Project image
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€1,023
pledged of €16,060pledged of €16,060 goal
28
backers
23days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, September 12 2019 10:00 AM UTC +00:00.

€1,023
pledged of €16,060pledged of €16,060 goal
28
backers
23days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, September 12 2019 10:00 AM UTC +00:00.

About

THIS IS PLAYFUL MAGAZINE

Playful is a daring English-speaking free magazine that is spreading light over diversity, personalities and the craziness that makes Berlin what it is today.

The magazine will tell personal stories of both legendary and soon to be legendary people who are building Berlins famous reputation.

Nothing will be too crazy, too naked or too strange. Playful is a loophole for those who are curious and want to dig deeper and explore the night life and culture of one of the worlds most alive and limit pushing cities. 

We are uncensored, raw and playful. We invite those who want to explore more.

Prototype of the front cover of the premiere issue
Prototype of the front cover of the premiere issue

In the premier issue, the readers will get under the skin of the Berlin famous Scotty The Blue Bunny, the Berlin based and up and coming artist Special K, and a woman who is selling dick picks she received online on pins outside Berlins legendary night clubs. We also dig deeper into the natural wine trend together with Jeff from Rocket Wine and give you the most insightful club guide there is this autumn next to a personal interview with Berghains own resident DJ Roi Perez

And of course more...

Prototype of how an article can look like
Prototype of how an article can look like

You will find the magazine here

The magazine will be out for free all over Berlin – through these lovely places

The team behind Playful

The two journalists and content writers Amanda and Filip Sandström Beijer, with many years of experience from entertainment journalism in Sweden, came up with the idea and got in touch with Carla Young (@carla.palette) who became the art director. The match was a home run and the three of them started to work together making a business plan, a graphic profile and a prototype for the first issue.

The team behind Playful: Filip, Amanda and Carla
The team behind Playful: Filip, Amanda and Carla

Where did the idea come from? 

When Amanda and Filip moved to Berlin, they desperately tried to find alternative stories and magazines in English to welcome them to the city. As both of them had a big interest in the nightlife, alternative culture and entertainment scene, they found that what they wanted did not exist in the market already. The expat magazines of today were targeting too wide of an audience and included everything from society issues and public protests to restaurant reviews.

They wanted something more than that, something that digged deeper. Therefore, Playful does not believe in the more the merrier, it is instead about quality over quantity. Filling the magazine with interesting personas and mind-blowing stories from Berlins joyful life. 

Said and done. In the beginning of summer 2019 they had their first job meeting. 

A printed magazine in a digital era? Come on! 

Playful Berlin will, of course, also be available online. But in a time where people are over using their smartphones we see a backlash. In Berlins night life, people are not allowed to use their smartphones in clubs for example. This is why we want to create an alternative to the digital reading and produce an old school, quality magazine that becomes your friend at the café, bar or in the subway. It will be that good looking, that you will want to associate with it, collect it, and bring it with you wherever you go. 

As the team includes a former Social Media Manager with experience of working with large brands and a graphic designer with experience of all the coolest most colorful brands, we will obviously be all over social media as well. 

The printed edition will be the LP record that came back. It has both the retro coolness and the high-quality content that people nowadays count on being for free. 

What is the schedule?

The goal is to get the magazine printed in 5 000 issues and out through our distributors (well picked cafés, bars, restaurants etc.) and launch in October. This is our business schedule that your donations will help us with. 

Creative Workshop (June 28) 

Setting a budget (July 3)

Business plan done (July 5)

Playful brand set (17 July)

Front cover Photoshoot (July 20)

All articles done (July 31)

Distributors contacted (August 7)

Send magazine to print (September 18)

Deliver prints to distributors (September 27)

Why Kickstarter? 

To get off the ground and produce quality journalism and art work, we need a kickstart. The contributors working with Playful so far has done it at below-market-rates because they believe in the concept. 

To get off the ground we now need readers, friends and investors to participate in making Playful reality. 

What we need to get it all done? 

Brand developing: 2 000 $

Layout design: 1000 $

Print the first edition of Playful in 5 000 issues: 7 500 $ ** 

Marketing: 1 500 $

Distribution costs: 500 $

Content production: 3 480 $

Photoshoot at We Studio: 580 $

Take a look at our exclusive merch! Only available for those who help us in this campaign. 

Risks and challenges

Producing the first issue of the magazine is quite risk free.
The most of the content is produced by the co-owners and journalists themselves and the brand manager is involved as a partner in the company.
Since we have putted all our own capital in this project, we now need your help to get the magazine printed and to produce the marketing costs etc.

The challenge will be to get the magazine up and running on its own feet, after the first issue. We are self confident, but not afraid to say it is a challenge. That is why your support means that we can produce a quality product that we believe future investors and companies would like to be a part of.

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Questions about this project? Check out the FAQ

Support

  1. Make a pledge without a reward

    About $11

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    Pledge €1 or more About $1.11

    Thanks! But have a look down!

    All pledgers are important to us!

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    2 backers
    About $1.11

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    Pledge €10 or more About $11

    Your name, or pseudonym in the magazine!

    We put your name in the premier issue and make sure that everyone sees that you are being part of the Playful Family.

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    4 backers
    About $11

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    Pledge €15 or more About $17

    A couple of beautiful Playful stickers!

    We send you a couple of Playful Stickers for you to paint your computer or the streets of your hometown.

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    Ships to Only certain countries
    4 backers
    About $17

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    Pledge €20 or more About $22

    Name credit, and a special thanks!

    We thank you by writing your name together with a personal letter in the first magazine.

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    4 backers
    About $22

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    Pledge €25 or more About $28

    Get your name on the guest list

    We put you on the guest list on the night of our release party in Berlin. Of course you get +1 ,so see this as a chance to bring your date to the coolest release party in Berlin.

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    Limited (97 left of 100) 3 backers
    About $28

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  7. Select this reward

    Pledge €35 or more About $39

    3 Dick pick pins

    Of course made by the famous dick pick vendor Soledad that you will get to know much better when the magazine comes out.

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    0 backers
    About $39

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  8. Select this reward

    Pledge €40 or more About $44

    Cotton Bag with Playful logo

    We send you a cotton bag with our lovely logotype. You will not look like you are wearing a brand, you will just look very Playful.

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    1 backer
    About $44

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  9. Select this reward

    Pledge €50 or more About $55

    Playful T-shirts

    Show us your support by wearing the hottest T-shirt there is right now. It is black, it is casual, it is beautiful, it is playful.
    Free shipping!

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    1 backer
    About $55

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    Pledge €75 or more About $83

    Let your pet join Scotty The Blue Bunny

    You read it right. Send us a picture of your pet and we will photoshop together with our poster boy Scotty The Blue Bunny. The poster will then be sent to you!

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    About $83

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    Pledge €80 or more About $89

    Payful sweater/hoodie

    We send you an unique and wonderful hoodie for you to stay cozy and playful in this autumn and winter.

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    2 backers
    About $89

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    Pledge €100 or more About $111

    Limited Edition Poster (Signed)

    We will print 20 glamorous posters of the Berlin legend Scotty The Blue Bunny, personally signed by the bunny himself. One thing is for sure. You and 19 others in the world will have the coolest painting at home.

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    Pledge €300 or more About $333

    A night out with the crew

    A night of your choice in one or two of the most famous Berlin clubs. We can do fetish, we can do techno and we can dance. But the question is, can you handle it?

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  14. Select this reward

    Pledge €8,500 About $9,428

    Be on our front cover

    Want to fulfill the dream of being a cover boy/girl or whatever suits you? Now you have the chance.
    We pay you back if you’re a dick. We want no rude people on our lovely cover.

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