps!

 
As a team of two, we rely on feedback from all sources to guide us. Send us your love, feedback, and spare change: we’ll work hard to see that it makes it back to you. 

Hello world! We're Sean and Sam, the designer/developer duo behind DLRT. We have been quietly creating DLRT for the past few years, and are finally releasing it to the world.

Sean is a visual designer, and is in charge of art direction, marketing, and frontend development. He also likes illustration, hiking, photography, and cinnamon rolls.

Sam is a full stack developer, and is the brains of the team. He develops, designs, and manages the backend. He loves plants, politics, and is an amazing cook.

As an independent studio, we plan to continue developing DLRT to its full potential. There are no plans to finance DLRT through private investors, and we feel strongly against being bought out by corporations and big business.

Risks and challenges

The biggest risk is one we've already taken: believing in DLRT from day one. We hope you are as excited in our project as us, and continue to follow along as DLRT grows and develops.

As always, running such a large project with a small team is an ongoing challenge. Our aim is to reduce our challenges by allowing ourselves to work on DLRT full time, and expanding our team when the opportunity arrives.

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Early Access

    Pledge any amount and be notified when DLRT beta launches. Receive an early access code allowing non-providers to download the app and register before beta launch. You will also be able to vote on your favorite cities to host phase 2 and 3 of DLRT Beta. Providers will only be able to participate in beta phases that are hosted in their city.

    Users can download the app and register to access DLRT Beta. Providers can participate in DLRT Beta if located inside beta phase cities.

    Includes:
    • DLRT Beta: Early Access
    • DLRT Beta: Single Vote
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    2 backers
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  2. Select this reward

    Pledge $15 or more About $15

    Backer Kit (Early Bird!)

    Pledge $15 or more and receive 1 of 100 discounted Backer Kits containing the $25 DLRT Backer reward—plus additional custom stickers and a thank you letter.

    Includes:
    • DLRT Beta: Early Access
    • DLRT Beta: Single Vote
    • DLRT Backer: Digital Badge
    • DLRT Backer Kit
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    Ships to Anywhere in the world
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  3. Select this reward

    Pledge $25 or more About $25

    DLRT Backer

    Pledge $25 or more and receive a redeemable code for your account granting a digital Backer badge—unlocking exclusive content and features.

    View exclusive news and content shared only with our Backers. Users receive beta access to select future feature updates, and are eligible for backer-only content and deals provided through DLRT. Providers can display their backer title in-app to show they're an OG.

    Includes:
    • DLRT Beta: Early Access
    • DLRT Beta: Single Vote
    • DLRT Backer: Digital Badge
    Less
    Estimated delivery
    1 backer
    $
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  4. Select this reward

    Pledge $60 or more About $60

    Ambassador Kit (Early Bird!)

    Pledge $60 or more and receive 1 of 100 discounted Ambassador Kits containing the $100 DLRT Ambassador reward—plus additional custom stickers, a thank you letter, and printed content to help get you started with our Ambassador Program.

    Users receive printed content and documentation on our Ambassador Program. Providers receive printed content to help advertise DLRT for their business.

    Includes:
    • DLRT Beta: Early Access
    • DLRT Beta: Single Vote
    • DLRT Backer: Digital Badge
    • DLRT Backer Kit
    • DLRT Ambassador: Digital Badge
    • DLRT Ambassador Kit
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $
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  5. Select this reward

    Pledge $100 or more About $100

    DLRT Ambassador

    Pledge $100 or more and receive a redeemable code for your account which rewards a digital Ambassador badge, unlocking exclusive content and features.

    Users can enroll in the Ambassador Program and earn commission from recruited Providers. Providers can enroll in the Ambassador Program and receive a discount to their subscription. The anticipated Ambassador Program commission rate is 5%. Codes are single use—they are only redeemable on one account

    Includes:
    • DLRT Beta: Early Access
    • DLRT Beta: Single Vote
    • DLRT Backer: Digital Badge
    • DLRT Backer Kit
    • DLRT Ambassador: Digital Badge
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    Estimated delivery
    Ships to Anywhere in the world
    3 backers
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  6. Select this reward

    Pledge $250 or more About $250

    Build-An-Avatar

    Pledge $250 or more to design 1 of 15 custom avatars (within reason) which will be added to DLRT.

    Avatars are emojis which can be selected as user-icons. We will work closely with you to create a custom avatar for DLRT. Backers can gift their avatars to up to 10 friends.

    Includes:
    • DLRT Beta: Early Access
    • DLRT Beta: Single Vote
    • DLRT Backer: Digital Badge
    • DLRT Backer Kit
    • DLRT Ambassador: Digital Badge
    • DLRT Ambassador Kit
    • Create a Custom Avatar
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $
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  7. Select this reward

    Pledge $300 or more About $300

    Provider Access

    Pledge $300 or more to get access to DLRT Beta for one Provider account. Businesses located outside beta phase cities will instead receive a free 6 month Startup subscription. Access to the free Startup plan is only available on Provider accounts.

    Providers inside beta phase cities receive early access to beta. Providers outside beta phase cities receive a free 6 month Startup plan at launch.

    Includes:
    • DLRT Beta: Early Access
    • DLRT Beta: Single Vote
    • DLRT Backer: Digital Badge
    • DLRT Backer Kit
    • DLRT Ambassador: Digital Badge
    • DLRT Ambassador Kit
    • Free Startup Plan (Provider)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $
    Kickstarter is not a store.

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  8. Select this reward

    Pledge $500 or more About $500

    Build-A-Badge

    Pledge $500 or more and be 1 of 10 to create a custom badge (within reason) which will be added to DLRT.

    Badges are rewardable content which alter the functionality of DLRT. We will work closely with you to create a custom badge for DLRT. Backers can gift their badges to up to 10 friends.

    Includes:
    • DLRT Beta: Early Access
    • DLRT Beta: Single Vote
    • DLRT Backer: Digital Badge
    • DLRT Backer Kit
    • DLRT Ambassador: Digital Badge
    • DLRT Ambassador Kit
    • Create a Custom Badge
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  9. Select this reward

    Pledge $1,000 or more About $1,000

    Free Forever

    Pledge $1,000 or more and you will never pay for our Startup plan. You can upgrade at any time and receive a permanent discount equal to cost of the Startup plan. Access to the free Startup plan is only available on Provider accounts.

    Providers receive a free-for-life Startup plan. Upgrading grants a permanent monthly discount equal to cost of the Startup plan.

    Includes:
    • DLRT Beta: Early Access
    • DLRT Beta: Single Vote
    • DLRT Backer: Digital Badge
    • DLRT Backer Kit
    • DLRT Ambassador: Digital Badge
    • DLRT Ambassador Kit
    • Free Startup Plan (Provider)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $10,000 About $10,000

    Build-A-Feature

    Pledge $10,000 or more and work closely with our team to create your custom feature (within reason) which will be added to DLRT. While we're not interested in being controlled by large donations, we're more than happy to consider adding features we may have overlooked.

    We will work closely with you to create a feature for DLRT.

    Includes:
    • DLRT Beta: Early Access
    • DLRT Beta: Single Vote
    • DLRT Backer: Digital Badge
    • DLRT Backer Kit
    • DLRT Ambassador: Digital Badge
    • DLRT Ambassador Kit
    • Free Startup Plan (Provider)
    • Create a Custom Feature
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (37 days)