Hey, everybody: We hate to do it, but we've decided to cancel this Ultimate Scheme Kickstarter. We just don’t see a way to get to the 300-ish backers we need to execute Ultimate Scheme in the time remaining on this Kickstarter, and rather than keeping all of you guessing for the next week, we’re going to make it official now.
So, let us tell you how this goes.
First off: Thank you so much for the support you’ve given us up to this point. You guys certainly aren’t the reason we need to pull this down! We felt like we were really close on this one, and we just didn’t quite get the “snowball” effect a Kickstarter campaign needs to succeed. Please, stick with us: We’re going to come back soon with a plan that’s going to work
Next: As many of you are no doubt aware, when a Kickstarter is canceled, your pledges simply are never run through the credit card system. You will not be charged any money for your pledge—you’re free and clear.
We aren't done, however. Not yet.
We are still committed to creating Ultimate Scheme, and we’re going to take a few weeks to step back for a moment and examine what we can do to successfully fund and build a stronger Kickstarter campaign. We’re going to take a hard look at the game components and make sure that we’re offering good value for your money. We’re working with new manufacturing alternatives that will let us begin with a smaller print run. We'll reshoot our pitch video to be more dynamic, and we are making sure our art and ads are selling the right message and conveying the right tone.
Kickstarter is a funny animal at times. A great deal of support materializes when projects already look like they’re going to successfully fund, while support straggles when people think projects might not succeed based solely on the % of funding. It shouldn’t be that way, since no one gets hit in the wallet for projects that fail, but that’s the way it is—it’s just the psychology of Kickstarter. What this means for Ultimate Scheme is simple: If Ultimate Scheme gains 120 backers on Day 1 of a relaunch and hits half or more of its goal right up front, it shoots right to the top of various lists and metrics that highlight exciting new projects. It looks like a certainty to fund, new people jump in with confidence that the game is well on its way, and success becomes a self-fulfilling prophecy.
To put it another way: We want YOU back on day 1 for our redesigned Kickstarter. If all you do is come in at your current pledge levels, it'll set a solid foundation for the project and position it to start knocking down the stretch goals that make Ultimate Scheme (and Plan Number B) a bigger, better game. We can still do something special with your help!
So stay tuned. We'll post updates on this Kickstarter page and our Facebook page as we make more progress. Better yet, as backers, you can all continue to post comments on the updates and the main comments thread. Have any advice, preferred reviewers, or other suggestions? Let us know in those comments or in direct messages.
Thanks again for your support. We’ll keep you posted on our plans for the reboot!