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Designers in Mumbai are creating Taxi Fabrics that tell stories from their city, showing Indians the impact good design can have.
Designers in Mumbai are creating Taxi Fabrics that tell stories from their city, showing Indians the impact good design can have.
Designers in Mumbai are creating Taxi Fabrics that tell stories from their city, showing Indians the impact good design can have.
219 backers pledged £11,089 to help bring this project to life.

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Taxi Fabric. A unique platform for designers in Mumbai.

£11,089

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Hooray! Announcing our Stretch Goal: £10,000

'Urban Garden' by Pavithra Dikshit
'Urban Garden' by Pavithra Dikshit

Your unimaginable support to help emerging designers in Mumbai showcase their work on taxi seats has led us set a Kickstarter Stretch Goal of £10,000. This will enable us to help a total of 30 designers have their work be printed, stitched and fitted onto a Mumbai taxi seats (more details in Costs).

As a big thank you - here's our 6th Taxi, already picking up fares in Mumbai (more details in Updates).

'Chowpatty' by Shweta Malhotra
'Chowpatty' by Shweta Malhotra

Announcing a special £200 reward!

Handcrafted in Mumbai
Handcrafted in Mumbai

The Taxi Fabric project is all about providing Indian designers with a unique platform to show off their work - using taxi seats as their canvas.

Design can often be taken for granted in India. It's believed that older generations don't understand it or recognise it as a proper profession or something worth studying; design to them, just performs a function. They don't realise that it can create an impact. And with so few spaces for designers to show off their skills, it's hard to change that perception.

We want to change that with this project. We want to help Indian designers have their work not only be seen but also allow them to connect with members of the public who up until now perhaps haven't understood that design can tell stories and create emotions.

Gaurav Ogale's 'Cutting'
Gaurav Ogale's 'Cutting'

COSTS

So far we have designed and fitted 5 taxis.

Until now, it has been a self-funded the project and as much as we wish we could, we cannot afford to fit any more taxis without your help. We're asking for £8000 which will go towards:

- Engaging 20-25 more designers, allowing them to have their designs be printed, stitched and fitted into as many working taxis across Mumbai 
- Taking the taxis off the road for a whole day to be stripped and refitted
- Sampling
- Travel and equipment costs 
- Documentation of the whole process (film and photography)
- Website and hosting fees
- Memorabilia / Reward costs

TIMINGS 

If we reach our target, it is our aim to have fitted all 20-25 Taxi Fabrics by the end of the year which is roughly 1 taxi a week.
It only takes 2-4days from receipt of final artwork to a full fitted taxi in service- what takes time is getting the designs perfect (which is the most important part!).

Tasneem Amiruddin's 'Jungle Book'
Tasneem Amiruddin's 'Jungle Book'

THE BENEFITS

Every Taxi Fabric design has the opportunity to be seen by upwards of 4,000 people in the 4-5 months that it features in a Mumbai taxi. If we reach our target, that will mean 120,000+ people in Mumbai will have seen the work of these designers by Christmas.

The Taxi drivers have commented that they believe their customers are not only engaging with them more, but most of them also ask them about their designs featured in their taxis. Some have even told us that they are getting more fares because their taxis stand out in a way the other taxis don't.

3 out of the 5 designers who have made Taxi Fabrics have been contacted by members of the public who have seen their designs and want to work with them further. 

Pranita Kocharekar's 'You & I'
Pranita Kocharekar's 'You & I'

WITH THANKS TO

The Team: Sanket Avlani, Mahak Malik, Nathalie Gordon, Girish Narayandass
Fabric Production: Bipin Avlani, Shyam Mahindrakar, Lucky Banga

Photographers: Amey Kadam, Vinit Bhatt, Sushant Kadam.

Cinematography: Vikas Maurya, Music: Karan Maniar, Film Production: Junaid Pandrowala, Editor: Ben Hutton

Various: Vikram Gaikwad, Dean Prof. G. G. Waghmare

All our taxis and designers are featured on www.taxifabric.org

Lokesh Karekar's 'From a Taxi Window'
Lokesh Karekar's 'From a Taxi Window'

Risks and challenges

The primary risk involved in this is project is that in the sad eventuality that we do not reach our £8000 target, the project will not be able to continue unless designers pay for their own costs. Unfortunately for most emerging designers in India £150 is a lot of money irrespective of the guarantee of upwards of 4,000 people seeing your Taxi Fabric design.

As we have already designed and fitted 5 Taxi Fabrics - we have ironed out any and all production problems and have clear lines of communication with all our vendors, suppliers and stitchers etc. enabling us to know exactly how long every stage of the process takes as well as assuring their delivery.

Having members of the team in London and Mumbai also means that there is always someone on hand to deal with any problem that may arise. We're very fortunate to have a team of very talented individuals who are dedicated to making each Taxi Fabric a success.

We hope that you would like to donate to this project to help give these designers a totally unique place to show off their skills and talents and tell more of the wonderful stories around their lives in Mumbai.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge £10 or more About $16

    We will send you a personal thank you from all of the Taxi Fabric founders + Your name will be featured on our website.

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    83 backers
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  2. Select this reward

    Pledge £25 or more About $39

    We will send you a personal thank you from all of the Taxi Fabric founders plus your name will be featured on our website.
    +
    We will send you 5 x Taxi Fabric postcards featuring 5 different Taxi Fabric designers.

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    Limited 48 backers
    £
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  3. Select this reward

    Pledge £50 or more About $78

    We will send you a personal thank you from all of the Taxi Fabric founders plus your name will be featured on our website.
    +
    We will send you 5 x Taxi Fabric postcards featuring 5 different Taxi Fabric designers.
    +
    1 x A2 poster of a Taxi Fabric design

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  4. Select this reward

    Pledge £100 or more About $155

    We will send you a personal thank-you from all of the Taxi Fabric founders plus your name will be featured on our website.
    +
    We will send you 5 x Taxi Fabric postcards featuring 5 different Taxi Fabric designers.
    +
    1 x A2 poster of a Taxi Fabric design
    +
    1 x Taxi Fabric pillow cover (unfilled)

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  5. Select this reward

    Pledge £150 or more About $233

    This amount will pay for the production of a single Taxi Fabric design from start to finish. From printing the fabric, to stitching the covers, to fitting them onto the taxi.

    As a thank you, we will have
    'With thanks to [your name]'
    printed onto the same label that features the details of the designer behind the Taxi Fabric.

    We will document this for you with footage of the process and photographs. This will also feature, alongside a special mention, on our website.

    You will also receive 5 x postcards, 1 x A2 poster and 1 x pillow cover of your Taxi Fabric design.

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    7 backers
    £
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  6. Select this reward

    Pledge £200 or more About $310

    *NEW REWARD*

    This amount will pay for the production of a single Taxi Fabric design from start to finish. From printing the fabric, to stitching the covers, to fitting them onto the taxi.

    As a thank you, we will have
    'With thanks to [your name]'
    printed onto the same label that features the details of the designer behind the Taxi Fabric.

    *****************************************************
    You will also receive a hand-crafted wooden taxi with your sponsored Taxi Fabric hand-painted inside!

    *****************************************************

    We will document this for you with footage of the process and photographs. This will also feature, alongside a special mention, on our website.

    You will also receive 5 x postcards, 1 x A2 poster and 1 x pillow cover of your Taxi Fabric design.

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    Ships to Anywhere in the world
    Limited 1 backer
    £
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  7. Select this reward

    Pledge £300 or more About $465

    Design your own Taxi Fabric!

    Not only will you be supporting another Taxi Fabric designer but you can also design your own Taxi Fabric (subject to moderation and it must follow the design brief).

    You will work alongside the Taxi Fabric team to see your design come to life in a Mumbai taxi.

    We will document this for you with footage of the process and photographs. This will also feature, alongside a special mention, on our website.

    You will also receive 5 x postcards, 1 x A2 poster and 1 x pillow cover of your Taxi Fabric design.

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    Ships to Anywhere in the world
    Limited 8 backers
    £
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  8. Select this reward

    Pledge £1,000 or more About $1,550

    Want your face on a taxi? This is for you!

    You will work alongside a Taxi Fabric designer (or someone of your choice) who will put you inside the design that will eventually get printed and fitted inside a Mumbai taxi.

    This can be your face, body, family, dog - any part of 'you' that you choose will be part of this Taxi Fabric design (subject to moderation and in the form of photography or illustration) for a minimum of 4months.

    We will document this for you with footage of the process and photographs. Your name will also feature on the label alongside the designer and your story will be featured on the website.

    You will also receive 5 x postcards, 1 x A2 poster and 1 x pillow cover of your Taxi Fabric design.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    £
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Funding period

- (28 days)