Hey Coolest Backers,
Summer is here and I’m excited to give you an update on your Coolest Cooler! I know it’s getting hot out there and you want to know how to stay cool, so PLEASE read this rather long update. Many of you have missed previous updates so I’m giving you the full Summer rundown.
If you’ve been following our weekly production updates at Coolest/Countdown, then you know we’ve been working like mad to complete the pre-manufacturing phase exactly as we laid out last November.
We are on track, and we will begin our phased rollout of Coolest Coolers next month in July.
Even better, this means every Coolest Cooler we ship will include ALL the upgrades we’ve made for free. This means you’ll be getting a fully decked out $485 Coolest Cooler. Yep, they’ll be retailing for $485, but as a Kickstarter backer you got one heckuva deal!
PLEASE read below to understand our phased rollout and when you can expect to get your own Coolest.
As we’ve mentioned in the last couple of updates, the factories can't possibly make 60,000+ units in a month so not every backer will get a Coolest Cooler this summer (See below for full details). That’s why I’d like to THANK you all again for being part of Kickstarter and this campaign.
Kickstarter allows ordinary people to be supported by a community like you all who understand you’re backing an IDEA that then has to become a REALITY.
Every one of you played a part bringing the Coolest Cooler to life–we’ve listened to your feedback, stayed committed to delivering ultimate quality, then designed, engineered, sourced, tooled, scaled... then built the team and partnerships to get them delivered around the world–all based on the success of our Kickstarter campaign. Obviously, we had a lot of success (26,000% to plan) so we’ve had a lot of work to do!
Honestly, it’s been a long road but I can say that it has been YOUR cheering, support, and great ideas that have kept it all so motivating and meaningful to us.
So once again, thanks for supporting this idea and helping make it into a reality. It means the world to me and I can’t wait to see your photos with family and friends enjoying the Coolest Cooler of them all!
Please read below. Wishing you a cool fun-filled summer,
Manufacturing Phase Update:
One of my favorite things about Kickstarter projects is that everyday people can choose to fund never-before-seen amazing projects. As a backer getting to see them come together really is part of the magic.
We’ve done our best to share the view from underneath the hood with you at Coolest/Countdown with our weekly production updates.
We’ve just completed the Engineering Pilot stage where we first put all the parts together and make final adjustments to the tooling. Right this week a dozen+ Coolest Coolers are undergoing abuse, endurance, certification and live testing to make sure they can live up the adventures you have in store for them, and so far, so good!
You can see Friday's Coolest/Countdown page for a peak at the three Engineering Pilot units that just arrived at Coolest HQ in Portland, along with the first pics of the rubberized extra-wide Coolest wheels. This thing is a beast and very shortly we’ll have video of the Coolest in action to share with you.
Delivery Phase UpdateNow that we’re approaching the final stages Coolest development, it’s almost time to start rolling them off the line.
These are BIG products to create, especially considering all the assembly. They’re also BIG products to ship (only around 360 Coolests will fit in a 40’ shipping container!). That’s why we wanted to make sure everyone understands the phased rollout.
Tens of thousands of Coolest Coolers will be made and shipped this summer. But as previously communicated clearly, not everyone will get one immediately because we have 60,000+ to make and ship and any factory can only create so many per month with the tools, machinery and workers available. Based on a 3-4 week shipping time–remember the Coolest is a BIG product to ship–that means many people won’t receive theirs until Fall or late Fall depending on when they ordered, what colors arrive that week, how many we can roll off the line that month, along with some location algorithms thrown in by our logistics and shipping folks.
Unfortunately, this means we can’t give you personally an exact delivery date for your individual Coolest. However, we WILL send you an email when yours is being shipped with tracking info, and I’m confident we’ll get tens of thousands out this summer and everyone will have theirs by end of Fall. The other week we asked if you wanted an advanced shipping option–to sort of ‘cut in line’ to get one air express delivered from across the sea–but the majority said that wouldn’t be fair to everyone, and it turned out the air-shipping was way too much anyway (over $160). So, hang in there and we'll get these delivered as fast and as fairly as we can.
Preorder UpdateMost of you backed this project at around $200, but in fact, with all these upgrades the market analysis has shown that the Coolest will retail at $485 when it goes on pre-order sale to the public shortly. That’s the magic of backing a Kickstarter campaign! I hope you feel REALLY good about that! We’ll basically be taking pre-orders, meaning people will pay $485, but they’ll understand there will be a delay in getting their Coolest as we fulfill Backer orders as a priority.
Preorder sales will provide a HUGE help in purchasing more tooling for even more manufacturing capacity so we can deliver even MORE Coolest Coolers to everyone FASTER. The more people who pre-order, the more revenue we have to build faster fulfillment and that’s a huge goal. I’ll keep you updated because you guys have all asked how your friends and family could order one too.
I really do hope you’ve been enjoying the behind-the-scenes look at how we’ve gone from an idea to a real product ready to ship around the world in less than a year.
Your support, and the entire Kickstarter community, has proven that passionate people can come together to support the right idea at the right time, and bring something new into the world. It’s truly been an honor.
Hang tight everyone… Coolests will soon be rolling off the line and into parks, beaches and tailgates near you... THANK you once more.