A Guide to Floral Mechanics has come about in response to a growing movement toward sustainability and consideration of the environment in floristry.
Clients are beginning to ask about the sustainability of the designs we’re creating for them.
The people attending our workshops (from complete beginners to seasoned florists) want to know how to create floral designs in more sustainable ways.
A Guide to Floral Mechanics is not a book on how to arrange flowers, it's a book showing how to create the mechanics behind sustainable floral designs.
Information on sustainable floristry is scattered far and wide and involves a lot of trial and error.
Finding useful information is hard work.
Our aim is to bring together and refine this information, share the methods we have developed, and make it readily available.
Why are we looking to raise so much money?
This book is about sustainable floral design. Whilst it would cost a fraction of the amount to have it printed abroad, we have found more sustainable ways to have it printed here. The printers we are working with are one of a handful of companies in the UK who are EMAS accredited, and have a zero-to-landfill policy. We have chosen fully FSC certified paper because we believe a book on sustainable practices should be made in a responsible way.
Each design type outlined in the book has a minimum of 6 hand-drawn illustrations to ensure absolute clarity throughout. This is not necessarily the cheapest option, but we decided to use drawn images, as our impartial test audience found them the clearest and simplest to follow.
Not to mention that Fees and Taxes make up a substantial chunk of the costs.
A breakdown of the costs is available further down the page.
How Kickstarter works...
If the funding goal isn't reached, we don't get a penny, and it will take us a lot longer to get this book to print.
With your support, we can do this!
This book will guide you through a wide range of topics, including what you'll need, and how-to guides on the following:
Conditioning, vessels, tools, equipment, small arrangements, grids, kenzan, kokedama urns, large urns, meadowboxes, garlanding, floral garlanding, hand tied bouquets, bouquets with wire support, buttonholes and corsages, flower crowns, hanging installations, arches (fresh and planted), natural funeral work, wreaths (fresh, dried and planted), on-the-go kit, and more besides.
A Guide to Floral Mechanics is just that; it gives clear, easy to follow instructions for each mechanic including clear pictures and thorough guidance at every step.
We have taken design cues from all walks of life - cookery books, the assembly instructions for putting together Ikea furniture, even car repair manuals. We have studied books on historical floristry from the British Library and immersed ourselves in literature both online and in person. We've been inspired by Constance Spry amongst others and spent years developing techniques and continue to seek out new and better ways of working.
Who we are
Sarah Diligent, owner of Floribunda Rose Floral Design & co-owner of Purgatory Floral. For Sarah, this book is first and foremost about the environment, about minimising our carbon footprint, and about the future of floristry. Sarah launched the Eco Friendly Florists and Flower Growers Collective which has become one of the largest eco friendly floristry groups on Facebook, as a way of sharing eco friendly floristry tips and techniques. It became clear that a simple, easy to follow book outlining how to create floral mechanics was missing, and she wants to change that.
William Mazuch, Industrial designer and co-owner of Purgatory Floral. For William, this is about doing floral design well. Without compromise. Sustainably.
We're counting on your support to finish this book, and do it well.
Your pledges will be used as follows if we manage to reach our goal:
Proposed Project Timeline
If our project goal is reached this is our proposed timeline, we'll keep you updated throughout the process so that you can see how we're getting along.
If our crowdfunding is successful, we'll be working with companies whose ethics align with ours.
The papers we have selected are fully FSC accredited, the printers we have standing by are based in the UK and are one of only twelve EMAS accredited printing companies in the country, with a zero to landfill waste policy.
We're working with Cornwall based illustrator Sophia O'Connor who specialises in pen and ink drawings.
If you decide to back us in a tier which includes the bag, here's a mock-up of the design on one of the bags we'd be using. They're high quality, made with socially and environmentally conscious, organic, seed-to-shop cotton. The people who make them only use environmentally safe dyes and printing processes, and throughout this process they re-use materials as much as possible.
Thank you for pledging!
One last favour... If you have a moment please share our Kickstarter with anyone who loves flowers, floristry, or who wants to invest in the promotion of education and sustainable practice.
Photography - Gyan Gurung Photography
Illustration - Sophia O'Connor
Music - Kori
Everything else - William & Sarah
Risks and challenges
Risks and challenges
We know there are risks to crowdfunding... but we promise to keep you informed. Honesty and transparency are important to us and we aim to let you know what's happening behind the scenes as much as possible.
We may not get the funding we need to go to print, even if this is the case, we'll print the book... it'll just take a good while longer. We see this book as answering a pressing need so really want to make it available as soon as possible with your help.
We are working with many other suppliers to bring this book to print and as such are aware that hold ups to predicted timelines do happen. We promise to let you know when things go right, and also when we have to turn to plan B.
- (30 days)