Our project goal is to manufacture high quality custom fit jeans at the same price of a standard pair of jeans (around $60).
The Price of Jeans has Gotten Out of Control...
Two years ago I stood in my closet fuming about how none of my pants fit just right. At that time I realized that there was no easy solution to this problem. I could either buy an outrageously expensive pair of jeans that did fit, or buy a cheap pair and get it tailored. It was really hard to find a department store that carried a size that fit just right.
What I eventually came to realize is that there is a fundamental problem with the way we buy jeans today. It's easy to find a style you like, but when it comes to finding the right size and fit at a reasonable price... well that's another story entirely.
In 2009, I teamed up with Leona who like me shared the same frustration with jeans. Together, we set out on a mission to come up with a way to affordably manufacture custom-fit jeans. Since neither of us had a lot of experience sewing, we first examined the possibility of outsourcing the production to China or India. Unfortunately, we quickly discovered that most of the foreign manufacturers were unable to do mass-individualized orders. The few that could, had very long lead times.
Ultimately we decided that in order to do this right, we had to do the manufacturing ourselves. So here we are two years later after countless sewing classes, trade shows, practice runs and a trip to China. From all of this experience, we have finally developed a production system that delivers our goal: A custom fit pair of jeans for around $60.
How Does it Work?
In order to custom tailor the jeans specifically for you, we first take a few of your measurements (inseam, waist, hip, etc.) and then utilize technology in a big way. Unlike the majority of jeans (which are cut in large quantities), each pair of our jeans needs to be cut, sized and sewn individually. Unfortunately, this can be extremely time consuming because there are usually 15 different pieces of fabric per pair of jeans. That's where our computerized cutting machine comes in (one of our most important... and expensive tools!).
Your measurements are put into a special Autocam program linked to the computerized cutting machine (above). The program will begin by modifying each section of the jeans digitally to your exact size. Once we finalize the design, the automatic cutter will then slice each piece to the specified dimensions. This machine essentially takes the time it would normally take to cut the individual pieces, and reduces it by 2 hours! Once this process is complete, it's just a matter of sewing the pieces together, distressing the jeans and applying a final wash.
Why Should I Invest?
Because in this day and age, we have the ability to clone cattle, smash atoms together and even create antimatter, but when it comes to finding an affordable pair of jeans that fit perfect... good luck!
We're doing this project because we want to deliver on a basic need that has been ignored for way too long. People want clothing that fits! And they don't want to pay a fortune for it. Your donations will help us to change this model and launch an affordable solution in the marketplace. Eventually we hope that one day, all clothing will be custom-made.
- (32 days)