San Francisco's first Food & Farm Film Fest will provide a creative center for local food and farm supporters and advocates. For three days, we will celebrate and explore our food system through films in all styles, on all subjects relating to food and farming. The festival will take place March 29-31, 2013, at the independent Roxie Theater in San Francisco.
As a festival focused on food would not be complete without a few tasty bites, we asked local chefs to create food pairings for each day’s films. We are also partnering with independent grocer Bi-Rite Market, nonprofit Three Squares, and food/tech start-up Good Eggs to host an activity-filled after party at Four Barrel Coffee on Friday night.
We are running this festival on a shoe-string budget, and launched this Kickstarter campaign to help cover some of the start-up operating costs for the festival. We wanted to keep things simple, so we have only a few rewards: festival tickets and passes, and t-shirts and stickers for those who can't make it to the festival but want to support us.
The Food & Farm Film Fest offers a place for the food and art worlds of San Francisco to collide. We’re in this to have fun, as well as ask tough questions about our food system. We want this festival to be a celebration of food and farming and film, as well as a challenge to our ideas about how we think about food and farms. The result will be delicious and entertaining, and we hope to see you at the theater.
Risks and challenges
"What if no one comes?" Anyone planning an event inevitably spends too many late nights worrying whether anyone will show up. Our primary challenge will be selling enough tickets to cover our costs, which means getting the word out to all our friends, fans, and people who discover us on Kickstarter.
Our second challenge will be to find enough great films to attract people to our festival; out of our six screening times, we currently have filled four and are sorting through a pile of entries to find those last few hours of great cinema.
Our third challenge will be working with local chefs to offer delicious food pairings with each showing. We know the logistics of working with food can be daunting, and are preparing an army of volunteers to help out.
By choosing great partners like Bi-Rite Market and the Roxie, we are confident that our festival will be a success and we can overcome any challenges. We've already begun programming great films, found a spectacular location for our after party, and lined up some of our favorite restaurants and chefs. All we need is an audience - you!Learn about accountability on Kickstarter
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