Technology: What makes knit denim different?
Denim has been historically produced from yarn-dyed spun yarns of cotton or combinations of cotton and synthetic blend spun yarns, which have been woven together to provide a fabric with a generally uniform appearance. These woven fabrics have very little stretch naturally, because of their uniform weave and when stretch materials are blended in they typically result in a weaker overall fabric. This is why most woven denim brands limit the amount of stretch added, since there is a direct tradeoff. Essentially your 3% spandex stretch pants are a marketing ploy.
Knit denim is different from woven denim in a few ways. It’s made by dyeing yarn, knitting the dyed-yarn into a foundation layer and front layer, and then tightening the front layer with a tensile force greater than a tensile force on the foundation layer. From there the denim is washed to remove residual dyes. By knitting the yarn to compose the denim, the denim takes on characteristics of a sort of brushed terry cloth type softness, random knotting similar to regular denim, and even twilling patterns. The easiest way to explain it is knit denim is like a chain link fence, and wovens are more like a dense lattice.
Technical Advantages of knit denim:
Knit fabrics are usually soft and drape well meaning they look better on a variety of different body types. Thicker fabrics compared to woven fabric which are usually thinner and without the typical breathability tradeoffs of thickness. Greater wrinkle resistance. It’s ability to stretch is naturally greater due to the open knit construction.
The ALDAY DENIM TEST LAB
Watch what happens when we drop a bowling ball onto our denim from 6 feet up.
With our many years of experience in the clothing industry, we've collected tons of data to help build the perfect fit for today's guy. Our Open-Knit fabric allows for so much flexibility that our fit feels like a regular fit, but with a slight taper allowing you to go anywhere.
What’s our background?
Ryan and Danny have worked together in the apparel business for 7 years. Danny is 4th generation in the apparel business. His family started off in high-end menswear, and now has taken his family’s apparel expertise to the young mens contemporary market. He’s been the Brand Manager of the California Lifestyle Brand, Ezekiel for the past 6 years.
He’s worked closely with some retailers to develop exclusive private-label programs. Danny is also the Co-Owner of 3Point Distribution, a business manager for the apparel industry specializing in operating brands from: shipping, sourcing, production, and designing. In his role as Director of Marketing at Ezekiel Ryan oversaw global marketing campaigns and content production worldwide.
As a trained photographer Ryan leads both creative and technical marketing efforts. He has consulted and built out many ecommerce programs with brands underneath 3Point Distribution. His work leading teams to unify customer service with complex backend services has provided a unique technical edge for 3Point's mid-size clothing brands ecommerce programs.
Why are we doing this?
"We believe that things are way too complicated for guys. We need denim that can roll with us wherever we go, but when Danny and I looked for something that ticked those boxes we were barraged with tons of brands trying to sell people expensive denim that says stretch but actually feels like a straightjacket made from a burlap bag. We couldn't find a pair of denim that was both comfortable and and still looked great, so we decided to create the most comfortable denim ourselves.
After working in the industry for years we knew that this was only possible if you throw out the playbook, cut the phoney designer marketing games, and deliver a technically superior product directly to customers. No middlemen taking their cuts, just the best possible denim at the best possible price. What we created is a pair of denim that’s so damn comfortable that we think you’ll want to live in it.”
-Ryan & Danny
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Risks and challenges
With decades of experience between our founders, factories, mills, and what we think is a pretty kick-ass production sample, risks and challenges do remain.
Risks related to suppliers: Based on our current relationship with our factory and successful close collaboration with them on other projects over the past eight years we think that these challenges are low probability events. Delays in materials and suppliers are uncommon in our relationship with this factory, but they are possible, and when working with any new product there’s a chance that certain product parts can become obstacles to large scale production. We do have many fall-backs in our supply-chain which would amount to only subtle differences in our final product.
Production and Fit Risks: Apparel is a highly subjective product and any time you enter into a new market there is a risk that the first product will not fit to subjective taste preferences. Our plan is to take 3-4 times more data points on fit during throughout the campaign to get a sense of where people’s preferences and expectations lie. We already have an awesome fit, and this will help us optimize and make adjustments for our backers. That said fit is an imperfect science and sometimes is a bit more like of an artform. Therefore there's a chance that fit will not be 100% to the backers taste, but we endeavor to match product spec. and work with customers to make things right even if we have to send out a replacement.Learn about accountability on Kickstarter
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