What a Launch!
It's been a whirlwind 48 hours!
The initial surge saw us blow through our funding goal and make a dent in the Early Backer Specials. We also got a lot of positive press from various prestigious blogs around the web.
A successful launch by any metric.
I thought I'd share a photo with you guys. It's of my one-car garage filled with the boxes containing the Early Backer Touchtype cases. See the attached photo:
You see, I'm one of those people who expect the best but plan for the worst. And reading scattered reports of other Kickstarter projects with unfulfilled rewards got me anxious.
That's why I took the extra step of taking out a bank loan and using my personal credit cards to bite the bullet and pay for an initial shipment of cases.
I wanted to test the whole process end-to-end before I asked for anyone to take out their wallet.
Even though we had a good initial launch, things are beginning to level off.
Here are some things I'm doing that I hope will lead to another surge:
1. Mac-Blog: I'm meeting a writer from Mac-centric blog tonight to show him the cases (he lives really close to me). He'll take some exclusive photos and get to test out the cases in person.
2. Mac-magazine: An editor at a Mac-centric magazine has asked me to send him one of the cases for a review! I'll put in the mail for him today. It's one thing for people to like the concept in a video, but that doesn't guarantee they'll like it once they get it in their hands. So I'll need everyone's good thoughts/prayers/well wishes that things go well.
How You Can Help (if you want)
Everyone on this update has already given the greatest help by backing the project. Thank you.
But for those of you who have the time and desire to do more, I have a suggestions for you.
Step 1. Do a Google search for: case to hold ipad and apple wireless keyboard
Step 2. Notice that there are quite a few links to forums where people are asking: "Where can I find an iPad case that can also hold an Apple Wireless Keyboard?" and people responding "Sorry, it doesn't exist."
Step 3. Please educate them. :-)
If you're one of those people that like to "rinse and repeat", then do the steps above with other similar search phrases like ipad case apple keyboard or iPad cases for Apple Keyboard
That's all for now! Thanks again for everyone's support and encouragement. I'm humbled and grateful for all of it.
ps: I've attached a photo of my garage as well in case there are some people who can't receive images in email.