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We have a true passion for craft spirits, one small batch at a time. Now we need your help for the next steps!

We have a true passion for craft spirits, one small batch at a time. Now we need your help for the next steps! Read More
pledged of $27,500 goal
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Funding Unsuccessful

This project's funding goal was not reached on April 30, 2012.

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About this project


Thank you for finding your way to our kickstarter project page!

Please check out our video above. We hope you'll consider it a personal introduction.

Here’s our deal.

We want to make very small batch whiskey and our own blended botanical gins. Instead of using an industrial column still we’ll be using individual 8 gallons capacity pot stills. Every batch will be made by hand, distilled, cut and blended to our exceptional standards. We’re obsessed with achieving the best quality and flavor. It’s the only thing we’ll accept.

 For the last two years we have been dreaming, researching, and planning in efforts to start our own small batch distillery here in NYC. 

 We've spent countless hours chatting with distillers, learning about distilleries and taking classes on craft spirit production. We searched for and have sourced our grains from local artisan millers and farmers. The devil is in the details.

Over time our “To Do” list only seemed to get longer, and honestly, we only got more excited. We want to do it right!

The hard part. 

The production of alcohol is a highly regulated process both on the local and federal level. We've made so many phone calls to regulatory agencies, that we now speak acronym fluently (COO, TTB, SLA, FDA, ATF, ABC, COLA, EIN...). The licensing approval alone can take up to two years before the first drops come out of our stills. And we'll be paying rent the entire time. 

We took our time doing research so we can get it right.  It can be an expensive process to go through, and we are turning to kickstarter to help us raise roughly one quarter of our projected budget. The money raised will be used to buy equipment and cover the expenses for our first release. NO MONEY WILL BE USED TO COVER SALARIES OR LIFE EXPENSES. We don’t get to quit our day jobs just yet. 

It’s a long road to be looking down, especially once you take into consideration the aging great whiskey requires. But that’s part of what makes it so cool. That long road is one long journey. It’s the kind of adventure that we get to experience for the rest of our lives. We hope you'll come with us. We’ll keep you updated every step along the way.


We've put together some cool rewards for people who are passionate about spirits. We hope you'll take a few minutes to check those out on the right hand side. We’re not sure we know 25,000 people with $1 to donate so please pass the word along. We’re grateful for any support!

Please remember that you won't be charged if we don't reach our goal.  If we do, you will be charged when the project ends.  

We believe one of the most incredible things about spirits is the way it facilitates engagement. So feel free to contact us with any questions or just to talk.

Thanks for checking us out!




You may pledge any dollar amount (a minimum of $1) to our campaign, and we'll be grateful for it! We do have specified rewards for different levels of giving. You can find them on the right-hand side of the page. If we receive at least $25,000 in pledges by the end of our campaign, we will receive the amount of donations at that time. 

In order to pledge, all you need is an Amazon account (it's free!). You will not be charged for your donation until the end of the campaign, if we meet our goal; otherwise, you will not be charged anything.


Have a question? If the info above doesn't help, you can ask the project creator directly.

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  1. Select this reward

    Pledge $1 or more
    About $1.00 USD

    2 backers

    A heart felt thanks. Plus your choice of a hearty handshake/ bear hug/ high or low five on the day we finally meet!

    Estimated delivery:
  2. Select this reward

    Pledge $10 or more
    About $10 USD

    6 backers

    We've got a golden ticket!
    A golden e-ticket sent to you. Redeemable for a personal distillery tour to come see our humble operations for yourself. While you’re there we'd be honored if you'd sign our very first whiskey barrel. We’ll be keeping it on display and we’d love to get a photo of you tagging it up for the family page of our website.
    Plus we're pretty sure there may a few things laying around for you to taste....

    Estimated delivery:
  3. Select this reward

    Pledge $25 or more
    About $25 USD

    9 backers

    Adopt a Needy Barrel:

    We’ll let you know via e-mail the day your adopted barrel arrives at our distillery. We’ll send you a profile with all the barrels information (Name, size, origin) and update you on its progress as it matures. You’ll get photos, a Christmas card and a report card on graduation/ bottling day.

    Make sure to inquire with your employer about “Take your barrel to work day.”

    Estimated delivery:
  4. Select this reward

    Pledge $50 or more
    About $50 USD

    18 backers

    The E-Ticket, The Barrel plus...
    Your name and the title of CO-DISTILLER labeled on 50 bottles of the Scarlet's Heart spirit of your choice.

    We'll ship labels out to you and a return envelope. You sign and ship them back, or feel free to come by the distillery and sign in person.
    We'll slap them on the bottles for you and send you photos so you can prove it to your friends.

    Add the new title to your resume. We'll totally back you up.

    * International backers please add $10 for round trip postage

    Estimated delivery:
  5. Select this reward

    Pledge $100 or more
    About $100 USD

    19 backers


    Your Golden E-ticket, Barrel, the labels plus a pirate's haul of Scarlet's Heart gear!

    ---- Coasters: Let your friends know you helped start a distillery while politely asking them to respect your furniture. You look after us, we'll look after your coffee table.

    Poster: perfect for a garage, basement, bar, gun cabinet or any place you find yourself relaxing with three fingers of Whiskey.

    Custom Engraved Flask: For those emergency situations we all find ourselves in. After you're done being the hero you can tell the tale of how you came to own such a handy little vessel.

    Estimated delivery:
  6. Select this reward

    Pledge $500 or more
    About $500 USD

    5 backers

    The E-Ticket, the Barrel, The Schwag Bag plus

    Your name and the title of CO-DISTILLER labeled on 500 bottles of the Scarlet's Heart spirit of your choice.


    Name one of our 8-gallon capacity pot stills!

    We’ll have a unique plaque made and hang it over your still in the distillery. Our website will feature its photo so you can always show off your pride and joy. Down the line don't forget to check in with us to keep track of how much hooch your proud little still has made. We're also happy to send you a framed print. Put it on the mantle with the other family photos.

    Estimated delivery:
  7. Select this reward

    Pledge $1,000 or more
    About $1,000 USD

    1 backer

    Everything listed above!
    You and a guest are invited to become Scarlet's Heart distillers for the weekend! We'll take you through the whole process step-by-step. You'll make whiskey legally with your own bare hands! Breakfast, lunch, coffee and dinner are on us.
    Think of it as the perfect way to one up your buddy who brags about his home brewed beer….

    Estimated delivery:
  8. Select this reward

    Pledge $10,000
    About $10,000 USD

    0 backers Limited (1 left of 1)

    The Grand Puba!
    Everything listed above....
    Plus...A Private speak easy style dinner party for you and 5 friends hosted at the distillery. Did we mention it’s catered by some of our good friends from a few of NYC's best restaurants?
    Plus plus.... A limited release aged Whiskey named and blended by you. A few years from now we'll pull out our best stuff with you at a private session. We'll collabrate together. Magic will be made! And in the end we'll only release what you deem worthy of your seal of approval.
    Plus plus plus... We'll name the distillery's aging room after you! The soul of the distillery will proudly display your name. Feel free to drop by with a large dictator style portrait to hang on the wall.

    Estimated delivery:

Funding period

- (28 days)