About this project
The Quarterly is a new kind of photographic magazine. It's an ethical social enterprise publication. Issue 1 was awesome, but Issue 2 is going to be even bigger and more epic. To make it happen, we really need your support.
THE QUARTERLY DOES THINGS DIFFERENTLY.
Started by Sanj Sahota in early 2013, The Quarterly is taking a new approach to publishing. Too many magazines in the photography and fashion industry expect their contributors to work for free, on the often false promise of giving these contributors a massive amount of exposure. We aim to do things differently and strive towards doing what's right.
SHARED PROFITS. ZERO EXPLOITATION.
The promise of exposure doesn't pay the bills. Once we cover printing costs, all profits from sales of The Quarterly are split equally between the contributors. No false promises of exposure. No exploitation. Actual rewards for honest hard work. We want to challenge and change the way the creative publishing industry works. We would love to pay all our contributors their standard rates for the beautiful work that they create for us that ends up in each edition of The Quarterly, but since we don't have any investors or advertisers, we're having to do all this through our personal savings.
NO ADVERTS. NO FILLER.
It seems to have become ingrained in our culture to accept the fact that magazines are going to be 70% glossy adverts and 30% content. We don't do adverts and we never will in our magazine and our website. Just 100 – 130 pages of 100% original creative content. No Ads. No Fillers. Just a beautiful publication with a focus on the photographic medium which tells a story from front to back.
PRINT QUALITY, SECOND TO NONE.
We believe in print. Nothing beats the smell of a beautifully printed publication. Too many magazines out there sacrifice the quality of their paper to save money. This detracts from the impact of the contributors work and doesn't provide the high quality platform which hard working creative professionals actually deserve. We use a mix of high quality stock both uncoated and silk, from 130gsm to 170gsm, so that you can appreciate the beautiful photography in all the glory it deserves.
We even ask our contributors which type of paper they would like their story to be printed on. Our first issue featured a variety of different types of paper stock and although it means each issue is more expensive to put together, we wouldn't have it any other way.
The content published in each issue of The Quarterly will always be created specifically for that issue. You will never see content that has already been published elsewhere, it’s all totally bespoke and supercalifragilistically awesome.
IT'S TIME FOR A CREATIVE JOURNAL WITH GUTS AND INTEGRITY.
The Quarterly is about challenging, provoking thought, embracing the awesome, championing talent and above all bringing value back to creatives and their work, in our own bold way. It’s time for a creative journal with guts and integrity.
We see The Quarterly as a social enterprise publication. A fair trade for creativity: High standards based on an ethical revenue share that tries to do the right thing.
We don't have any investors or private financial backing, which we like because it means we can do things our way.
SHOWCASING TALENT FROM AROUND THE WORLD.
The Quarterly is an international publication with a focus in the field of photography, featuring the work of a wide range of talent from around the world and a variety of different backgrounds, covering everything from fashion and travel, to photojournalism and real life issues. Each issue is given a theme. Issue 1 explored the theme of Censorship. Issue 2 is looking at Life and Culture. We ask photographers and writers to propose ideas for articles and if their idea fits the theme, they're then shortlisted and the final chosen stories selected for print are then brought to life.
LAUNCH EXHIBITION: ISSUE 2.
To celebrate the launch of Issue 2 of The Quarterly, we will be putting on a professional exhibition in London to show off the work of all our wonderful contributors, whose work will be featured in our next issue. We've had proposals from 3 different continents, and 5 different countries, and have been blown away by everyone's ideas. As a result we've decided to throw up an exhibition.
The exhibition will be a celebration, appreciation and thank you of all those who have gotten involved in The Quarterly. It'll be a London event, and will happen in October. Dates, times and venue are still to be determined. But you're all pretty much invited.
WHY WE STARTED THE QUARTERLY.
We've become disillusioned with how a lot of creative magazines run things. We don't agree with the way that some publications feature a lot of advertising and not much content. It's simply not fair to use advertising to turn a profit and not reward the contributors for the content which they work so hard to produce. Free work doesn't pay the bills. The promise of exposure won't buy groceries. And putting in the gargantuan amount of time and effort into one’s work without getting anything back except the misleading promise of a dream of getting discovered through exposure isn't dignified.
From the very beginning, our goal has always been to do the right thing. Call it a philosophy, call it an ethical approach, it’s what constantly drives us forward.
We sat down and came up with an idea: to create a publication that recognises true talent, promises a fair share of the profits and won’t ever exploit artists.
It’s been a defining experience, a challenging one and an incredibly rewarding one so far but there’s still so much more to do. Which is where we are now: with an awesome dream and a community of battle ready creatives about to start production on Issue 2, we need your help to get The Quarterly out into the world.
WHERE YOUR DONATIONS WILL GO.
Everything we do is done in an honest and open fashion. It's just the way we prefer to work.
All funds raised will be used to directly cover the initial print run of issue 2 of The Quarterly. By covering our print costs from the start we won't need to take out a second credit card, and our contributors will directly receive an equal share of any profits we make from further sales.
If we exceed our Kickstarter target, the funding will be used to cover any further printing costs for Issue 2. If we massively exceed our target, the funding will be used to cover printing costs for Issue 2, Issue 3 & Issue 4.
The more funding we receive the better, but we don't want to get too ahead of ourselves, so we're happy with seeing how it goes and will be grateful for any level of support you're able to provide.
EARLYBIRD Reward – The first 15 people to fund our Kickstarter £20 or more will receive a beautiful high quality Art print of any photo of their choosing from Issue 2 of The Quarterly.
*We understand a number of people who choose to fund our Kickstarter will already have a copy of Issue 1. In such a case, if you fund enough for issue 1 and issue 2, you are permitted to ask for issue 2 and 3 instead. If you fund enough for a four issue subscription you are permitted to ask for issue 2,3,4 and 5 instead.
Just let us know which you would prefer if this is the case.
Risks and challenges
Our aim is to publish an awesome magazine which does things differently, but as we are trying to make something new we usually come face to face with a new challenge with every inch of progress we make.
We have an amazing team of dedicated volunteers who do this for free because they honestly believe in what it is we're striving towards.
Proposals for The Quarterly are open to the entire world so our biggest challenge in terms of production is coordinating people all over the places to work together to make something amazing which everyone falls in love with and are immensely proud of.
Everyone knows publishing a magazine which does things fairly and without using any advertising is going to be risky, but it's the risk which keeps things exciting and constantly drives us to strive for better.
And oh, we've never done an exhibition before! So that's going to be another fun challenge to get to grips with and raise our eyebrows at.Learn about accountability on Kickstarter
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