As sneaker lovers, we know that one of the biggest problems when you want to buy a specific or exclusive pair is counterfeiting. You can't trust people on the Internet, not even retailers. We realized that blockchain can provide a trustworthy infrastructure for brands and customers, whilst tackling the problem of counterfeiting.
A blockchain is like a decentralized database which is completely public, where you can store and exchange data without the possibility of reversing or corrupting it.
Our solution is powered by blockchain, and provides an authenticity stamp that can be digitally verified for each physical product and viewed on any smartphone.
But that's just the tip of the iceberg.
By creating a unique digital identity for each Satoshi_one on blockchain, we can store information for each product line, season, production number, material and so on. Then, when you receive your pair of shoes, you can claim ownership with our App and the NFC tag that comes with them. We can also follow the lifecycle of the product if the owner sells it to somebody else or wants to recycle it by sending it back to our factory.
We are giving our community greater ownership over their valued possessions and creating a whole new “physical meets digital” experience for people who like good clothes.
We also believe we can build a stronger digital relationship with our community with blockchain.
With our solution, it will be possible to develop a circular economy, create new business incentives that reduce production and waste, and track products at all stages of their lifecycle.
How it started
The idea of creating Satoshi Studio came from several things:
- We love sneakers and good clothes.
- We are a group of friends from different backgrounds (tech, design, marketing) and we were all involved in the tech / blockchain space.
- We wanted to launch a project together.
This led us to start working on Satoshi Studio in our spare time in 2018. Gradually, it became much more than just a fun side-project.
We decided to start with sneakers, which was not the easiest path. We made this decision because shoes are a way for people to show the world who they are and what they believe in. We figured it was the perfect product for a brand with a focus on its community.
As legendary Nike designer Tinker Hatfield said: “Design for the community you’re part of”.
So that’s exactly what we did.
Welcome to a new way to own creations on top of the incredible feeling of experiencing them!
The Satoshi_one was designed in Paris. Its materials are sourced in Italy, and it is currently produced in Felgueiras, Portugal.
Satoshi_one is made with premium leather from Thimeco© in northern Italy, at the best standards of EU environmental norms.
The three-centimeter cup sole from BOLFLEX© is 100% rubber and resists intensive daily use, assuring the longevity of the shoes.
The sneakers also feature waxed laces. Highly water resistant, these laces last longer and maintain their original form over time, while giving the sneakers a polished look.
Felgueiras is a region internationally renowned for its traditional expertise in shoe manufacturing. Our skilled craftsmen work under the best conditions to make your next pair of sneakers.
In addition to being expertly made, our shoes are elegant, modern and comfortable. For instance, the outsole offers flexibility and support thanks to the Strobel technique. The Biturbo© insole moulds perfectly to the shape of your foot, resists daily wear-and-tear and is cushioned for maximum comfort.
Never choose style over comfort when you can have both.
Available in four different colors: White, Dark Blue, Gray and Black, the sneakers can be worn for any occasion. Their minimalist style is enhanced by an embossing of a satoshi unit "0.00000001" in gold or silver depending on the model.
Each pair of sneakers comes with a label holder containing a pre-configured NFC chip. This feature gives the user a secure and fun way to Buy, Collect, Sell and Recycle authentic Satoshi Studio products.
Moving towards a circular economy is not merely a question of preference - it is essential for our future survival. 🌍🌏🌎
- The digital identity on blockchain is the best solution against counterfeiting for all physical products.
- We provide access to information such as materials, origin, authenticity, model and instructions that stays with products throughout their lifecycle.
- We offer a fun way to collect and resell our products. Our blockchain records the interactions of the product during its lifespan.
- Send your old product back to us for recycling and earn Satoshi Studio Tokens (Coins) to buy new products. We will ensure that the old products of today will become the resources of tomorrow.
- Our app enables us to interact directly with our community while respecting privacy and data ownership rights.
Whereas 87% of the world’s footwear is produced in Asia or in developing countries, we focused on finding partners in the EU that share our values.
Satoshi Studio is a brand inspired by tech striving to create quality products that people love.
We make high-quality products with a neat finish and we do it at a fair price by cutting out all intermediaries. Directly from our manufacturers to your door, we work with the world’s best artisans to offer you the best prices all year round.
We believe that we can create a modern brand that is ethically responsible, transparent and owned by the community.
We intend to give maximum traceability on all of our products (give information about our suppliers and raw materials) and empower our community by turning consumers into decision makers.
To limit Satoshi Studio’s environmental footprint, our goal is to never waste a pair of shoes. We’re aware that the textile industry is one of the world’s most wasteful environments.
That’s why we operate on a presale-only model: to produce the right amount. No more, no less. To further reduce the Satoshi_one’s environmental impact, we removed all the intermediaries between the consumer and our producers, which minimises shipping.
We also partnered with Pur Projet which is an impact-driven social enterprise. For every pair sold, we undertake to plant 1 tree to preserve the planet’s ecosystems. Thanks to reforestation, coral reef preservation and raising awareness of plastic recycling among local populations, this commitment enables the sustainable management of natural resources.
No money raised through this kickstarter campaign will be donated to charity.
We are aware that Satoshi Studio will still have an environmental impact by producing sneakers: this is not greenwashing. But we do our best to reduce this impact by carefully choosing our suppliers and partners.
We are pre-selling our sneakers directly to our community which allows us to offer top quality at the right price.
Our goal is 4500 euros to start the production of the Satoshi_one in Felgueiras, Portugal.
- You will be one of the first owners of the Satoshi_one SS//2019 sold on Kickstarter.
- The funds will contribute to the financing of the development of the Satoshi_one and the launch of the brand.
Easy returns: You can change the size if it doesn't fit, it's entirely free! Within 15 days you can simply send it back to us and we will refund you or send you a new pair at the good size. Easy!
Risks and challenges
We are beginners on Kickstarter, but we and our manufacturing partners have years of experience in the industry! We are aware our project is complex and that there are always unforeseen issues, but we have anticipated and planned for potential risks and have built a rock-solid production and delivery plan.
Firstly, our production is quite advanced and you can be very confident about our capacity to provide high-quality products on time. We spent over 8 months designing, developing, and receiving finalized samples while working with our partner for the blockchain solution and the app.
Secondly, we have very skillful and professional suppliers and do not anticipate delays to our timeline.
However, if by chance anything unexpected happens, we promise to keep you informed, both during the campaign and afterwards.
Thanks for all the support! We are excited to take this next step with you, the Kickstarter community!Learn about accountability on Kickstarter
- (37 days)