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Canvas is the first sustainable, plant-based beverage made from 'Saved Grain'. Our dream is to bring better nutrition to everyone.
Canvas is the first sustainable, plant-based beverage made from 'Saved Grain'. Our dream is to bring better nutrition to everyone.
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479 backers pledged $47,351 to help bring this project to life.

About this project

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Our story begins with the production of one of the world's most loved beverages: beer.

In the wonderful process of brewing, the starch from the barley grain goes into making beer. The leftover fiber and protein is called “spent grain” and billions of pounds of it are produced around the world every year. 

The challenge is, spent grain is highly perishable. 

So we asked ourselves, "What if we could find a way to save the grain and turn it into something awesome?" 

 

 

Canvas is a  sustainable, plant-based barley beverage made from Saved Grain. Each bottle provides a rich and convenient source of dietary fiber, complete plant protein, medium-chain fatty acids (from coconut), and a blend of delicious ingredients.

Designed to offer balanced nourishment for a health-conscious lifestyle, Canvas comes in one convenient, ready-to-drink size (12 fl oz) and five incredible flavors: Original, Cocoa, Cold Brew Latte, Matcha, and Turmeric Chai.

It is 100% plant-based (dairy free), contains no refined sugars, no artificial ingredients, and no gimmicks. It's just good.

In using saved grain in the creation of Canvas beverages, our dream is to upcycle millions of tons of spent grain and bring better nutrition to everyone. Canvas Barley Milk is the first step in fulfilling this mission.

 

Hundreds of hypotheses. Dozens of prototypes. Countless trials and testing. For the last 12 months, our amazing team of food scientists and food technologists have been building, testing, learning, and improving a unique fermentation process that saves the grain and unlocks its nutritional goodness.

We combined the Saved Grain with other remarkable ingredients like coconut, cashews, herbs and spices. We crafted and perfected each and every detail of our Barley Milk, from flavor, viscosity, efficaciousness, serving size, nutrition, and packaging. You name it, we haven't stopped working on it.

The result? The best plant-based milk we've ever tried. Now, we can't wait for you to try it.

 

 

 

Barley is one of the world’s ancient grains and has been a common thread celebrated across cultures for thousands of years - from the gladiators of Ancient Rome to elite endurance athletes in Africa. 

Barley is also well known for its wonderful nutritional qualities. It is a rich source of dietary fibers like beta-glucans and arabinoxylans, which may help support digestive health, heart health, and overall well-being*.

Want to better understand the benefits of barley? Click here* to download our infographic. 

In brewing, barley is used in the beginning stages of production, where it is milled and mashed to separate the starch from the fiber and protein. The starch goes into creating the beer itself and the fiber and protein is leftover, hence the name "spent" grain.

At the end of production, brewers are left with tons of the spent barley grain. Because there have been no viable ways of preserving it - it is both expensive and intensive - it is usually underutilized, and often goes to waste. 

Canvas is tackling this head on, working to create a solution to safely and economically address this. 

 Now, for the rewards!

Please note that current images and footage here of Canvas are prototypes and as such, the end product may slightly differ.

 

 

SPREAD THE WORD

 

  

 

    

 

 

Canvas is a team of optimists united by a common goal of saving millions of tons of spent grain to bring better nutrition to everyone. We believe that sometimes it’s the things that are cast aside that can have the biggest impact. And that all it takes is an idea and group of passionate people to turn a dream into a reality. 

Behind our #Kickstarter launch is our dream to create the Canvas story and experience together, with you. The journey of saving spent grain is all about community - from farmer to brewmaster, our kitchen to your door - it represents hundreds of people coming together to create something beautiful...and beneficial. 

Together, let's #SaveTheBarley

Canvas is backed by ZxVentures, the disruptive growth organization of AB InBev. For more information, visit www.savethebarley.com or follow Canvas on Facebook, Twitter or Instagram at @savethebarley.  

We'd like to say an extra thanks to the community that helped bring this campaign to life.

Video By: The NW Collective 

Photography By:
Stephen Heinrichs Photography
Else Kerkmann Photography

Special Thanks to: Built Oregon

 

Risks and challenges

Our team is committed to manufacturing the highest quality product, without compromise. We have created the most detailed specifications and partnered with the best suppliers and logistics teams to ensure you receive the best product. There are always risks and challenges in producing a highly crafted beverage at scale, but should any issues arise we promise to keep you updated every step of the way.

We’ll be sending updates to our backers on our progress during and after our campaign. Following the successful completion of our campaign, we plan to go into production in late August and ship your rewards in September 2017. We are confident in our ability to deliver on schedule with the highest level of quality.

Thank you for joining us on the journey to create better nutrition and a better world. We look forward to making this dream a reality because of your support!

Please note that current images and footage here of Canvas are prototypes and as such, the end product may slightly differ.

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    Join the Canvas Community

    Help us bring Canvas to life!

    You'll receive many thanks and exclusive updates on all of our progress.

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    18 backers
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    Pledge $29 or more About $29

    EARLY BIRD - The Full Case Pack

    Be a part of the first group to try Canvas and say hello to your new favorite #plantbased beverage! One full case (12 bottles) of Canvas.

    SRP $69 - You Save $40 (+50% off)

    12 x 12oz (354ml) bottles of Canvas
    Free Shipping in the U.S.

    Mixed case of all five flavors: Original, Cocoa, Cold Brew Latte, Matcha, Turmeric Chai.

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    Ships to Only certain countries
    Reward no longer available 120 backers
    $
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  3. Select this reward

    Pledge $39 or more About $39

    The Full Case Pack

    Be a part of the first group to try Canvas and say hello to your new favorite #plantbased beverage! One full case (12 bottles) of Canvas.

    SRP $69 - You Save $30 (45% off)

    12 x 12oz (354ml) bottles of Canvas
    Free Shipping in the U.S.

    Mixed case of all five flavors: Original, Cocoa, Cold Brew Latte, Matcha, Turmeric Chai.

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    Ships to Only certain countries
    138 backers
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    Pledge $59 or more About $59

    EARLY BIRD - The Collection

    Get decked out in all things Canvas -- from product, to gear, and a ticket to our ultimate launch party. You'll be among the first to try Canvas before it hits the market!

    SRP $138 - You Save $79 (+50% off)

    12 x 12oz (354ml) bottles of Canvas
    1 x Canvas T-Shirt
    1 x Canvas Hat
    1 x Canvas Tote
    3 x Canvas Stickers
    1 x Launch Party Ticket
    Free Shipping in the U.S.

    Mixed case of all five flavors: Original, Cocoa, Cold Brew Latte, Matcha, Turmeric Chai.

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    Ships to Only certain countries
    Limited 69 backers
    $
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  5. Select this reward

    Pledge $69 or more About $69

    The Collection

    Get decked out in all things Canvas -- from product, to gear, and a ticket to our ultimate launch party. You'll be among the first to try Canvas before it hits the market!

    SRP $138 - You Save $69 (50% off)

    12 x 12oz (354ml) bottles of Canvas
    1 x Canvas T-Shirt
    1 x Canvas Hat
    1 x Canvas Tote
    3 x Canvas Stickers
    1 x Launch Party Ticket
    Free Shipping in the U.S.

    Mixed case of all five flavors: Original, Cocoa, Cold Brew Latte, Matcha, Turmeric Chai.

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    Ships to Only certain countries
    6 backers
    $
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  6. Select this reward

    Pledge $119 or more About $119

    EARLY BIRD - The Co-Founder

    Contribute to shaping the Canvas product and experience, earning the title of "Co-Founder"! Everything in The Collection Pack PLUS membership to our Beta Testing Group, a three month subscription to Canvas, 15% off all online orders for one year, an extra launch party ticket, AND your name/photo on our website.

    SRP $250 - You Save $121 (~50% off)

    1 x Membership to Beta Testing Group
    3 x Month Subscription to Canvas
    15% off Online Orders for One Year
    1 x Canvas T-Shirt
    1 x Canvas Hat
    1 x Canvas Tote
    3 x Canvas Stickers
    2 x Launch Party Tickets
    Your name/photo on our website
    Free Shipping in the U.S.

    The subscription includes one case (12 x 12oz bottles) of Canvas delivered to your door each month for THREE months. (3 cases total)

    You'll receive exclusive digital access to 15% off all online orders via our website for one year.

    An extra launch party ticket.

    Plus, your name/photo on our website!

    As part of our Beta Testing Group, you'll get first access to new flavors and products, as well as prizes for feedback. Co-formulate the future with us!

    Each case includes a mix of all five flavors: Original, Cocoa, Cold Brew Latte, Matcha, Turmeric Chai.

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    Ships to Only certain countries
    Limited 63 backers
    $
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  7. Select this reward

    Pledge $129 or more About $129

    The Co-Founder

    Contribute to shaping the Canvas product and experience, earning the title of "Co-Founder"! Everything in The Collection Pack PLUS membership to our Beta Testing Group, a three month subscription to Canvas, 15% off all online orders for one year, an extra launch party ticket, AND your name/photo on our website.

    SRP $250 - You Save $121 (~50% off)

    1 x Membership to Beta Testing Group
    3 x Month Subscription to Canvas
    15% off Online Orders for One Year
    1 x Canvas T-Shirt
    1 x Canvas Hat
    1 x Canvas Tote
    3 x Canvas Stickers
    2 x Launch Party Tickets
    Your name/photo on our website
    Free Shipping in the U.S.

    The subscription includes one case (12 x 12oz bottles) of Canvas delivered to your door each month for three months.

    You'll receive exclusive digital access to 15% off all online orders via our website for one year.

    An extra launch party ticket.

    Plus, your name/photo on our website!

    As part of our Beta Testing Group, you’ll get first access to new flavors and products, as well as prizes for feedback. Co-formulate the future with us!

    Each case includes a mix of all five flavors: Original, Cocoa, Cold Brew Latte, Matcha, Turmeric Chai.

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    Estimated delivery
    Ships to Only certain countries
    25 backers
    $
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  8. Select this reward

    Pledge $249 or more About $249

    The Workplace

    Reward your team by filling the office refrigerator with 100 bottles of Canvas. Say hello to a new level of productivity -- your team has never been happier!

    SRP $499 - You Save $250 (50% off)

    100 x 12oz (354ml) Bottles
    4 x Canvas T-Shirts
    4 x Canvas Hats
    20 x Canvas Stickers
    Free Shipping in the U.S.

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    Ships to Anywhere in the world
    15 backers
    $
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  9. Select this reward

    Pledge $449 or more About $449

    The Co-Founder Launch Experience

    Canvas V.I.P. Launch Experience
    Includes one night accommodations in NYC
    +The Co-Founder Pack

    Join us in NYC for a behind-the-scenes look at how we created Canvas, including one night's accommodation in the city, an exclusive tour, meet the team, and attend our launch party! You'll also receive everything in The Co-Founder Pack and extra tickets to the party:

    1 x Membership to Beta Testing Group
    3 x Month Subscription to Canvas
    15% off Online Orders for One Year
    1 x Canvas T-Shirt
    1 x Canvas Hat
    1 x Canvas Tote
    3 x Canvas Stickers
    4 x Launch Party Tickets
    Your name/photo on our website
    Free Shipping

    The subscription includes one case (12 x 12oz bottles) of Canvas delivered to your door each month for three months.

    Date to be set in the future between September and December of 2017. Includes one night accommodation in New York City, exclusive tour, and Launch Party ticket.

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    Ships to Only United States
    Limited 4 backers
    $
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  10. Select this reward

    Pledge $999 or more About $999

    The Executive Ultimate Launch Experience

    The Ultimate Launch Experience
    Includes one roundtrip flight to NYC
    Includes one night accommodations in NYC
    +The Co-Founder Pack

    Join us for a behind-the-scenes experience of Canvas, including flight and hotel to NYC! Meet the team, get an exclusive tour, and attend the launch party!

    You'll also receive everything in our Co-Founder Pack:

    1 x Membership to Beta Testing Group
    3 x Month Subscription to Canvas
    15% off Online Orders for One Year
    1 x Canvas T-Shirt
    1 x Canvas Hat
    1 x Canvas Tote
    3 x Canvas Stickers
    4 x Launch Party Tickets
    Your name/photo on our website
    Free Shipping

    The subscription includes one case (12 x 12oz bottles) of Canvas delivered to your door each month for three months.

    Date to be set in the future between September and December of 2017. Includes one roundtrip flight to New York City (limited to residents within the United States), one night accommodation in New York City, exclusive tours, and Launch Party tickets. Plus, everything in our Co-Founder Pack.

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    Ships to Only United States
    Limited 10 backers
    $
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  11. Select this reward

    Pledge $1,200 or more About $1,200

    The Retailer Pack

    Be one of the first stores to carry Canvas on the shelves and help us spread better nutrition far and wide! #SaveTheBarley

    BOGO 40 Cases for the Price of 20
    $2,400 - You save $1,200 (50% Off)!

    40 x 12-Bottle Cases of Canvas
    5 x Canvas T-Shirts
    20 x Canvas Stickers

    Please include a note about the number of cases desired of each flavor. Cases do not have to be received all at once - we are happy to fulfill them as needed.

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    Ships to Only United States
    0 backers
    $
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  12. Select this reward

    Pledge $2,500 or more About $2,500

    Global Launch Tour: Oktoberfest

    Trip to Belgium Brewery and Oktoberfest in Munich

    Do you love beer as much as we do? Want to meet the team that’s been developing the process for saving spent grain?

    Come be a part of an incredible journey that begins in one of the most beloved beer countries, Belgium, and venture with us to the brewery where the process for spent grain was born.

    You’ll receive a tour of the brewery and original spent grain processing plant, meet the scientists and engineers who have brought this capability to life, and then be off on the road to Munich with V.I.P. tickets to Oktoberfest.

    Date to be set in the between Saturday, September 16, and Tuesday, October, 3rd 2017. Includes roundtrip flight from U.S., transportation from Belgium to Munich, and V.I.P. tickets to Oktoberfest 2017.

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    Ships to Only United States
    Limited 0 backers
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Funding period

- (30 days)