About this project
Our story begins with the production of one of the world's most loved beverages: beer.
In the wonderful process of brewing, the starch from the barley grain goes into making beer. The leftover fiber and protein is called “spent grain” and billions of pounds of it are produced around the world every year.
The challenge is, spent grain is highly perishable.
So we asked ourselves, "What if we could find a way to save the grain and turn it into something awesome?"
Canvas is a sustainable, plant-based barley beverage made from Saved Grain. Each bottle provides a rich and convenient source of dietary fiber, complete plant protein, medium-chain fatty acids (from coconut), and a blend of delicious ingredients.
Designed to offer balanced nourishment for a health-conscious lifestyle, Canvas comes in one convenient, ready-to-drink size (12 fl oz) and five incredible flavors: Original, Cocoa, Cold Brew Latte, Matcha, and Turmeric Chai.
It is 100% plant-based (dairy free), contains no refined sugars, no artificial ingredients, and no gimmicks. It's just good.
In using saved grain in the creation of Canvas beverages, our dream is to upcycle millions of tons of spent grain and bring better nutrition to everyone. Canvas Barley Milk is the first step in fulfilling this mission.
Hundreds of hypotheses. Dozens of prototypes. Countless trials and testing. For the last 12 months, our amazing team of food scientists and food technologists have been building, testing, learning, and improving a unique fermentation process that saves the grain and unlocks its nutritional goodness.
We combined the Saved Grain with other remarkable ingredients like coconut, cashews, herbs and spices. We crafted and perfected each and every detail of our Barley Milk, from flavor, viscosity, efficaciousness, serving size, nutrition, and packaging. You name it, we haven't stopped working on it.
The result? The best plant-based milk we've ever tried. Now, we can't wait for you to try it.
Barley is one of the world’s ancient grains and has been a common thread celebrated across cultures for thousands of years - from the gladiators of Ancient Rome to elite endurance athletes in Africa.
Barley is also well known for its wonderful nutritional qualities. It is a rich source of dietary fibers like beta-glucans and arabinoxylans, which may help support digestive health, heart health, and overall well-being*.
Want to better understand the benefits of barley? Click here* to download our infographic.
In brewing, barley is used in the beginning stages of production, where it is milled and mashed to separate the starch from the fiber and protein. The starch goes into creating the beer itself and the fiber and protein is leftover, hence the name "spent" grain.
At the end of production, brewers are left with tons of the spent barley grain. Because there have been no viable ways of preserving it - it is both expensive and intensive - it is usually underutilized, and often goes to waste.
Canvas is tackling this head on, working to create a solution to safely and economically address this.
Now, for the rewards!
Please note that current images and footage here of Canvas are prototypes and as such, the end product may slightly differ.
SPREAD THE WORD
Canvas is a team of optimists united by a common goal of saving millions of tons of spent grain to bring better nutrition to everyone. We believe that sometimes it’s the things that are cast aside that can have the biggest impact. And that all it takes is an idea and group of passionate people to turn a dream into a reality.
Behind our #Kickstarter launch is our dream to create the Canvas story and experience together, with you. The journey of saving spent grain is all about community - from farmer to brewmaster, our kitchen to your door - it represents hundreds of people coming together to create something beautiful...and beneficial.
Together, let's #SaveTheBarley
Canvas is backed by ZxVentures, the disruptive growth organization of AB InBev. For more information, visit www.savethebarley.com or follow Canvas on Facebook, Twitter or Instagram at @savethebarley.
We'd like to say an extra thanks to the community that helped bring this campaign to life.
Special Thanks to: Built Oregon
Risks and challenges
Our team is committed to manufacturing the highest quality product, without compromise. We have created the most detailed specifications and partnered with the best suppliers and logistics teams to ensure you receive the best product. There are always risks and challenges in producing a highly crafted beverage at scale, but should any issues arise we promise to keep you updated every step of the way.
We’ll be sending updates to our backers on our progress during and after our campaign. Following the successful completion of our campaign, we plan to go into production in late August and ship your rewards in September 2017. We are confident in our ability to deliver on schedule with the highest level of quality.
Thank you for joining us on the journey to create better nutrition and a better world. We look forward to making this dream a reality because of your support!
Please note that current images and footage here of Canvas are prototypes and as such, the end product may slightly differ.Learn about accountability on Kickstarter
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