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$5,196 pledged of $55,000 goal
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By Kawehi Haug & Kim Potter
$5,196 pledged of $55,000 goal
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About

As born-and-bred Kailuans, we were saddened by the news that our town's beloved Agnes' Portuguese Bake Shop — a staple in our community for almost 50 years —would be closing its doors. We just couldn't imagine a Kailua without Agnes. So, we put our heads together, and with Agnes owner Non Demello's blessing, our family of professional bakers (and yes, we ARE Portuguese!), along with help and training from Non, are going to bring back Agnes'!

We are looking to our Kailua community — and beyond — to help us rebuild Agnes' and keep her legacy alive. It's going to take time and it's going to take money, but we're up for the challenge!

Our plan to save the malasadas will happen in three phases:

PHASE 1: We need to purchase the licensing for the name, the logo, the website and all of the recipes. Without those, there is no Agnes! We have already been working with Non on learning the trade secrets for the perfect Agnes malasadas. The next step is to get the goods back to the people!

PHASE 2: Agnes' no longer holds the lease for the space on Ho'olai Street, which means we have to find a new space for Agnes to live. In the meantime, we want to take the malasadas to the street with our own Agnes food truck! With a food truck, we can meet the demand for malasadas. The bakery sold about 150 dozen malasadas a day! That's a LOT of people who want their malasadas. With a truck, we can be anywhere in Kailua at any given time.

PHASE 3: The final phase of the process is to open a new brick-and-mortar bakery in Kailua! A redesigned, refreshed Agnes' Portuguese Bake Shop in Kailua is our ultimate goal. We want to create a warm and inviting place where we can continue the Agnes' legacy for our keiki.

So, what do you say? Let's SAVE THE 'SADAS!

Risks and challenges

Agnes' Portuguese Bake Shop is a tried and true brand that's been a successful business for a half century, and we plan to keep it that way! Though its success is in the proof of its 50-year tenure, there are always risks involved in starting — or in this case, reviving — a business.

Though we have already started sourcing food trucks and building the infrastructure needed to produce baked goods and malasadas that strictly adhere to and maintain Agnes' reputation for outstanding quality, we don't yet have a location in mind for the new bakery. So, as a matter of full disclosure, we don't yet know how long it will take for Agnes to find her new permanent home. We want to stay in Kailua, but we also know that commercial space in Kailua is at a premium. We want to find the perfect space, which means it might take a while for us to find it. But we're in it for the long haul, and with your support, we are confident that Agnes' Portuguese Bake Shop will once again have a permanent home in Kailua, where it was born and grown. In the meantime, we're happy to go mobile!

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Support

  1. Select this reward

    Pledge $25 or more About $25

    The Sweet Spot

    Get exclusive access to our VIP deals-and-steals and super secret events email.

    + An "I Helped Saved the 'Sadas" sticker.
    + Two free malasadas

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    10 backers
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  2. Select this reward

    Pledge $40 or more About $40

    In the Bag

    An exclusive "DOUGH-NOR" re-usable tote bag just for Kickstarter backers.

    + An "I Helped Saved the 'Sadas" sticker.
    + Two free malasadas
    + Get exclusive access to our VIP deals-and-steals and super secret events email.

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    5 backers
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  3. Select this reward

    Pledge $50 or more About $50

    I'm Just Here for the T-Shirt

    Exclusive "I Helped Save the 'Sadas" t-shirt just for Kickstarter backers.
    +A custom sticker with our unofficial motto: #POCHOSTRONG
    +1/2 dozen malasadas
    +Get exclusive access to our VIP deals-and-steals and super secret events email.

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    17 backers
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  4. Select this reward

    Pledge $100 or more About $100

    Your Name on the Box

    We will show our love for your support by adding your name to our limited edition malasada donor boxes for 1 year. Consider it our version of a donor plaque.

    +"I Helped Save the 'Sadas" t-shirt just for Kickstarter backers.
    +"DOUGH-NOR" tote bag
    +A custom sticker with our unofficial motto: #POCHOSTRONG
    +1 dozen malasadas
    +Exclusive access to our VIP deals-and-steals and super secret events email.

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    Ships to Only United States
    20 backers
    $
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  5. Select this reward

    Pledge US$ 250 or more About US$ 250

    VIP Access

    An exclusive tour for you and friends of our new bakery when it opens.

    +We will show our love for your support by adding your name to our limited edition malasada donor boxes for 1 year. Consider it our version of a donor plaque.
    +"I Helped Save the 'Sadas" t-shirt just for Kickstarter backers.
    +"DOUGH-NOR" tote bag
    +Exclusive, limited edition Agnes trucker hat
    +A custom sticker with our unofficial motto: #POCHOSTRONG
    +1 dozen malasadas
    +Exclusive access to our VIP deals-and-steals and super secret events email.

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    4 backers
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  6. Select this reward

    Pledge $500 or more About $500

    Free Malassadas for a Year

    Get one dozen free malasadas every month for one year.

    +We will show our love for your support by adding your name to our limited edition malasada donor boxes for 1 year. Consider it our version of a donor plaque.
    +"I Helped Save the 'Sadas" t-shirt just for Kickstarter backers.
    + "DOUGH-NOR" tote bag
    +Exclusive, limited edition Agnes trucker hat
    +A custom sticker with our unofficial motto: #POCHOSTRONG
    +Exclusive access to our VIP deals-and-steals and super secret events email.

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    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $
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  7. Select this reward

    Pledge $2,000 or more About $2,000

    Pinkies Up

    We'll host a private afternoon tea at our bakery for you and 11 of your closest friends.

    +One dozen free malasadas every month for one year.
    +We will show our love for your support by adding your name to our limited edition malasada donor boxes for 1 year. Consider it our version of a donor plaque.
    +"I Helped Save the 'Sadas" t-shirt just for Kickstarter backers.
    + "DOUGH-NOR" tote bag
    +A custom sticker with our unofficial motto: #POCHOSTRONG
    +Exclusive access to our VIP deals-and-steals and super secret events email.

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    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $
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  8. Select this reward

    Pledge US$ 5,000 or more About US$ 5,000

    We'll Bring the Party to You

    We'll show up at an event of your choice and sling malasadas for two hours for up to 50 people. (We're great at weddings! Just saying...)

    +We will show our love for your support by adding your name to our limited edition malassada donor boxes for 1 year. Consider it our version of a donor plaque.
    +"I Helped Save the 'Sadas" t-shirt just for Kickstarter backers.
    + "DOUGH-NOR" tote bag
    + Exclusive, limited edition Agnes trucker hat
    +A custom sticker with our unofficial motto: #POCHOSTRONG
    +Exclusive access to our VIP deals-and-steals and super secret events email.

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    Limited 0 backers
    $
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  9. Select this reward

    Pledge US$ 10,000 About US$ 10,000

    Private Portuguese Dinner for 12

    Our chef will prepare a multi-course, traditional Portuguese meal for 12, to be hosted at our sister restaurant.

    +We will show our love for your support by adding your name to our limited edition malasada donor boxes for 1 year. Consider it our version of a donor plaque.
    +"I Helped Save the 'Sadas" t-shirt just for Kickstarter backers.
    + "DOUGH-NOR" tote bag
    +A custom sticker with our unofficial motto: #POCHOSTRONG
    +1 dozen malasadas
    +Exclusive access to our VIP deals-and-steals and super secret events email.

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    Estimated delivery
    Limited 0 backers
    $
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Funding period

- (30 days)