Jamie knows about all this because she's a warrior and swore to eventually make sure no one would go through what she did. That time has come. (See her bio for more.)
And for those who are fortunate to never endure breast cancer, we want to build this into a brand that enables and energizes ALL women. And ultimately men. In fact, the pauir Workout Top can be worn by ANY woman wanting an elegant, unique top—one that you can wear right out of the gym and into any social setting! Athleisure's finest.
Your help in donating on Kickstarter can help us finance our first production run (totally made in the U.S.A., BTW) and all the means of support around it to gain the traction necessary for going national...and then global. We are truly at ground level on the production level with just a prototype, but with your help, the sky's the limit.
While this was born of our founder Jamie's personal journey, she wants this to be a game changer in the apparel industry that is about being a life changer for women everywhere. Thanks for your time, help and sharing the story of pauir!
In the News
Check out Jamie and pauir athletic apparel on the news!
Risks and challenges
Of course we face some obstacles: besides how to keep funding the launch, we need to determine how best to reach those who can benefit from our flagship top. This will mean tons of roadwork—literally by attending events and making sure we make a fundamental marketing impact and connection where most effective. Which means keeping the lights on and doing all that startups face when stepping away from security to take a chance like this.
Then, we need to determine what extensions of our base product mean the most to our audience and not only help us thrive but also fuel a successful business expansion.
But when we think of our target audience's obstacles, we think ours aren't much to worry about.Learn about accountability on Kickstarter
- (44 days)