Project image
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€1,128
pledged of €16,060pledged of €16,060 goal
33
backers
20days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, September 12 2019 10:00 AM UTC +00:00.

€1,128
pledged of €16,060pledged of €16,060 goal
33
backers
20days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, September 12 2019 10:00 AM UTC +00:00.

About

THIS IS PLAYFUL MAGAZINE

Playful is a daring free English-language magazine that shines a light on the diversity, personalities and craziness of Berlin - making it what it is today. 

The magazine will tell personal stories of both legendary and soon-to-be legendary people who help to create Berlin's famous reputation. 

Nothing is too crazy, too naked or too strange for Playful. Our magazine is for those who are curious and want to lift the lid on the culture and nightlife of one of  the world's most fearless cities. We are uncensored, raw and playful. We invite those who want to explore more about Berlin to join us!

Prototype of the front cover of the premiere issue
Prototype of the front cover of the premiere issue

In the debut issue, readers will get under the skin of Berlin's famous Scotty The Blue Bunny, Berlin-based and up-and-coming artist Special K, and a woman who is selling dick pics she receives online as pins outside some of Berlin's legendary night clubs. We also dig deeper into the natural wine trend with Rocket Wine's founder Jeff [surname], and giving you the most insightful club guide there is this autumn. 

Plus loads more...

Prototype of how an article can look like
Prototype of how an article can look like

You will find the magazine here

The magazine will be out for free all over Berlin – through these lovely places

THE TEAM BEHIND PLAYFUL

Playful is founded by Swedish journalists and content writers, Amanda and Filip Sandström Beijer. Their years of experience in lifestyle and entertainment journalism is combined with the creative genius of Art Director, Carla Young (@carla.palette), and together they have created Playful from a seed of an idea to the first prototype issue..

The team behind Playful: Filip, Amanda and Carla
The team behind Playful: Filip, Amanda and Carla

WHERE DID THE IDEA COME FROM? 

When Amanda and Filip moved to Berlin, they desperately tried to find alternative stories and magazines in English to welcome them to the city. As both of them had a big interest in the nightlife, alternative culture and entertainment scene, they found that what they wanted did not exist in the market already. The expat magazines available were targeting too wide an audience and included everything from society issues and public protests to restaurant reviews.

They wanted something more than that, something that dug deeper. Therefore, Playful does not believe in covering anything and everything, but is instead about curating quality over quantity. Each issue will be filled with interesting personas and mind-blowing stories from Berlin's joyful life. 

A PRINTED MAGAZINE IN A DIGITAL ERA? YOU MUST BE KIDDING ME! 

As well as the beautiful monthly printed edition, Playful will, also be available online. But in a time where people are over-using their smartphones we want to rebel! Playful is the metaphoric club sticker on your iPhone. We want to create an alternative to the digital reading and produce an old school, quality magazine that becomes your friend at your local café, bar or u-bahn. It will become your essential guide. You will associate with it, collect it, and never want to be without it.

As the team includes a former Social Media Manager, with experience in working with large brands, and a graphic designer with experience of all the coolest most colorful brands, we will obviously be all over social media too.

The printed edition will be the LP record that had a come back. It has both the retro coolness and the high-quality content that people look for. Oh yeah, and it's free!

WHAT IS THE SCHEDULE?

The goal is to print an initial 5k copies pf our first issue to be available from our distributors (hand-picked cafés, bars, and restaurants etc.) in October. This is our business schedule that your donations will help us with:

Creative Workshop (June 28) 

Setting a budget (July 3)

Business plan done (July 5)

Playful brand set (17 July)

Front cover Photoshoot (July 20)

All articles done (July 31)

Distributors contacted (August 7)

Send magazine to print (September 18)

Deliver prints to distributors (September 27)

WHY KICKSTARTER? 

To get off the ground and produce quality journalism and art work, we need a kickstart. The contributors working with Playful so far have worked at below-market-rates because they believe in the concept.

To make our concept come alive we now need readers, friends and investors to participate in making Playful a reality.

WHAT WE NEED TO GET IT ALL UP AND RUNNING

Brand developing: 2 000 $

Layout design: 1000 $

Print the first edition of Playful in 5 000 issues: 7 500 $ ** 

Marketing: 1 500 $

Distribution costs: 500 $

Content production: 3 480 $

Photoshoot at We Studio: 580 $

Take a look at our exclusive merch! Only available for those who help us in this campaign. 

Risks and challenges

Producing the first issue of the magazine is quite risk free.
The most of the content is produced by the co-owners and journalists themselves and the brand manager is involved as a partner in the company.
Since we have putted all our own capital in this project, we now need your help to get the magazine printed and to produce the marketing costs etc.

The challenge will be to get the magazine up and running on its own feet, after the first issue. We are self confident, but not afraid to say it is a challenge. That is why your support means that we can produce a quality product that we believe future investors and companies would like to be a part of.

Learn about accountability on Kickstarter
Questions about this project? Check out the FAQ

Support

  1. Make a pledge without a reward

    About $11

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  2. Select this reward

    Pledge €1 or more About $1.11

    Thanks! But have a look down!

    All pledgers are important to us!

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    3 backers
    About $1.11

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    Pledge €10 or more About $11

    Your name, or pseudonym in the magazine!

    We put your name in the premier issue and make sure that everyone sees that you are being part of the Playful Family.

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    6 backers
    About $11

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    Pledge €15 or more About $17

    A couple of beautiful Playful stickers!

    We send you a couple of Playful Stickers for you to paint your computer or the streets of your hometown.

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    Ships to Only certain countries
    4 backers
    About $17

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    Pledge €20 or more About $22

    Name credit, and a special thanks!

    We thank you by writing your name together with a personal letter in the first magazine.

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    4 backers
    About $22

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  6. Select this reward

    Pledge €25 or more About $28

    Get your name on the guest list

    We put you on the guest list on the night of our release party in Berlin. Of course you get +1 ,so see this as a chance to bring your date to the coolest release party in Berlin.

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    Limited (96 left of 100) 4 backers
    About $28

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  7. Select this reward

    Pledge €35 or more About $39

    3 Dick pick pins

    Of course made by the famous dick pick vendor Soledad that you will get to know much better when the magazine comes out.

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    Ships to Only certain countries
    0 backers
    About $39

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  8. Select this reward

    Pledge €40 or more About $44

    Cotton Bag with Playful logo

    We send you a cotton bag with our lovely logotype. You will not look like you are wearing a brand, you will just look very Playful.

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    1 backer
    About $44

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  9. Select this reward

    Pledge €50 or more About $55

    Playful T-shirts

    Show us your support by wearing the hottest T-shirt there is right now. It is black, it is casual, it is beautiful, it is playful.
    Free shipping!

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    2 backers
    About $55

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  10. Select this reward

    Pledge €75 or more About $83

    Let your pet join Scotty The Blue Bunny

    You read it right. Send us a picture of your pet and we will photoshop together with our poster boy Scotty The Blue Bunny. The poster will then be sent to you!

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    0 backers
    About $83

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  11. Select this reward

    Pledge €80 or more About $89

    Payful sweater/hoodie

    We send you an unique and wonderful hoodie for you to stay cozy and playful in this autumn and winter.

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    2 backers
    About $89

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    Pledge €100 or more About $111

    Limited Edition Poster (Signed)

    We will print 20 glamorous posters of the Berlin legend Scotty The Blue Bunny, personally signed by the bunny himself. One thing is for sure. You and 19 others in the world will have the coolest painting at home.

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  13. Select this reward

    Pledge €8,500 About $9,431

    Be on our front cover

    Want to fulfill the dream of being a cover boy/girl or whatever suits you? Now you have the chance.
    We pay you back if you’re a dick. We want no rude people on our lovely cover.

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