Cinema Paradiso: Who We Are & What We Do
Salem Cinema is your community resource for exceptional art, foreign and independent film. We have been locally owned and operated for almost 35 years!
The mission of Salem Cinema is to bring exceptional domestic and international film and filmmakers to Salem with the purpose of fostering film appreciation and improving quality of life through the magic of movies. Our goal is to encourage social and cultural awareness in our community through the art of film. Through our Reel Change For Our Community program, we support local charitable organizations by offering a screening venue for fundraising purposes. We hope to cultivate a vibrant local film community of viewers and filmmakers for generations to come.
Everybody Wants Some: The Un-Reel Cost of Digital Cinema
Several months ago, Salem Cinema was forced by the film industry to convert from 35mm film projection to fully digital state-of-the-art equipment in all three of our auditoriums. Studios ceased to strike 35mm film prints and in order to keep our doors open, we had to upgrade. This required a huge investment, part of which was met by taking out a sizable loan totaling almost $150,000 on top of our own nearly $50,000 commitment. While corporate multiplexes were subsidized by studios in their upgrades, requiring them to only cover about 25% of the total cost, this was not the case for small, independent cinemas who had to pay 100% of their total upgrades.
Switch to digital projectors imperils some theaters by Judy Keen, USA TODAY
It's now time for us to reach out to our loyal patrons and film lovers and ask that you please share some of this cost.
Searching For Sugar Man: We Need Your Help!
It means the world to us to know that your lives have been enriched by Salem Cinema over the years and there is nothing we'd love more than to continue to bring outstanding and unique film to our community. In order to do that, we need your help. We have scrimped and scraped and managed to repay the cost of one of the three projectors, but it's been a long, hard road to reach that point.
We've set our immediate goal for $97,560 which is the combined cost of the other two projectors. With this amount, we would be able to pay off the balance of the loan without accruing more interest. Your contribution won't go unappreciated! Not only will we be able to keep doing what we do best, but we have some remarkable rewards to thank you for your incredibly important and always appreciated support... without you, we are nothing!
While we've set some contribution and reward levels, know you aren't restricted to those dollar amounts...feel free to give any amount. Please remember that with Kickstarter, it's an all-or-nothing challenge. If we don't reach our goal, we won't see a penny.
Win Win: Streeeeeeeetch Goals
There are several other exciting improvements we've been dying to afford, but we've been unable to make changes because digital conversion has taken priority. If our immediate need is exceeded, we'd love to offer much-requested beer and wine service for our customers and could further enhance our variety at the concession bar. With an additional $20,000, we would be able to make both these things this happen!
With this plus another $25,000, we could not only offer beer and wine service on site but also offer valuable, creative programming in conjunction with Salem Film Society which could in turn possibly help to breathe life back into the Salem Film Festival...wouldn't that be exciting!?!!
If we double our goal and reach $195,120, anyone who has donated $500 or more will be invited to a private Salem Cinema victory party to celebrate our Kickstarter success!
Risks and challenges
The risks and challenges are the same as with any small business: sometimes our passion for what we do exceeds the cost of the technological advances with which we strive to keep up. Thank you for considering a contribution to help keep our doors open and to support our enthusiasm in enriching our community through the art of film. We hope for you, as for us, the rewards of having an independently-owned art house theater in Salem outweighs the alternative. We'd like to celebrate the next 35 years with all of you!Learn about accountability on Kickstarter
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