Project image
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$6,754
pledged of 35 000 $pledged of 35 000 $ goal
67
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, October 16 2015 5:20 PM UTC +00:00
Last updated October 16, 2015

The Scarlet Letter: More than a tattoo studio

A female-staffed tattoo studio with a focus on community engagement, scar cover ups, and revitalization of the grassroots art community

The Scarlet Letter: More than a tattoo studio

A female-staffed tattoo studio with a focus on community engagement, scar cover ups, and revitalization of the grassroots art community

$6,754
pledged of 35 000 $pledged of 35 000 $ goal
67
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, October 16 2015 5:20 PM UTC +00:00
Last updated October 16, 2015

About

With your support we are opening a female-owned and staffed tattoo studio in Los Angeles, called The Scarlet Letter.

Tattooing is still a male dominated industry, with only 2% of licensed tattooists in the US being female. It is our goal to change that. The Scarlet Letter will showcase the talents of female tattoo artists, but also bring attention to the positive impact that tattooing can have. With a full time female staff and rotating guest artists from all over the world, both male and female, The Scarlet Letter will create a comfortable and welcoming environment where all styles of tattooing are represented.  

We seek to use our positions as artists and as a business to assist and empower those within our community. The Scarlet Letter strives to be more than just a tattoo studio. Each month, a portion of time will be dedicated free of charge to scar cover ups for veterans injured during service and to cover ups for those in gang reform programs. Scars often come with painful reminders of their origin and past experiences that are not always easy to share. In these instances, gang affiliated tattoos often serve as a tribute to someone the wearer doesn’t identify with anymore. A tattoo allows the wearer to create a forever reminder and serves as part of the healing and growth process.

With a program called Artists Helping Artists, the The Scarlet Letter will double as gallery space and will host art shows and workshops during non-work hours. Art is such a powerful form of expression. By supporting us on our journey to open The Scarlet Letter you are helping us achieve a long standing dream. It is our duty to pay that kindness forward and help other artists pursue their dreams. Your support will stretch far beyond our studio.  

The Scarlet Letter is about community. We need your support, but we also want to share our journey with you. The Scarlet Letter will always be about more than us, so why not start that way as well?

Tattoo studios have a high initial startup cost but comparatively low recurring overhead. We have a modest personal savings that we are applying to The Scarlet Letter, but do not have the resources to fully fund opening the doors.

So cool
So cool

Huka has been a tattoo artist for 8 years. She completed a 2-year traditional apprenticeship under the guidance of L.T. Woods. Her sense of humor is almost as big as her love of art. Self-described as a “highly motivated, slightly awkward artist,” who does everything 110% because everything she does she has a passion for. “If you don't love what you’re doing, you’re doing it wrong.” She has worked in tattoo studios throughout AZ and CA and describes her style as illustrative neo traditional. Animals and nature are some of her favorite things to tattoo. In her free time Huka likes to create art in various other medias including drawing, installation art, and watercolor. Huka also has a BA in Art Education from Arizona State University. 

The following bio was written by Huka because Nikki is her FAVORITE thing to talk about...seriously, she is awesome....

Nikki Lewis has been starting and growing companies for the past 7 years. As younger sister to Huka, Nikki has been holding her own her entire life. You would be hard pressed to find a more compassionate or determined person IN THE ENTIRE WORLD!! The kid has style, grace and class and if more people in the world were like her it would be a much better place. In her current position she oversees the operations of a residency management suite. Nikki has been heavily involved in the nonprofit sector for her entire professional career. She is the co-founder of Partnered for Success and was highlighted by Forbes.com and Fast Company Magazine for innovation. Nikki has a BS in Business Management from Arizona State University. In her free time Nikki is an adrenaline junkie and can frequently be found bungee-jumping, rock climbing, hiking, and messing up chicken dinners (she doesn’t follow recipes, we’re working on it.)

What $35,000 Achieves: Commercial retail space, costs associated with customizing it to serve as a tattoo studio, signage, furniture, all equipment and supplies necessary to open, and the cost of Kickstarter incentives. 

What $40,000 Achieves: Moveable gallery walls and supplies necessary to hold community art shows as soon as we open. 

What $45,000 Achieves: We will send our team of 4 artists to 2 tattoo conventions during our first year of operation. Which conventions the team attends will be determined by vote by you. You can bring our artists to a town near you. 

What $50,000 Achieves: A special booth specifically to house our rotating male and female guest artists. 

Risks and challenges

Starting something new is inherently risky. But with preparation and our professional experience we know we can overcome whatever challenges present themselves.

Everyone in the world decides to stop getting tattooed all at once:
In the unlikelihood of this happening we will convert the space into an apocalyptic safe house....because zombies are the only way everyone is going to stop getting tattooed.

Haters:
Haters gonna hate. There is a difference between constructive criticism and comments from those who drank haterade….we know how to filter out the unproductive stuff.

Retail space:
We could have a difficult time securing retail space according to our timeline that is affordable and has the amenities needed. Los Angeles is a vast city. We always have our eyes peeled and with our strong explorer skills we are confident that we can hunt down a space that is just screaming to be the future location of The Scarlet Letter.

Financial risks:
Like all new businesses, we have to make sure our finances are in order. We need to make sure we have more money coming in than going out. As a #bosslady Nikki feels solid in her ability to manage the financial side of The Scarlet Letter. She knows all about crossing the Ts and dotting the Is. The Scarlet Letter team has some pretty dope marketing ideas ready to be implemented as soon as the doors open.

Tattoo artists are similar to hair stylists:
Once you find one you like you have a tendency to make them yours. Our artists will all have a client history to help support them.

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    Artists supporting Artists: You send us your best piece we will hang it in the shop for our very first Gallery show!!! If it sells we will send you 100% of the money!!
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    LETS BE FRIENDS IN REAL LIFE

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    Portrait painted and hung on the shop wall for the world to see, you send us the picture of the face you want...no nudes please.
    A day at the shop! Just you and a bunch of artists. We can draw/paint together, answer questions, we will wine and dine you (if you’re at least 21 and like booze, if not that’s ok we will give you a delicious non-alcoholic beverage).
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Funding period

- (45 days)