About this project
The Project: From Tech to Hot Saucepreneurs
Thank you for being here! Mad love from Team Saucee (Mohit Jain & Himanshu Shah) -- we are truly excited to launch Saucee on Kickstarter. Saucee is a brand new line of 100% organic sauces crafted to inspire people to eat more creatively. These flavorful, colorful sauces are locally made in the San Francisco Bay Area and can be used in any way you want. Top. Dip. Pour. Cook. Get Saucee!
- "Beautiful colors"
- "Can't believe they are so pure -- they taste delicious!"
- "Great balance between heat and flavor"
We've been hustling to make this happen for the last year and now need to raise a minimum of $10,000 to complete our next batch of Saucee. If we are able to beat our minimum goal, we can make more Saucee and really grow this movement together. Thank you from the bottom of our hearts for being a part of this with us!
There are many ways you can get involved:
- Support: Please help us make this happen. These sauces are too good and this movement is too important! This Kickstarter batch of Saucee will always be the most special :-) We are Kickstarter backers ourselves and we think you'll love the rewards -- they are just as important as the project itself! Thank you for your pledge to Saucee!
- Share: Help us spread the word about Saucee and this Kickstarter campaign. We want to make the biggest impact that we can together! You can always use the link below to spread around and add your own story. You can Share on Facebook, Tweet about it, Email your friends, co-workers or anyone interested in our story. Whatever you feel makes sense - it all helps, and we deeply appreciate it! #Saucee #GetSaucee #EatMoreCreatively #BringYourOwnFood #BYOF
- Connect: We love to connect with other like minded folks that care about hot sauces, good food, sustainability, music, health, wellness, technology, entrepreneurship -- so much to learn, share, discuss and of course eat! Check out our profile for all of our contact details. We are always accessible -- reach out in whatever way you prefer and we will respond!
The Story: From Product to Movement
The foundations for Saucee began almost 10 years ago when we first met as roommates at UC Berkeley. We ate a lot of good food and tried every hot sauce we could get our hands on. More importantly though, we shared an interest in the story behind the food and the ingredients. After we graduated, we ventured on our own paths into the corporate world, ultimately finding ourselves back together making hot sauce :-)
We believe that sauces are highly underrated and always felt that the options of today lack creativity -- no heat/flavor balance, too much vinegar, unnecessary gums and preservatives, and frankly too many confusing options and categories. We knew that we could do it better!
This journey has been about our purpose and sticking to it always. There wasn't even a debate for us when we started -- our products will be 100% organic and pure. Every ingredient would serve a purpose and there would be nothing weird inside -- no added oils, sugars, coloring agents, gums, stabilizers, or fillers. We did a little bit of market research, walked through sauce aisles and talked to people working in the food industry. Pretty much everyone told us to walk away fast, as sauces are a tough category and highly saturated. Honestly this push-back motivated us even more.
Our approach started with ingredients that we love. Ingredients with a story, health benefits and unique flavors: Capsaicin, Turmeric, Kale, Maitake Mushroom and Flax. We wanted to #EatMoreCreatively, so we re-imagined these amazing ingredients as hot sauces of varying levels of heat.
We took almost a year to develop our sauces around each of these core ingredients with guidance from Chef Barr Hogen. It was an incredible journey of product development, hundreds of sauce variations, and lots of food! We ended up with 5 unique sauces that will blow your mind!
The Saucee experience is about inspiring you to #EatMoreCreatively. You'll see that we don't give too many pairing suggestions -- we're more excited to learn from everyone here about how you use Saucee and share that back with the Saucee community. That's a feedback loop we're excited about!
Eat More Creatively means everything to us. It's a movement that we apply in our lives, our business, and of course, in our products. We also think creatively about our commitment to goodness, sustainability and being open. For us being transparent about our ingredients and business is near to our hearts -- even our labels are clear! This approach has given us the confidence to make the right decisions -- to think more creatively, surround ourselves with partners who share the same values, and promote openness with our community.
This has been a humbling journey. We have self-financed to this point and stretched ourselves and our capital just enough to have laid a solid foundation for this movement. We started with an idea, a $250 logo from 99designs and our purpose. Now about a year later, we are here on Kickstarter ready to introduce 5 incredible tasting sauces to the community! We've been fortunate to have so much early interest in Saucee and have been out demoing and introducing as many people in the Bay Area as we can reach ourselves -- now we can open that up to you here on Kickstarter!
The Goods: Reward More Creatively
Now to the fun stuff -- the rewards! We are super excited about this because we have been able to design this campaign to reward our earliest and most important supporters, while still ensuring we have enough capital to get Saucee made. Honestly, we're going to try and do all that we can to grow and scale Saucee, but this is the most exciting step for us -- we get to make and eat this next batch together before anyone else! And of course when/if we are able to actually get any kind of distribution, you'll be the first to know and we'll all get to celebrate that milestone together!
Saucee No1 Capsaicin - Our No1 blend contains Capsaicin, the fiery sensation found in chile peppers like the habanero. This spicy little number combines the power of heat with the complexities of flavor. (Hot+)
Saucee No2 Turmeric - Our No2 blend features Turmeric, prized in traditional Ayurvedic medicine for its diverse range of culinary and medicinal uses. This colorful little number offers an aromatic combination of inspiring spices. (Medium)
Saucee No3 Kale - Our No3 blend features Kale, an earthy, green-leafy vegetable packed with vitamins and goodness. This fresh little number brings a hint of heartiness with flavors of tomatoes, greens, and herbs. (Mild)
Saucee No4 Maitake Mushroom - Our No4 blend features Maitake Mushrooms, once called the "dancing mushroom" because people would jump for joy if they found a patch in the wild. This lively little number delights in a unique combination of intricate flavors. (Mild)
Saucee No5 Flax - Our No5 blend features Flax, rich in omega 3's with a blast of fiber. This brazen little number suggests a tangy kick reminiscent of Sriracha. (Hot)
Saucee tEE-shirt - High quality, vintage black tri-blend American Apparel T-Shirt with a white Saucee Logo boldly written across the front. These are designer, vintage style shirts that we know you'll love! They look and feel great -- rock on! Check out the rewards for $50, $65, $85, $125, $250, $500, $2000 pledges to get a Saucee tEE-shirt.
Saucee Reusable Eco-Friendly Kitchen or Hand Towel - We're super excited about these custom Saucee towels from an awesome business we recently met -- People Towels. People Towels are the newest concept in sustainability, and the latest in eco-chic fashion. An on-the-go, sustainable alternative to paper towels, these reusable personal hand towels are made of a patent-pending fabric that’s 100% certified organic Fair Trade cotton. The light-weight fabric is absorbent, yet dries quickly -- so don't worry about getting too Saucee :-) The towel is part of rewards $35, $65, $85, $125, $250, $500, $2000.
Saucee Sticker - We love to make our mark wherever we go and we also love our Saucee logo. It's always a dilemma with stickers about actually using them vs saving them, but no more! We suggest that you peel it back and make something Saucee! Get a sticker as a part of rewards for all pledges above $1.
*Kickstarter Exclusive* “Eat With Saucee" Recipe Book - This won’t be a typical recipe book -- it’s got a Saucee flair to it :-) You can expect to see some delicious recipes centered around Saucee and also other wacky ways to Eat With Saucee. For us, a meal starts with Saucee and everything else is a condiment or a side dish! Look for the recipe book as a part of rewards for pledges $125, $250, $500, $2000. We're going to be featuring some of the amazing chefs and food lovers (aka foodies) we have met and interacted with during this Saucee journey. We're going to be working with our designers on this and we'll have printed + digital version for you!
*Kickstarter Exclusive* Saucee Entrepreneur’s Corner - We’re only just beginning this journey as food entrepreneurs, but we have already learned so much. There’s no way we could have arrived at this point today without the guidance and support of our advisors and other amazing individuals in our network. We'd love to “pay it forward” and open it all up for 5 hours to anyone else that has their own idea and is looking for some guidance on how to get started with a pledge of $500. We're not experts by any means, but we'll do whatever we can to support you, exchange notes, brainstorm ideas and/or make introductions. We can setup the calls or video chats together once the campaign has been completed. See our experience on LinkedIn: Himanshu and Mohit
*Kickstarter Exclusive* Saucee Comedian’s Corner - Everyone loves to laugh and we have here a truly unique Saucee experience with a pledge of $2000. Our other roommate from UC Berkeley, Sammy Obeid, is a successful and HILARIOUS stand-up comedian embarking on a truly inspiring 1,000 Days of Comedy journey! We’re opening up a few limited packages for a 1 hour stand up comedy set by Sammy. This would be perfect for a special event for your company, organization, or social occasion! Not to mention there are Saucee flavors and other goodies included here -- sure to be a memorable and unique experience! #LaughMoreCreatively
Here's a brief clip of some of Sammy's past performances:
We will connect you directly with Sammy to arrange your performance date/time. Please note, travel expenses for Sammy (including airfare and hotel) are not included with this package price and will need to be covered by you. Sammy is located in the Los Angeles area, but is available to travel within the US.
The Saucee FAQ: No More Pictures :-)
What's Antical Eats?
That's our official corporate name -- you'll see it around and on the label -- we'll tell you why later!
How do I pick my Saucee flavor?
At the end of the campaign, we will send around a survey for preferences. While we hope we can make it happen, we can't guarantee it will be the flavors you choose. We have learned and are still learning how variable things are when you are working with fresh, local produce, but we will work hard to make it happen!
What's the current status of Saucee?
We completed an initial small batch of all 5 Saucee flavors in January. We learned a lot doing that initial batch and are continuing to experiment with distribution ideas, in-person demos, farmer's markets and events within the Bay Area. We started with less than 300 bottles of each flavor and have received incredible feedback, ideas and inspiration from so many great people so far. Stay connected to follow our journey. Also, if you're one of the lucky folks that ends up with one of these Saucee bottles out in the wild, please share a story or picture with us - we'd love to hear about it and share it with everyone here!
With your help, we now need to raise at least $10,000 to make the next batch of Saucee. We've designed a model that allows us to handle all of the expenses required for the next batch -- purchasing bottles and lids, local organic ingredients, production, labels, shipping and all of the extra costs that come with it, while making enough Saucee to manage the rewards.
Even better, if we're able to raise more than $10,000, we can continue to make more batches of Saucee! We are setup to make as much Saucee as we need -- always following the exact same process and still in small batches.
What about beyond Kickstarter?
We're not sure, but we're surely thinking about it. Aside from any direct distribution experiments we are running now, we won't be doing any consistent distribution until after the Kickstarter rewards have been fulfilled. That's the only way we want to launch Saucee -- regardless of what happens after that, you will always be the first few to have tried Saucee and we will always be able to share this experience together. This is a truly magical milestone for us and we will always find creative ways to keep rewarding you. Thank you, thank you!
Who made the beats for the video?
We're so proud and excited about the musical score! A very special thank you to the great people over at dublab and Creative Commons for allowing us to use a few sounds from an amazing project called Into Infinity. All music used with permission under Creative Commons. In order of appearance, the tracks are: Flying Lotus: "dublab & Creative Commons present Into Infinity" | Patrick Lee: "Quitting Time" | L?K?O: "dublab & Creative Commons present Into Infinity"
Risks and challenges
We know that there are always risks and challenges and we have already overcome so many along the way to get to where we are today. Some additional hurdles we may face include managing external weather conditions to source the best and freshest local ingredients, maintaining the highest of safety and health standards that we have set for ourselves, and ensuring we have a successful production run when we scale up to a level that we haven’t tested before.
Further challenges we may face are based upon our “noob” status in the food space. We're working with real food and real ingredients, so there will undoubtedly be variations in color, texture, and consistency across our products that will be hard to avoid, but our products mean everything to us and we won't stop until they are amazing!
We have been really thoughtful about our expected delivery dates, but there is always a risk that our rewards may be delayed. We never like when that happens, but it's a reality we have experienced, and we will always be open about our progress with you.Learn about accountability on Kickstarter
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