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The growing custom cake business is ready to move into its first brick & mortar in Downtown Bellingham, Washington.
484 backers pledged $31,212 to help bring this project to life.

About

$31,212

484

My name is Nancy Stuart and I own Saltadena Bakery. For the past 2 1/2 years I have operated out of my home as a licensed cottage food business, being featured in such publications as Seattle Met Bride & Groom, Martha Stewart Weddings online, Style Me Pretty, 100 Layer Cake and more. Now I am ready to expand into the business's first retail bakery location where I can serve even more of my local community.

Me at my Drip Cake 101 Workshop hosted by Molly Moon's Homemade Ice Cream, this past January. I am so excited to now be able to host workshops in my own space right here in Bellingham.
Me at my Drip Cake 101 Workshop hosted by Molly Moon's Homemade Ice Cream, this past January. I am so excited to now be able to host workshops in my own space right here in Bellingham.

I knew somewhat early on that I had a love of both food and art, but I didn't exactly imagine them intersecting into a dream career this way. I've been into drawing and being creative since a young age, but when I really started to realized I was developing a deeper passion for food is actually when the name Saltadena was conceived. It comes from a street I used to live on called South Altadena Ave (street sign read "S Altadena") in Royal Oak, MI, and began to really play around with food and cooking more. I even started a notebook of different restaurant ideas that I would fill constantly. A bakery/breakfast spot was the most written about concept, and now here we are!

Before opening Saltadena, I worked extensively in customer service as well as bakery/restaurant environments. Most recently, I spent a couple years working in a Whole Foods bakery department at their busy South Lake Union location where I would sometimes decorate around 40 cakes a day. I also learned how to mix, properly use larger equipment, and work in an incredibly efficient manner. 

After the birth of my daughter in 2016, I was ready to finally venture out on my own and start the business at home so I could be with her while starting to get my name out there. My vision for Saltadena from the start has been pretty simple--make beautiful cakes that have a delicious taste to match. This process fulfills both my creative side as well as the desire to nurture others. Nothing makes me happier than knowing something I've created has made someday's day. 

Saltadena's signature Salt & Pepper Cake.
Saltadena's signature Salt & Pepper Cake.

Over the last couple of years the focus has been primarily on wedding cakes since working out of my home kitchen has left me somewhat limited in terms of space and equipment. As fun and rewarding as it has been, I have missed the days where I would make a large quantity of smaller items and set up a beautiful display case on a daily basis. Now that Saltadena has grown and I've made more of a name for myself, I am ready to move the business into a retail location where anyone can walk in and get a slice of cake. While I will absolutely still be creating wedding cakes, my offerings will be much more accessible to a greater audience, and that excites me!


I have signed a lease at 111 W Holly in Downtown Bellingham. This is the space prior to renovation.
I have signed a lease at 111 W Holly in Downtown Bellingham. This is the space prior to renovation.
A small glimpse at the mood board for the bakery. I want the space to feel bright and fresh, with pops of soft colors to keep things fun and inviting.
A small glimpse at the mood board for the bakery. I want the space to feel bright and fresh, with pops of soft colors to keep things fun and inviting.

The space itself already has some of the major appliances I will need to run the kitchen, including a hood and sinks. The money raised from this campaign will go towards the remaining equipment (such as a larger mixer and a display case to plates, cups, tables and chairs for the front), as well as some of the renovation. I plan to do what labor I can to contribute to fixing up the space (such as painting the walls a fresh coat of white), but some will need to be outsourced to professionals. 

Saltadena Bakery will offer a mix of custom items available for pre-order as well as a daily offering at our retail counter.
Saltadena Bakery will offer a mix of custom items available for pre-order as well as a daily offering at our retail counter.

Customers can expect to see cake-by-the-slice, cupcakes, cookies (including French Macarons), pudding, choux pastries and more. Additionally, we will have an online shop where people can order selected signature items with just a few clicks, as well as an extensive beverage list and savory items once fall/winter hits.

A current popular item will also be a mainstay at Saltadena Bakery--the Lil Scrappy. Lil Scrappies are deconstructed cake cups that are made using repurposed scraps and sold at a lower price point. These treats are a win-win because they help to eliminate food waste and are quite a steal. One of the main missions at Saltadena Bakery will be to have as minimal amount of food waste as possible. 

"Eat Me" acrylic cake topper--just one of the many rewards offered for this campaign.
"Eat Me" acrylic cake topper--just one of the many rewards offered for this campaign.

The decision to use Kickstarter to raise funds was made after having so many people reach out and say that they wanted to help. This business has grown so rapidly due to the support of many, and so for me it feels like it's been a community effort from Day 1. I have chosen rewards that I feel will really be appreciated by the people who support me and this business, because I want them to feel they're getting something great back in return for their generosity. As I state in the first reward, no contribution is too small. I am sincerely grateful for you all! 

Risks and challenges

The restaurant business is a tough nut to crack with many businesses not making it past the first three years. I plan to overcome this by using my past experience and knowledge to help navigate through the hard times and make smart decisions that'll contribute to consistent profit growth. I have also been working with our local Small Business Development Center and other resources, because these outlets are invaluable with their wealth of knowledge and expertise.

Standing out in a crowd of other talent can be particularly hard, but with an Instagram following of over 8,000 that is only growing, I will continue to use my marketing skills to draw people in with clear and mouth-watering visuals of our delicious desserts.

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Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    THANK YOU!!!

    There is no contribution too small. I sincerely thank you for your support in me in my small business!

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    Pledge US$ 10 or more About US$ 10

    Cake & Coffee

    Come into the shop once we’re open for a slice of cake and a cup of
    drip coffee. We’d love to see you!

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    Pledge US$ 25 or more About US$ 25

    "Eat Me" Cake Topper

    Give your cake some sass that doubles as some very literal directions on
    what to do with it (you gotta eat that cake!). Made out of black acrylic and can be hand-washed and used
    over and over for all your parties!

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    Reward no longer available 12 backers
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    Pledge US$ 30 or more About US$ 30

    Lil Scrappies

    Everyone’s favorite treat in a cup! Lil Scrappies are deconstructed cake cups that are made predominantly made of scraps. Get 5 of them when you donate $30 or more. Local pickup only. Assorted Flavors, Baker's Choice. Not available in Gluten-Free or Vegan.

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    Pledge US$ 40 or more About US$ 40

    Dozen Standard Cupcakes

    One dozen standard cupcakes once the bakery is open. For any one particular flavor, an order must be placed 72 hours in advance, otherwise it will be an assortment of the baker's choice with no less than four varieties. Local pickup only.

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    Pledge US$ 45 or more About US$ 45

    Lil Scrappy Mail

    Don’t live locally but dying for some Scrappies? With this reward you'll get 4 assorted Lil Scrappies shipped to you! Baker’s Choice. Not available in Vegan or Gluten-Free.

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    Reward no longer available 85 backers
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    Pledge US$ 50 or more About US$ 50

    Jonboy Caramels Gift Box

    Generously donated by our friends at Jonboy Caramels, this gift set includes boxes of all four flavors of caramels as well as a jar of their delicious Caramel Sauce. Pickup in Bellingham or Seattle.

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    Pledge US$ 75 or more About US$ 75

    Floral Arrangement & French Macarons

    A beautiful medium-sized floral arrangement from floral designer Colibri Blooms and a 6-pack of assorted French Macarons. Available for Seattle-area and limited Bellingham-area delivery.

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    Pledge US$ 75 or more About US$ 75

    Cake Slice Punch Card

    Punch card that's good for 10 slices of cake at our shop once it's open. Please limit one punch per visit. Not redeemable for a whole cake.

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    Pledge US$ 100 or more About US$ 100

    Kickstarter Pre-Opening Party

    One ticket to our exclusive pre-opening party where you’ll be the first to see the newly renovated space and sample new menu items, as well as mingle with other backers.

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    Pledge US$ 125 or more About US$ 125

    Donation Cake

    Give the gift of cake! When you choose this reward, we will donate one of our 6” signature cakes in your honor. Working with local businesses and organizations such as nursing homes, hospitals, and non-profits, these will go to people who may need some cheering up or may not have the means to afford it themselves. We will also give people the opportunity to nominate someone who could use this pick-me-up through social media platforms where we will choose 1-2 recipients monthly. Once your cake has been donated, we will send you an email so you know where it went and how you made an impact.

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    Pledge US$ 165 or more About US$ 165

    Drip Cake 101 Workshop Ticket

    One ticket to an upcoming Drip Cake 101 Workshop where you’ll learn how to make Swiss Meringue Buttercream as well as prep and decorate a Drip Cake from start to finish. You’ll take home your completed cake, a few of my favorite tools, and recipes for Swiss Meringue Buttercream and Chocolate Ganache. Workshops will be held on Sundays at our shop in Bellingham, WA. Light snacks and beverages provided.

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    Pledge US$ 400 or more About US$ 400

    Private Tiered Cake Decorating Lesson

    One-on-one class where I will teach you how to create and assemble a two-tiered cake, with one tier being a painted watercolor finish and the other a smooth, solid finish. I will also show you the techniques I use to dress the cake with fresh florals. You’ll leave the session with your finished cake, a recipe for Swiss Meringue Buttercream and a couple of my favorite tools and products that we'll be using throughout the lesson. This session is recommended for people that have prior cake-decorating experience. Must be scheduled on an available Sunday in our Bellingham shop. Light snacks and beverages will be provided.

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    Pledge US$ 1,000 or more About US$ 1,000

    Private Drip Cake 101 Workshop

    Basic Drip Cake 101 workshop that I'll host for a private group of you and 5 friends. You'll leave with your finished cake, recipes for Swiss Meringue Buttercream and Chocolate Ganache, as well as a few of my favorite tools. Light snacks and beverages will be provided. Must be scheduled on an available Sunday in our Bellingham shop.

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Funding period

- (27 days)