Good news!! Thanks to the generosity of over 10,000 backers who pledged their additional support last week, I’m so excited to share that the Coolest Cooler production line is back up and running! This means those 10k backers are guaranteed to receive their Coolest by July 4th this summer!
For those who didn’t participate last week, please know that our sole objective is to get every Reward delivered to all remaining backers as quickly as possible.
As I mentioned in the previous update, we’ll begin retail sales in order to raise additional capital needed to fulfill all Rewards. Please remember that ALL, yes 100%, of any profit generated by retail sales are being used to make and ship backer units. Every sale we make allows us to fulfill more backer units.
At the end of each month we’ll share how many Backer Rewards we can send the following month, with the first of these shipments going out right after the folks who paid for the July 4th shipping guarantee. The more sales in May and June, the more Rewards we’ll be able to ship, and we’re all hoping for a huge number.
For those frustrated with this process, the delays we’ve encountered, the decisions I’ve made, or just generally angry you don’t have your Coolest Cooler yet — we hear you. Selling coolers at retail to fund the remaining production is certainly not ideal, but every unit we sell brings us one step closer to putting your Reward on your doorstep. And it sure beats just giving up. But despite your frustration, please, on behalf of all backers still waiting for their Coolest, do not post hate or misinformation online. If you hurt retail sales, you hurt the timing in which everyone here gets their Coolest. We’re all in this together, and all we want is to get backers their Coolests faster. This is the only way.
Launching my idea on Kickstarter and bringing it to life for tens of thousands of you has been a tremendously humbling process with higher highs and lower lows than I’ve ever known. But we keep charging forward, taking the heat, working 24/7 to make this happen. For those cheering us on, you’ll never know how appreciated you are.
These first production units ship from the factory next Thursday, and we're excited to see how many we can get made in our first full week back. Talk to you again then, and thanks.