A month ago one of NYC's last HAT factories closed. We scraped just enough money to buy the factory and NOW we need your help. Read more
A month ago one of NYC's last HAT factories closed. We scraped just enough money to buy the factory and NOW we need your help.
About this project
HANDCRAFTED IN NEW YORK CITY.
Manhattan used to be the center of manufacturing, but not anymore. Every year more and more Manhattan factories are going out of business.
For the last few years, designer Satya Twena and Makins (The Factory) have focused on local manufacturing, preserving the age-old craft of making hats by hand.
Every one of our hats is hand made right here in New York City's Garment District, using techniques developed hundreds of years ago using the highest-quality materials with love, passion and hard work. Our companies have been featured in the following media outlets:
When the Makins factory abruptly closed last month they laid off all of their employees and were going to sell everything off (in pieces). We COULDN'T let this happen. Once an institution like this closes, it can NEVER be re-created.
So we did the ONLY THING we could think of --->WE TOOK A STAND for local manufacturing and bought the Factory.
AND NOW WE NEED YOUR HELP : we need to raise money to get the Factory back up and running fully, hire back the rest of the employees (we hired 3 of 7) and preserve the craft of hand made hats in America.
YOU CAN HELP BY SUPPORTING THIS KICKSTARTER campaign by purchasing one of incredible rewards (see below)
DESIGN YOUR OWN HAT EXPERIENCE:
Watch the MAKINGS OF HAT SERIES...
A SNEAK PEAK OF THE $97 HATS
$197 - $325 : TASTEMAKERS -> LIMITED EDITION COLLECTIONS.
We've paired up with some of the world's most celebrated tastemakers in Food, Fashion & Entertainment to design Limited Edition Capsule Collections, made right here in our NEW YORK CITY factory using traditional Millinery techniques. These EXCLUSIVE hats are ONLY available HERE on Kickstarter.
After the campaign we will follow up with instructions on how to measure your head. Your hat will be made to measure (so your hat is the perfect size).
Wear your support proudly knowing you helped save a New York Fashion institution.
*ROANNE HAT: MADE FROM FLAT FELT (FALL / WINTER / COOL SPRING)
*GABY BASORA: MADE FROM FLAT FELT (FALL / WINTER / COOL SPRING)
*JAMIE BECK: MADE FROM FUR FELT VELOUR (FALL / WINTER / COOL SPRING)
*GAVIN BELLOUR: MADE FROM FURE FELT VELOUR MATERIAL (FALL / WINTER / COOL SPRING)
*KEVIN BURG: MADE FROM PANAMA (SPRING / SUMMER -> VACATION)
*ERICA DOMESEK - MADE FROM FLAT FELT (FALL / WINTER / COOL SPRING)
*DEVIN DUNCAN: MADE FROM FUR FELT VELOUR (FALL / WINTER / COOL SPRING)
*MELANIE DUNCAN: MADE FROM FUR FELT VELOUR (FALL / WINTER / COOL SPRING)
*MELANIE DUNEA: MADE FROM FLAT FELT (FALL / WINTER / COOL SPRING)
*SCOTT FELDMAN: MADE FROM FLAT FELT (FALL / WINTER / COOL SPRING)
*KELLY FRAMEL MADE FROM FUR FELT VELOUR (FALL / WINTER / COOL SPRING)
*STACY LONDON: MADE FROM FUR FELT VELOUR (FALL / WINTER / COOL SPRING)
*BRIANNA LIPOVSKY: MADE FROM FUR FELT VELOUR (FALL / WINTER / COOL SPRING)
*MELANIE DUNCAN: MADE FROM FLAT FELT (FALL / WINTER / COOL SPRING)
*LATHAM THOMAS: MADE FROM FUR FELT VELOUR (FALL / WINTER / COOL SPRING)
THE REWARDS:
$1 : HOW TO WEAR HATS PDF (FOR MEN & WOMEN)
If you've EVER had the thought...HATS DON'T LOOK GOOD ON ME...then this PDF is right for you.
In this PDF we'll show you:
How to find the right hat for your face (& head) How to care for your NEW hat What to avoid How to travel with a hat Hat styles to try.
$5 : THE VINTAGE HATBOW (FOR MEN & WOMEN)
When we began moving into the factory we found a treasure trove of vintage hat bows (assorted colors, shapes and sizes) and weren't sure how to use them...So we decided to make them into pins.
How to wear your pin. PIN IT on your...
HAT CAT (or pet) Shirt Headband Handbag
$25 : THE PHOTO TILE // WALL OF SUPPORTERS
There's an empty white wall in our factory that we decided to DEDICATE TO YOU (our incredible generous supportive friends).
When you purchase a photo tile, we will ask you to send us a photo that you would like up on our SUPPORTERS WALL.
Here are some photo ideas. You can send us:
A photo of yourself (with or without a hat) A photo of your grandmother or grandfather who loved hats Your son or daughter (just because you love them) A loved one Your cat, dog, lizard...pet. (maybe even wearing a hat?) A photo of your favorite hat *all photos must be appropriate to make it onto the wall. all photos will be reviewed by our team.
$97 : THE COLLECTION HATS (FOR MEN & WOMEN).
SCROLL TO END OF PAGE FOR MORE IMAGES
Choose your own hat from our incredible collection of Men's and Women's hats (OVER 80% OFF RETAIL).
Right after the Kickstarter campaign, we will send you information on how to measure your head and how to select your hat online from our incredible collection.Both Fall and Summer hats are available.
AND Don't worry we will make sure you get the perfect hat in the right size! GUARANTEED.
SPRING / SUMMER AND FALL / WINTER HATS !!
$450 : DESIGN YOUR OWN HAT WITH A PRIVATE FACTORY TOUR FOR 1
This is a special invitation to meet us at our 5,000 sq ft manhattan factory to design your own custom hat. We'll walk you through the process of how our hats are made.
You'll...
- Select your hat material from our person private material library
- Select your hat shape from our extensive 2,000 vintage hat block library (where you can find shapes from 1920's Paris)
- Meet each of our craftspeople
- And watch as your hat gets made right in front of your eyes
$855 : DESIGN YOUR OWN HAT WITH A PRIVATE FACTORY TOUR FOR 2
This is a special invitation to meet us at our 5,000 sq ft manhattan factory to design your own custom hats. We'll walk you through the process of how our hats are made.
You and your guest will...
- Select your hat material from our person private material library
- Select your hat shape from our extensive 2,000 vintage hat block library (where you can find shapes from 1920's Paris)
- Meet each of our craftspeople
- And watch as your one of a kind hat gets made right in front of your eyes
$1,997 : SPECIAL PARTY FOR 5
This is a special invitation to host your party of 5 at our 5,000 sq ft Manhattan factory to design your own custom hats. We'll walk you through the process of how our hats are made.
You and your guest will...
- Select your hat material from our person private material library
- Select your hat shape from our extensive 2,000 vintage hat block library (where you can find shapes from 1920's Paris)
- Meet each of our craftspeople
- And watch as your one of a kind hat gets made right in front of your eyes
$3,997 : SPECIAL PARTY FOR 10
This is a special invitation to host your party of 10 at our 5,000 sq ft Manhattan factory to design your own custom hats. We'll walk you through the process of how our hats are made.
You and your guest will...
- Select your hat material from our person private material library
- Select your hat shape from our extensive 2,000 vintage hat block library (where you can find shapes from 1920's Paris)
- Meet each of our craftspeople
- And watch as your one of a kind hat gets made right in front of your eyes
$7,994 : CUSTOM THEMED HAT BRUNCH
This is an EXCLUSIVE event only available here to host your party of 10 at Tom Colicchio's Riverpark Restaurant located in Manhattan.
We will work with you to design 10 unique hats for your event. Each guest will leave with a custom made hat, a signature hatbox, a pdf on how to wear hats.
Theme event ideas:
- Tea Party (Alice & Wonderland)
- The Mad Hatter
$97 : THE COLLECTION HATS (FOR MEN & WOMEN). SCROLL TO END OF PAGE FOR MORE IMAGES
JUST A FEW MEN'S AND WOMEN'S HATS THAT WILL BE AVAILABLE - WE ARE PUTTING TOGETHER A PAGE OF IMAGES (CHECK THE UPDATES) - THANK YOU!
Risks and challenges
We've been in the industry for past few years and while acquiring the factory brings it's own risks and challenges; it also mitigates the manufacturing challenge and allows for us to cut down lead times and labor costs.
Having said that, we know there can still be hurdles along the way. We'll always share updates with our community about challenges.
Learn about accountability on KickstarterFAQ
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Take a measuring tape and place it around the circumference of the head, slightly above the ears.
Take measurement in INCHES and we will send you a custom hat according to your size.
If you order a hat that is from our showroom and it is not your size you can send it back to us and we will re-size it for you! See "What if my hat doesn't fit?"
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All hats are made to measure, MEANING we make them to your head size.
- For collection hats we categorize them according to size.
- For the custom limited edition hats we will give you detailed instructions on how to measure your head properly. If for whatever reason your hat does not fit your head, we'll happily adjust the size to ensure it's perfect. -
We have NO DOUBT that you will love our collection hats. If for some reason you are not satisfied with your selection we are happy to find a solution that you are happy with.
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Yes! All hats will be packed and shipped in hat boxes! Our collection hats will be packed in white square Hat Boxes, while Limited Edition Kickstarter Capsule Collection hats will be packed in signature Satya Twena round hat boxes.
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We ship all hats in hat boxes with tissue paper. The hat boxes are then in corrugated shipping boxes, shipped group.
Hats ordered within the U.S. will arrive within 3-5 business days.
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Yes! If you live in NY and would like to pick up your hat you can in person, you may do so by scheduling an appointment with us by emailing: appts@satyatwena.com after the Kickstarter has ended
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YOU can decide how you want to help make your mark and be apart of our factory! Some ideas for nice tiles could include:
- You wearing your favorite hat (or just a photo of you!)
- Your kid wearing their favorite hat (or just a photo of your cute kid)
- Your Grandmother and / or Grandfather (who loves hats)
- Your pet (who loves hats)
OR just send us your name and we will print it on the tile.(all photos MUST be approved) THIS MAKES AN EXCELLENT HOLIDAY GIFT.
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The Riverpark Brunch party allows you to wow guests at Tom Colicchio's Riverpark:
- 25 guests (total)
- 3 hours @ Tom Colicchio's Riverpark restaurant
- 450 E 29th St. New York, NY 10016
- Private Dining Room
- 2-course Family Style Brunch
- 2 starters
- 2 entrees
- 1 side
- Sparking and Distilled Water
- Juice, Coffee and Tea
- Unlimited Sparking Wine, Bloody Mary's and MimosasTHIS IS PERFECT FOR: Birthday Brunches, Baby Shower, Bridal Shower, Engagement Party, Work Meeting, Anniversary Party, and Sweet Sixteens!
Parking is included for all guests for up to 4 hours at the parking garage below.
AND!! Our team will work with you on a theme and design hats for each of your guests!
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The collection hat selections are from the Fall/Winter collection. The hats available come in different felts: Fur Felt Velour, Felt Velour, Wool Felt and Felt. We have a sophisticated selection for you to choose from
The hats available will be accessible via a link we will send people who have selected the $97 reward after the Kickstarter has ended
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We can absolutely make a hat custom sized to fit you! All of our collection hats can be re-sized to your measurements, and the Kickstarter Capsule Collection hats are made to your size. We are very committed to ensuring your satisfaction with our hats.
When the Kickstarter ends we will send out instructions on how to measure your head and use the measurements to make your hat.
Rewards
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Pledge $1 or more
67 backers
EXCLUSIVE “How to Wear a Hat” PDF.
IF YOU'VE EVER THOUGHT...HATS DON'T LOOK GOOD ON ME or want more ideas on how to better wear your hat...then this is for you.
We'll show you: How to find the perfect hat for your face (& head), how to care for your hat, and how to travel with a hat.Estimated delivery: -
Pledge $5 or more
139 backers Limited (61 left of 200)
PLUS, A VINTAGE HAT BOW PIN. Everything above, PLUS a vintage hat bow pin. When we moved into the factory we found a treasure trove of vintage hat bows (assorted colors, shapes and sizes) and decided to make vintage hat bow pins.
(Pin it on your hat, jacket, headband, kid, purse, suitcase, pet collar, shirt or shoes).
SEE DETAILS ON THE LEFT.Estimated delivery:Ships anywhere in the world -
Pledge $25 or more
56 backers
PLUS, CUSTOM PHOTO TILE FOR OUR FACTORY WALL OF SUPPORTERS. Everything above, PLUS, we'll have your photo made into a custom tile that will be on our factory wall dedicated to YOU our supporters.
SEE LEFT FOR PHOTO TILE IDEAS.Estimated delivery: -
Pledge $97 or more
815 backers Limited (185 left of 1000)
THE NO BRAINER OPTION: Everything above, PLUS A BRAND-NEW HAT FROM ONE OF OUR COLLECTIONS. (This is70% OFF retail of $320)
Choose a hat from our incredible Men's and Women's collection AND we'll make sure it fits like a custom hat - GUARANTEED.
SEE LEFT FOR DETAILS.Estimated delivery:Ships anywhere in the world -
Pledge $187 or more
9 backers Limited (41 left of 50)
***PS I MADE THIS*** LIMITED EDITION B-CAP ONLY AVAILABLE HERE ON KICKSTARTER. Your hat is made custom to your size and made with a CUSTOM tastemaker hat label. PLUS PDF, hat bow pin and photo tile.) SEE LEFT FOR PHOTOS & DETAILS.
Estimated delivery:Ships anywhere in the world -
Pledge $187 or more
137 backers Limited (13 left of 150)
THE 2 x NO BRAINER OPTION: Everything above, PLUS (TWO!!) BRAND-NEW HAT FROM FROM OUR COLLECTIONS. (Each hat is 70% OFF retail of $320) Choose a hat from our incredible Men's and Women's collection AND we'll make sure it fits like a custom hat - GUARANTEED. SEE LEFT FOR DETAILS.
Estimated delivery:Ships anywhere in the world -
Pledge $197 or more
23 backers Limited (27 left of 50)
PLUS ***KELLY FRAMEL*** (THE GLAMOURAI) LIMITED EDITION HAT ONLY AVAILABLE HERE ON KICKSTARTER. (This is 40% OFF retail of $325). Your hat is made custom to your size and made with a CUSTOM tastemaker hat label. (Includes PDF, hat bow pin and photo tile.)
SEE LEFT FOR PHOTOS & DETAILS.Estimated delivery:Ships anywhere in the world -
Pledge $197 or more
5 backers Limited (45 left of 50)
PLUS ***JAMIE BECK***(ANNE STREET STUDIO) LIMITED EDITION HAT ONLY AVAILABLE HERE ON KICKSTARTER. (This is 40% OFF retail of $325). Your hat is made custom to your size and made with a CUSTOM tastemaker hat label. (Includes PDF, hat bow pin and photo tile.) SEE LEFT FOR PHOTOS & DETAILS.
Estimated delivery:Ships anywhere in the world -
Pledge $197 or more
2 backers Limited (48 left of 50)
PLUS ***BRIANNA LIPOVSKY*** LIMITED EDITION HAT ONLY AVAILABLE HERE ON KICKSTARTER. PLUS SIGNATURE HATBOX. Your hat is made custom to your size. (Includes PDF & hat bow pin.) SEE LEFT FOR PHOTOS & DETAILS.
Estimated delivery:Ships anywhere in the world -
Pledge $197 or more
4 backers Limited (46 left of 50)
PLUS ***SCOTT FELDMAN*** LIMITED EDITION HAT ONLY AVAILABLE HERE ON KICKSTARTER. PLUS SIGNATURE HATBOX. Your hat is made custom to your size. (Includes PDF & hat bow pin.) SEE LEFT FOR PHOTOS & DETAILS.
Estimated delivery:Ships anywhere in the world -
Pledge $197 or more
6 backers Limited (44 left of 50)
PLUS ***KEVIN BURG // ANN STREET STUDIO*** LIMITED EDITION HAT ONLY AVAILABLE HERE ON KICKSTARTER. PLUS SIGNATURE HATBOX. Your hat is made custom to your size. (Includes PDF & hat bow pin.) SEE LEFT FOR PHOTOS & DETAILS.
Estimated delivery:Ships anywhere in the world -
Pledge $297 or more
4 backers All gone!
PLUS ***PS I MADE THIS*** LIMITED EDITION HAT ONLY AVAILABLE HERE ON KICKSTARTER. PLUS SIGNATURE HATBOX. Your hat is made custom to your size and made with a CUSTOM tastemaker hat label. (Includes PDF, hat bow pin and photo tile.)
SEE LEFT FOR PHOTOS & DETAILS.Estimated delivery:Ships anywhere in the world -
Pledge $325 or more
1 backer Limited (49 left of 50)
PLUS ***ZACHARY LYND*** LIMITED EDITION HAT ONLY AVAILABLE HERE ON KICKSTARTER. PLUS SIGNATURE HATBOX. Your hat is made custom to your size and made with a CUSTOM tastemaker hat label. (Includes PDF, hat bow pin and photo tile.)
SEE LEFT FOR PHOTOS & DETAILS.Estimated delivery:Ships anywhere in the world -
Pledge $325 or more
8 backers Limited (42 left of 50)
PLUS ***MELANIE DUNCAN*** LIMITED EDITION HAT ONLY AVAILABLE HERE ON KICKSTARTER. PLUS SIGNATURE HATBOX. Your hat is made custom to your size and made with a CUSTOM tastemaker hat label. (Includes PDF, hat bow pin and photo tile.) SEE LEFT FOR PHOTOS & DETAILS.
Estimated delivery:Ships anywhere in the world -
Pledge $325 or more
3 backers Limited (47 left of 50)
PLUS ***ROANNE ADAMS***(ROANDCO) LIMITED EDITION HAT ONLY AVAILABLE HERE ON KICKSTARTER. PLUS SIGNATURE HATBOX. Your hat is made custom to your size and made with a CUSTOM tastemaker hat label. (Includes PDF, hat bow pin and photo tile.) SEE LEFT FOR PHOTOS & DETAILS.
Estimated delivery:Ships anywhere in the world -
Pledge $325 or more
1 backer Limited (49 left of 50)
PLUS ***GAVIN BELLOUR*** LIMITED EDITION HAT ONLY AVAILABLE HERE ON KICKSTARTER. PLUS SIGNATURE HATBOX. Your hat is made custom to your size. (Includes PDF, hat bow pin and photo tile.) SEE LEFT FOR PHOTOS & DETAILS.
Estimated delivery:Ships anywhere in the world -
Pledge $325 or more
5 backers Limited (45 left of 50)
PLUS ***PATRICK SARKISSIAN*** LIMITED EDITION BOWLER HAT ONLY AVAILABLE HERE ON KICKSTARTER. PLUS SIGNATURE HATBOX. Your hat is made custom to your size and made with a CUSTOM tastemaker hat label. (Includes PDF, hat bow pin and photo tile.) SEE LEFT FOR PHOTOS & DETAILS.
Estimated delivery:Ships anywhere in the world -
Pledge $325 or more
2 backers Limited (48 left of 50)
PLUS ***DEVIN DUNCAN*** LIMITED EDITION HAT ONLY AVAILABLE HERE ON KICKSTARTER. PLUS SIGNATURE HATBOX. Your hat is made custom to your size and made with a CUSTOM tastemaker hat label. (Includes PDF, hat bow pin and photo tile.) SEE LEFT FOR PHOTOS & DETAILS.
Estimated delivery:Ships anywhere in the world -
Pledge $325 or more
2 backers Limited (48 left of 50)
PLUS ***MELANIE DUNEA*** LIMITED EDITION HAT ONLY AVAILABLE HERE ON KICKSTARTER. PLUS SIGNATURE HATBOX. Your hat is made custom to your size and made with a CUSTOM tastemaker hat label. (Includes PDF, hat bow pin and photo tile.) SEE LEFT FOR PHOTOS & DETAILS.
Estimated delivery:Ships anywhere in the world -
Pledge $450 or more
22 backers Limited (28 left of 50)
THE ULTIMATE GIFT - A PRIVATE FACTORY TOUR PLUS you custom design your own ONE-OF-A-KIND HAT and watch it be made PLUS a SIGNATURE HATBOX. (Includes PDF, hat bow pin and photo tile.) SEE LEFT FOR PHOTOS & DETAILS.
Estimated delivery: -
Pledge $847 or more
17 backers Limited (8 left of 25)
THE ULTIMATE GIFT FOR 2 - A PRIVATE FACTORY TOUR for two, PLUS you each custom design your own ONE-OF-A-KIND HAT (two hats total) and watch them be made PLUS signature hatboxes. (Includes PDFs, 2 hat bow pins and 2 photo tiles.) SEE LEFT FOR PHOTOS & DETAILS.
Estimated delivery: -
Pledge $1,997 or more
2 backers Limited (23 left of 25)
THE ULTIMATE 5 PERSON PARTY - A PRIVATE FACTORY TOUR for FIVE, PLUS each person designs their own ONE-OF-A-KIND HAT and can watch it be made. PLUS 5 signature hatboxes. (Includes PDFs and 5 photo tiles.)
SEE LEFT FOR MORE DETAILS.Estimated delivery: -
Pledge $5,997 or more
0 backers Limited (10 left of 10)
KICKSTARTER SPECIAL - PARTY FOR 10. LIVE JAZZ BAND, EACH GUEST DESIGNS, PARTICIPATES AND LEAVES WITH A CUSTOM BESPOKE HAT, FACTORY TOUR ($7,900+ value) A one of a kind experience. PLUS 10 signature hatboxes. SEE LEFT FOR MORE DETAILS.
Estimated delivery: -
Pledge $8,994 or more
0 backers Limited (2 left of 2)
THE ULTIMATE EXPERIENCE - 10 CUSTOM HATS + BRUNCH AT RIVERPARK. A 10-person brunch at Tom Colicchio’s Riverpark with CUSTOM DESIGNED (themed) HATS FOR ALL GUESTS. PLUS 10 signature hatboxes . THIS IS PERFECT FOR A baby shower, bridal shower, birthday party, bar/bat-mitzvah, graduation party, sweet sixteen, company party or just for fun!
SEE LEFT FOR MORE DETAILS.Estimated delivery:
Funding period
- (31 days)
