Le texte ci-dessous est intégralement traduit en français sur notre site https://fr.schtork.com/kickstarter/
Huggaby is more than a towel. It turns bathtime into a new stress-free and meaningful experience of bonding with our children. Definitly parents' first choice to enjoy bathtime with their newborn and the best birth gift from thoughtful friends!
This towel has been designed by parents for parents. Huggaby is a statement for design and nature. Bathtime should be a moment of bliss between parents and children, because this is a moment of intimacy and physical sensations. Huggaby frees our hands and minds as it helps us handle bathtime in a safer and more confident way. Without pesticides additives bleach synthetic fibres or useless chemicals. Just organically grown GOTS-certified cotton.
Huggaby comes in 4 lovely colors: Original Green, Dark Sea Blue, Raspberry Red and Coral Pink. You will be able to choose after this campaign ends.
Yes! Bathtime is more often than not something parents don't really enjoy for a few reasons.
The first one is the fact that walking around in a wet environnement with a fragile newborn doesn't feel very inspiring.
The second one is that as we're focused on trying to convey some comforting feeling to our newborn (while we're actually not that safe at all) we're constantly overwhelmed by the fear we might forget something. Which happens quite often.
The last reason is that even before our babies start to enjoy splashing water all around the bathtub wiping a baby while keeping oneself a bit dry is just a practical conundrum.
That's why we need Huggaby.
Our towel is designed so you can attach it around your neck just like an apron. And its hood waits for your baby's head to nestle in.
First thing, unless we hide our soap in a safe, we can't forget anything. We got our baby and Huggaby.
Then as we put on the towel we immediatly feel baby won't slip anywhere as we hold him within the cocoon of the towel. This is the moment we can start to focus on what bathtime is for. Bonding and sharing a unique moment of calm and love with our babies.
As for the issue of splashes and water all over our chests, I don't need to draw a picture. We're now ready to face splashes and drops like knights faced swords and spears.
But there is more, Huggaby is about making both parents' lives easier. It's about design but it's also about nature. We spent a while looking for the best textile and selected this. It's a 100% organically grown cotton (they harvest it by hand, yeah!). The entire production process is certified by GOTS which basically guarantees the lines in the factory only process organic cotton. It also guarantees demanding social and environmental norms are in place.
That's basically a product we're proud of.
We all want the best for our child. But what do we mean by 'best' when we look for daily childcare items ? The best is moslty about three things : health, safety and durability.
Parents' huge challenge, as we shop around, is that the industry doesn't perceive these expectations as their main priority. They'll strive to deliver products at the best cost and leave marketeers the task to bridge the gap between what they do and what we want. The trick more often than not involves nice bears and mischievous rabbits printed or embroided on garments your child will never look at. That's exactly why we created Hyggaby : what you see is what you get.
1- The cotton we use is organic. So no synthetic pesticides, no chemical fertilizer. We enjoy that our children get used to things the way they really are.
2- The fields where our cotton grows are GMO-free.
3- The entire production process is GOTS-certified. This means 2 things. First, the yarn and the fabric are not treated, cleaned or bleached with any nasty chemical products and the factory doesn't spoil lakes and rivers with tons of formaldehyde and chlorine. Second, you shouldn't worry about children hardly older than yours sewing this towel, because there's none. GOTS-certification encompasses the entire production process, not only the origin of fibers.
(more about GOTS and its standards on http://www.global-standard.org/)
We spent quite a while selecting the best fabric for this towel. Aside from the thickness issue (see below "prototypes" section) we had to find the right material. We met many producers and the main trend in the industry for babies is bamboo-based towels (typically 50% bamboo, 10% polyesther and 40% cotton).
These blends have some advantages. From a purely marketing point of view bamboo-based towels convey a striking softness feeling to parents eager to build a cocoon around their babies. Our problem at this stage is that what's behind these products is far from our expectations.
Because what is branded as bamboo towels is actually not bamboo. What we get is rayone made from bamboo viscose. In this process, cellulose material (such as bamboo) is dissolved in carbon disulfide to make a thick, viscous solution. This is sometimes called hydrolysis alkalization.
The recovery of this solvent in most viscose factories is around 50 percent, which means that the other half goes into the rivers. Other potentially hazardous chemicals are also used in the viscose process, including sodium hydroxide and sulfuric acid.
Moreover it may be quite difficult to keep the grasp over what's really happening along the value chain in textile factories based in South East Asia.
All in all, this was not exactly what we were looking for. The core of the project was to bring traceability in the supply chain and to look for an organic material I'd be glad to wipe my baby's skin with. Cotton sounded like the most obvious alternative. Cotton naturally has extraordinary hypoallergenic properties which makes it a best choice for childcare textiles. But most of the cotton we buy contributes in ghastly proportions to soil contaminations and water overconsumption in dry areas. So I didn't feel very comfortable with this alternative.
This is the moment I met Çigdem. She supports creators willing to engage in organic projects. She works with farmers along the coast of the Agean Sea, one of the best regions in the world for cotton farming. Cotton producers in the region started 30 years ago to shift to organic and sustainable agricultural methods. They benefit from the integration with dynamic local textile companies. From the field to the end-product the cotton bales only move within a range of 100 km.
It makes a very sensitive difference in prices. But the result is worth it. Organically grown cotton is softer than the conventional one. It keeps all its natural qualities ranging from incredible water absorption to hypoallergenic properties. And that's what we were looking for. Many producers in the region also engaged in demanding production standards and certification like GOTS and Öko-Tex. Which means that all along the value chain people receive decent money for what they do and environmental norms are controled. The ecosystem built around GOTS-certified professionals ensures traceability along the entire supply chain.
I'm a father. I want to help my fellows enjoy involvement into early age childcare. But I want to do something my children will be proud of. I guess you do too.
Our mission is to make parents' lives easier. When we can avoid stress and mess we can dedicate more time to bonding with our children. Huggaby is about just that.
We started this project with an additional ambition; to help fathers become more involved in nurturing their newborns. I'm a father and I think raising children is a marvelous experience. As this project unfolds, fathering is at the center of a silent revolution. Many recent studies as well as media coverage have highlighted the benefits of paternal involvement and the large-scale change in the way fathers perceive their role within modern families. Call it Generation X effect or social change, there is something happening. These findings go along with the wider debate over the disparity between maternal and paternal responsibilities in traditional families. Until now, the fathers potential has remained essentially untapped and is now the key to balance the challenge of early childhood within the family.
That was fun ! That's actually the best dad's training for future afterschool crafts. The single issue with towels is that you can't cut an old beach towel like a piece of linen. Towel (or terry cloth) fabric are woven by machines to set the thread. They just fray if you directly cut into the fabric. So I got some issues at home when my wife saw the floor covered by thousands of snow-like pieces of yarn.
I worked this way only for the first two prototypes. The first one was a blunt idea. Some compulsive move to check if what I had in mind was manageable. Once I ruined my first beach towel, I decided to refine my design and ruined a second one (waste management was improved).
Once homework was completed, I turned to a real designer to challenge the concept and get something more professional.
I was lucky enough to meet Hélène, an accomplished designer with extensive experience in the fashion industry, to make this product your best bathtime companion.
Once the design was set, we started to work on the selection of the most suitable textile. After meeting Cigdem (see above Cotton) and her local production partners, we made the last prototypes checking different thicknesses, cotton qualities and weaving methods. The entire question with thickness comes down to a balance between absorption capacity, time to dry out and comfort. Thicknesses range from the common light 350g/sqm used in most baby towels to a 1.000g/sqm that makes you feel like a medieval knight wearing his coat of mail.
Here is Huggaby β3 400g/sqm
So it's all a process of testing, feeling, comparing different spinning technics colors and thicknesses.
And our final shot. 450g/sqm terry cloth, perfectly tailored. Welcome Huggaby !!
Schtork is the story of a bet.
It started one spring evening a few years ago in Alsace, France. A stork, "Schtork" as they call the bird in the local dialect, just nested on a roof closeby. They were young parents and well, as all young parents, they were mostly talking about their newborn. And the conversation slightly took a different direction.
She told him fathers did't take care of newborns because they don't know how to.
He said it was not a question of "how", rather a question of tools.
OK, fathers can't breastfeed and there is no reasonable way to set that aside. Fathers can do a lot with babies though and they are actually quite eager to do so. The thing is their needs, questions and doubts about newborns are almost never addressed by the industry. If someone, somewhere just started to...
Et voilà! Challenge accepted. Since that day he has worked hard to win the bet. Join the challenge!
Our reward is Huggaby. You can choose one of the packages available. You will be able to tell us the color(s) you want after the campaign ends. We'll contact you by email. The four colors are Original Green, Dark Sea Blue, Raspberry Red and Coral Pink.
Schtork is a childcare company dedicated to the involvment of both parents in the magic of children. For them, we develop nice gear designed to make their lives easier and appropriate key moments of newborns' lives. What's good for parents should be perfect for children. We are commited to providing simple answers to complex demands. Technology makes it possible to design produce and market products in ways never seen before. But we trust nature provides us with unlimited solutions when it deals with our children. Our experienced manufacturing partners are ready to go. All we need is your support so we can give you the gear you need to enjoy nurturing your child.
I'm a father of (now !) 2 lovely children. In many respects becoming a father is a life-changing experience. I mean it, mostly for the best. OK, there are a few shortcomings, mostly regarding my sleeping patterns. If children changed something in my life, I decided it was a good moment to focus on my own professional project.
I have been working for ten years in the industrial and distribution sectors as project manager and financial expert. I oversaw and coordinated many fascinating product developments and investment projects and couldn't help thinking I'd be glad to do the same job on something I personally cared for.
My wife and I were both very eager to spend time with our children. But as most fathers, I discovered that the moments we can bond with our babies during the first months are restrained. This is very important because we can't expect our children to suddendly enjoy our company when they turn 3. The relationship between a father and his children starts from Day 1.
This is how I decided to help fathers getting involved into early childcare with fun and pleasure. Because that's what it's all about!
This project involves the use of 1- organic yarn 2- terry cloth production (terry cloth is the technical name for towel fabric) and 3- the selection of certified GOTS-manufacturing partners. Moreover the design of the towel itself doesn't really fit with the standards of the industry. All these parameters have a strong impact on minimum order quantities which is the reason why we need €10.000 to launch production at a price that enables us to cover shipment costs.
Our trusted manufacturing partners need a minimum financial commitment from us to get started on a larger manufacturing run. As we reach this target we will be able to put a large order to them enabling us to serve the exact customer demand.
Risks and challenges
I launched this project with designers and operational experts. We have a good understanding of the challenges related to this product and we know fairly well how to launch it.
Our manufacturing partners are just waiting for this funding campaign to be over to start with production. As we designed some prototypes, we were lucky enough to benefit from the positive feedbacks from many friends and supports.
We organized this crowdfunding campaign in order to manage deliveries in the shortest timing possible. We anticipate to fulfill orders within 4-5 weeks though the eventual result of this campaign may have some impact.
- (30 days)