I’m happy to announce that we successfully shipped all 10,400 Coolest Coolers as promised to those Backers who opted for the $97 option… just in time for the 4th of July weekend!
We are so grateful to each and every one of you who believed in us and were able to help fund the balance of the cost to get your Coolest made and shipped this month.
As you saw from our earlier updates, we launched this $97 option as a way to help speed up the delivery, cover the actual cost of the Coolest, and provide a guaranteed ship-by date for Backers who were interested in participating.
There was a lot of speculation on why we needed more money to ship every Coolest Reward. In previous updates, we explained why.
For those who haven’t kept up with the updates, the bottom line is this:
WE MADE ONE HELL OF A COOLER
The Coolest cost way more to make and ship than we asked people to pledge. So we had a choice after the campaign: cut corners and make a crappy product just to ship “something,” or stick to our vision and make what we said we would.
The good news is that those with their Coolest are agreeing that all the effort was worth it. The Coolest is extremely high-quality construction, which means the hinges won’t ever fall off, it will keep ice cold for 4-5 days, and you and three buddies (with good balance) could stand on top of it all day long.
We succeeded in making the blender crush ice like a beast. The speaker is loud and sounds awesome. And all the other features—from the big-ass wheels, stainless hardware, ninja-sharp knife, and everything else you loved about this idea when we launched almost two years ago—were made with a commitment to quality above all else.
The Coolest Cooler has been delivered to tens of thousands of people, and it is awesome.
But don’t just take this update as proof, just ask those who are lucky enough to have theirs already and read the real reviews below.
Yes, the Coolest Cooler you loved from the video exists and we’re still working every day to get everyone theirs as soon as we can, following the plan we told you about in our previous update.
Yes, it’s taken too long and for that I’m very sorry. But that’s a risk of the invention process. For us, it simply cost more to make and ship than we forecast and set our pledge amounts to.
Months after the campaign closed and we finalized engineering designs, it eventually became clear the final cost was way way more than backers had pledged. Should we have written off all that work and gone back to the drawing board to cut corners, and shipped something cheap that would ‘maximize profits’ but ultimately disappoint everyone by not being "The Coolest”?
Some people still don't understand or agree with the decisions we’ve made.
But ultimately, would you rather wait for the Coolest Cooler you imagined and we promised, or have some cheap crappy substitute ship on time?
We chose quality, even though that has meant a longer and tougher road forward for all.
A late product is only late until it ships; but a crappy product is crappy until the end of time. We’re committed to making what you supported, not some cheaper knockoff. And we did.
I’m very sorry not everyone has their Coolest Coolers by now, but we’re trying our hardest of to speed up the process.
If you are still waiting on your Coolest, I’m happy to say that from the sales last month we’ll be able to ship 500 Coolest Rewards to backers in the month of July. This is just the beginning for us, and we hope to more than double that number next month with your support. Please stay tuned for a personal email from us later today outlining details of the Three Paths Forward to get you your Reward, so you can decide which one fits you best.
If you’re among the tens of thousands of backers who received your Coolest, keep an eye out this Thursday for an email outlining what you can do to help your fellow backers get theirs faster.
Thanks again for all of those who participated in the Option $97 program. I’m happy we could get your Coolest to you in time for some 4th of July fun. Thank you again for your faith in us and enjoy your Coolest this summer!
When you open the box and take your Coolest outside with your family and friends, please share your fun with all of us at #LifesBetterOutside. Your joy is a big part of what keeps us all going as we work our butts off to get every last Backer their Coolest.