About this project
We have one vision at Sam & Oliver:
Sam & Oliver's vision is to create and provide healthy alternatives to mass-produced, commercially manufactured condiments.
What is Mind Flay?
Mind Flay is a hot gourmet finishing sauce. We have an award winning recipe that uses an amazing fruit preserve base, featuring strawberries, wine vinegar and sweet agave nectar blended with Carolina Reapers for a hot, tasty treat! That may sound intimidating, but the delicate balance is perfect for finishing desserts, kicking up mundane food and bringing the world of hot sauce to a whole new realm of possibilities.
What will the funds be used for?
Funding will be used for the purchase of ingredients, like strawberries, wine vinegar, and Carolina Reapers. It will also be used for manufacturing expenses like labor and materials. Once the product is completed, funds will be used for transportation of Mind Flay back to our storage facility.
How is Mind Flay packaged?
Mind Flay is currently produced in one size, a 5 ounce bottle of hot sauce awesomeness. Future sizes of 1.7 oz, 16 oz, and 64 oz are planned for 2018.
Mind Flay can be found online and at independent retailers around Connecticut and a few other states. It has a suggested retail value of $8.95
What gives Mind Flay its tasty delayed heat?
The Carolina Reaper is a 2.2 Million Scoville Heat Unit (SHU) pepper on record with the Guinness Book of World Records. When used in a delicate balance with the other ingredients in Mind Flay, this pepper has a creeping, slow-fuse heat that hits about 8-10 seconds.
Hot sauce on ice cream? Whaaaaaat
Because there are no tomatoes in the recipe, and our focus on the preserves first, there is no clash with dairy products or delicate desserts. Traditional hot sauces focus on the sharp acidity, salt, and vinegar edge. These types of hot sauces are more savory and not suited for sweet applications.
How is Mind Flay used in beverages?
Mind Flay is preserves based and focuses on the sweet aspects of the ingredients rather than a sharp edge. Using a drop or two in a beverage adds enough heat and keeps the drink close to it's intended profile.
In a layered vodka shot, the sauce floats on the bottom, and when inverted, hits the taste buds after consuming for a warm, delayed heat that's pretty unique!
How is Mind Flay used as an ingredient?
Because of the strawberry preserves, Mind Flay can be partially substituted into a recipe that calls for fruit or preserves, like thumbprint cookies, muffins or cake frosting.
Where can I find more about Sam & Oliver's Mind Flay?
Our website has more information about Mind Flay, and our flavors we are currently producing. Everything we make is all natural, gluten-free, dye free and vegan.
Risks and challenges
Backlogs with the manufacturer or label printer could push the production date back until both integral parties are ready. Sometimes the red tape can push back, even when all sides are set, such as changes in production schedules, weather or other events.
Container availability is also a factor that can put a damper on the process, but that's rarely the case. We use industry standard 5 oz glass glass bottles, plastic caps and perforated seals for Mind Flay.
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Funding period
- (35 days)