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The COOLEST is a portable party disguised as a cooler, bringing blended drinks, music and fun to any outdoor occasion.
The COOLEST is a portable party disguised as a cooler, bringing blended drinks, music and fun to any outdoor occasion.
The COOLEST is a portable party disguised as a cooler, bringing blended drinks, music and fun to any outdoor occasion.
62,642 backers pledged $13,285,226 to help bring this project to life.

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We're moving forward

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Hey Backers,

I’m happy to announce that we successfully shipped all 10,400 Coolest Coolers as promised to those Backers who opted for the $97 option… just in time for the 4th of July weekend!

We are so grateful to each and every one of you who believed in us and were able to help fund the balance of the cost to get your Coolest made and shipped this month.

As you saw from our earlier updates, we launched this $97 option as a way to help speed up the delivery, cover the actual cost of the Coolest, and provide a guaranteed ship-by date for Backers who were interested in participating.

There was a lot of speculation on why we needed more money to ship every Coolest Reward. In previous updates, we explained why.

For those who haven’t kept up with the updates, the bottom line is this:

WE MADE ONE HELL OF A COOLER

The Coolest cost way more to make and ship than we asked people to pledge. So we had a choice after the campaign: cut corners and make a crappy product just to ship “something,” or stick to our vision and make what we said we would.

The good news is that those with their Coolest are agreeing that all the effort was worth it. The Coolest is extremely high-quality construction, which means the hinges won’t ever fall off, it will keep ice cold for 4-5 days, and you and three buddies (with good balance) could stand on top of it all day long.

We succeeded in making the blender crush ice like a beast. The speaker is loud and sounds awesome. And all the other features—from the big-ass wheels, stainless hardware, ninja-sharp knife, and everything else you loved about this idea when we launched almost two years ago—were made with a commitment to quality above all else.

The Coolest Cooler has been delivered to tens of thousands of people, and it is awesome.

But don’t just take this update as proof, just ask those who are lucky enough to have theirs already and read the real reviews below.

Yes, the Coolest Cooler you loved from the video exists and we’re still working every day to get everyone theirs as soon as we can, following the plan we told you about in our previous update.

Yes, it’s taken too long and for that I’m very sorry. But that’s a risk of the invention process. For us, it simply cost more to make and ship than we forecast and set our pledge amounts to.

Months after the campaign closed and we finalized engineering designs, it eventually became clear the final cost was way way more than backers had pledged. Should we have written off all that work and gone back to the drawing board to cut corners, and shipped something cheap that would ‘maximize profits’ but ultimately disappoint everyone by not being "The Coolest”?

Some people still don't understand or agree with the decisions we’ve made.

But ultimately, would you rather wait for the Coolest Cooler you imagined and we promised, or have some cheap crappy substitute ship on time?

We chose quality, even though that has meant a longer and tougher road forward for all.

A late product is only late until it ships; but a crappy product is crappy until the end of time. We’re committed to making what you supported, not some cheaper knockoff. And we did.

I’m very sorry not everyone has their Coolest Coolers by now, but we’re trying our hardest of to speed up the process.

If you are still waiting on your Coolest, I’m happy to say that from the sales last month we’ll be able to ship 500 Coolest Rewards to backers in the month of July. This is just the beginning for us, and we hope to more than double that number next month with your support. Please stay tuned for a personal email from us later today outlining details of the Three Paths Forward to get you your Reward, so you can decide which one fits you best.

If you’re among the tens of thousands of backers who received your Coolest, keep an eye out this Thursday for an email outlining what you can do to help your fellow backers get theirs faster.

Thanks again for all of those who participated in the Option $97 program. I’m happy we could get your Coolest to you in time for some 4th of July fun. Thank you again for your faith in us and enjoy your Coolest this summer!

When you open the box and take your Coolest outside with your family and friends, please share your fun with all of us at #LifesBetterOutside. Your joy is a big part of what keeps us all going as we work our butts off to get every last Backer their Coolest.

Talk soon,

-Ryan

http://www.cnet.com/products/coolest-cooler/

http://www.tailgatingideas.com/the-coolest/

https://www.yahoo.com/tech/how-to-survive-in-the-wild-with-just-a-127025745729.html

http://www.saltstrong.com/articles/the-coolest-cooler-review/

http://seattlemag.com/article/everything-you-need-tailgate-style

 

 

Shipping update 6-18

208 likes

Hey Backers,

Here’s this week’s shipping progress update.

So far this month we've shipped approximately 5,100 units in every color from our recent $97 expedited shipping option. In general, we're working from East to West coast to account for delivery times from Portland, and give the best chance that all are received in time for the 4th of July.

Our UPS hubs are shown the map below, and when a semi load with your Coolest arrives at one of these distribution centers you’ll receive your notification from UPS.  Most of the units currently en route are destined for our backers in the East/South Coast regions. Next week we'll be targeting shipments to the Midwest and Texas/SoCal regions. Backers in the Pacific NW region will follow quickly afterwards.

Thanks,

-Ryan

 

Shipping Update 6-13

268 likes

Hey Backers,

The good news is that the first container of Coolest Coolers arrived in port, passed through customs, was processed by our distribution center and are on the way to 1,800 backers who participated in the $97 Option. Three semi trucks of Coolests have left the distribution center headed out to UPS hubs across the country, and backers will receive a shipping notification from UPS directly prior to delivery. More containers are on the water and will arrive in port later this week and we are on track to ship out all 10,000+ by June 28th, as promised.

For the remaining backers (those who didn’t participate in the $97 Option), we are now 100% focused on making sales in order to generate the revenue to cover the remaining cost of every Coolest. As previously mentioned, we need to do this through sales–both direct and through other retailers. The faster we can sell coolers online and in store, the faster we can ship to the remaining backers, so thanks again for your support.

We’ve had strong interest from multiple channels including several leading national retailers. We’re also driving new direct online sales through a variety of marketing initiatives. We will share additional options with you later this month that will help speed up deliveries to those of you who are still waiting.

We’ll keep sharing our progress and provide more details towards the end of the month after we get these 10,000 units shipped.

Thanks,

-Ryan

Remainder of 10k

345 likes

Hey Backers,

This week the remaining 2,870 Coolest Coolers (mostly green, some orange) were produced this week and are scheduled to ship out on Sunday.  This means that barring any cargo ship catastrophe, train troubles, or semi truck slip-up all 10,000 Coolest Coolers will make our shipping deadline and arrive before July 4th!

When your Cooler leaves PDX next month you'll get a UPS notification from us.

Also, for those of you who received your Coolest last year and are planning on breaking it out this Memorial Day weekend, remember to charge up your battery and speaker so you’re ready for all day fun. We’d sure love to see some pics! #recreationnation

-Ryan

 

Amazing review

294 likes

Hey Backers,

Production update as promised below, but first I wanted to share one of the most amazing Coolest reviews ever. 

Our goal from Day 1 was to make a high quality cooler with great features that was engineered to last for the long haul.  Every single one of you who helped bring this product to life share in whatever positive role the Coolest Cooler played in this situation:

Truck vs Coolest
Truck vs Coolest

Thank you!

-Ryan

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PS.  4,100 Coolest Coolers in Orange and Green produced this week, and scheduled to ship out this Sunday. This means we are officially (slightly) ahead of schedule for the $97 option. Woohoo!